Magazine newsstand sales
slide again
Off 10 percent during the six months ended in December
By Bill Cromwell
Feb 8, 2012
Single-copy magazine sales, considered a good gauge of the health of the industry, continued their slide during the second half of 2011.
Newsstand sales were down 9.96 percent during the six-month period ended Dec. 31, according to data release this morning by the Audit Bureau of Circulations, the steepest slide in the last four reporting periods.
Sales went from 32,118,948 during the six months ended Dec. 31, 2010, to 28,919,153 for the same period in 2011, based on 408 consumer titles.
It has been years since magazines saw newsstand sales rise. Sales were down 9.15 percent during the six months ended last June, and down 7.27 percent in the six months before that.
The slide is certainly not a surprise.
Magazines have been hurting for some time, and ad pages ended 2011 down. Publishers are beginning to push new delivery methods, most notably tablets, after sales of tablet devices spiked last year.
And people have been cutting back on extras like magazines for years both during and after the recession, as high unemployment continues to cut into funds for impulse spending, like picking up a few celebrity tabloids at the supermarket checkout display.
Total paid subscriptions were up 0.72 percent, ABC reports, from 260,594,951 to 262,471,812.
With subscriptions representing the bulk of total magazine sales, overall paid and verified circulation was down only 1 percent, from 305,528,645 to 302,454,697.
Indeed, celebrity titles, which rely heavily on newsstand sales, were hit hard during the most recent reporting period.
Every title saw newsstand sales drop, most notably OK!, down 27.5 percent.
Even category leader People saw a 12 percent decrease in sales.
Personal finance titles also took a hit at the newsstand, with all four titles losing ground and three down by double-digit percentages.
Women's titles also slid, and O took the biggest slide of them all, down 32 percent on newsstands in the months after Oprah Winfrey ended her syndicated show.
|
Music
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
ROLLING STONE
|
12 |
1,395,554 |
3.0 |
102,040 |
(18.2) |
1,497,594 |
1.3 |
|
SPIN
|
6 |
441,777 |
(1.2) |
17,809 |
(35.2) |
459,586 |
(3.1) |
|
Source: ABC |
|
Teen
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
J-14 |
5 |
85,050 |
(10.2) |
250,280 |
(18.1) |
335,330 |
(16.2) |
|
SVENTN |
5 |
1,697,559 |
1.9 |
324,741 |
(5.5) |
2,022,300 |
0.6 |
|
TEEN VOGUE |
5 |
889,965 |
(0.5) |
130,079 |
(13.5) |
1,020,044 |
(2.4) |
|
Source: ABC |
|
Women's service/beauty
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
ALLURE
|
6 |
956,105 |
1.4 |
130,901 |
(13.3) |
1,087,006 |
(0.6) |
|
COSMO
|
6 |
1,579,031 |
17.9 |
1,460,982 |
(6.7) |
3,040,013 |
4.6 |
|
GLAMR
|
6 |
1,884,319 |
5.5 |
469,544 |
(9.9) |
2,353,863 |
2.0 |
|
MARIE CLAIRE
|
6 |
747,073 |
(2.8) |
231,054 |
(8.9) |
978,127 |
(4.3) |
|
Source: ABC |
|
Fashion
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
ELLE |
6 |
904,125 |
9.0 |
241,339 |
(18.3) |
1,145,464 |
1.9 |
|
HARPER'S BAZAAR |
