Consumer magazines
take a drubbing
Ad pages fall 6.4 percent over the first quarter
By Susan Catto
Apr 16, 2008
If there were any doubts that the ad economy had slipped into recession, the latest data on magazine ad pages clears them up.
Consumer magazine ad pages were down 6.4 percent over the first three months of 2008, to 49,166.86, reports the Publishers Information Bureau, in what looks like the worst three-month decline since the ad recession in the early part of the decade. Total spending was down as well, by 1.2 percent, to $5,235,231,377, based on magazine rate cards before discounting.
Of the 24 magazine categories tracked by Media Life, all but three--fashion, entertainment and women's service--reported declines, and seven saw declines in the double digits. In a typical reporting period, half the categories will show declines.
Magazines are being hurt by a confluence of forces, and certainly leading is the ad slowdown, which had led many forecasters to cut back spending estimates for this year and beyond.
But publishers are also feeling increased competition from other media, and not just the internet, which continues to see surging growth. The growing number of vertical cable networks represents increasing competition for magazines in their ability to target by demographics and interests.
The magazines faring best against these forces are the glossy fashion titles, insulated as they are by the sort of arresting graphics and aspirational feel that cannot be imitated on the internet.
Of the six fashion titles tracked by Media Life, four showed gains: Harper’s Bazaar was up 6.4 percent in pages, Elle 5.7 percent, Vogue 5.6 percent and Lucky 3.7 percent. The category was up 2.5 percent (See charts, below).
Entertainment magazines were up 2.7 percent for the quarter, led by OK!, the British import and the newest in the category, with pages up 37.9 percent. In Touch was up 18.6 percent and sister publication Life & Style saw an 18 percent increase, while Star was up 14.7 percent. TV Guide was up 10.9 percent. Declining were Entertainment Weekly, off 20.7 percent, and Us, off 8.5 percent.
Among other strong gainers for the three-month period were Women’s Health, which was up 50.8 percent in pages over first-quarter 2007, Every Day with Rachael Ray, up 38.1 in pages, and Martha Stewart’s Everyday Food, up 10.8 percent.
But what's most notable about the first quarter data is the number of magazines and categories that were down. Personal finance titles were down 10 percent, with all five titles showing declines. Business magazines fell 13.7 percent, with eight of the nine titles declining. Only Fast Company was up, reporting a 29 percent gain in pages.
Among the newsweeklies, all but one were off, with the category down 13.7 percent. The one gainer, the Economist, was up 5.3 percent.
The worst decline was reported by U.S. News and World Report, where ad pages were down 37.5 percent. As much as anything that reflects a drop in the number of issues published over the 14 weeks, just 10, of which four were double-issues.
