Magazine ad pages
dip 3.1 percent in 2011
Hurt by fourth-quarter decline of 8 percent
By Bill Cromwell
Jan 11, 2012
 |
| Departures: One of the year's few big gainers, with ad pages up more than 40 percent |
The ad page slide that began midway through last year got worse in fourth quarter, leading to yet another year of ad page declines for magazines.
Ad pages fell 3.1 percent in 2011, according to the Publishers Information Bureau, from 169,552 to 164,225.
The declines were sharpest during fourth quarter, when pages were off 8 percent versus 2010, from 50,578.01 to 46,508.17.
Only four ad categories saw gains during fourth quarter, and six were off by double-digit percentages compared to the previous year.
Fourth quarter sped up the declines that began in third quarter, when pages dropped 5.6 percent. The second half of the year knocked out the slight gains seen during first half, when ad pages were up 1.3 percent.
The blame goes mostly on the economy. PIB noted that advertisers became more skittish during the second half of the year after consumer spending began to drop and the stock market saw wild fluctuations.
But there's also certainly a shift in advertisers' interest that's to blame as well. Many are moving money from print to digital, which is hurting newspapers and magazines.
It's been more than five years since magazines saw yearly ad page gains, and newspaper ad revenue has been declining for that long too.
For full-year 2011, three ad categories saw gains, led by financial, insurance and real estate, up the most with a 12.7 percent jump.
Apparel and accessories (up 5.5 percent) and the biggest category, toiletries and cosmetics (up 3.8 percent), also saw gains.
Food and food products saw the biggest declines. The category slid 17 percent, reflecting a greater advertising trend across all media as food companies cut back advertising to offset greater costs of production and transportation.
Home furnishings and supplies saw the second-biggest declines last year, down 16 percent, a dip tied to the volatile housing market.
Among magazines, Reader's Digest Large Edition and Departures had the biggest ad page gains, up more than 40 percent apiece.
Bassmaster saw the biggest decline among consumer titles, down 45 percent.
Overall ad revenue was up slightly in 2011, by $8 million, to $20,086,199,882.
|
Automotive
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
AUTOMOBILE MAGAZINE |
62,320,956 |
58,934,844 |
5.7 |
580.93 |
578.36 |
0.4 |
|
AUTOWEEK |
35,801,956 |
30,042,296 |
19.2 |
1,005.48 |
847.47 |
18.6 |
|
CAR AND DRIVER |
148,622,418 |
