Stronger fourth
quarter lifts magazines
Consumer titles end 2010 flat to 2009 in ad pages
By Louisa Ada Seltzer
Jan 11, 2011
Yet another media category ended 2010 on a more positive note after a dismal 2009.
Magazine pages were essentially flat during last year, capping a year in which they improved steadily, with fourth quarter marking the third consecutive quarterly gain.
Full-year ad pages were down 0.1 percent, to 169,633.57, compared to a brutal 25.9 percent decline in 2009, according to figures released yesterday by the Publishers Information Bureau.
Full-year ad revenue rose 3.1 percent, the first time since 2007 that a year has ended in positive territory, rising to $20,083,795,460.
Fourth quarter was up 3.5 percent in ad pages, to 52,257.07, compared to an increase of 3.6 percent during third quarter. Second quarter was up nearly 1 percent.
Six of 12 ad categories were up during 2010, led by automotive with a 16.9 percent increase after falling 40.5 percent in 2009, mirroring auto increases in other media last year as well.
Toiletries and cosmetics, the largest category with 18,060.47 ad pages last year, had the second-biggest gains at 11.6 percent, followed by financial, insurance and real estate, up 9.3 percent.
Public transportation, hotels and resorts had the biggest decline, down 9.5 percent for the year, followed by direct response products, off 9.3 percent.
During fourth quarter, eight of 12 ad categories were up, with food and food products, media, direct response, and public transportation, hotels and resorts the only ones still in the red.
Among the 25 magazine categories tracked by Media Life, 20 showed gains in ad pages, with only five showing declines. That's a dramatic change from the depth of the recession when virtually all categories were down.
The big gainers in 2010 were bridal, up 22.6 percent, science and technology, up 17.3 percent, epicurean, up 14.2 percent, parenting up 12.4 percent, fashion, up 11.4 percent, and personal finance, up 10 percent.
|
Automotive
Full-Year 2010 vs. 2009
|
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
AUTOMOBILE MAGAZINE
|
58,934,844
|
50,097,874
|
17.6
|
578.36
|
510.97
|
13.2
|
|
AUTOWEEK
|
30,042,296
|
28,404,048
|
5.8
|
847.47
|
793.03
|
6.9
|
|
CAR AND DRIVER
|
161,070,573
|
168,590,205
|
-4.5
|
842.56
|
805.98
|
4.5
|
|
HOT ROD
|
59,576,282
|
55,316,379
|
7.7
|
562.45
|
532.50
|
5.6
|
|
MOTOR TREND
|
136,834,242
|
119,595,219
|
14.4
|
799.85
|
722.32
|
10.7
|
|
ROAD & TRACK
|
93,034,837
|
98,112,888
|
-5.2
|
824.48
|
799.46
|
3.1
|
|
TOTALS
|
539,493,074
|
520,116,613
|
3.7
|
4,455.17
|
4,164.26
|
7.0
|
|
Source: PIB
|
|
Entertainment/Celebrity
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
ENTERTAINMENT WEEKLY
|
193,403,527
|
160,003,296
|
20.9
|
1,145.54
|
965.87
|
18.6
|
|
IN TOUCH WEEKLY
|
100,009,324
|
92,279,779
|
8.4
|
872.42
|
