'Ringer' lifts CW
to best Tuesday in two years
New Sarah Michelle Gellar drama averages 2.74 viewers
By Toni Fitzgerald
Sep 14, 2011
The new TV season doesn't officially begin until next week, but last night three shows premiered early, including one new program.
The CW's much-anticipated new drama "Ringer," starring Sarah Michelle Gellar as a pair of troubled twins, got off to a solid start, building on its low-rated lead-in in virtually every demo.
"Ringer" averaged a 1.2 adults 18-49 rating at 9 p.m., according to Nielsen overnights, up 50 percent over its lead-in, the season premiere of "90210."
"Ringer" drew a 1.1 in 18-34s, building on "90210" by 0.2, and a 1.6 in women 18-34, 23 percent better than "90210." Of note, though, that was well below what "Melrose Place," the last big-buzz show for the CW, bowed to two years ago.
"Ringer," which the CW hopes will widen its audience beyond women 18-34, became the CW's most-watched program in the Tuesday 9 p.m. timeslot since "90210" bowed three years ago, drawing 2.74 million total viewers.
That lifted the CW to its most-watched Tuesday night in two years (2.18 million viewers) as well as its best among women 18-34 (1.4) since November 2009.
Meanwhile, NBC had the night's highest-rated show with the penultimate episode of "America's Got Talent," leading into tonight's finale.
"Talent" averaged a 3.6 18-49 rating at 9 p.m., marking an eight-week high in the demo.
Lead-out "Parenthood" lost 36 percent of that audience at 10 p.m., averaging a 2.3 for its third-season premiere, up slightly over last year's season average of 2.1 but down from the second-season premiere, which averaged a 2.7.
NBC was first for the night among 18-49s with a 2.4 average overnight rating and a 7 share. Univision was second at 1.8/5, ABC third at 1.7/5, CBS fourth at 1.6/5, CW fifth at 1.0/3, Fox sixth at 0.9/3 and Telemundo seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Forty-one percent of Nielsen households have DVRs.
At 8 p.m. ABC and Univision tied for first at 2.0, ABC for "Wipeout" and Univision for "Teresa." CBS was third with a 1.7 for a repeat of "NCIS," NBC fourth with a 1.1 for "It's Worth What?," Fox fifth with a 1.0 for a "Glee" rerun, CW sixth with a 0.8 for "90210" and Telemundo seventh with a 0.4 for "Mi Corazon Insiste."
NBC moved to first at 9 p.m. with a 3.6 for "Talent," with Univision second with a 2.2 for "La Fuerza del Destino." ABC and CBS tied for third at 1.6, ABC for "Jacqueline Kennedy: In Her Own Words" and CBS for a repeat of "NCIS: Los Angeles," with CW fifth with a 1.2 for "Ringer," Fox sixth with a 0.8 for repeats of "Raising Hope" and Telemundo seventh with a 0.4 for "Flor Salvaje."
At 10 p.m. NBC led again with a 2.3 for "Parenthood," with CBS second with a 1.7 for another "NCIS: LA" rerun. ABC was third with a 1.5 for more of its Kennedy special, Univision fourth with a 1.3 for "Aqui y Ahora" and Telemundo fifth with a 0.6 for "La Casa de al Lado."
CBS led the night among households with a 5.8 average overnight rating and a 9 share. ABC was second at 5.2/8, NBC third at 5.1/8, Univision fourth at 1.8/5, Fox fifth at 1.5/2, CW sixth at 1.4/2 and Telemundo seventh at 0.7/1.
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