Some titles are up,
defying the trend
Hispanic and business titles are reporting ad page gains
By Bill Cromwell
Oct 12, 2011
Though magazines had a rough third quarter, with ad pages down 5.6 percent compared to last year, according to the Publishers Information Bureau, some magazine categories are still in positive territory year to date.
Four categories are doing particularly well: Hispanic, shelter, fashion and business titles.
The boom for Hispanic magazines is not particularly surprising.
The four titles in the category are up 21.9 percent year-to-date in ad pages, the most of any category tracked by Media Life, and it comes amidst a general boom for Hispanic media.
After last year's Census confirmed that the Hispanic population is growing faster than any other group in the U.S., advertisers were eager to get their message in front of these consumers, including many brands that had not reached out to the Latino community before.
So the rise in ad pages at Hispanic magazines is to be expected. What's surprising is the rise in the other three categories, which suffered mightily during the recession.
Shelter titles are up 7.1 in ad pages year to date. The category underwent a serious thinning out during the recession, with nearly a half-dozen titles getting shut down, including O at Home, Country Home and Cottage Living.
That may have strengthened the remaining titles, however, because they're facing fewer competitors for ad dollars.
Fashion has also seen a notable bump this year, up 4.5 percent. This category was understandably walloped by the recession, when people had fewer dollars to spend on extras like clothes and accessories, and even fewer to spend on magazines about those things.
In 2009, fashion ad pages declined 28.9 percent.
But this year sales for the crucial September issues, the fall fashion preview editions, were healthy. In Style had its biggest September issue ever, with 431 ad pages, and category leader Vogue was up 9 percent, to 584, in a sign that advertisers believe consumers are ready to start spending on fashion again.
Finally, business has long been a bellwether category for the magazine industry, with its ups and downs mirroring the health of the medium itself.
And business has actually gotten stronger as the year went long, in contrast to most categories. During the first half of the year, ad pages were up 5 percent. Through third quarter they're even stronger, up 5.9 percent.
Three magazines are up double-digit percentages, including Bloomberg Businessweek, which was revamped under its new owner more than a year ago.
