Trench warfare
among the celeb titles
The shakeout has been a long time coming
By Lisa Snedeker
Aug 14, 2007
After a flush of new celebrity titles in recent years and surges in circulation for the category, media people figured it was only a matter of time before a shakeout winnowed out the weaker titles. And just four months ago, Premiere was folded by Hachette.
The big question has been: Who's next?
But judging by the latest circulation numbers from the Audit Bureau of Circulations, it looks like all the remaining titles are in for a long fight.
Overall celeb circulation growth has slowed for the six-month period ending June 30 and some titles are down, such as TV Guide. But yet other titles are up, such as OK!, the British import, which launched in summer 2005 with a commitment to spend $100 million to establish itself in the U.S.
No less important, advertising remains strong for the celebrity category, with ad pages up for the same six-month period, by nearly 6 percent for the category. And some of the strongest page gains were by those titles that saw circulation dips.
Total circulation for the six main celeb-focused titles--Us, People, Star, In Touch, OK! and Life & Style--was up 4.2 percent over the same period last year, from 9.55 million to 9.95 million.
The biggest gainer for the period was OK!, with circulation up 54.3 percent compared to the same six months in 2006, with especially strong gains in subscriptions, up 105.4 percent, to 390,215. Its ad pages were up 42 percent through this June.
Continuing to show strong growth on both fronts are the two Bauer publications, In Touch and Life & Style, with circulation gains of 10.2 percent and 6.8 percent. Ad pages were up 31 percent and 52 percent.
Meanwhile, TV Guide was down 12.2 percent, to 3,265,189, with the biggest dropoff in newsstand sales in the entertainment category, down 26 percent, but its ad pages were up 30 percent through June.
In a survey of Media Life readers back in March, nearly 80 percent believed a shakeout was coming for the celeb titles, and readers thought the most vulnerable title was OK!, as the most recent entry. People was voted the strongest title in the field.
|
Music
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
BLENDER
|
5
|
775,082
|
19.1
|
50,886
|
-33.9
|
825,968
|
13.5
|
|
ROLLING STONE
|
11
|
1,321,222
|
1.8
|
123,826
|
-8.7
|
1,445,048
|
0.9
|
|
SPIN
|
6
|
436,570
|
-4.5
|
44,844
|
1.7
|
481,414
|
-4.0
|
|
VIBE
|
6
|
752,961
|
6.1
|
110,322
|
-25.2
|
863,283
|
0.7
|
|
Source: ABC
|
|
Teen
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
COSMO GIRL !
|
5
|
1,077,598
|
14.4
|
369,238
|
-95.4
|
1,446,836
|
2.6
|
|
J-14
|
5
|
104,258
|
-9.2
|
358,424
|
6.9
|
462,682
|
2.8
|
|
SVENTN
|
6
|
1,697,186
|
0.7
|
355,480
|
8.5
|
2,052,666
|
2.0
|
|
TEEN VOGUE
|
5
|
734,459
|
-2.6
|
238,713
|
9.1
|
973,172
|
0.1
|
|
Source: ABC
|
|
Women's service/beauty
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
ALLURE
|
6
|
809,722
|
-2.7
|
253,056
|
-13.8
|
1,062,778
|
-5.6
|
|
COSMO
|
6
|
1,048,386
|
7.1
|
1,867,481
|
-3.2
|
2,915,867
|
0.2
|
|
GLAMR
|
6
|
1,506,953
|
5.0
|
755,289
|
-7.3
|
2,262,242
|
0.6
|
|
MARIE CLAIRE
|
6
|
641,875
|
17.9
|
329,473
|
-19.8
|
971,348
|
1.7
|
|
Source: ABC
|
|
Fashion
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
ELLE
|
6
|
718,396
|
-1.6
|
354,333
|
9.1
|
1,072,729
|
1.7
|
|
HARPER'S BAZAAR
|
6
|
539,552
|
-2.6
|
182,506
|
2.0
|
722,058
|
-1.5
|
|
IN STYLE
|
6
|
1,027,323
|
3.4
|
753,358
|
-3.8
|
1,780,681
|
0.2
|
|
LUCKY
|
6
|
916,780
|
8.7
|
250,240
|
11.9
|
1,167,020
|
9.4
|
|
TOWN & COUNTRY
|
6
|
411,278
|
-0.4
|
50,293
|
1.7
|
461,571
|
-0.2
|
|
VOGUE
|
6
|
849,368
|
-1.4
|
452,207
|
4.6
|
1,301,575
|
0.6
|
|
W
|
6
|
419,022
|
-0.6
|
38,974
|
-23.1
|
457,996
|
-3.0
|
|
Source: ABC
|
|
Entertainment/Celebrity
Averages for the six months ending June 30, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
ENT. WEEKLY
|
24
|
1,755,607
|
-0.7
|
43,147
|
-19.5
|
1,798,754
|
-1.2
|
|
IN TOUCH
|
26
|
41,862
|
-1.6
|
1,269,069
|
10.6
|
1,310,931
|
10.2
|
|
LIFE & STYLE
|
26
|
8,798
|
7.1
|
744,294
|
6.8
|
753,092
|
6.8
|
|
OK!