854.90
|
2.0
|
|
LIFE & STYLE WEEKLY
|
27,568,905
|
19,377,548
|
42.3
|
469.68
|
383.82
|
22.4
|
|
OK WEEKLY
|
85,725,008
|
73,704,094
|
16.3
|
1,065.81
|
903.82
|
17.9
|
|
PEOPLE
|
1,014,346,650
|
933,135,770
|
8.7
|
3,556.20
|
3,367.20
|
5.6
|
|
STAR
|
167,856,037
|
161,887,182
|
3.7
|
1,344.08
|
1,131.40
|
18.8
|
|
TV GUIDE
|
94,713,259
|
127,033,674
|
-25.4
|
661.27
|
724.73
|
-8.8
|
|
US WEEKLY
|
332,954,018
|
311,957,152
|
6.7
|
1,696.51
|
1,712.41
|
-0.9
|
|
TOTALS
|
2,016,576,728
|
1,879,378,495
|
7.3
|
10,811.51
|
10,044.15
|
7.6
|
|
Source: PIB
|
|
Music
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
ROLLING STONE
|
168,637,043
|
157,852,251
|
6.8
|
952.01
|
932.27
|
2.1
|
|
SPIN
|
23,841,217
|
26,601,026
|
-10.4
|
418.91
|
462.70
|
-9.5
|
|
VIBE
|
0
|
25,927,392
|
|
0.00
|
260.94
|
|
|
TOTALS
|
192,478,260
|
210,380,669
|
-8.5
|
1,370.92
|
1,655.91
|
-17.2
|
|
Source: PIB
|
|
Teen magazines
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
J-14
|
5,241,718
|
6,330,991
|
-17.2
|
174.44
|
197.03
|
-11.5
|
|
SEVENTEEN
|
98,529,439
|
95,170,282
|
3.5
|
739.97
|
731.29
|
1.2
|
|
TEEN VOGUE
|
91,582,175
|
83,169,875
|
10.1
|
799.58
|
748.42
|
6.8
|
|
TOTALS
|
195,353,332
|
184,671,148
|
5.8
|
1,713.99
|
1,676.74
|
2.2
|
|
Source: PIB
|
|
Women's service/beauty
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
ALLURE
|
152,504,576
|
147,014,262
|
3.7
|
1,168.15
|
1,156.29
|
1.0
|
|
COSMOPOLITAN
|
376,636,893
|
344,916,730
|
9.2
|
1,475.30
|
1,391.01
|
6.1
|
|
GLAMOUR
|
320,616,300
|
289,527,629
|
10.7
|
1,624.32
|
1,507.54
|
7.7
|
|
MARIE CLAIRE
|
163,748,940
|
133,616,095
|
22.6
|
1,343.59
|
1,124.57
|
19.5
|
|
TOTALS
|
1,013,506,709
|
915,074,716
|
10.8
|
5,611.36
|
5,179.41
|
8.3
|
|
Source: PIB
|
|
Fashion
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
ELLE
|
307,143,069
|
273,775,035
|
12.2
|
2,287.29
|
2,082.89
|
9.8
|
|
HARPER'S BAZAAR
|
206,699,717
|
171,420,282
|
20.6
|
1,794.18
|
1,522.61
|
17.8
|
|
IN STYLE
|
367,571,619
|
326,414,678
|
12.6
|
2,511.38
|
2,312.19
|
8.6
|
|
LUCKY
|
140,399,509
|
137,122,669
|
2.4
|
1,232.19
|
1,241.61
|
-0.8
|
|
PEOPLE STYLE WATCH
|
65,564,579
|
41,348,402
|
58.6
|
940.32
|
629.01
|
49.5
|
|
TOWN & COUNTRY
|
85,394,332
|
76,496,737
|
11.6
|
957.97
|
894.28
|
7.1
|
|
VOGUE
|
342,216,589
|
289,135,193
|
18.4
|
2,306.39
|
1,988.89
|
16.0
|
|
W
|
93,697,493
|
92,861,687
|
0.9
|
1,031.84
|
1,051.68
|
-1.9
|
|
TOTALS
|
1,608,686,907
|
1,408,574,683
|
14.2
|
13,061.56
|
11,723.16
|
11.4
|
|
Source: PIB
|
|
Travel
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
ARTHUR FROMMERS BDGT TRVL
|
22,320,767
|
26,386,009
|
-15.4
|
390.71
|
477.83
|
-18.2
|
|
CONDE NAST TRAVELER
|
116,235,194
|
110,988,590
|
4.7
|
989.57
|
965.25
|
2.5
|
|
DEPARTURES
|
44,997,304
|
50,329,834
|
-10.6
|
531.24
|
596.40
|
-10.9
|
|
ENDLESS VACATION
|
10,790,055
|
13,777,526
|