161,070,573 |
-7.7 |
771.78 |
842.56 |
-8.4 |
|
HOT ROD |
59,258,687 |
59,576,282 |
-0.5 |
547.56 |
562.45 |
-2.6 |
|
MOTOR TREND |
132,050,125 |
136,834,242 |
-3.5 |
726.32 |
799.85 |
-9.2 |
|
ROAD & TRACK |
81,752,923 |
93,034,837 |
-12.1 |
779.91 |
824.48 |
-5.4 |
|
TOTALS |
519,807,065 |
539,493,074 |
-3.6 |
4,411.98 |
4,455.17 |
-1.0 |
|
Source: PIB |
|
Entertainment/Celebrity
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ENTERTAINMENT WEEKLY |
197,472,138 |
193,403,527 |
2.1 |
1,109.34 |
1,145.54 |
-3.2 |
|
IN TOUCH WEEKLY |
88,361,740 |
100,009,324 |
-11.6 |
758.40 |
872.42 |
-13.1 |
|
LIFE & STYLE WEEKLY |
28,490,944 |
27,568,905 |
3.3 |
475.34 |
469.68 |
1.2 |
|
OK WEEKLY |
84,814,995 |
85,725,008 |
-1.1 |
1,053.13 |
1,065.81 |
-1.2 |
|
PEOPLE |
996,770,296 |
1,014,346,650 |
-1.7 |
3,356.93 |
3,556.20 |
-5.6 |
|
STAR |
157,498,012 |
167,856,037 |
-6.2 |
1,293.41 |
1,344.08 |
-3.8 |
|
TV GUIDE |
103,822,537 |
94,713,259 |
9.6 |
683.01 |
661.27 |
3.3 |
|
US WEEKLY |
354,223,350 |
332,954,018 |
6.4 |
1,726.50 |
1,696.51 |
1.8 |
|
TOTALS |
2,011,454,012 |
2,016,576,728 |
-0.2 |
10,456.06 |
10,811.51 |
-3.3 |
|
Source: PIB |
|
Music
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ROLLING STONE |
175,326,359 |
168,637,043 |
4.0 |
939.81 |
952.01 |
-1.3 |
|
SPIN |
21,600,071 |
23,841,217 |
-9.4 |
378.33 |
418.91 |
-9.7 |
|
TOTALS |
196,926,430 |
192,478,260 |
2.3 |
1,318.14 |
1,370.92 |
-3.8 |
|
Source: PIB |
|
Teen magazines
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
J-14 |
4,916,515 |
5,241,718 |
-6.2 |
158.63 |
174.44 |
-9.1 |
|
SEVENTEEN |
108,452,299 |
98,529,439 |
10.1 |
770.18 |
739.97 |
4.1 |
|
TEEN VOGUE |
98,273,358 |
91,582,175 |
7.3 |
821.93 |
799.58 |
2.8 |
|
TOTALS |
211,642,172 |
195,353,332 |
8.3 |
1,750.74 |
1,713.99 |
2.2 |
|
Source: PIB |
|
Fashion
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ELLE |
331,229,994 |
307,143,069 |
7.8 |
2,315.81 |
2,287.29 |
1.2 |
|
HARPER'S BAZAAR |
201,409,524 |
206,699,717 |
-2.6 |
1,656.31 |
1,794.18 |
-7.7 |
|
IN STYLE |
389,793,577 |
367,715,719 |
6.0 |
2,544.92 |
2,512.38 |
1.3 |
|
LUCKY |
133,546,754 |
140,399,509 |
-4.9 |
1,119.89 |
1,232.19 |
-9.1 |
|
MARIE CLAIRE |
184,568,245 |
163,748,940 |
12.7 |
1,429.54 |
1,343.59 |
6.4 |
|
PEOPLE STYLE WATCH |
99,133,847 |
65,564,579 |
51.2 |
1,303.12 |
940.34 |
38.6 |
|
TOWN & COUNTRY |
76,181,062 |
85,394,332 |
-10.8 |
841.85 |
957.97 |
-12.1 |
|
VOGUE |
389,591,959 |
342,216,589 |
13.8 |
2,509.66 |
2,306.39 |
8.8 |
|
W |
103,664,338 |
93,697,493 |
10.6 |
1,089.20 |
1,031.84 |
5.6 |
|
TOTALS |
1,909,119,300 |