|
25
|
390,215
|
105.4
|
419,196
|
25.3
|
809,411
|
54.3
|
|
PEOPLE
|
25
|
2,300,886
|
0
|
1,438,016
|
-5.6
|
3,738,902
|
-2.2
|
|
PRMR
|
3
|
429,851
|
-1.3
|
73,333
|
-1.6
|
503,184
|
-1.3
|
|
STAR
|
26
|
732,067
|
-3.9
|
726,037
|
-3.5
|
1,458,104
|
-3.7
|
|
TV GUIDE
|
25
|
3,043,289
|
-11.0
|
221,900
|
-26.1
|
3,265,189
|
-12.2
|
|
US
|
26
|
908,535
|
15.2
|
971,756
|
-3.4
|
1,880,291
|
4.8
|
|
Source: ABC
|
|
Travel
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
ARTHUR FROMMER’S BUDGET TRAVEL
|
5
|
572,202
|
-1.1
|
26,960
|
-7.2
|
599,162
|
-1.4
|
|
CONDE
NAST
TRAVELER
|
6
|
775,538
|
2.9
|
32,881
|
-3.8
|
808,419
|
2.6
|
|
NATIONAL GEOGRAPHIC
TRAVELER
|
4
|
671,236
|
1.5
|
53,938
|
0.1
|
725,174
|
1.4
|
|
TRAVEL+
LEISURE
|
6
|
930,860
|
-1.9
|
38,592
|
4.4
|
969,452
|
-1.6
|
|
Source: ABC
|
|
Personal Finance
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
BRRN'S
|
26
|
258,851
|
1.6
|
53,711
|
2.5
|
312,562
|
1.7
|
|
KPLNGR'S
|
6
|
779,537
|
-4.9
|
55,258
|
18.4
|
834,795
|
-3.7
|
|
MONEY
|
6
|
1,813,910
|
-2.2
|
119,674
|
5.0
|
1,933,584
|
-1.8
|
|
SMART
MONEY
|
6
|
758,301
|
0.3
|
61,511
|
-1.7
|
819,812
|
0.1
|
|
Source: ABC
|
|
Newsweeklies
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
ECNMIST
-N. AMER. ED
|
26
|
633,468
|
16.1
|
60,877
|
10.6
|
694,345
|
15.6
|
|
NEWSWK
|
25
|
3,038,797
|
0.2
|
100,092
|
-9.3
|
3,138,889
|
-0.1
|
|
THE WEEK
|
23
|
493,560
|
12.6
|
1,123
|
6.0
|
494,683
|
12.6
|
|
TIME
|
24
|
3,296,763
|
-17.2
|
103,204
|
-13.6
|
3,399,967
|
-17.1
|
|
U.S.