-21.7
|
130.92
|
165.75
|
-21.0
|
|
NATIONAL GEOGRAPHIC TRVLR
|
33,828,444
|
27,856,674
|
21.4
|
435.29
|
372.78
|
16.8
|
|
TRAVEL+ LEISURE
|
126,813,198
|
121,608,527
|
4.3
|
1,119.96
|
1,126.34
|
-0.6
|
|
TOTALS
|
354,984,962
|
350,947,160
|
1.2
|
3,597.69
|
3,704.35
|
-2.9
|
|
Source: PIB
|
|
General Interest & Lifestyle
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
AARP-THE MAGAZINE
|
131,222,601
|
127,340,613
|
3.0
|
209.76
|
208.15
|
0.8
|
|
ATLANTIC
MONTHLY THE
|
35,409,510
|
27,233,785
|
30.0
|
552.74
|
445.67
|
24.0
|
|
GUIDEPOSTS
|
34,273,925
|
32,003,011
|
7.1
|
447.49
|
436.54
|
2.5
|
|
NATIONAL GEOGRAPHIC
|
86,267,593
|
84,552,536
|
2.0
|
380.01
|
377.36
|
0.7
|
|
NEW YORK
MAGAZINE
|
188,233,604
|
165,469,969
|
13.8
|
2,473.01
|
2,276.43
|
8.6
|
|
NEW YORKER
|
166,025,746
|
145,264,470
|
14.3
|
1,187.42
|
1,125.11
|
5.5
|
|
READER'S DIGEST
|
144,052,944
|
245,235,819
|
-41.3
|
698.83
|
865.54
|
-19.3
|
|
SMITHSONIAN
|
55,026,244
|
54,886,083
|
0.3
|
362.60
|
378.47
|
-4.2
|
|
SOUTHERN LIVING
|
177,154,085
|
187,266,844
|
-5.4
|
965.20
|
1,059.05
|
-8.9
|
|
SUNSET
|
74,377,836
|
73,019,542
|
1.9
|
665.95
|
668.76
|
-0.4
|
|
TEXAS
MONTHLY
|
61,916,550
|
62,603,157
|
-1.1
|
1,631.85
|
1,641.52
|
-0.6
|
|
VANITY FAIR
|
236,220,158
|
204,063,259
|
15.8
|
1,430.86
|
1,284.06
|
11.4
|
|
TOTALS
|
1,390,180,796
|
1,408,939,088
|
-1.3
|
11,005.72
|
10,766.66
|
2.2
|
|
Source: PIB
|
|
Parenting
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
AMERICAN BABY
|
97,351,138
|
95,205,361
|
2.3
|
492.38
|
488.71
|
0.8
|
|
BABY TALK
|
69,254,468
|
63,489,898
|
9.1
|
429.69
|
404.88
|
6.1
|
|
FAMILY FUN
|
118,553,913
|
104,174,432
|
13.8
|
667.11
|
617.78
|
8.0
|
|
PARENTING EARLY YEARS
|
127,463,722
|
101,917,794
|
25.1
|
961.54
|
790.58
|
21.6
|
|
PARENTING SCHOOL YEARS
|
43,125,978
|
30,796,417
|
40.0
|
854.36
|
692.73
|
23.3
|
|
PARENTS
|
247,585,965
|
219,971,716
|
12.6
|
1,445.21
|
1,321.46
|
9.4
|
|
TOTALS
|
703,335,184
|
615,555,618
|
14.3
|
4,850.29
|
4,316.14
|
12.4
|
|
Source: PIB
|
|
Personal finance
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
BARRONS
|
54,749,661
|
45,297,618
|
20.9
|
1,173.58
|
1,026.72
|
14.3
|
|
KIPLINGERS PERSNL FINANCE
|
22,114,665
|
21,318,514
|
3.7
|
305.97
|
279.92
|
9.3
|
|
MONEY
|
122,150,082
|
110,633,141
|
10.4
|
593.67
|
563.02
|
5.4
|
|
SMARTMONEY
|
37,585,158
|
34,661,317
|
8.4
|
409.30
|
387.29
|
5.7
|
|
TOTALS
|
236,599,566
|
211,910,590
|
11.7
|
2,482.52
|
2,256.95
|
10.0
|
|
Source: PIB
|
|
Newsweeklies
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
ECONOMIST
|
126,817,390
|
114,727,942
|
10.5
|
2,044.93
|
1,970.55
|
3.8
|
|
NEWSWEEK
|
159,459,141
|
241,036,507
|
-33.8
|
895.70
|
1,116.73
|
-19.8
|
|
THE WEEK
|
48,609,594
|
39,487,871
|
23.1
|
771.07
|
659.91
|
16.8
|
|
TIME
|
413,388,198
|
404,079,647
|
2.3
|
1,405.52
|
1,447.05
|
-2.9
|
|
U.S.
