ABC dominates
Sunday with the Oscars
Averages a 26.5 in metered market households
By Toni Fitzgerald
Mar 8, 2010
ABC dominated the competition with the 82nd annual Academy Awards.
Last night's Oscar ceremony averaged a 26.5 household rating and 40 share among Nielsen metered-market households from 8:30 p.m. to 11:39 p.m. The show did not end until after midnight, but Nielsen only measures through the final national commercial spot in the ceremony.
That's up over last year's 23.3 rating and the previous year's all-time low 21.9. However, ABC cautions that year-to-year comparisons are not entirely accurate because Nielsen now reports live-plus-same-day DVR playback ratings as opposed to the live-only ratings it reported last year.
This afternoon, Nielsen issued more accurate time zone-adjusted fast nationals that show total viewers and adults 18-49 were up over last year. Check the Media Life home page for that story.
It's clear (and totally predictable) that ABC was the night's big winner against mostly reruns. It beat the combined average of CBS, NBC and Fox, which had a 9.9 in primetime to ABC's 23.3.
Chicago had the country's highest local-market rating, averaging a 37.6. West Palm Beach was second at 33.3, followed by Boston at 33.2.
According to fast nationals, which measure only timeslot and not actual program data, ABC was first for the night among 18-49s with a 10.2 average overnight rating and a 26 share. Fox was second at 2.0/5, CBS third at 1.7/4, Univision fourth at 1.5/4 and NBC fifth at 1.2/3.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-six percent of Nielsen households have DVRs.
ABC led each hour of the night, beginning with a 5.4 at 7 p.m. for a Barbara Walters Oscar special, with NBC second with a 1.2 for “Dateline.” Fox, CBS and Univision all tied for third at 1.0, Fox for “'Til Death,” CBS for “60 Minutes” and Univision for the end of a Mexican league soccer game and the start of “En Nombre del Amor.”
At 8 p.m. ABC was first with a 10.9 for its Oscars red carpet special and the start of the actual ceremony, followed by CBS with a 2.6 for “The Amazing Race.” Fox was third with a 2.1 for an hour of “The Simpsons” repeats, Univision fourth with a 1.6 for more “Amor” and NBC fifth with a 1.1 for another half hour of “Dateline” and the start of the movie “Bad Boys II.”
ABC led with a 12.9 for the Oscars at 9 p.m., with Fox second with a 2.7 for “Family Guy” reruns. CBS and Univision tied for third at 2.0, CBS for a repeat of “Undercover Boss” and Univision for another hour of “Amor,” with NBC fifth with a 1.1 for its movie.
At 10 p.m. ABC was first with an 11.8 for more Oscars, followed by Univision with a 1.4 for the end of “Amor” and start of “Imagenes de Impacto.” CBS and NBC tied for fourth at 1.3, CBS for a “Cold Case” rerun and NBC for the end of “Bad Boys II.”
ABC was first for the night among households with a 19.2 average overnight rating and a 30 share. CBS was second at 3.9/6, NBC third at 2.7/4, Fox fourth at 2.6/4 and Univision fifth at 2.0/3.
|
|
|