But business is likely still benefiting from comparisons to a still-soft 2010. The truth is that even if the business category maintains a steady but modest single-digit percentage improvement each year, it will be years before it matches the ad pages seen a decade ago.
Meanwhile, of the 24 total categories measured by Media Life, 12 saw gains and 12 saw declines.
Parenting saw the biggest declines, down 11.6 percent in ad pages through third quarter, with epicurean titles down the second-most, 9.8 percent.
Note: An earlier version of this story accidentally left Marie Claire out of the fashion category in the chart below. Media Life regrets the error.
|
Automotive
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
AUTOMOBILE MAGAZINE |
43,904,743 |
43,073,826 |
1.9 |
407.80 |
421.76 |
-3.3 |
|
AUTOWEEK |
24,486,477 |
21,014,071 |
16.5 |
693.82 |
590.58 |
17.5 |
|
CAR AND DRIVER |
109,895,193 |
116,495,153 |
-5.7 |
569.31 |
607.89 |
-6.3 |
|
HOT ROD |
44,584,467 |
42,757,675 |
4.3 |
410.31 |
404.45 |
1.4 |
|
MOTOR TREND |
94,608,742 |
97,907,015 |
-3.4 |
518.17 |
569.76 |
-9.1 |
|
ROAD & TRACK |
61,769,302 |
67,546,662 |
-8.6 |
587.74 |
598.09 |
-1.7 |
|
TOTALS |
379,248,924 |
388,794,402 |
-2.5 |
3,187.15 |
3,192.53 |
-0.2 |
|
Source: PIB |
|
Entertainment/Celebrity
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
ENTERTAINMENT WEEKLY |
145,465,540 |
136,813,340 |
6.3 |
815.72 |
805.68 |
1.2 |
|
IN TOUCH WEEKLY |
70,914,371 |
74,919,031 |
-5.3 |
610.79 |
653.15 |
-6.5 |
|
LIFE & STYLE WEEKLY |
22,317,374 |
21,141,432 |
5.6 |
373.21 |
362.21 |
3.0 |
|
OK WEEKLY |
65,918,695 |
65,323,016 |
0.9 |
801.62 |
812.94 |
-1.4 |
|
PEOPLE |
739,889,969 |
736,831,323 |
0.4 |
2,498.82 |
2,601.75 |
-4.0 |
|
STAR |
125,180,334 |
128,820,560 |
-2.8 |
1,011.81 |
1,013.52 |
-0.2 |
|
TV GUIDE |
81,253,545 |
66,689,930 |
21.8 |
536.86 |
463.00 |
16.0 |
|
US WEEKLY |
286,880,604 |
238,036,759 |
20.5 |
1,398.70 |
1,210.39 |
15.6 |
|
TOTALS |
1,537,820,432 |
1,468,575,391 |
7.2 |
8,047.53 |
7,922.64 |
1.6 |
|
Source: PIB |
|
Music
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
ROLLING STONE |
130,670,196 |
114,647,122 |
14.0 |
701.52 |
646.44 |
8.5 |
|
SPIN |
16,351,521 |
16,836,277 |
-2.9 |
286.51 |
296.26 |
-3.3 |
|
TOTALS |
147,021,717 |
131,483,399 |
11.8 |
988.03 |
942.7 |
4.9 |
|
Source: PIB |
|
Teen magazines
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
J-14 |
4,001,398 |
4,073,938 |
-1.8 |
129.64 |
135.96 |
-4.6 |
|
SEVENTEEN |
79,411,494 |
71,882,161 |
10.5 |
565.00 |
544.05 |
3.9 |
|
TEEN VOGUE |
69,954,939 |
65,968,671 |
6.0 |
585.15 |
576.67 |
1.5 |
|
TOTALS |
153,367,831 |
141,924,770 |
8.1 |
1,279.79 |
1,256.68 |
1.8 |
|
Source: PIB |
|
Fashion
Jan.-Sept. 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ELLE
|
234,904,302
|
208,777,809
|