1,772,579,947 |
7.7 |
14,810.30 |
14,406.17 |
2.8 |
|
Source: PIB |
|
Travel
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ARTHUR FROMMERS BDGT TRVL |
19,012,239 |
22,320,767 |
-14.8 |
321.11 |
390.71 |
-17.8 |
|
CONDE NAST TRAVELER |
119,581,266 |
116,235,194 |
2.9 |
972.76 |
989.57 |
-1.7 |
|
DEPARTURES |
67,667,772 |
44,997,304 |
50.4 |
761.42 |
531.24 |
43.3 |
|
ENDLESS VACATION |
10,306,814 |
10,790,055 |
-4.5 |
122.87 |
130.92 |
-6.1 |
|
NATIONAL GEOGRAPHIC TRVLR |
33,317,579 |
33,828,444 |
-1.5 |
404.95 |
435.29 |
-7.0 |
|
TRAVEL+ LEISURE |
135,792,558 |
126,813,198 |
7.1 |
1,145.53 |
1,119.96 |
2.3 |
|
TOTALS |
385,678,228 |
354,984,962 |
8.6 |
3,728.64 |
3,597.69 |
3.6 |
|
Source: PIB |
|
General Interest & Lifestyle
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
AARP-THE MAGAZINE |
163,337,736 |
131,222,601 |
24.5 |
271.54 |
209.76 |
29.5 |
|
ATLANTIC
MONTHLY THE |
35,356,852 |
35,409,510 |
-0.1 |
531.14 |
552.74 |
-3.9 |
|
GUIDEPOSTS |
33,098,954 |
34,273,925 |
-3.4 |
415.90 |
447.49 |
-7.1 |
|
NATIONAL GEOGRAPHIC |
95,565,208 |
86,267,593 |
10.8 |
398.84 |
380.01 |
5.0 |
|
NEW YORK
MAGAZINE |
203,571,662 |
188,233,604 |
8.1 |
2,607.95 |
2,473.01 |
5.5 |
|
NEW YORKER |
167,686,129 |
166,025,746 |
1.0 |
1,166.57 |
1,187.42 |
-1.8 |
|
READER'S DIGEST |
168,999,575 |
144,052,944 |
17.3 |
816.62 |
698.83 |
16.9 |
|
SMITHSONIAN |
66,744,846 |
55,026,244 |
21.3 |
431.24 |
362.60 |
18.9 |
|
SOUTHERN LIVING |
181,589,299 |
177,154,085 |
2.5 |
941.77 |
965.20 |
-2.4 |
|
SUNSET |
69,904,439 |
74,377,836 |
-6.0 |
601.53 |
665.95 |
-9.7 |
|
TEXAS
MONTHLY |
69,857,508 |
61,916,550 |
12.8 |
1,813.15 |
1,631.85 |
11.1 |
|
VANITY FAIR |
261,233,354 |
236,220,158 |
10.6 |
1,476.54 |
1,430.86 |
3.2 |
|
TOTALS |
1,516,945,562 |
1,390,180,796 |
9.1 |
11,472.79 |
11,005.72 |
4.2 |
|
Source: PIB |
|
Parenting
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
AMERICAN BABY |
105,468,053 |
97,351,138 |
8.3 |
506.49 |
492.38 |
2.9 |
|
BABY TALK |
64,065,866 |
69,254,468 |
-7.5 |
375.72 |
429.69 |
-12.6 |
|
FAMILY FUN |
102,036,198 |
118,726,368 |
-14.1 |
547.60 |
668.11 |
-18.0 |
|
PARENTING EARLY YEARS |
110,670,922 |
127,463,722 |
-13.2 |
801.06 |
961.54 |
-16.7 |
|
PARENTING SCHOOL YEARS |
35,525,246 |
43,125,978 |
-17.6 |
680.66 |
854.36 |
-20.3 |
|
PARENTS |
234,881,099 |
247,585,965 |
-5.1 |
1,318.48 |
1,445.21 |
-8.8 |
|
TOTALS |
652,647,384 |
703,507,639 |
-7.2 |
4,230.01 |
4,851.29 |
-12.8 |
|
Source: PIB |
|
Personal finance
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BARRONS |
61,090,339 |
54,749,661 |
11.6 |
1,253.65 |
1,173.58 |