NEWS
|
0
|
20,260,369
|
-100.0
|
0.00
|
206.98
|
-100.0
|
|
TOTALS
|
748,274,323
|
819,592,336
|
-8.7
|
5,117.22
|
5,401.22
|
-5.3
|
|
Source: PIB
|
|
Women's Service
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
BETTER HOMES & GARDENS
|
843,721,079
|
811,825,109
|
3.9
|
1,738.65
|
1,724.97
|
0.8
|
|
FAMILY CIRCLE
|
443,922,919
|
442,686,001
|
0.3
|
1,693.39
|
1,739.29
|
-2.6
|
|
FIRST FOR WOMEN
|
40,359,609
|
41,298,581
|
-2.3
|
584.28
|
558.82
|
4.6
|
|
GOOD HOUSEKEEPING
|
532,650,159
|
508,230,819
|
4.8
|
1,517.68
|
1,438.91
|
5.5
|
|
LADIES' HOME JOURNAL
|
285,421,413
|
321,071,844
|
-11.1
|
1,098.43
|
1,269.75
|
-13.5
|
|
MARTHA
STEWART LIVING
|
185,456,630
|
167,104,881
|
11.0
|
1,150.43
|
1,075.39
|
7.0
|
|
MORE
|
129,434,559
|
134,211,123
|
-3.6
|
858.99
|
917.59
|
-6.4
|
|
O-THE OPRAH MAGAZINE
|
220,985,148
|
207,806,705
|
6.3
|
1,448.17
|
1,349.29
|
7.3
|
|
REAL SIMPLE
|
276,806,974
|
237,104,330
|
16.7
|
1,639.17
|
1,442.33
|
13.6
|
|
REDBOOK
|
228,788,936
|
203,369,955
|
12.5
|
1,437.82
|
1,348.70
|
6.6
|
|
WOMAN'S DAY
|
416,170,105
|
398,037,552
|
4.6
|
1,532.86
|
1,513.88
|
1.3
|
|
WOMANS WORLD
|
31,352,156
|
33,576,014
|
-6.6
|
356.85
|
360.94
|
-1.1
|
|
WOMEN'S HEALTH
|
101,285,740
|
90,044,930
|
12.5
|
615.06
|
637.94
|
-3.6
|
|
WORKING MOTHER
|
37,280,783
|
33,187,876
|
12.3
|
512.02
|
474.38
|
7.9
|
|
TOTALS
|
3,773,636,210
|
3,629,555,720
|
4.0
|
16,183.80
|
15,852.18
|
2.1
|
|
Source: PIB
|
|
Fan Sports
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
ESPN MAGAZINE
|
306,154,553
|
243,402,998
|
25.8
|
1,384.69
|
1,128.83
|
22.7
|
|
SPORTING NEWS
|
23,223,624
|
22,563,050
|
2.9
|
413.90
|
364.70
|
13.5
|
|
SPORTS ILLUSTRATED
|
571,975,853
|
560,365,030
|
2.1
|
1,567.17
|
1,595.56
|
-1.8
|
|
TOTALS
|
901,354,030
|
826,331,078
|
9.1
|
3,365.76
|
3,089.09
|
8.9
|
|
Source: PIB
|
|
Personal Sports
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
BICYCLING
|
35,831,092
|
33,528,251
|
6.9
|
546.61
|
545.08
|
0.3
|
|
GOLF DIGEST
|
127,687,044
|
128,436,213
|
-0.6
|
903.97
|
949.55
|
-4.8
|
|
GOLF MAGAZINE
|
151,979,817
|
144,821,976
|
4.9
|
852.14
|
857.91
|
-0.7
|
|
GOLF WORLD
|
33,745,218
|
34,727,317
|