12.5
|
1,641.68
|
1,547.90
|
6.1
|
|
HARPER'S
BAZAAR
|
135,889,354
|
135,541,521
|
0.3
|
1,100.04
|
1,156.89
|
-4.9
|
|
IN
STYLE
|
277,789,037
|
263,241,942
|
5.5
|
1,813.52
|
1,797.83
|
0.9
|
|
LUCKY
|
93,188,636
|
94,199,949
|
-1.1
|
782.01
|
827.40
|
-5.5
|
|
MARIE
CLAIRE
|
125,458,421
|
110,115,666
|
13.9
|
971.34
|
902.99
|
7.6
|
|
PEOPLE
STYLE WATCH
|
68,304,951
|
43,397,756
|
57.4
|
900.26
|
621.31
|
44.9
|
|
TOWN
& COUNTRY
|
50,006,922
|
53,224,161
|
-6.0
|
537.89
|
584.81
|
-8.0
|
|
VOGUE
|
288,926,975
|
255,819,601
|
12.9
|
1,860.72
|
1,724.89
|
7.9
|
|
W
|
73,655,926
|
67,450,008
|
9.2
|
775.33
|
742.67
|
4.4
|
|
TOTALS
|
1,348,124,524
|
1,231,768,413
|
9.4
|
10382.79
|
9906.69
|
4.8
|
|
Source:
PIB
|
|
Travel
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
ARTHUR FROMMERS BDGT TRVL |
14,340,777 |
16,627,535 |
-13.8 |
242.17 |
292.33 |
-17.2 |
|
CONDE NAST TRAVELER |
83,458,978 |
77,838,214 |
7.2 |
677.74 |
659.54 |
2.8 |
|
DEPARTURES |
40,138,267 |
26,173,068 |
53.4 |
450.99 |
308.48 |
46.2 |
|
ENDLESS VACATION |
7,748,214 |
8,199,417 |
-5.5 |
91.87 |
99.01 |
-7.2 |
|
NATIONAL GEOGRAPHIC TRVLR |
23,214,311 |
23,616,661 |
-1.7 |
281.88 |
303.41 |
-7.1 |
|
TRAVEL+ LEISURE |
89,992,939 |
86,605,257 |
3.9 |
757.10 |
763.33 |
-0.8 |
|
TOTALS |
258,893,486 |
239,060,152 |
8.3 |
2,501.75 |
2,426.1 |
3.1 |
|
Source: PIB |
|
General Interest & Lifestyle
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
AARP-THE MAGAZINE |
122,205,370 |
108,177,038 |
13.0 |
201.80 |
172.01 |
17.3 |
|
ATLANTIC
MONTHLY THE |
21,875,393 |
21,837,156 |
0.2 |
328.02 |
341.33 |
-3.9 |
|
GUIDEPOSTS |
25,548,153 |
24,138,710 |
5.8 |
322.71 |
315.80 |
2.2 |
|
NATIONAL GEOGRAPHIC |
71,667,830 |
57,345,761 |
25.0 |
298.47 |
252.76 |
18.1 |
|
NEW YORK
MAGAZINE |
134,917,024 |
124,098,205 |
8.7 |
1,735.98 |
1,613.26 |
7.6 |
|
NEW YORKER |
113,931,697 |
105,135,464 |
8.4 |
786.75 |
750.91 |
4.8 |
|
READER'S DIGEST |
110,226,206 |
97,930,345 |
12.6 |
523.26 |
472.67 |
10.7 |
|
SMITHSONIAN |
45,523,448 |
37,437,759 |
21.6 |
292.67 |
246.27 |
18.8 |
|
SOUTHERN LIVING |
133,152,855 |
132,722,719 |
0.3 |
691.04 |
723.58 |
-4.5 |
|
SUNSET |
51,779,451 |
55,430,563 |
-6.6 |
446.61 |
492.40 |
-9.3 |
|
TEXAS
MONTHLY |
46,610,556 |
40,409,051 |
15.3 |
1,200.68 |
1,077.68 |
11.4 |
|
VANITY FAIR |
178,530,244 |
161,532,107 |
10.5 |
1,013.91 |
982.54 |
3.2 |
|
TOTALS |
1,055,968,227 |
966,194,878 |
9.3 |
7,841.9 |
7,441.21 |
5.4 |
|
Source: PIB |
|
Parenting
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
AMERICAN BABY |
76,031,603 |
72,599,439 |
4.7 |
366.34 |
367.52 |
-0.3 |
|
BABY TALK |
46,408,382 |
49,091,560 |
-5.5 |
274.33 |
304.37 |
-9.9 |
|
FAMILY FUN |
74,442,095 |