6.8 |
|
KIPLINGERS PERSNL FINANCE |
22,396,570 |
22,114,665 |
1.3 |
338.41 |
305.97 |
10.6 |
|
MONEY |
116,982,536 |
122,150,082 |
-4.2 |
541.76 |
593.67 |
-8.7 |
|
SMARTMONEY |
32,737,916 |
37,585,158 |
-12.9 |
338.18 |
409.30 |
-17.4 |
|
TOTALS |
233,207,361 |
236,599,566 |
-1.4 |
2,472.00 |
2,482.52 |
-0.4 |
|
Source: PIB |
|
Newsweeklies
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ECONOMIST |
125,954,467 |
126,817,390 |
-0.7 |
1,986.49 |
2,044.93 |
-2.9 |
|
NEWSWEEK |
140,729,808 |
159,459,141 |
-11.7 |
745.43 |
895.70 |
-16.8 |
|
THE WEEK |
45,182,971 |
48,609,594 |
-7.0 |
671.22 |
771.07 |
-12.9 |
|
TIME |
419,400,212 |
413,388,198 |
1.5 |
1,370.30 |
1,405.52 |
-2.5 |
|
TOTALS |
731,267,458 |
748,274,323 |
-2.3 |
4,773.44 |
5,117.22 |
-6.7 |
|
Source: PIB |
|
Women's Service
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BETTER HOMES & GARDENS |
725,045,080 |
843,721,079 |
-14.1 |
1,438.76 |
1,738.65 |
-17.2 |
|
FAMILY CIRCLE |
392,104,151 |
443,922,919 |
-11.7 |
1,435.25 |
1,693.39 |
-15.2 |
|
FIRST FOR WOMEN |
33,037,666 |
40,359,609 |
-18.1 |
462.59 |
584.28 |
-20.8 |
|
GOOD HOUSEKEEPING |
511,540,122 |
532,650,159 |
-4.0 |
1,378.85 |
1,517.68 |
-9.1 |
|
LADIES' HOME JOURNAL |
217,348,184 |
285,421,413 |
-23.9 |
948.76 |
1,098.43 |
-13.6 |
|
MARTHA
STEWART LIVING |
183,195,281 |
185,456,630 |
-1.2 |
1,079.42 |
1,150.43 |
-6.2 |
|
MORE |
130,179,181 |
129,434,559 |
0.6 |
830.85 |
858.99 |
-3.3 |
|
O-THE OPRAH MAGAZINE |
211,563,598 |
220,985,148 |
-4.3 |
1,359.46 |
1,448.17 |
-6.1 |
|
REAL SIMPLE |
278,622,939 |
276,897,573 |
0.6 |
1,553.92 |
1,639.84 |
-5.2 |
|
REDBOOK |
224,372,565 |
228,788,936 |
-1.9 |
1,342.12 |
1,437.82 |
-6.7 |
|
WOMAN'S DAY |
386,901,556 |
416,170,105 |
-7.0 |
1,374.13 |
1,532.86 |
-10.4 |
|
WOMANS WORLD |
30,209,362 |
31,352,156 |
-3.6 |
330.97 |
356.85 |
-7.3 |
|
WOMEN'S HEALTH |
102,125,506 |
101,285,740 |
0.8 |
585.04 |
615.06 |
-4.9 |
|
WORKING MOTHER |
34,220,463 |
37,280,783 |
-8.2 |
456.91 |
512.02 |
-10.8 |
|
TOTALS |
3,460,465,654 |
3,773,726,809 |
-8.3 |
14,577.03 |
16,184.47 |
-9.9 |
|
Source: PIB |
|
Fan Sports
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ESPN MAGAZINE |
299,430,619 |
306,154,553 |
-2.2 |
1,296.15 |
1,384.69 |
-6.4 |
|
SPORTING NEWS |
18,123,176 |
23,223,624 |
-22.0 |
320.32 |
413.90 |
-22.6 |
|
SPORTS ILLUSTRATED |
576,453,050 |
571,975,853 |
0.8 |
1,493.78 |
1,567.17 |
-4.7 |
|
TOTALS |
894,006,845 |
901,354,030 |
-0.8 |
3,110.25 |
3,365.76 |
-7.6 |
|
Source: PIB |
|
Personal Sports
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BICYCLING |
37,479,902 |
35,831,092 |