NEWS
|
23
|
2,003,594
|
0.1
|
30,739
|
-6.1
|
2,034,333
|
0
|
|
Source: ABC
|
|
Women's Service
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
BTTR
HOMES
|
6
|
7,433,077
|
0
|
242,833
|
35.5
|
7,675,910
|
0.8
|
|
FAM.
CIRCLE
|
7
|
2,974,498
|
-7.8
|
941,749
|
13.8
|
3,916,247
|
-3.4
|
|
FIRST FOR WOMEN
|
9
|
204,932
|
-7.6
|
1,233,740
|
-1.6
|
1,438,672
|
-2.5
|
|
GOOD
HSEKPING
|
6
|
4,078,468
|
2.6
|
661,305
|
4.5
|
4,739,773
|
2.8
|
|
LADIES'
HOME
JRNAL
|
6
|
3,645,046
|
-5.2
|
280,710
|
8.2
|
3,925,756
|
-4.3
|
|
MRTHA
STWART
LIVING
|
6
|
1,698,660
|
-0.3
|
307,320
|
2.4
|
2,005,980
|
0.1
|
|
MORE
|
5
|
1,067,873
|
6.1
|
186,400
|
24.6
|
1,254,273
|
8.5
|
|
OPRAH
|
6
|
1,548,867
|
7.2
|
887,836
|
-0.4
|
2,436,703
|
4.3
|
|
REAL
SIMPLE
|
6
|
1,575,169
|
2.0
|
398,137
|
1.1
|
1,973,306
|
1.8
|
|
RDBK
|
6
|
2,129,700
|
1.9
|
244,537
|
(12.9)
|
2,374,237
|
0.1
|
|
WMAN'S
DAY
|
9
|
3,333,864
|
-1.7
|
584,667
|
-4.5
|
3,918,531
|
-2.1
|
|
WMAN'S
WORLD
|
26
|
109,209
|
3.9
|
1,433,185
|
-0.5
|
1,542,394
|
-0.2
|
|
WMEN'S
HEALTH
|
5
|
511,608
|
51.6
|
275,284
|
52.1
|
786,892
|
51.8
|
|
WRKING
MOTHER
|
4
|
830,949
|
0.1
|
1,904
|
7.3
|
832,853
|
0.2
|
|
Source: ABC
|
|
Parenting
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
CHILD
|
5
|
737,791
|
-2.4
|
1,583
|
-80.5
|
739,374
|
-3.2
|
|
COOKIE
|
2
|
366,668
|
--
|
18,638
|
--
|
385,306
|
--
|
|
FAMILY
FUN
|
5
|
1,777,951
|
-3.9
|
16,196
|
-3.3
|
1,794,147
|
-3.9
|
|
PARNTNG
|
5
|
1,882,191
|
1.0
|
17,642
|
-28.4
|
1,899,833
|
0.6
|
|
PARENTS
|
6
|
2,027,216
|
-0.9
|
46,270
|
-12.8
|
2,073,486
|
-1.2
|
|
* Note: Wondertime is not yet audited by the ABC
Source: ABC |
|
Sports
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
ESPN
THE MAG |
13
|
2,081,881
|
5.5
|
26,213
|
-1.4
|
2,108,094
|
5.4
|
|
SPRTING NEWS |
25
|
703,098
|
1.0
|
7,822
|
-29.1
|
710,920
|
0.6
|
|
SPORTS
ILL |
26
|
3,163,869
|
1.6
|
87,043
|
-12.1
|
3,250,912
|
1.2
|
|
Source: ABC
|
|
Personal Sports
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
BICYCLNG
|
5
|
365,530
|
-0.1
|
47,647
|
10.2
|
413,177
|
1.0
|
|
GOLF DIGEST
|
6
|
1,526,776
|
3.0
|
133,936
|
0.3
|
1,660,712
|
2.8
|
|
GOLF FOR WOMEN
|
3
|
504,579
|
7.2
|
11,821
|