81,430,011 |
-8.6 |
399.26 |
456.82 |
-12.6 |
|
PARENTING EARLY YEARS |
74,709,068 |
84,594,950 |
-11.7 |
540.07 |
637.29 |
-15.3 |
|
PARENTING SCHOOL YEARS |
25,200,402 |
29,928,923 |
-15.8 |
483.79 |
592.77 |
-18.4 |
|
PARENTS |
167,884,643 |
178,276,145 |
-5.8 |
942.21 |
1,040.70 |
-9.5 |
|
TOTALS |
464,676,193 |
495,921,028 |
-6.3 |
3,006 |
3,399.47 |
-11.6 |
|
Source: PIB |
|
Personal finance
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
BARRONS |
43,393,508 |
39,408,721 |
10.1 |
892.28 |
848.82 |
5.1 |
|
KIPLINGERS PERSNL FINANCE |
16,443,019 |
16,686,341 |
-1.5 |
248.47 |
216.76 |
14.6 |
|
MONEY |
80,897,796 |
86,618,408 |
-6.6 |
374.71 |
419.61 |
-10.7 |
|
SMARTMONEY |
24,505,210 |
26,995,634 |
-9.2 |
252.55 |
293.27 |
-13.9 |
|
TOTALS |
165,239,533 |
169,709,104 |
-2.6 |
1,768.01 |
1,778.46 |
-0.6 |
|
Source: PIB |
|
Newsweeklies
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
ECONOMIST |
85,205,226 |
82,253,072 |
3.6 |
1,347.07 |
1,342.13 |
0.4 |
|
NEWSWEEK |
93,930,642 |
114,349,156 |
-17.9 |
501.52 |
642.79 |
-22.0 |
|
THE WEEK |
34,232,895 |
30,127,558 |
13.6 |
508.83 |
475.43 |
7.0 |
|
TIME |
291,185,588 |
271,767,936 |
7.1 |
955.39 |
917.29 |
4.2 |
|
TOTALS |
504,554,351 |
498,497,722 |
1.2 |
3,312.81 |
3,377.64 |
-1.9 |
|
Source: PIB |
|
Women's Service
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
BETTER HOMES & GARDENS |
530,805,862 |
592,173,614 |
-10.4 |
1,055.69 |
1,217.92 |
-13.3 |
|
FAMILY CIRCLE |
279,393,972 |
312,114,343 |
-10.5 |
1,025.17 |
1,196.46 |
-14.3 |
|
FIRST FOR WOMEN |
25,671,564 |
30,686,021 |
-16.3 |
359.74 |
444.07 |
-19.0 |
|
GOOD HOUSEKEEPING |
370,893,723 |
376,553,351 |
-1.5 |
1,003.04 |
1,074.55 |
-6.7 |
|
LADIES' HOME JOURNAL |
155,138,145 |
191,532,041 |
-19.0 |
677.28 |
737.30 |
-8.1 |
|
MARTHA
STEWART LIVING |
124,110,026 |
118,712,062 |
4.5 |
732.61 |
735.89 |
-0.4 |
|
MORE |
90,203,729 |
88,894,703 |
1.5 |
575.67 |
590.72 |
-2.5 |
|
O-THE OPRAH MAGAZINE |
148,098,963 |
151,530,114 |
-2.3 |
952.48 |
994.32 |
-4.2 |
|
REAL SIMPLE |
188,264,554 |
190,114,893 |
-1.0 |
1,049.09 |
1,126.31 |
-6.9 |
|
REDBOOK |
162,829,905 |
162,635,663 |
0.1 |
974.03 |
1,025.08 |
-5.0 |
|
WOMAN'S DAY |
273,954,832 |
284,771,752 |
-3.8 |
974.59 |
1,052.56 |
-7.4 |
|
WOMANS WORLD |
23,048,859 |
23,448,615 |
-1.7 |
252.21 |
268.30 |
-6.0 |
|
WOMEN'S HEALTH |
71,567,646 |
69,460,006 |
3.0 |
412.07 |
423.73 |
-2.8 |
|
WORKING MOTHER |
20,746,793 |
22,074,384 |
-6.0 |
277.13 |
303.69 |
-8.7 |
|
TOTALS |
2,464,728,573 |
2,614,701,562 |
-5.7 |
10,320.80 |
11,190.90 |
-7.8 |
|
Source: PIB |
|
Fan Sports
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
ESPN MAGAZINE |
211,485,708 |
214,767,321 |
-1.5 |
914.53 |