-2.8
|
878.95
|
947.82
|
-7.3
|
|
RUNNERS WORLD
|
86,550,866
|
69,452,641
|
24.6
|
702.84
|
601.26
|
16.9
|
|
SKI
|
23,624,347
|
19,871,761
|
18.9
|
451.14
|
452.89
|
-0.4
|
|
SKIING
|
1,572,061
|
8,150,431
|
-80.7
|
46.06
|
247.32
|
-81.4
|
|
TENNIS
|
15,774,714
|
19,484,994
|
-19.0
|
295.51
|
370.10
|
-20.2
|
|
TOTALS
|
476,765,159
|
458,473,584
|
4.0
|
4,677.22
|
4,971.93
|
-5.9
|
|
Source: PIB
|
|
Weekend magazines
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
AMERICAN PROFILE
|
242,724,476
|
207,766,916
|
16.8
|
548.86
|
480.13
|
14.3
|
|
DASH
|
3,696,800
|
0
|
|
11.08
|
0.00
|
|
|
LOS ANGELES TIMES MAG
|
12,763,594
|
18,304,985
|
-30.3
|
421.07
|
449.21
|
-6.3
|
|
NEW YORK TIMES MAGAZINE
|
262,880,814
|
241,453,644
|
8.9
|
2,250.29
|
2,067.46
|
8.8
|
|
PARADE
|
632,834,229
|
628,050,359
|
0.8
|
638.77
|
629.22
|
1.5
|
|
RELISH
|
148,073,249
|
128,871,280
|
14.9
|
194.34
|
177.48
|
9.5
|
|
SPRY
|
50,676,501
|
51,558,129
|
-1.7
|
129.16
|
127.76
|
1.1
|
|
USA WEEKEND
|
418,676,148
|
418,811,673
|
0.0
|
576.33
|
586.32
|
-1.7
|
|
TOTALS
|
1,772,325,811
|
1,694,816,986
|
4.6
|
4,769.90
|
4,517.58
|
5.6
|
|
Source: PIB
|
|
Men's
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
DETAILS
|
53,736,191
|
53,527,367
|
0.4
|
776.95
|
787.22
|
-1.3
|
|
ESQUIRE
|
101,613,365
|
89,285,643
|
13.8
|
830.25
|
749.56
|
10.8
|
|
GQ
|
186,607,764
|
161,579,467
|
15.5
|
1,308.15
|
1,189.38
|
10.0
|
|
MAXIM
|
155,226,039
|
159,579,643
|
-2.7
|
599.92
|
638.16
|
-6.0
|
|
MEN'S FITNESS
|
48,166,364
|
52,764,339
|
-8.7
|
657.36
|
681.78
|
-3.6
|
|
MEN'S HEALTH
|
156,112,474
|
139,483,047
|
11.9
|
865.72
|
811.49
|
6.7
|
|
MEN'S JOURNAL
|
83,526,388
|
80,932,221
|
3.2
|
833.93
|
846.21
|
-1.5
|
|
PLAYBOY
|
40,197,978
|
51,395,110
|
-21.8
|
386.23
|
310.38
|
24.4
|
|
TOTALS
|
825,186,563
|
788,546,837
|
4.6
|
6,258.51
|
6,014.18
|
4.1
|
|
Source: PIB
|
|
Shelter
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
ARCHITECTURAL DIGEST
|
97,477,123
|
89,707,962
|
8.7
|
835.34
|
790.60
|
5.7
|
|
COUNTRY LIVING
|
102,037,297
|
132,618,560
|
-23.1
|
652.74
|
876.54
|
-25.5
|
|
DWELL
|
26,360,477
|
24,933,440
|
5.7
|
664.21
|
644.97
|
3.0
|
|
ELLE DECOR
