Media head Wenda Harris Millard is out as co-CEO
By Louisa Ada Seltzer Apr 22, 2009
Through the years, Martha Stewart has attracted great talents to her publishing empire, but some stays are shorter than others, and the stay for co-CEO Wenda Harris Millard is now over.
She's out as of yesterday, on to a new venture, after reportedly squabbling with Stewart over the direction of the company at a point when ad pages for Martha Stewart Living are on a downward skid, along with those of so many other consumer titles.
Millard, a longtime media executive, joined the company less than two years ago from Yahoo, where she headed ad sales. She leaves MSLO to become president of Media Link, a media consulting firm.
The split comes as little surprise. Reports of the clash of personalities had been circulating for months.
The move puts Stewart even more at the center of MSLO operations while leaning out the company's top ranks.
Millard had shared the title of co-chief executive officer with Robin Marino, with Millard overseeing MSLO media operations and Marino in charge of merchandising.
Also in the command structure, along with Stewart herself: Charles Koppelman, with the title of executive chairman.
By all accounts it was an unwieldy arrangement, and with Millard gone, her position will not be filled. Koppelman will now oversee media. But as chief creative officer, Stewart will also be more involved.
MSLO is now running in the red after several strong years following Stewart’s release from prison for lying to federal investigators over a stock transaction where she was suspected of trading on insider information.
Ad pages for Martha Stewart Living were down 37 percent in the first quarter versus the year-earlier period, and it was the steepest decline of any of women's service titles (See chart, below).
Overall, that category performed well compared to so many others, with pages down some 13 percent when others saw page declines of 20 percent and 30 percent.
This is second major departure from MSLO.
Less than a year ago, Susan Lyne left after presiding over MSLO’s long turnaround following Stewart's release from prison. An able executive, Lyne at one point had served as entertainment president at ABC.
Women's Service Year to date 2009 versus 2008
Titles
2009
$s
2008 $s
%
chnge
'09
pages
'08
pages
%
chnge
BETTER HOMES & GARDENS
149,799,588
158,787,809
-5.7
320.34
357.22
-10.3
FAMILY CIRCLE
83,239,343
74,997,258
11.0
328.68
311.86
5.4
FIRST FOR WOMEN
10,723,281
10,037,100
6.8
145.40
147.82
-1.6
GOOD HOUSEKEEPING
113,991,161
118,629,280
-3.9
324.27
358.53
-9.6
LADIES' HOME JOURNAL
64,539,073
69,260,283
-6.8
255.88
283.81
-9.8
MARTHA
STEWART LIVING
28,290,478
42,174,545
-32.9
179.47
284.69
-37.0
MORE
24,525,894
23,489,181
4.4
167.67
183.63
-8.7
REAL SIMPLE
37,851,200
53,882,669
-29.8
230.33
349.52
-34.1
REDBOOK
41,822,508
41,284,430
1.3
278.04
291.17
-4.5
WOMAN'S DAY
90,201,097
94,423,664
-4.5
345.47
382.16
-9.6
WOMANS WORLD
8,423,805
8,027,730
4.9
89.81
90.15
-0.4
WOMEN'S HEALTH
15,751,211
15,561,051
1.2
111.45
142.32
-21.7
WORKING MOTHER
4,715,766
4,741,150
-0.5
67.23
71.66
-6.2
TOTALS
673,874,405
715,296,150
-5.8
2,844.04
3,254.54
-12.6
Source: PIB
Louisa Ada Seltzer is a staff writer for Media Life.