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'Touch' posts season's
second-best drama bow


New Kiefer Sutherland show averages a 3.9 in 18-49s

Jan 26, 2012
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Fox's "American Idol" slid in its second Wednesday outing, but it did provide a solid lead-in for the new Kiefer Sutherland drama "Touch," whose sneak preview drew strong numbers.

"Touch" averaged a 3.9 adults 18-49 rating, according to Nielsen, becoming the second-highest-rated new drama premiere this season, behind ABC's "Once Upon a Time," which averaged a 4.0 in October.

"Touch" will officially premiere March 19.

"Touch" retained 61 percent of "Idol's" audience, which may not sound impressive but according to Fox is the highest retention level ever for a drama debuting behind "Idol."

"Idol" was off 14 percent from last week's premiere, which drew a 7.4. Last week's premiere was two hours, while last night's show was only an hour. The 8 p.m. hour of "Idol" averaged a 7.0 last week.

Elsewhere last night, CBS's "CSI" hit a season high with a 3.3 at 10 p.m. for the farewell episode for original cast member Marg Helgenberger. The show was up 18 percent over last week.

Fox finished first for the night among 18-49s with a 5.2 average overnight rating and a 14 share. CBS was second at 2.9/8, Univision third at 1.7/4, ABC fourth at 1.5/4, NBC fifth at 1.3/4, Telemundo sixth at 0.7/2 and CW seventh at 0.5/1.
 
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-three percent of Nielsen households have DVRs.
 
At 8 p.m. Fox led with a 6.4 for "Idol," while CBS and Univision tied for second at 1.7, CBS for a repeat of "Criminal Minds" and Univision for "La Que no Podia Amar." ABC was fourth with a 1.5 for repeats of "The Middle" and "Suburgatory," NBC fifth with a 1.4 for "Whitney" (1.4) and "Are You There Chelsea?" (1.4), Telemundo sixth with a 0.8 for "Una Maid en Manhattan" and CW seventh with a 0.7 for "One Tree Hill."
 
Fox was first again at 9 p.m. with a 3.9 for "Touch," while CBS took sole possession of second place with a 3.6 for a new "Criminal Minds." ABC was third with a 2.1 for repeats of "Modern Family" and "Happy Endings," Univision fourth with a 1.8 for the first hour of a soccer match between Mexico and Venezuela, NBC fifth with a 1.2 for a repeat of "Law & Order: Special Victims Unit," Telemundo sixth with a 0.7 for "Flor Salvaje" and CW seventh with a 0.3 for a repeat of "Remodeled."
 
CBS moved to first at 10 p.m. with the 3.3 for "CSI," followed by Univision with a 1.6 for its soccer match. NBC was third with a 1.4 for another "SVU" rerun, ABC fourth with a 0.9 for a repeat of "Revenge" and Telemundo fifth with a 0.7 for "Relaciones Peligrosas."
 
Fox was also first for the night among households with a 9.0 average overnight rating and a 14 share. CBS was second at 7.6/12, ABC third at 2.9/5, NBC fourth at 2.7/4, Univision fifth at 1.7/3, Telemundo sixth at 0.9/1 and CW seventh at 0.7/1.

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Toni Fitzgerald is a staff writer for Media Life.




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