|
86,007,228
|
66,355,316
|
29.6
|
1,118.90
|
827.69
|
35.2
|
|
THIS OLD HOUSE
|
46,435,197
|
40,110,072
|
15.8
|
504.43
|
456.41
|
10.5
|
|
TRADITIONAL HOME
|
96,111,583
|
97,545,706
|
-1.5
|
592.72
|
621.75
|
-4.7
|
|
VERANDA
|
28,487,105
|
27,939,758
|
2.0
|
469.60
|
486.76
|
-3.5
|
|
TOTALS
|
482,916,010
|
479,210,814
|
0.8
|
4,837.94
|
4,704.72
|
2.8
|
|
Source: PIB
|
|
Bridal
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
BRIDAL GUIDE |
65,809,787
|
62,897,863
|
4.6
|
1,558.20
|
1,544.22
|
0.9
|
|
BRIDE'S |
217,864,031
|
166,852,052
|
30.6
|
2,671.25
|
2,109.32
|
26.6
|
|
MARTHA WEDDINGS |
45,430,206
|
27,641,492
|
64.4
|
1,176.49
|
754.00
|
56.0
|
|
TOTALS |
329,104,024
|
257,391,407
|
27.9
|
5,405.94
|
4,407.54
|
22.6
|
|
Source: PIB |
|
Epicurean
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
BON APPETIT
|
90,624,897
|
81,566,482
|
11.1
|
631.79
|
624.54
|
1.2
|
|
COOKING LIGHT
|
147,465,843
|
120,124,397
|
22.8
|
1,280.17
|
1,099.34
|
16.4
|
|
COOKING WITH PAULA DEEN
|
8,941,813
|
7,767,964
|
15.1
|
151.52
|
128.49
|
17.9
|
|
EVERY DAY W/ RACHAEL RAY
|
107,616,049
|
98,264,592
|
9.5
|
742.52
|
703.34
|
5.6
|
|
EVERYDAY FOOD
|
26,246,028
|
27,028,799
|
-2.9
|
414.70
|
433.70
|
-4.4
|
|
FINE COOKING
|
1,846,684
|
2,265,655
|
-18.5
|
73.54
|
94.17
|
-21.9
|
|
FOOD & WINE
|
97,527,136
|
87,026,904
|
12.1
|
1,102.13
|
1,033.38
|
6.7
|
|
FOOD NETWORK MAGAZINE
|
51,361,779
|
18,724,815
|
174.3
|
796.46
|
445.33
|
78.8
|
|
SAVEUR
|
20,088,223
|
16,320,085
|
23.1
|
451.76
|
379.69
|
19.0
|
|
TOTALS
|
551,718,452
|
459,089,693
|
20.2
|
5,644.59
|
4,941.98
|
14.2
|
|
Source: PIB
|
|
Business/Finance
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
BLOOMBERG BUSINESS WEEK
|
172,662,221
|
162,378,043
|
6.3
|
1,291.10
|
1,247.01
|
3.5
|
|
ENTREPRENEUR
|
80,533,031
|
73,794,186
|
9.1
|
937.51
|
852.33
|
10.0
|
|
FAST COMPANY
|
44,440,327
|
33,590,979
|
32.3
|
538.85
|
426.08
|
26.5
|
|
FORBES
|
252,932,933
|
251,532,222
|
0.6
|
1,844.84
|
1,937.14
|
-4.8
|
|
FORTUNE
|
195,298,894
|
182,908,879
|
6.8
|
1,539.23
|
1,523.98
|
1.0
|
|
HARVARD BUSINESS REVIEW
|
15,624,891
|
14,484,303
|
7.9
|
374.31
|
343.82
|
8.9
|
|
INC.