|
Automotive
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
AUTOMOBILE MAGAZINE
|
16,238,010
|
17,708,955
|
-8.3
|
178.29
|
206.14
|
-13.5
|
|
AUTOWEEK
|
7,760,091
|
9,732,000
|
-20.3
|
224.68
|
283.61
|
-20.8
|
|
CAR AND DRIVER
|
42,412,562
|
38,969,870
|
8.8
|
213.80
|
206.48
|
3.5
|
|
HOT ROD
|
14,168,386
|
12,457,773
|
13.7
|
143.18
|
139.05
|
3.0
|
|
MOTOR TREND
|
36,367,854
|
39,097,178
|
-7.0
|
234.82
|
270.13
|
-13.1
|
|
ROAD & TRACK
|
27,525,810
|
24,813,639
|
10.9
|
238.18
|
223.99
|
6.3
|
|
TOTALS
|
144,472,713
|
142,779,415
|
1.2
|
1,232.95
|
1,329.4
|
-7.3
|
|
Source: PIB |
|
Entertainment/Celebrity
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
ENTERTAINMENT WEEKLY
|
44,116,621
|
53,011,125
|
-16.8
|
280.50
|
353.65
|
-20.7
|
|
IN TOUCH WEEKLY
|
38,114,166
|
31,427,526
|
21.3
|
296.72
|
251.49
|
18.0
|
|
LIFE & STYLE WEEKLY
|
11,381,611
|
9,872,280
|
15.3
|
173.94
|
146.62
|
18.6
|
|
OK WEEKLY
|
13,655,950
|
9,164,975
|
49.0
|
168.61
|
122.29
|
37.9
|
|
PEOPLE
|
214,378,364
|
206,029,838
|
4.1
|
821.18
|
821.12
|
0.0
|
|
STAR
|
45,525,469
|
44,868,441
|
1.5
|
316.15
|
275.59
|
14.7
|
|
TV GUIDE
|
57,179,396
|
46,783,997
|
22.2
|
280.59
|
253.02
|
10.9
|
|
US WEEKLY
|
75,877,440
|
76,691,692
|
-1.1
|
440.90
|
481.91
|
-8.5
|
|
TOTALS
|
500,229,017
|
477,849,874
|
4.7
|
2,778.59
|
2,705.69
|
2.7
|
|
Source: PIB |
|
Teen magazines
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
COSMOGIRL
|
13,872,115
|
14,116,553
|
-1.7
|
130.25
|
136.93
|
-4.9
|
|
J-14
|
1,557,269
|
1,610,089
|
-3.3
|
50.46
|
55.11
|
-8.4
|
|
SEVENTEEN
|
22,231,645
|
22,017,371
|
1.0
|
186.67
|
194.68
|
-4.1
|
|
TEEN VOGUE
|
20,292,288
|
18,598,588
|
9.1
|
204.20
|
205.10
|
-0.4
|
|
TOTALS
|
57,953,317
|
56,342,601
|
2.9
|
571.58
|
591.82
|
-3.4
|
|
Source: PIB |
|
Women's service/beauty
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
ALLURE
|
39,112,594
|
31,566,436
|
23.9
|
327.83
|
291.46
|
12.5
|
|
COSMOPOLITAN
|
83,439,081
|
83,041,064
|
0.5
|
352.98
|
369.70
|
-4.5
|
|
GLAMOUR
|
67,934,273
|
64,648,701
|
5.1
|
374.84
|
371.51
|
0.9
|
|
MARIE CLAIRE
|
28,179,375
|
28,303,185
|
-0.4
|
253.40
|
267.16
|
-5.2
|
|
TOTALS
|
218,665,323
|
207,559,386
|
-5.1
|
1,309.05
|
1,299.83
|
0.8
|
|
Source: PIB |
|
Fashion
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
ELLE
|
71,832,955
|
64,793,223
|
10.9
|
583.55
|
552.00
|
5.7
|
|
HARPER'S BAZAAR
|
54,159,565
|
48,621,540
|
11.4
|
499.30
|
469.24
|
6.4
|
|
LUCKY
|
32,863,087
|
30,419,066
|
8.0
|
313.99
|
302.81
|
3.7
|
|
TOWN & COUNTRY
|
30,787,091
|
30,672,242
|
0.4
|
373.28
|
393.04
|
-5.0
|
|
VOGUE
|
107,934,302
|
97,334,035
|
10.9
|
785.99
|
744.27
|
5.6
|
|
W
|
45,430,246
|
44,787,483
|
1.4
|
541.01
|
559.75
|
-3.3
|
|
TOTALS
|
343,007,246
|
316,627,589
|
8.3
|
3,097.12
|
3,021.11
|
2.5
|
|
Source: PIB |
|
Travel
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
ARTHUR FROMMERS BDGT TRVL
|
7,208,590
|
6,477,717
|
11.3
|
135.54
|
151.68
|
-10.6
|
|
CONDE NAST TRAVELER
|
37,000,022
|
31,622,353