4.6 |
543.77 |
546.61 |
-0.5 |
|
GOLF DIGEST |
124,968,875 |
127,687,044 |
-2.1 |
844.02 |
903.97 |
-6.6 |
|
GOLF MAGAZINE |
156,375,597 |
151,979,817 |
2.9 |
832.07 |
852.14 |
-2.4 |
|
GOLF WORLD |
34,118,374 |
33,745,218 |
1.1 |
858.06 |
878.95 |
-2.4 |
|
RUNNERS WORLD |
88,907,250 |
86,550,866 |
2.7 |
671.25 |
702.84 |
-4.5 |
|
SKI |
23,751,771 |
23,624,347 |
0.5 |
415.11 |
451.14 |
-8.0 |
|
SKIING |
0 |
1,572,061 |
|
0.00 |
46.06 |
|
|
TENNIS |
15,248,070 |
15,774,714 |
-3.3 |
274.98 |
295.51 |
-6.9 |
|
TOTALS |
480,849,839 |
476,765,159 |
0.9 |
4,439.26 |
4,677.22 |
-5.1 |
|
Source: PIB |
|
Weekend magazines
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
AMERICAN PROFILE |
235,640,457 |
242,724,476 |
-2.9 |
499.94 |
548.86 |
-8.9 |
|
DASH |
35,920,506 |
3,696,800 |
871.7 |
106.35 |
11.08 |
859.8 |
|
LOS ANGELES TIMES MAG |
12,158,631 |
12,763,594 |
-4.7 |
394.64 |
421.07 |
-6.3 |
|
NEW YORK TIMES MAGAZINE |
258,825,482 |
262,880,814 |
-1.5 |
2,203.76 |
2,250.29 |
-2.1 |
|
PARADE |
564,187,246 |
632,834,229 |
-10.8 |
556.57 |
638.77 |
-12.9 |
|
RELISH |
117,728,514 |
148,073,249 |
-20.5 |
143.32 |
194.34 |
-26.3 |
|
SPRY |
48,585,168 |
50,676,501 |
-4.1 |
107.18 |
129.16 |
-17.0 |
|
USA WEEKEND |
372,303,188 |
418,676,148 |
-11.1 |
505.71 |
576.33 |
-12.3 |
|
TOTALS |
1,645,349,193 |
1,772,325,811 |
-7.2 |
4,517.47 |
4,769.90 |
-5.3 |
|
Source: PIB |
|
Men's
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
DETAILS |
50,543,033 |
53,736,191 |
-5.9 |
697.73 |
776.95 |
-10.2 |
|
ESQUIRE |
121,335,909 |
101,613,365 |
19.4 |
942.59 |
830.25 |
13.5 |
|
GQ |
188,761,662 |
186,607,764 |
1.2 |
1,225.72 |
1,308.15 |
-6.3 |
|
MAXIM |
137,164,290 |
155,226,039 |
-11.6 |
504.25 |
599.92 |
-15.9 |
|
MEN'S FITNESS |
53,703,637 |
48,166,364 |
11.5 |
700.08 |
657.36 |
6.5 |
|
MEN'S HEALTH |
147,707,186 |
156,112,474 |
-5.4 |
778.57 |
865.72 |
-10.1 |
|
MEN'S JOURNAL |
90,859,999 |
83,526,388 |
8.8 |
863.22 |
833.93 |
3.5 |
|
PLAYBOY |
50,272,650 |
40,197,978 |
25.1 |
437.86 |
386.23 |
13.4 |
|
TOTALS |
840,348,366 |
825,186,563 |
1.8 |
6,150.02 |
6,258.51 |
-1.7 |
|
Source: PIB |
|
Shelter
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ARCHITECTURAL DIGEST |
111,699,758 |
97,477,123 |
14.6 |
911.02 |
835.34 |
9.1 |
|
COUNTRY LIVING |
106,126,270 |
102,037,297 |
4.0 |
653.29 |
652.74 |
0.1 |
|
DWELL |
26,942,047 |
26,360,477 |
2.2 |
640.71 |
664.21 |
-3.5 |
|
ELLE DECOR |
97,020,468 |
86,007,228 |
12.8 |
1,176.31 |
1,118.90 |
5.1 |
|
THIS OLD HOUSE |
52,376,086 |
46,435,197 |
12.8 |
545.87 |
504.43 |
8.2 |
|
TRADITIONAL HOME |
77,366,062 |