|
56,009,377
|
46,652,100
|
20.1
|
722.06
|
619.80
|
16.5
|
|
TOTALS
|
817,501,674
|
765,340,712
|
6.8
|
7,247.9
|
6,950.16
|
4.3
|
|
Source: PIB
|
|
Science and Technology
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
DISCOVER
|
12,796,263
|
13,813,353
|
-7.4
|
216.52
|
239.23
|
-9.5
|
|
POPULAR MECHANICS
|
104,587,989
|
89,193,150
|
17.3
|
786.51
|
653.13
|
20.4
|
|
POPULAR SCIENCE
|
72,398,699
|
62,010,758
|
16.8
|
560.48
|
490.49
|
14.3
|
|
SCIENTIFIC AMERICAN
|
19,206,434
|
18,546,208
|
3.6
|
278.42
|
241.25
|
15.4
|
|
TECHNOLOGY REVIEW
|
3,006,149
|
2,135,532
|
40.8
|
123.04
|
91.69
|
34.2
|
|
WIRED
|
84,889,965
|
62,509,226
|
35.8
|
861.30
|
694.37
|
24.0
|
|
TOTALS
|
296,885,499
|
248,208,227
|
19.6
|
2,826.27
|
2,410.16
|
17.3
|
|
Source: PIB
|
|
Outdoor & Recreation
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
BASSMASTER
|
13,945,583
|
11,943,589
|
16.8
|
348.71
|
314.56
|
10.9
|
|
BOATING
|
17,039,535
|
16,834,617
|
1.2
|
431.48
|
383.51
|
12.5
|
|
CYCLE WORLD
|
28,207,544
|
32,847,432
|
-14.1
|
557.88
|
660.67
|
-15.6
|
|
FIELD & STREAM
|
74,948,113
|
77,170,981
|
-2.9
|
564.75
|
514.69
|
9.7
|
|
FLYING
|
11,934,812
|
11,557,082
|
3.3
|
475.69
|
467.78
|
1.7
|
|
MOTORBOATING
|
12,273,648
|
11,763,133
|
4.3
|
334.84
|
346.53
|
-3.4
|
|
OUTDOOR LIFE
|
32,905,458
|
30,446,760
|
8.1
|
427.09
|
393.82
|
8.4
|
|
OUTSIDE MAGAZINE
|
73,302,306
|
71,847,146
|
2.0
|
734.41
|
730.92
|
0.5
|
|
POWER & MOTORYACHT
|
25,335,024
|
27,377,536
|
-7.5
|
866.59
|
921.57
|
-6.0
|
|
SALT WATER SPORTSMAN
|
13,002,979
|
12,625,974
|
3.0
|
350.95
|
359.36
|
-2.3
|
|
TOTALS
|
302,895,002
|
304,414,250
|
-0.5
|
5,092.39
|
5,093.41
|
-0.01
|
|
Source: PIB
|
|
African American
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
BLACK
ENTERPRISE
|
30,107,548
|
27,250,519
|
10.5
|
653.79
|
583.14
|
12.1
|
|
EBONY
|
32,486,797
|
35,472,279
|
-8.4
|
525.98
|
592.28
|
-11.2
|
|
ESSENCE
|
119,009,983
|
100,665,133
|
18.2
|
1,289.13
|
1,150.92
|
12.0
|
|
JET
|
13,557,570
|
17,111,517
|
-20.8
|
432.60
|
558.95
|
-22.6
|
|
TOTALS
|
195,161,898
|
180,499,448
|
8.1
|
2,901.5
|
2,885.29
|
0.6
|
|
Source: PIB
|
|
Hispanic
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
LATINA
|
28,316,184
|
25,822,778
|
9.7
|
598.36
|
550.87
|
8.6
|
|
PEOPLE EN ESPANOL
|
49,864,654
|
46,148,285
|
8.1
|
724.14
|
701.95
|
3.2
|
|
TOTALS
|
78,180,838
|
71,971,063
|
8.6
|
1,322.5
|
1,252.82
|
5.6
|
|
Source: PIB
|
|
Health/Fitness
Full-Year 2010 vs. 2009 |
|
Titles |
2010
$s |
2009 $s |
%
chnge |
'10
pages |
'09
pages |
%
chnge |
|
FIT PREGNANCY
|
31,085,825
|
30,091,718
|
3.3
|
524.58
|
526.92
|
-0.4
|
|
FITNESS
|
124,964,823
|
103,049,041
|
21.3
|
860.25
|
736.35
|
16.8
|
|
NATURAL HEALTH
|
16,513,532
|
18,641,837
|
-11.4
|
363.64
|
438.34
|
-17.0
|
|
ORGANIC GARDENING
|
5,289,361
|
4,448,416
|
18.9
|
219.14
|
202.24
|
8.4
|
|
PREVENTION
|
123,107,701
|
112,343,147
|
9.6
|
877.76
|
813.29
|
7.9
|
|
WEIGHT WATCHERS
|
36,355,161
|
35,991,278
|
1.0
|
502.75
|
508.66
|
-1.2
|
|
TOTALS
|
337,316,403
|
304,565,437
|
10.8
|
3,348.12
|
3,225.8
|
3.8
|
|
Source: PIB
|
|
|
|