|
17.0
|
341.96
|
317.88
|
7.6
|
|
DEPARTURES
|
22,437,377
|
19,976,953
|
12.3
|
278.75
|
273.92
|
1.8
|
|
ENDLESS VACATION
|
2,418,551
|
2,931,600
|
-17.5
|
31.61
|
37.04
|
-14.7
|
|
NATIONAL GEOGRAPHIC TRVLR
|
7,160,527
|
8,138,444
|
-12.0
|
102.51
|
122.59
|
-16.4
|
|
TRAVEL+ LEISURE
|
32,310,289
|
31,956,462
|
1.1
|
312.43
|
326.79
|
-4.4
|
|
TOTALS
|
108,535,356
|
101,103,529
|
7.4
|
1,202.8
|
1,229.9
|
-2.2
|
|
Source: PIB |
|
General Interest & Lifestyle
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
AARP-THE MAGAZINE
|
47,323,400
|
57,958,264
|
-18.3
|
84.98
|
111.48
|
-23.8
|
|
ATLANTIC
MONTHLY THE
|
5,803,016
|
6,107,266
|
-5.0
|
94.45
|
116.67
|
-19.0
|
|
GUIDEPOSTS
|
10,116,044
|
7,282,790
|
38.9
|
122.83
|
89.93
|
36.6
|
|
NATIONAL GEOGRAPHIC
|
22,690,087
|
19,524,422
|
16.2
|
101.30
|
95.72
|
5.8
|
|
NEW YORK
MAGAZINE
|
49,146,479
|
42,606,630
|
15.3
|
710.39
|
640.10
|
11.0
|
|
NEW YORKER
|
40,698,517
|
43,178,117
|
-5.7
|
339.64
|
387.11
|
-12.3
|
|
READER'S DIGEST
|
62,392,984
|
81,070,975
|
-23.0
|
220.17
|
273.10
|
-19.4
|
|
SMITHSONIAN
|
15,547,748
|
14,591,017
|
6.6
|
115.03
|
111.98
|
2.7
|
|
SOUTHERN LIVING
|
45,717,427
|
40,451,452
|
13.0
|
281.52
|
262.35
|
7.3
|
|
SUNSET
|
17,695,989
|
19,037,652
|
-7.0
|
173.23
|
202.79
|
-14.6
|
|
TEXAS
MONTHLY
|
17,494,852
|
18,727,940
|
-6.6
|
458.79
|
495.22
|
-7.4
|
|
VANITY FAIR
|
64,958,893
|
66,353,012
|
-2.1
|
452.21
|
486.14
|
-7.0
|
|
TOTALS
|
399,585,436
|
416,889,537
|
-4.2
|
3,154.54
|
3,272.59
|
-3.6
|
|
Source: PIB |
|
Parenting
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
AMERICAN BABY
|
23,541,078
|
22,478,640
|
4.7
|
130.76
|
133.09
|
-1.8
|
|
BABY TALK
|
12,482,401
|
13,093,461
|
-4.7
|
84.74
|
93.11
|
-9.0
|
|
CHILD
|
0
|
9,643,959
|
-
|
0.00
|
135.42
|
-
|
|
COOKIE
|
9,920,771
|
5,946,713
|
66.8
|
130.47
|
120.56
|
8.2
|
|
FAMILY FUN
|
19,416,911
|
15,704,721
|
23.6
|
126.90
|
108.65
|
16.8
|
|
PARENTING
|
23,197,231
|
28,038,684
|
-17.3
|
159.16
|
171.84
|
-7.4
|
|
PARENTS
|
44,288,317
|
35,355,348
|
25.3
|
284.18
|
239.04
|
18.9
|
|
WONDERTIME
|
4,160,534
|
1,885,372
|
120.7
|
94.43
|
56.00
|
68.6
|
|
TOTALS
|
137,007,243
|
132,146,898
|
3.7
|
1,010.64
|
1,057.71
|
-4.4
|
|
Source: PIB |
|
Personal finance
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
BARRONS |
15,717,969
|
15,839,618
|
-0.8
|
373.34
|
386.35
|
-3.4
|
|
KIPLINGERS PERSNL FINANCE |
8,518,107
|
10,289,700
|
-17.2
|
116.97
|
146.17
|
-20.0
|
|
MONEY |
28,133,457
|
30,012,686
|
-6.3
|
146.98
|
155.56
|
-5.5
|
|
SMARTMONEY |
10,522,271
|
12,786,324
|
-17.7
|
124.51
|
158.50
|
-21.4
|
|
TOTALS |
62,891,804
|
68,928,328
|
-8.8
|
761.8
|
846.58
|
-10.0
|
|
Source: PIB |
|
Newsweeklies
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
ECONOMIST |
31,308,908
|
24,588,058
|
27.3
|
596.99
|
566.75
|
5.3
|
|
NEWSWEEK |
75,010,984
|
97,471,766
|
-23.0
|
339.41
|
394.22
|
-13.9
|
|
THE WEEK |
5,499,969
|
5,938,536
|
-7.4
|
108.69
|
128.72
|
-15.6
|
|
TIME |
97,570,010
|
112,551,186
|
-13.3
|
370.97
|
451.13
|
-17.8
|
|
U.S.