5 |
588,018 |
0.6 |
147,194 |
(7.3) |
735,212 |
(1.1) |
|
IN STYLE |
6 |
1,178,148 |
2.2 |
561,630 |
(14.2) |
1,739,778 |
(3.7) |
|
LUCKY |
6 |
963,650 |
0.4 |
159,266 |
(5.5) |
1,122,916 |
(0.5) |
|
TOWN & COUNTRY |
5 |
420,188 |
(2.3) |
37,213 |
(4.3) |
457,401 |
(2.4) |
|
VOGUE |
6 |
915,184 |
(0.2) |
348,850 |
(5.6) |
1,264,034 |
(1.7) |
|
W |
6 |
446,949 |
0.6 |
20,426 |
(7.4) |
467,375 |
0.2 |
|
Source: ABC |
|
Entertainment/Celebrity
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
ENT. WEEKLY |
22 |
1,757,981 |
(0.1) |
41,513 |
4.8 |
1,799,494 |
0.0 |
|
IN TOUCH |
26 |
34,539 |
(5.1) |
629,331 |
(8.7) |
663,870 |
(8.5) |
|
LIFE & STYLE |
26 |
9,359 |
(0.4) |
378,758 |
(7.8) |
388,117 |
(7.7) |
|
OK! |
26 |
341,417 |
(21.7) |
249,561 |
(27.5) |
590,978 |
(24.3) |
|
PEOPLE |
26 |
2,463,567 |
5.1 |
1,106,244 |
(12.0) |
3,569,811 |
(0.9) |
|
STAR |
26 |
405,418 |
(2.7) |
437,199 |
(11.9) |
842,617 |
(7.7) |
|
TV GUIDE |
18 |
1,925,518 |
(0.1) |
90,883 |
(11.7) |
2,016,401 |
(0.7) |
|
US |
26 |
1,390,818 |
7.7 |
618,491 |
(9.5) |
2,009,309 |
1.7 |
|
Source: ABC |
|
Travel
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
ARTHUR FROMMER’S BUDGET TRAVEL |
5 |
663,886 |
0.2 |
17,860 |
2.1 |
681,746 |
0.2 |
|
CONDE
NAST
TRAVELER |
6 |
795,616 |
0.9 |
19,615 |
(11.2) |
815,231 |
0.6 |
|
NATIONAL GEOGRAPHIC
TRAVELER |
4 |
685,246 |
(1.2) |
40,583 |
(16.6) |
725,829 |
(2.3) |
|
TRAVEL+
LEISURE |
6 |
949,983 |
(1.9) |
24,682 |
(12.6) |
974,665 |
(2.2) |
|
Source: ABC |
|
Personal Finance
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
BARRON'S |
26 |
277,401 |
1.9 |
26,637 |
(18.5) |
304,038 |
(0.3) |
|
KIPLINGER'S |
6 |
598,896 |
(10.1) |
17,441 |
(13.9) |
616,337 |
(10.2) |
|
MONEY |
6 |
1,865,424 |
0.3 |
56,214 |
(7.3) |
1,921,638 |
0.1 |
|
SMARTMONEY |
6 |
801,015 |
0.0 |
14,139 |
(17.1) |
815,154 |
(0.3) |
|
Source: ABC |
|
Newsweeklies
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
ECONOMIST |
26 |
797,534 |
2.3 |
47,232 |
(12.8) |
844,766 |
1.3 |
|
NEWSWEEK |
21 |
1,479,150 |
(1.8) |
40,342 |
0.3 |
1,519,492 |
(1.8) |
|
THE WEEK |
25 |
529,395 |
2.4 |
2,182 |
1.3 |
531,577 |
2.4 |
|
TIME |
25 |
3,221,835 |
(0.4) |
76,555 |
(3.4) |
3,298,390 |
(0.5) |
|
Source: ABC |
|
Women's Service
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
BETTER
HOMES |
6 |
7,444,757 |
(0.5) |
173,087 |
(12.1) |
7,617,844 |
(0.8) |
|
FAMILY
CIRCLE |
8 |
3,349,498 |
3.4 |
523,173 |
(13.3) |
3,872,671 |
0.8 |
|
FIRST FOR WOMEN |
8 |
220,697 |
5.3 |
1,010,763 |
(10.5) |
1,231,460 |
(8.1) |
|
GOOD
HSEKPING |
6 |
4,016,075 |
(0.5) |
325,351 |
(14.9) |
4,341,426 |
(1.7) |
|
LADIES'
HOME
JOURNAL |
6 |
3,075,412 |
(16.2) |
156,942 |
(6.7) |
3,232,354 |
(15.8) |
|
MARTHA
STEWART
LIVING |
6 |
1,853,542 |
1.0 |
230,312 |
(17.1) |
2,083,854 |
(1.4) |
|
MORE |
5 |
1,167,187 |
2.1 |
147,422 |
(17.8) |
1,314,609 |
(0.6) |
|
OPRAH |
6 |
1,967,419 |
3.7 |
413,363 |
(32.0) |
2,380,782 |
(5.0) |
|
REAL
SIMPLE |
6 |
1,634,241 |
2.4 |
358,930 |
(9.2) |
1,993,171 |
0.1 |
|
REDBOOK |
6 |
2,120,189 |
0.8 |
104,229 |
(19.9) |
2,224,418 |
(0.4) |
|
WOMAN'S
DAY |
8 |
3,514,286 |
0.4 |