96,111,583 |
-19.5 |
516.00 |
592.72 |
-12.9 |
|
VERANDA |
34,443,135 |
28,487,105 |
20.9 |
550.22 |
469.60 |
17.2 |
|
TOTALS |
505,973,826 |
482,916,010 |
4.8 |
4,993.42 |
4,837.94 |
3.2 |
|
Source: PIB |
|
Bridal
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BRIDAL GUIDE |
69,875,103 |
65,809,787 |
6.2 |
1,597.86 |
1,558.20 |
2.5 |
|
BRIDE'S |
222,418,898 |
217,864,031 |
2.1 |
2,603.44 |
2,671.25 |
-2.5 |
|
MARTHA WEDDINGS |
40,298,207 |
35,431,496 |
13.7 |
1,006.91 |
916.62 |
9.9 |
|
TOTALS |
332,592,208 |
319,105,314 |
4.2 |
5,208.21 |
5,146.07 |
1.2 |
|
Source: PIB |
|
Epicurean
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BON APPETIT
|
88,995,101 |
90,624,897 |
-1.8 |
598.27 |
631.79 |
-5.3 |
|
COOKING LIGHT
|
134,740,547 |
147,465,843 |
-8.6 |
1,107.49 |
1,280.17 |
-13.5 |
|
COOKING WITH PAULA DEEN
|
0 |
8,941,813 |
|
0.00 |
151.52 |
|
|
EVERY DAY W/ RACHAEL RAY
|
86,388,357 |
107,616,049 |
-19.7 |
585.38 |
742.52 |
-21.2 |
|
EVERYDAY FOOD
|
22,073,312 |
26,246,028 |
-15.9 |
326.73 |
414.70 |
-21.2 |
|
FINE COOKING |
2,020,102 |
1,846,684 |
9.4 |
77.56 |
73.54 |
5.5 |
|
FOOD & WINE
|
97,880,802 |
97,527,136 |
0.4 |
1,064.99 |
1,102.13 |
-3.4 |
|
FOOD NETWORK MAGAZINE |
65,076,031 |
51,361,779 |
26.7 |
888.00 |
796.46 |
11.5 |
|
SAVEUR
|
19,537,641 |
20,088,223 |
-2.7 |
422.38 |
451.76 |
-6.5 |
|
TOTALS
|
516,711,893 |
551,718,452 |
-6.3 |
5,070.8 |
5,644.59 |
-10.2 |
|
Source: PIB |
|
Business/Finance
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BLOOMBERG BUSINESS WEEK |
223,352,279 |
172,662,221 |
29.4 |
1,536.71 |
1,291.10 |
19.0 |
|
ENTREPRENEUR |
77,974,636 |
80,533,031 |
-3.2 |
902.06 |
937.51 |
-3.8 |
|
FAST COMPANY |
49,036,007 |
44,440,327 |
10.3 |
570.02 |
538.85 |
5.8 |
|
FORBES |
255,087,857 |
252,932,933 |
0.9 |
1,772.17 |
1,844.84 |
-3.9 |
|
FORTUNE |
203,995,694 |
195,298,894 |
4.5 |
1,525.68 |
1,539.23 |
-0.9 |
|
HARVARD BUSINESS REVIEW |
18,962,833 |
15,624,891 |
21.4 |
436.04 |
374.31 |
16.5 |
|
INC. |
52,214,588 |
56,009,377 |
-6.8 |
653.80 |
722.06 |
-9.5 |
|
TOTALS |
880,623,894 |
817,501,674 |
7.7 |
7,396.48 |
7,247.90 |
2.1 |
|
Source: PIB |
|
Science and Technology
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
DISCOVER |
0 |
12,796,263 |
|
0.00 |
216.52 |
|
|
POPULAR MECHANICS |
104,876,171 |
104,587,989 |
0.3 |
757.31 |
786.51 |
-3.7 |
|
POPULAR SCIENCE |
81,200,456 |
72,398,699 |
12.2 |
600.25 |
560.48 |
7.1 |
|
SCIENTIFIC AMERICAN |
18,909,120 |
19,206,434 |
-1.5 |
259.61 |
278.42 |
-6.8 |
|
TECHNOLOGY REVIEW |
2,942,966 |
3,006,149 |
-2.1 |
110.69 |
123.04 |
-10.0 |
|
WIRED |
99,835,278 |