-8.1
|
516,400
|
6.8
|
|
GOLF MAGAZINE
|
6
|
1,326,886
|
3.8
|
87,765
|
-6.3
|
1,414,651
|
3.2
|
|
GOLF WORLD
|
25
|
174,292
|
5.6
|
0
|
0
|
174,292
|
5.6
|
|
RUNNER’S WORLD
|
6
|
546,748
|
0.2
|
95,567
|
6.1
|
642,315
|
1.1
|
|
SKI
|
3
|
437,270
|
-0.1
|
12,923
|
-1.2
|
450,193
|
-0.2
|
|
SKIING
|
3
|
392,850
|
-0.5
|
11,892
|
-16.1
|
404,742
|
-1.0
|
|
TENNIS
|
5
|
592,283
|
-7.5
|
10,813
|
-3.2
|
603,096
|
-7.4
|
|
T + L
GOLF
|
3
|
637,365
|
1.9
|
11,184
|
-6.3
|
648,549
|
1.8
|
|
Source: ABC
|
|
Bridal
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
BRIDAL
GUIDE |
3
|
46,855
|
0.7
|
148,640
|
1.1
|
195,495
|
1.0
|
|
BRIDE'S |
3
|
160,488
|
2.1
|
200,313
|
-1.6
|
360,801
|
0.0
|
|
MODERN
BRIDE |
3
|
162,841
|
-5.1
|
184,242
|
2.8
|
347,083
|
-1.0
|
|
Source: ABC
|
|
Epicurean
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
BON APPETIT |
6
|
1,248,067
|
3.0
|
119,411
|
-12.3
|
1,367,478
|
1.4
|
|
COOKING LIGHT |
5
|
1,534,429
|
1.7
|
205,572
|
-12.1
|
1,740,001
|
-0.2
|
|
EVERYDAY WITH RACHAEL RAY |
5
|
916,059
|
199.4
|
386,301
|
-25.8
|
1,302,360
|
57.6
|
|
EVERYDAY FOOD |
5
|
770,973
|
-2.8
|
126,674
|
-14.4
|
897,647
|
-4.6
|
|
FOOD & WINE |
6
|
872,770
|
-2.4
|
58,999
|
10.0
|
931,769
|
-1.7
|
|
GOURMET |
6
|
884,322
|
-2.8
|
84,986
|
-0.3
|
969,308
|
-2.6
|
|
SAVEUR |
5
|
349,575
|
2.2
|
37,303
|
6.1
|
386,878
|
2.5
|
|
Source: ABC
|
|
Men's
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
DETAILS |
5
|
381,821
|
8.9
|
75,365
|
11.6
|
457,186
|
9.3
|
|
ESQUIRE |
6
|
612,653
|
0.7
|
108,480
|
6.1
|
721,133
|
1.5
|
|
GQ |
6
|
708,242
|
11.3
|
223,452
|
3.5
|
931,694
|
9.3
|
|
MAXIM |
6
|
2,085,058
|
-0.2
|
483,281
|
-1.4
|
2,568,339
|
-0.4
|
|
MEN'S HEALTH |
5
|
1,268,713
|
-3.5
|
547,958
|
1.1
|
1,816,671
|
-2.1
|
|
MEN'S JOURNAL |
6
|
632,485
|
-0.1
|
75,323
|
7.4
|
707,808
|
0.7
|
|
MEN'S FITNESS |
5
|
633,215
|
15.1
|
136,211
|
17.4
|
769,426
|
15.5
|
|
PENTHOUSE |
6
|
260,060
|
16.8
|
110,349
|
-23.0
|
370,409
|
1.2
|
|
PLAYBOY |
6
|
2,614,677
|
-5.6
|
265,660
|
2.1
|
2,880,337
|
-5.0
|
|
STUFF |
6
|
1,189,241
|
11.7
|
170,747
|
-33.9
|
1,359,988
|
2.8
|
|
Source: ABC
|
|
Shelter
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
ARCH.