969.85 |
-5.7 |
|
SPORTING NEWS |
13,810,440 |
16,435,205 |
-16.0 |
242.74 |
290.86 |
-16.5 |
|
SPORTS ILLUSTRATED |
409,351,786 |
424,353,178 |
-3.5 |
1,053.85 |
1,161.58 |
-9.3 |
|
TOTALS |
634,647,934 |
655,555,704 |
-3.2 |
2,211.12 |
2,422.29 |
-8.7 |
|
Source: PIB |
|
Personal Sports
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
BICYCLING |
29,424,729 |
27,972,465 |
5.2 |
427.16 |
426.06 |
0.3 |
|
GOLF DIGEST |
101,769,781 |
100,660,747 |
1.1 |
687.12 |
711.38 |
-3.4 |
|
GOLF MAGAZINE |
122,823,369 |
112,885,320 |
8.8 |
656.79 |
634.49 |
3.5 |
|
GOLF WORLD |
30,325,376 |
30,012,632 |
1.0 |
765.71 |
784.98 |
-2.5 |
|
RUNNERS WORLD |
65,411,981 |
60,202,315 |
8.7 |
494.95 |
488.75 |
1.3 |
|
SKI |
6,917,461 |
4,667,967 |
48.2 |
123.16 |
104.00 |
18.4 |
|
SKIING |
0 |
1,572,061 |
|
0.00 |
46.06 |
|
|
TENNIS |
13,702,620 |
14,047,040 |
-2.5 |
246.82 |
263.12 |
-6.2 |
|
TOTALS |
370,375,317 |
352,020,547 |
5.2 |
3,401.71 |
3,458.84 |
-1.6 |
|
Source: PIB |
|
Weekend magazines
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
AMERICAN PROFILE |
170,192,582 |
180,940,522 |
-5.9 |
358.05 |
409.03 |
-12.5 |
|
DASH |
25,052,400 |
0 |
|
74.08 |
0.00 |
|
|
LOS ANGELES TIMES MAG |
8,847,691 |
8,931,315 |
-0.9 |
286.83 |
295.24 |
-2.8 |
|
NEW YORK TIMES MAGAZINE |
173,682,182 |
173,152,431 |
0.3 |
1,472.79 |
1,479.64 |
-0.5 |
|
PARADE |
403,060,071 |
456,524,413 |
-11.7 |
397.39 |
460.26 |
-13.7 |
|
RELISH |
88,704,024 |
100,976,882 |
-12.2 |
108.38 |
133.40 |
-18.8 |
|
SPRY |
37,597,607 |
34,170,648 |
10.0 |
82.77 |
87.22 |
-5.1 |
|
USA WEEKEND |
273,764,476 |
302,527,890 |
-9.5 |
371.21 |
418.31 |
-11.3 |
|
TOTALS |
1,180,901,034 |
1,257,224,101 |
-6.1 |
3,151.50 |
3,283.10 |
-4.0 |
|
Source: PIB |
|
Men's
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
DETAILS |
33,725,531 |
33,881,226 |
-0.5 |
465.35 |
488.35 |
-4.7 |
|
ESQUIRE |
75,006,608 |
63,678,443 |
17.8 |
582.38 |
519.10 |
12.2 |
|
GQ |
121,321,572 |
119,256,032 |
1.7 |
790.42 |
835.50 |
-5.4 |
|
MAXIM |
96,114,326 |
100,444,413 |
-4.3 |
353.01 |
386.38 |
-8.6 |
|
MEN'S FITNESS |
39,273,940 |
33,557,886 |
17.0 |
511.03 |
460.38 |
11.0 |
|
MEN'S HEALTH |
99,876,487 |
99,109,113 |
0.8 |
526.50 |
549.39 |
-4.2 |
|
MEN'S JOURNAL |
58,349,102 |
50,992,007 |
14.4 |
553.96 |
508.39 |
9.0 |
|
PLAYBOY |
32,857,020 |
27,531,672 |
19.3 |
286.12 |
264.42 |
8.2 |
|
TOTALS |
556,524,586 |
528,450,792 |
5.3 |
4,068.77 |
4,011.91 |
1.4 |
|
Source: PIB |
|
Shelter
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
ARCHITECTURAL DIGEST |
76,327,378 |
68,750,031 |
11.0 |
621.38 |
590.22 |
5.3 |
|
COUNTRY LIVING |
76,412,200 |
73,069,897 |
4.6 |
471.52 |
468.29 |
0.7 |
|
DWELL |
18,937,024 |
