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like finding love At Climber, the aim is building lasting relationships Jul 31, 2007 At first glance, work and romance would seem to be at the opposite ends of life. But they're not really all that far apart. Which brings us to Climber.com, a recruitment web site that treats the job hunting experience as, in a sense, a search for love. Its motto: Dating for jobs. Climber.com seems to have come upon something. Founded only in April, the site reached 1.13 million unique visitors by June, and it now ranks at No. 10 on the Nielsen//Net Ratings list of the top 10 career development sites. In the exploding area of online classifieds, recruitment is among the fastest-growing, and as that growth mushrooms, there are the huge general sites, such as Monster.com, but also an increasing number of job sites that either serve very specific fields or offer a unique, almost boutique, approach to finding a job. Job matching is a hot growth area these days. Climber.com is one of a dozen career development web sites offering recruitment matching, including TheJobNetwork.com, founded in 2000. Even industry leader CareerBuilder.com, Nielsen’s No. 1 career site in June with 16.1 million unique visitors, has added a candidate matching and screening site called RightFish.com. For Climber.com's founder and CEO, Mike O’Brien, the model was the dating site eHarmony, because of its very personal approach to bringing love interests together. The result, argues O'Brien, is more productive employees and happier employers. That comes about by pairing job seekers with employers based on shared values. Matching sites also offer an additional value: anonymity. That comes in handy for people who are not actively looking but are open to hearing about new work opportunities. An interested employer can send a query to that person, and if there's any interest, the person can respond. Only then is the prospective employee's identity revealed. "Unless you’re doing matching, you’re not really in web 2.0. Otherwise you’re just doing a text search," says Job Network CEO Marc Wilson. Wilson compares recruitment sites that don't offer matching to blind dates, and he says, “Blind dates are a waste of time.” More sites like Climber.com and Job Network can be expected to emerge with the ongoing shift of employment ads from newspapers to the internet. Last month the number of help-wanted ads in U.S. newspapers fell to their lowest level since 1958, according to the Conference Board. Morgan Stanley Research estimates the internet recruiting industry will generate more than $2.4 billion in 2007. Meanwhile, in online ratings for the week ended July 22, the top five parent companies were Microsoft, Google, Yahoo, Time Warner and News Corp. Online for the 25th straight week. The top five brands were Google, Yahoo, MSN/Windows Live, AOL Media Network and Microsoft for the 14th straight week. Low Rate Source was the top advertiser with 5.88 million impressions, followed by No. 2 NexTag at 5.38 million. With 30.57 million ads served, Yahoo was again the top advertising site, well ahead of No. 2 MySpace at 5.49 million. Sessions per person per week were even to last week at 16, with domains visited per person also up one to 40. Average PC time per person per week was down 1.45 percent to 16 hours and 58 minutes.
Top 25 advertisers #
Company
Impressions (000)
1
Low Rate Source
5,883,646
2
NexTag, Inc.
5,383,529
3
Countrywide Financial Corporation
4,630,900
4
Experian Group Limited
4,515,349
5
Reunion.com L.L.C.
1,915,569
6
InterActiveCorp
1,847,627
7
Netflix, Inc.
1,648,704
8
Low.com
1,144,739
9
Privacy Matters
1,127,702
10
AT&T Corp.
979,054
11
HSBC Holdings plc
943,488
12
Verizon Communications, Inc.
700,796
13
Monster Worldwide, Inc.
616,467
14
Ford Motor Company
578,435
15
Bank of America Corporation
550,305
16
Wachovia Corporation
522,074
17
Echostar Communications Corporation
503,679
18
Deutsche Telekom AG
480,941
19
United Online, Inc.
463,188
20
Vonage Holdings Corp
429,815
21
E*TRADE FINANCIAL Corp.
423,080
22
Microsoft Corporation
410,392
23
Capital One Financial Corporation
404,367
24
Expertcity, Inc.
400,400
25
Creditcards.com, LLC
374,729
Source: Nielsen//NetRatings AdRelevance
Note: Nielsen//NetRatings AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Above data does not include any house advertising activity. Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
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