84,889,965 |
17.6 |
938.04 |
861.30 |
8.9 |
|
TOTALS |
307,763,991 |
296,885,499 |
3.7 |
2,665.9 |
2,826.27 |
-5.7 |
|
Source: PIB |
|
Outdoor & Recreation
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BASSMASTER |
7,882,611 |
13,945,583 |
-43.5 |
191.80 |
348.71 |
-45.0 |
|
BOATING |
17,404,112 |
17,039,535 |
2.1 |
424.92 |
431.48 |
-1.5 |
|
CYCLE WORLD |
22,275,054 |
28,207,544 |
-21.0 |
583.25 |
557.88 |
4.5 |
|
FIELD & STREAM |
82,368,636 |
74,948,113 |
9.9 |
578.31 |
564.75 |
2.4 |
|
FLYING |
12,899,600 |
11,934,812 |
8.1 |
480.15 |
475.69 |
0.9 |
|
MOTORBOATING |
12,241,885 |
12,273,648 |
-0.3 |
335.97 |
334.84 |
0.3 |
|
OUTDOOR LIFE |
36,420,194 |
32,905,458 |
10.7 |
435.57 |
427.09 |
2.0 |
|
OUTSIDE MAGAZINE |
85,110,114 |
73,302,306 |
16.1 |
840.89 |
734.41 |
14.5 |
|
POWER & MOTORYACHT |
31,626,205 |
25,335,024 |
24.8 |
1,082.31 |
866.59 |
24.9 |
|
SALT WATER SPORTSMAN |
14,241,375 |
13,002,979 |
9.5 |
387.22 |
350.95 |
10.3 |
|
TOTALS |
322,469,786 |
302,895,002 |
6.5 |
5,340.39 |
5,092.39 |
4.9 |
|
Source: PIB |
|
African American
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BLACK ENTERPRISE |
28,468,035 |
30,107,548 |
-5.4 |
606.78 |
653.79 |
-7.2 |
|
EBONY |
36,979,652 |
32,486,797 |
13.8 |
570.98 |
525.98 |
8.6 |
|
ESSENCE |
123,128,135 |
119,009,983 |
3.5 |
1,258.79 |
1,289.13 |
-2.4 |
|
JET |
13,033,867 |
13,557,570 |
-3.9 |
394.02 |
432.60 |
-8.9 |
|
TOTALS |
201,609,689 |
195,161,898 |
3.3 |
2,830.57 |
2,901.5 |
-2.4 |
|
Source: PIB |
|
Hispanic
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
LATINA |
32,474,310 |
28,316,184 |
14.7 |
677.46 |
598.36 |
13.2 |
|
PEOPLE EN ESPANOL |
68,277,573 |
49,864,654 |
36.9 |
952.19 |
724.14 |
31.5 |
|
SER PADRES |
18,196,959 |
15,520,523 |
17.2 |
220.40 |
195.25 |
12.9 |
|
SIEMPRE MUJER |
18,596,122 |
12,323,358 |
50.9 |
317.30 |
241.21 |
31.5 |
|
TOTALS |
137,544,964 |
106,024,719 |
29.7 |
2,167.35 |
1,758.96 |
23.3 |
|
Source: PIB |
|
Health/Fitness
2011 vs. 2010 |
|
Titles |
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
FIT PREGNANCY |
32,135,776 |
31,140,848 |
3.2 |
511.73 |
525.54 |
-2.6 |
|
FITNESS |
123,152,607 |
124,964,823 |
-1.5 |
812.38 |
860.25 |
-5.6 |
|
NATURAL HEALTH |
15,268,029 |
16,513,532 |
-7.5 |
320.13 |
363.64 |
-12.0 |
|
ORGANIC GARDENING |
5,819,642 |
5,289,361 |
10.0 |
222.47 |
219.14 |
1.5 |
|
PREVENTION |
114,033,330 |
123,107,701 |
-7.4 |
773.05 |
877.76 |
-11.9 |
|
WEIGHT WATCHERS |
40,734,501 |
36,355,161 |
12.0 |
545.32 |
502.75 |
8.5 |
|
TOTALS |
331,143,885 |
337,371,426 |
-1.8 |
3,185.08 |
3,349.08 |
-4.9 |
|
Source: PIB |
|
|
|