372,567 |
(6.0) |
3,886,853 |
(0.2) |
|
WOMAN'S
WORLD |
26 |
113,137 |
2.5 |
1,166,962 |
(8.3) |
1,280,099 |
(7.5) |
|
WOMEN'S
HEALTH |
5 |
1,289,695 |
1.9 |
271,813 |
(14.2) |
1,561,508 |
(1.3) |
|
WORKING
MOTHER |
4 |
830,897 |
0.6 |
302 |
(71.2) |
831,199 |
0.5 |
|
Source: ABC |
|
Parenting
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
PARNTNG |
6 |
2,223,968 |
(0.2) |
7,815 |
(18.9) |
2,231,783 |
(0.2) |
|
PARENTS |
6 |
2,043,466 |
0.7 |
24,694 |
(18.0) |
2,068,160 |
0.4 |
|
Source: ABC |
|
Sports
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
ESPN THE MAG |
12 |
2,097,234 |
2.6 |
12,313 |
(39.2) |
2,109,547 |
2.1 |
|
SPORTING NEWS |
9 |
504,218 |
0.8 |
5,006 |
(13.4) |
509,224 |
0.6 |
|
SPORTS ILL |
25 |
3,132,134 |
0.2 |
46,626 |
(5.4) |
3,178,760 |
0.1 |
|
Source: ABC |
|
Personal Sports
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
BICYCLNG
|
6 |
409,501 |
0.5 |
33,691 |
(8.4) |
443,192 |
(0.2) |
|
GOLF DIGEST |
6 |
1,613,962 |
1.3 |
63,822 |
(11.4) |
1,677,784 |
0.7 |
|
GOLF MAGAZINE |
6 |
1,375,470 |
0.8 |
45,581 |
(8.7) |
1,421,051 |
0.5 |
|
GOLF WORLD |
15 |
174,663 |
0.4 |
- |
- |
174,663 |
0.4 |
|
RUNNER’S WORLD
|
6 |
628,025 |
5.9 |
97,122 |
6.9 |
725,147 |
6.1 |
|
SKI
|
5 |
446,506 |
(4.8) |
7,773 |
(29.0) |
454,279 |
(5.4) |
|
TENNIS
|
3 |
598,701 |
(1.8) |
6,477 |
(25.8) |
605,178 |
(2.2) |
|
Source: ABC
|
|
Bridal
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
BRIDAL
GUIDE |
3 |
52,575 |
3.5 |
96,105 |
(13.5) |
148,680 |
(8.2) |
|
BRIDE'S |
6 |
243,311 |
8.9 |
64,143 |
(25.8) |
307,454 |
(0.8) |
|
MARTHA STEWART WEDDINGS |
2 |
30,186 |
68.1 |
171,101 |
(15.7) |
201,287 |
(8.9) |
|
Source: ABC
|
|
Epicurean
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
BON APPETIT |
6 |
1,434,042 |
0.3 |
85,723 |
4.5 |
1,519,765 |
0.5 |
|
COOKING LIGHT |
6 |
1,646,372 |
1.2 |
144,785 |
(13.0) |
1,791,157 |
(0.1) |
|
EVERYDAY WITH RACHAEL RAY |
5 |
1,514,889 |
2.0 |
271,564 |
(3.8) |
1,786,453 |
1.1 |
|
EVERYDAY FOOD |
5 |
1,005,453 |
4.9 |
76,881 |
(25.5) |
1,082,334 |
1.9 |
|
FINE COOKING |
3 |
149,288 |
(1.3) |
95,875 |
(13.6) |
245,163 |
(6.5) |
|
FOOD & WINE |
6 |
897,323 |
0.4 |
48,600 |
(14.2) |
945,923 |
(0.5) |
|
FOOD NETWORK |
5 |
1,151,714 |
16.5 |
438,354 |
16.3 |
1,590,068 |
16.4 |
|
SAVEUR |
4 |
292,521 |
1.1 |
39,617 |
(6.0) |
332,138 |
0.2 |
|
Source: ABC
|
|
Men's
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
DETAILS |
5 |
411,212 |
0.0 |
42,034 |
(15.0) |
453,246 |
(1.6) |
|
ESQUIRE |
5 |
627,291 |
0.2 |
79,558 |
(17.2) |
706,849 |
(2.1) |
|
GQ |
6 |
803,942 |
9.7 |
176,312 |
(13.8) |
980,254 |
4.5 |
|
MAXIM |
6 |
2,307,445 |
0.7 |
199,873 |
(15.9) |
2,507,318 |
(0.8) |
|
MEN'S HEALTH |
5 |
1,487,347 |
2.9 |
387,701 |
(2.9) |
1,875,048 |
1.6 |
|
MEN'S JOURNAL |
6 |
637,199 |
0.6 |
92,062 |
1.4 |
729,261 |
0.7 |
|
MEN'S FITNESS |
5 |
506,968 |
(0.5) |
71,955 |
(20.8) |
578,923 |
(3.5) |
|
PENTHOUSE |
5 |
75,542 |
(20.7) |
48,052 |
(21.5) |
123,594 |
(21.0) |
|
PLAYBOY |
6 |
1,419,476 |
(0.4) |
96,610 |
(8.0) |
1,516,086 |
(1.0) |
|
Source: ABC
|
|
Shelter
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
ARCH.