17,527,543 |
8.0 |
450.75 |
440.73 |
2.3 |
|
ELLE DECOR |
63,051,180 |
51,284,697 |
22.9 |
764.58 |
666.64 |
14.7 |
|
THIS OLD HOUSE |
40,858,287 |
31,839,788 |
28.3 |
425.67 |
345.14 |
23.3 |
|
TRADITIONAL HOME |
52,996,554 |
63,741,198 |
-16.9 |
353.56 |
393.81 |
-10.2 |
|
VERANDA |
23,321,339 |
19,848,003 |
17.5 |
371.44 |
325.37 |
14.2 |
|
TOTALS |
351,903,962 |
326,061,157 |
7.9 |
3,458.9 |
3,230.2 |
7.1 |
|
Source: PIB |
|
Bridal
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
BRIDAL GUIDE |
59,735,594 |
56,902,570 |
5.0 |
1,366.13 |
1,346.54 |
1.5 |
|
BRIDE'S |
172,225,826 |
165,540,191 |
4.0 |
2,017.10 |
2,035.05 |
-0.9 |
|
MARTHA WEDDINGS |
38,179,351 |
33,198,014 |
15.0 |
954.47 |
859.73 |
11.0 |
|
TOTALS |
270,140,771 |
255,640,775 |
5.7 |
4,337.70 |
4,241.32 |
2.3 |
|
Source: PIB |
|
Epicurean
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
BON APPETIT
|
63,915,266 |
61,995,104 |
3.1 |
429.07 |
431.88 |
-0.7 |
|
COOKING LIGHT
|
94,958,994 |
103,815,560 |
-8.5 |
782.92 |
903.54 |
-13.3 |
|
COOKING WITH PAULA DEEN |
0 |
6,983,093 |
|
0.00 |
117.03 |
|
|
EVERY DAY W/ RACHAEL RAY
|
58,922,597 |
73,804,325 |
-20.2 |
401.15 |
509.94 |
-21.3 |
|
EVERYDAY FOOD
|
15,599,513 |
17,501,478 |
-10.9 |
231.73 |
275.96 |
-16.0 |
|
FINE COOKING |
1,111,366 |
1,091,375 |
1.8 |
42.21 |
43.61 |
-3.2 |
|
FOOD & WINE
|
64,182,820 |
63,531,640 |
1.0 |
696.79 |
716.90 |
-2.8 |
|
FOOD NETWORK MAGAZINE |
41,320,156 |
30,689,008 |
34.6 |
563.78 |
505.21 |
11.6 |
|
SAVEUR
|
12,245,583 |
12,438,195 |
-1.5 |
264.07 |
278.39 |
-5.1 |
|
TOTALS
|
352,256,295 |
371,849,778 |
-5.3 |
3,411.72 |
3,782.46 |
-9.8 |
|
Source: PIB |
|
Business/Finance
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
BLOOMBERG BUSINESS WEEK |
147,662,449 |
109,933,712 |
34.3 |
1,006.73 |
820.13 |
22.8 |
|
ENTREPRENEUR |
58,242,755 |
55,074,247 |
5.8 |
674.08 |
640.70 |
5.2 |
|
FAST COMPANY |
29,836,940 |
24,717,572 |
20.7 |
346.33 |
298.50 |
16.0 |
|
FORBES |
153,804,565 |
151,271,265 |
1.7 |
1,060.48 |
1,097.98 |
-3.4 |
|
FORTUNE |
140,629,906 |
131,789,581 |
6.7 |
1,049.62 |
1,038.02 |
1.1 |
|
HARVARD BUSINESS REVIEW |
11,994,570 |
9,740,217 |
23.1 |
274.77 |
232.49 |
18.2 |
|
INC. |
36,351,863 |
36,354,371 |
0.0 |
454.51 |
468.43 |
-3.0 |
|
TOTALS |
578,523,048 |
518,880,965 |
11.5 |
4,866.52 |
4,596.25 |
5.9 |
|
Source: PIB |
|
Science and Technology
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
DISCOVER |
0 |
8,426,050 |
|
0.00 |
142.52 |
|
|
POPULAR MECHANICS |
79,079,504 |
77,869,948 |
1.6 |
570.03 |
585.29 |
-2.6 |
|
POPULAR SCIENCE |
59,756,539 |
51,791,287 |
15.4 |
439.07 |
401.92 |
9.2 |
|
SCIENTIFIC AMERICAN |
12,796,505 |
13,123,611 |
-2.5 |
175.97 |
191.12 |
-7.9 |