NEWS |
38,034,639
|
58,359,694
|
-34.8
|
229.46
|
366.94
|
-37.5
|
|
TOTALS |
247,424,510
|
298,909,240
|
-17.2
|
1,645.52
|
1,907.76
|
-13.7
|
|
Source: PIB |
|
Women's Service
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
BETTER HOMES & GARDENS |
158,787,809
|
165,609,734
|
-4.1
|
357.22
|
400.64
|
-10.8
|
|
FAMILY CIRCLE |
74,997,258
|
80,813,377
|
-7.2
|
311.86
|
362.29
|
-13.9
|
|
FIRST FOR WOMEN |
10,037,100
|
10,696,277
|
-6.2
|
147.82
|
167.05
|
-11.5
|
|
GOOD HOUSEKEEPING |
118,629,279
|
114,583,752
|
3.5
|
358.53
|
364.55
|
-1.7
|
|
LADIES' HOME JOURNAL |
69,260,286
|
76,503,273
|
-9.5
|
283.81
|
332.60
|
-14.7
|
|
MARTHA
STEWART LIVING |
42,174,545
|
38,219,075
|
10.3
|
284.69
|
277.60
|
2.6
|
|
MORE |
23,489,182
|
22,353,520
|
5.1
|
183.63
|
202.54
|
-9.3
|
|
REAL SIMPLE |
53,882,669
|
49,385,899
|
9.1
|
349.52
|
339.15
|
3.1
|
|
REDBOOK |
41,284,430
|
41,932,652
|
-1.5
|
291.17
|
303.37
|
-4.0
|
|
WOMAN'S DAY |
94,423,666
|
91,387,527
|
3.3
|
382.16
|
389.02
|
-1.8
|
|
WOMANS WORLD |
8,027,730
|
7,200,505
|
11.5
|
90.15
|
90.83
|
-0.7
|
|
WOMEN'S HEALTH |
15,561,051
|
6,677,889
|
133.0
|
142.32
|
94.37
|
50.8
|
|
WORKING MOTHER |
4,741,150
|
3,608,360
|
31.4
|
71.66
|
57.33
|
25.0
|
|
TOTALS |
715,296,155
|
708,971,840
|
0.9
|
3,254.54
|
3,381.34
|
-3.8
|
|
Source: PIB |
|
Fan Sports
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
ESPN MAGAZINE |
56,942,172
|
65,355,260
|
-12.9
|
273.79
|
339.64
|
-19.4
|
|
SPORTING NEWS |
7,667,433
|
8,596,203
|
-10.8
|
123.72
|
147.38
|
-16.1
|
|
SPORTS ILLUSTRATED |
162,221,796
|
161,086,641
|
0.7
|
474.86
|
485.31
|
-2.2
|
|
TOTALS |
226,831,401
|
235,038,104
|
-3.5
|
872.37
|
972.33
|
-10.3
|
|
Source: PIB |
|
Personal Sports
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
BICYCLING |
7,332,559
|
7,159,379
|
2.4
|
129.46
|
134.09
|
-3.5
|
|
GOLF DIGEST |
36,966,987
|
35,331,885
|
4.6
|
292.95
|
297.01
|
-1.4
|
|
GOLF FOR WOMEN |
2,736,612
|
3,720,514
|
-26.4
|
44.16
|
67.88
|
-34.9
|
|
GOLF MAGAZINE |