DIGEST |
6 |
747,480 |
(1.1) |
74,458 |
18.4 |
821,938 |
0.4 |
|
COUNTRY
LIVING |
5 |
1,496,340 |
(0.7) |
124,374 |
0.1 |
1,620,714 |
(0.6) |
|
ELLE
DECOR |
5 |
477,220 |
(0.2) |
90,147 |
(5.4) |
567,367 |
(1.1) |
|
HOUSE
BTIFUL |
5 |
705,095 |
(4.7) |
113,639 |
1.4 |
818,734 |
(3.9) |
|
THIS
OLD
HOUSE |
5 |
938,415 |
(0.6) |
19,847 |
(10.4) |
958,262 |
(0.8) |
|
VERANDA |
4 |
364,344 |
0.6 |
87,371 |
(6.5) |
451,715 |
(0.8) |
|
Source: ABC
|
|
Business/Finance
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
BLOOMBERG BUSINESSWEEK |
25 |
915,972 |
1.2 |
16,595 |
(9.4) |
932,567 |
1.0 |
|
ENTRPRNR |
6 |
592,472 |
3.6 |
36,816 |
2.1 |
629,288 |
3.6 |
|
FAST COMPANY |
5 |
708,753 |
0.1 |
37,547 |
5.5 |
746,300 |
0.3 |
|
FORBES |
11 |
905,374 |
0.7 |
25,523 |
1.7 |
930,897 |
0.7 |
|
FORTUNE -N.A |
10 |
821,687 |
0.3 |
22,979 |
(16.8) |
844,666 |
(0.3) |
|
HARV BIZ REV |
5 |
197,238 |
(2.5) |
40,059 |
11.8 |
237,297 |
(0.3) |
|
INC |
5 |
674,846 |
(0.4) |
31,928 |
2.9 |
706,774 |
(0.2) |
|
Source: ABC
|
|
Automobile
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
AUTOMOBILE |
6 |
546,465 |
2.3 |
29,528 |
(13.2) |
575,993 |
1.4 |
|
CAR AND
DRIVER |
6 |
1,151,448 |
(7.0) |
69,414 |
(11.4) |
1,220,862 |
(7.3) |
|
HOT ROD |
6 |
605,822 |
1.2 |
48,699 |
(9.8) |
654,521 |
0.3 |
|
MOTOR
TREND |
6 |
1,056,487 |
0.6 |
78,603 |
(6.4) |
1,135,090 |
(0.0) |
|
ROAD &
TRACK |
6 |
568,406 |
(11.2) |
49,127 |
(15.9) |
617,533 |
(11.6) |
|
Source: ABC
|
|
Outdoors
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
BACKPCKR |
4 |
313,869 |
(0.4) |
35,526 |
(21.4) |
349,395 |
(3.1) |
|
BOATING |
4 |
156,028 |
0.5 |
8,066 |
(18.5) |
164,094 |
(0.6) |
|
CYCLE WORLD |
6 |
213,213 |
(9.9) |
23,957 |
(21.1) |
237,170 |
(11.2) |
|
FIELD &
STREAM |
6 |
1,212,522 |
|
40,959 |
(7.7) |
1,253,481 |
(0.3) |
|
FLYING |
6 |
189,612 |
(1.1) |
12,253 |
(2.3) |
201,865 |
(1.2) |
|
OUTDOOR
LIFE |
5 |
721,336 |
0.0 |
32,497 |
(7.4) |
753,833 |
(0.4) |
|
OUTSIDE |
6 |
625,916 |
(0.1) |
55,436 |
(6.9) |
681,352 |
(0.7) |
|
SALT WATER
SPRTSMAN |
5 |
129,888 |
0.5 |
7,052 |
(10.1) |
136,940 |
(0.1) |
|
YACHTING |
6 |
122,254 |
3.4 |
3,963 |
(11.4) |
126,217 |
2.8 |
|
Source: ABC
|
|
General Interest
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
AARP |
3 |
22,407,270 |
(5.6) |
151 |
(36.8) |
22,407,421 |
(5.6) |
|
ATLANTIC |
5 |
419,958 |
(3.1) |
45,117 |
(8.0) |
465,075 |
(3.6) |
|
GDPSTS |
6 |
1,801,020 |
(10.7) |
1,196 |
(36.1) |
1,802,216 |
(10.7) |
|
NAT GEO. |
6 |
4,330,235 |
(0.3) |
150,553 |
0.4 |
4,480,788 |
(0.3) |
|
NEW
YORK
|
21 |
391,328 |
0.4 |
14,204 |
(7.6) |
405,532 |
0.1 |
|
NEW
YORKER |
23 |
1,013,730 |
2.2 |
33,530 |
2.8 |
1,047,260 |
2.2 |
|
POPULAR SCIENCE |
6 |
1,239,028 |
3.2 |
101,486 |
(6.4) |
1,340,514 |
2.4 |
|
READER'S
DIGEST |
5 |
5,362,996 |
0.7 |
197,050 |
(5.7) |
5,560,046 |
0.5 |
|
SMTHSNN |
5 |
2,107,934 |
3.4 |
5,703 |
(10.5) |
2,113,637 |
3.4 |
|
SO.
