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Miami: Heating up as housing rebounds
Home improvement categories are hiking spending, driving up TV and radio prices as stations brace for surge in fall political ads
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Washington, D.C.: Gearing up for a big fall
Political spending will soar come September in this healthy market, where spending is up on television and pricing is flat
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Why the rosier outlook for ad spending
It's largely due to online, which will rise 12.2 percent this year. Talking with MagnaGlobal chief forecaster Vincent Letang.
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Dallas: Auto is driving a hot TV market
Car sales are up 22 percent, and high demand from dealers and manufacturers is pushing TV and radio pricing up 20 percent
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Atlanta: Hot market with prices rising
TV advertisers are being told to book early or risk being squeezed out by political and Olympics ads. Hot sectors: Cars and finance.
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Buyers: It's going to be a strong upfront
Predict total broadcast sales will be up 3 percent or more, bettering analysts' projections. More readers than not think cable will top broadcast.
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Seattle-Tacoma: Strong auto boosts TV
Television was down in the first quarter but that's turning around, thanks to cars, along with financial services and liquor retailers
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Local online ad spending is red hot again
Briefly KO'd by the recession, it will rise 21 percent this year and will soon overtake newspapers. Talking with Borrell's Kip Cassino.
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Brighter outlook for the upfront market
Auto and the improving economy will fuel 6 to 10 percent gains for Big Four, according to analysts, with CBS and Fox leading the way
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Detroit: Improving with a surge in auto
Spending and pricing on TV are flat to last year, which is an improvement for the long-lagging market. Radio is up slightly.
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