DIGEST |
6
|
738,083
|
1.8
|
108,914
|
10.5
|
846,997
|
2.8
|
|
COTTAGE LIVING |
4
|
881,972
|
11.6
|
125,559
|
-2.3
|
1,007,531
|
9.6
|
|
CNTRY
HOME |
5
|
1,178,342
|
1.3
|
86,442
|
-7.3
|
1,264,784
|
0.7
|
|
CNTRY
LIVING |
6
|
1,440,448
|
-1.0
|
185,978
|
-9.5
|
1,626,426
|
-2.0
|
|
ELLE
DECOR |
5
|
419,568
|
0.2
|
92,800
|
-1.0
|
512,368
|
0.0
|
|
HOME |
5
|
782,605
|
-15.8
|
47,800
|
-14.2
|
830,405
|
-15.7
|
|
HOUSE |
3
|
14,927
|
29.8
|
3,672
|
7.8
|
18,599
|
24.8
|
|
HSE &
GRDEN |
6
|
927,711
|
7.6
|
48,732
|
-4.9
|
976,443
|
6.9
|
|
HSE
BTIFUL |
6
|
795,802
|
-0.7
|
77,476
|
10.0
|
873,278
|
0.2
|
|
METR
HOME |
5
|
505,557
|
-7.8
|
59,600
|
-2.4
|
565,157
|
-7.2
|
|
THIS
OLD
HOUSE |
5
|
911,773
|
0.1
|
50,863
|
-14.1
|
962,636
|
-0.8
|
|
VRNDA |
3
|
333,835
|
6.0
|
147,399
|
11.6
|
481,234
|
7.6
|
|
Source: ABC
|
|
Business/Finance
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
BIZ 2.0 |
5
|
584,139
|
-4.2
|
24,189
|
5.8
|
608,328
|
-3.9
|
|
BUSINESS
WEEK -
N. AMERICA |
25
|
888,030
|
-2.0
|
31,313
|
25.3
|
919,343
|
-1.2
|
|
ENTRPRNR |
6
|
567,378
|
1.4
|
48,227
|
15.1
|
615,605
|
2.4
|
|
FAST COMPANY |
5
|
721,829
|
-2.6
|
24,332
|
35.0
|
746,161
|
-1.7
|
|
FORBES |
13
|
891,307
|
0.1
|
34,211
|
-2.5
|
925,518
|
0.0
|
|
FORTUNE -N.A |
12
|
829,075
|
2.2
|
36,775
|
-11.4
|
865,850
|
1.5
|
|
HARV BIZ REV |
6
|
219,544
|
0.4
|
29,321
|
21.8
|
248,865
|
2.5
|
|
INC |
6
|
678,958
|
-1.6
|
17,463
|
34.3
|
696,421
|
-0.9
|
|
Source: ABC
|
|
Automobile
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
AUTMBLE |
6
|
515,579
|
2.5
|
49,224
|
-16.5
|
564,803
|
0.5
|
|
CAR AND
DRIVER |
6
|
1,192,216
|
0.1
|
108,167
|
-10.0
|
1,300,383
|
-0.8
|
|
HOT
ROD |
6
|
600,101
|
-3.4
|
84,602
|
-6.9
|
684,703
|
-3.8
|
|
MOTOR
TREND |
6
|
987,171
|
1.8
|
135,535
|
-10.6
|
1,122,706
|
0.1
|
|
ROAD &
TRACK |
6
|
610,640
|
-0.7
|
101,333
|
-4.1
|
711,973
|
-1.2
|
|
Source: ABC
|
|
Outdoors
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
BCKPCKR |
5
|
297,108
|
5.6
|
57,433
|
9.7
|
354,541
|
6.2
|
|
BSSMSTR |
7
|
535,172
|
0.9
|
6,721
|
63.6
|
541,893
|
1.4
|
|
BOATING |
6
|
182,529
|
1.2
|
17,667
|
-5.1
|
200,196
|
0.6
|
|
CCLE WRLD |
6
|
264,002
|
-0.4
|
60,000
|
-3.6
|
324,002
|
-1.0
|
|
FLD &
STRM |
5
|
1,500,985
|
10.1
|
31,729
|
-3.3
|
1,532,714
|
9.8
|
|
FLYING |
6
|
205,756
|
-8.6
|
21,000
|
-1.3
|
226,756
|
-8.0
|
|
MTRBTING |
6
|
142,855
|
12.6
|
5,985
|
-23.7
|
148,840
|
10.5
|
|
NAT GEO
ADVNT |
5
|
544,670
|
9.3
|
45,724
|
4.3
|
590,394
|
8.9
|
|
OUTDR
LIFE |
5
|
914,397
|
15.6
|
28,732
|
0.3
|
943,129
|
15.1
|
|
OUTSIDE |
6
|
605,329
|
2.4
|
59,622
|
-0.1
|
664,951
|
2.1
|
|
SLT WTER
SPRTSMN |
6
|
161,996
|
5.6
|
12,858
|
-2.1
|
174,854
|
5.0
|
|
YCHTING |
6
|
119,120
|
10.1
|
6,246
|
-12.8
|
125,366
|
8.7
|
|
Source: ABC
|
|
General Interest
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
AARP
|
3
|
23,963,146
|
3.9
|
1,186
|
-34.9
|
23,964,332
|
3.9
|
|
AM.