LIVING |
6 |
2,702,347 |
0.5 |
163,498 |
2.8 |
2,865,845 |
0.7 |
|
SUNSET |
6 |
1,194,147 |
0.4 |
66,715 |
(5.8) |
1,260,862 |
0.1 |
|
TEXAS
MNTHLY |
6 |
285,969 |
3.4 |
25,007 |
(11.5) |
310,976 |
2.0 |
|
VANITY
FAIR |
6 |
891,072 |
2.4 |
323,946 |
(20.1) |
1,215,018 |
(4.8) |
|
Source: ABC
|
|
African American
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
EBONY |
6 |
1,157,896 |
33.5 |
106,100 |
(18.2) |
1,263,996 |
26.8 |
|
ESSENCE
|
6 |
902,886 |
5.1 |
148,624 |
(22.7) |
1,051,510 |
0.0 |
|
JET |
18 |
748,726 |
18.3 |
69,950 |
(1.5) |
818,676 |
16.3 |
|
Source: ABC |
|
Hispanic
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
LATINA
|
5 |
501,926 |
(0.6) |
4,400 |
31.6 |
506,326 |
(0.4) |
|
PEOPLE EN ESPANOL
|
6 |
467,702 |
2.2 |
89,934 |
(10.6) |
557,636 |
(0.1) |
|
Source: ABC
|
|
Health/Fitness
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
FIT PREGNANCY |
3 |
20,733 |
(10.0) |
39,241 |
(14.1) |
59,974 |
(12.7) |
|
FITNESS |
4 |
1,372,567 |
|
161,865 |
(4.1) |
1,534,432 |
(0.5) |
|
HEALTH |
5 |
1,290,928 |
1.5 |
84,545 |
(15.3) |
1,375,473 |
0.3 |
|
NATURAL HEALTH |
4 |
267,307 |
0.8 |
40,258 |
(14.4) |
307,565 |
(1.5) |
|
ORGANIC GARDENING |
3 |
274,205 |
(7.1) |
9,814 |
(15.9) |
284,019 |
(7.5) |
|
PREVENTION |
6 |
2,622,440 |
(1.9) |
251,677 |
11.1 |
2,874,117 |
(0.9) |
|
WEIGHT WATCHERS |
3 |
1,006,029 |
9.1 |
335,249 |
(9.1) |
1,341,278 |
3.9 |
|
Source: ABC
|
|
Science and Technology
Averages for the six months ending December 31, 2011 |
|
Title |
Issues per period |
Subs |
% chg |
Newsstand Sales |
% chg |
Total Paid Circ |
% chg |
|
DISCOVER |
5 |
491,801 |
(20.4) |
72,972 |
(12.8) |
564,773 |
(19.5) |
|
PC WORLD |
6 |
374,696 |
(2.9) |
25,429 |
(34.9) |
400,125 |
(5.9) |
|
POPULAR MECHANICS |
6 |
1,127,130 |
1.4 |
104,059 |
(2.8) |
1,231,189 |
1.1 |
|
POPULAR SCIENCE |
6 |
1,239,028 |
3.2 |
101,486 |
(6.4) |
1,340,514 |
2.4 |
|
SCIENTIFIC AMERICAN |
6 |
420,260 |
6.8 |
70,995 |
(16.2) |
491,255 |
2.7 |
|
TECHNOLOGY REVIEW |
3 |
153,789 |
(3.6) |
8,435 |
(16.0) |
162,224 |
(4.4) |
|
WIRED |
6 |
739,025 |
6.3 |
73,409 |
(30.5) |
812,434 |
1.5 |
|
Source: ABC
|
|
|
|