|
TECHNOLOGY REVIEW |
2,294,665 |
2,333,850 |
-1.7 |
87.03 |
95.42 |
-8.8 |
|
WIRED |
66,234,457 |
52,790,735 |
25.5 |
622.48 |
536.96 |
15.9 |
|
TOTALS |
220,161,670 |
206,335,481 |
6.7 |
1,894.58 |
1,953.23 |
-3.0 |
|
Source: PIB |
|
Outdoor & Recreation
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
BASSMASTER |
7,882,611 |
12,207,567 |
-35.4 |
191.80 |
303.89 |
-36.9 |
|
BOATING |
13,414,677 |
13,347,665 |
0.5 |
325.48 |
335.14 |
-2.9 |
|
CYCLE WORLD |
17,605,577 |
21,879,952 |
-19.5 |
456.90 |
431.90 |
5.8 |
|
FIELD & STREAM |
57,368,364 |
47,507,376 |
20.8 |
402.31 |
359.66 |
11.9 |
|
FLYING |
9,750,815 |
8,809,084 |
10.7 |
363.46 |
350.98 |
3.6 |
|
MOTORBOATING |
12,241,885 |
9,239,394 |
32.5 |
335.97 |
251.04 |
33.8 |
|
OUTDOOR LIFE |
24,330,065 |
20,697,608 |
17.6 |
292.25 |
268.97 |
8.7 |
|
OUTSIDE MAGAZINE |
56,920,691 |
47,587,172 |
19.6 |
554.97 |
468.27 |
18.5 |
|
POWER & MOTORYACHT |
22,940,420 |
17,769,233 |
29.1 |
787.42 |
610.69 |
28.9 |
|
SALT WATER SPORTSMAN |
11,655,061 |
10,535,468 |
10.6 |
315.71 |
282.26 |
11.9 |
|
TOTALS |
234,110,166 |
209,580,519 |
11.7 |
4,026.27 |
3,662.8 |
9.9 |
|
Source: PIB |
|
African American
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
BLACK ENTERPRISE |
21,410,807 |
22,957,738 |
-6.7 |
456.49 |
498.79 |
-8.5 |
|
EBONY |
24,886,547 |
23,734,073 |
4.9 |
384.56 |
385.93 |
-0.4 |
|
ESSENCE |
89,506,631 |
86,216,768 |
3.8 |
914.78 |
933.21 |
-2.0 |
|
JET |
9,454,963 |
10,313,516 |
-8.3 |
286.64 |
328.66 |
-12.8 |
|
TOTALS |
145,258,948 |
143,222,095 |
1.4 |
2,042.47 |
2,146.59 |
-4.8 |
|
Source: PIB |
|
Hispanic
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
LATINA |
20,890,881 |
18,453,695 |
13.2 |
434.88 |
389.92 |
11.5 |
|
PEOPLE EN ESPANOL |
43,755,143 |
32,359,799 |
35.2 |
609.86 |
470.19 |
29.7 |
|
SER PADRES |
10,815,831 |
9,020,340 |
19.9 |
130.87 |
112.80 |
16.0 |
|
SIEMPRE MUJER |
11,836,445 |
8,046,680 |
47.1 |
202.60 |
157.20 |
28.9 |
|
TOTALS |
87,298,300 |
67,880,514 |
28.6 |
1,378.21 |
1,130.11 |
21.9 |
|
Source: PIB |
|
Health/Fitness
Jan.-Sept. 2011 vs. 2010 |
|
Titles |
2011 $s |
2010 $s |
%
chnge |
'11 pages |
'10 pages |
%
chnge |
|
FIT PREGNANCY |
21,038,584 |
20,925,980 |
0.5 |
334.12 |
352.07 |
-5.1 |
|
FITNESS |
97,123,287 |
99,429,492 |
-2.3 |
639.77 |
685.51 |
-6.7 |
|
NATURAL HEALTH |
11,098,144 |
12,280,484 |
-9.6 |
232.86 |
269.70 |
-13.7 |
|
ORGANIC GARDENING |
4,234,042 |
3,747,613 |
13.0 |
162.21 |
155.20 |
4.5 |
|
PREVENTION |
87,232,170 |
93,625,664 |
-6.8 |
591.23 |
666.58 |
-11.3 |
|
WEIGHT WATCHERS |
0 |
30,626,957 |
9.8 |
449.96 |
423.19 |
6.3 |
|
TOTALS |
220,726,227 |
260,636,190 |
-15.3 |
2,410.15 |
2,552.25 |
-5.6 |
|
Source: PIB |
|
|
|
