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Forecast: Broadcast will see
8 percent CPM gains in upfront




Feb 7, 2012
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The networks will earn solid gains again at this year's upfront despite the general economic uncertainty that led to a slowdown in ad spending during the second half of 2011.

Today Pivotal Research Group, an equity research firm, released its 2012 upfront outlook, the first major forecast for the May buying frenzy that follows the . . . .

 



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