HERITGE
|
2
|
317,445
|
4.9
|
1,126
|
15.4
|
318,571
|
5.0
|
|
ATLNTIC
|
5
|
350,666
|
2.4
|
43,000
|
-16.2
|
393,666
|
0.0
|
|
GDPSTS
|
6
|
2,370,071
|
0.4
|
7,036
|
-26.6
|
2,377,107
|
0.3
|
|
NAT GEO.
|
6
|
4,888,877
|
-0.1
|
172,449
|
-4.1
|
5,061,326
|
-0.2
|
|
NEW
YORK
|
23
|
407,393
|
-1.3
|
21,826
|
-2.4
|
429,219
|
-1.4
|
|
NEW
YRKER
|
23
|
1,029,158
|
1.1
|
40,779
|
-7.3
|
1,069,937
|
0.7
|
|
POPULAR SCIENCE
|
6
|
1,213,089
|
0.4
|
151,776
|
6.5
|
1,364,865
|
1.0
|
|
READER'S
DIGEST
|
6
|
9,662,514
|
|
384,171
|
-11.7
|
10,046,685
|
-0.5
|
|
SMTHSNN
|
6
|
2,042,793
|
0.3
|
6,957
|
-6.7
|
2,049,750
|
0.3
|
|
SO.
LIVING
|
6
|
2,623,325
|
0.1
|
189,791
|
-5.6
|
2,813,116
|
-0.3
|
|
SUNSET
|
6
|
1,136,620
|
-17.7
|
101,988
|
1.2
|
1,238,608
|
-16.4
|
|
TEX.
MNTHLY
|
6
|
272,266
|
-0.6
|
28,017
|
-3.8
|
300,283
|
-0.9
|
|
VANITY
FAIR
|
6
|
798,327
|
0.4
|
355,190
|
-15.7
|
1,153,517
|
-5.1
|
|
Source: ABC
|
|
African American
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
EBONY
|
6
|
1,205,309
|
-2.1
|
195,383
|
-11.4
|
1,400,692
|
-3.5
|
|
ESSENCE
|
6
|
834,797
|
1.2
|
254,698
|
-8.9
|
1,089,495
|
-1.4
|
|
JET
|
25
|
801,895
|
-2.2
|
107,511
|
-7.6
|
909,406
|
-2.8
|
|
Source: ABC
|
|
Hispanic
Averages for the six months ending June 30, 2007 |
|
Title |
Issues per period |
2007 subs |
% chg |
2007 newsstand sales |
% chg |
2007 total paid circ. |
% chg |
|
LATINA
|
5
|
465,605
|
18.9
|
18,840
|
8.5
|
484,445
|
18.5
|
|
PEOPLE EN ESPANOL
|
5
|
414,593
|
12.6
|
107,435
|
-9.4
|
522,028
|
7.2
|
|
Source: ABC
|
|
|
|
