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for Vibe magazine Ceases publication after 16 years as ad pages tumble Jul 1, 2009
Vibe Media Group says it is ending publication of the 16-year-old title, leaving some 50 employees without jobs. This ad recession has been particularly harsh for music titles, coming on top of deeper incursions by the internet, which has been spiriting away readers and advertisers for some time. In the first quarter, Vibe's ad pages tumbled 42 percent from the year-earlier period, while the category was down 37.8 percent, compared to a drop of 26 percent for consumer magazines as a whole, as tracked by Publishers Information Bureau. Just one magazine in the category saw a worse drop, Blender, which ceased publishing at the end of March. Even longtime category leader Rolling Stone was down 22 percent. Earlier this year, the Vibe's new owner, Wicks Group, which bought the title in 2006, undertook cost-cutting measures, including cutting circulation and frequency. But Vibe may not be down for long.
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