37,141,893
|
37,021,281
|
0.3
|
240.06
|
240.68
|
-0.3
|
|
GOLF WORLD |
9,254,117
|
10,206,259
|
-9.3
|
282.43
|
325.09
|
-13.1
|
|
RUNNERS WORLD |
16,102,220
|
16,486,731
|
-2.3
|
157.10
|
168.32
|
-6.7
|
|
SKI |
7,419,386
|
9,013,515
|
-17.7
|
125.71
|
150.88
|
-16.7
|
|
SKIING |
4,287,891
|
4,832,431
|
-11.3
|
81.64
|
90.23
|
-9.5
|
|
TENNIS |
4,432,354
|
5,534,414
|
-19.9
|
89.00
|
101.89
|
-12.7
|
|
TRAVEL + LEISURE GOLF |
11,327,375
|
11,481,812
|
-1.3
|
143.04
|
151.49
|
-5.6
|
|
TOTALS |
137,001,394
|
140,788,221
|
-2.7
|
1,585.55
|
1,727.56
|
-8.2
|
|
Source: PIB |
|
Weekend magazines
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
AMERICAN PROFILE
|
64,604,558
|
53,343,429
|
21.1
|
159.07
|
147.41
|
7.9
|
|
LIFE MAGAZINE
|
0
|
29,332,932
|
-
|
0.00
|
78.01
|
-
|
|
LOS ANGELES TIMES MAGAZINE
|
4,423,500
|
6,236,519
|
-29.1
|
93.51
|
127.72
|
-26.8
|
|
NEW YORK TIMES MAGAZINE
|
98,362,116
|
97,864,916
|
0.5
|
858.15
|
890.82
|
-3.7
|
|
PARADE
|
159,362,620
|
134,887,458
|
18.1
|
174.36
|
150.62
|
15.8
|
|
RELISH
|
33,593,484
|
16,389,761
|
105.0
|
60.11
|
41.30
|
45.5
|
|
USA
WEEKEND
|
127,675,200
|
108,003,694
|
18.2
|
183.54
|
157.90
|
16.2
|
|
TOTALS
|
488,021,478
|
446,058,709
|
9.4
|
1,528.74
|
1,593.78
|
-4.1
|
|
Source: PIB |
|
Men's
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
DETAILS |
13,664,286
|
13,730,428
|
-0.5
|
226.33
|
236.29
|
-4.2
|
|
ESQUIRE |
22,422,297
|
22,982,464
|
-2.4
|
198.23
|
215.91
|
-8.2
|
|
FHM |
0
|
9,611,491
|
-
|
0.00
|
90.14
|
-
|
|
GQ |
42,053,951
|
39,243,461
|
7.2
|
330.57
|
334.91
|
-1.3
|
|
MAXIM |
36,443,032
|
34,331,946
|
6.1
|
154.12
|
153.98
|
0.1
|
|
MEN'S FITNESS |
13,294,410
|
13,853,216
|
-4.0
|
173.43
|
174.76
|
-0.8
|
|
MEN'S HEALTH |
29,079,182
|
30,792,182
|
-5.6
|
180.15
|
203.21
|
-11.3
|
|
MEN'S JOURNAL |
21,152,630
|
16,554,739
|
27.8
|
233.38
|
191.81
|
21.7
|
|
MEN'S VOGUE |
8,081,843
|
7,928,034
|
1.9
|
142.93
|
172.86
|
-17.3
|
|
PLAYBOY |
16,285,266
|
18,795,704
|
-13.4
|
102.61
|
106.85
|
-4.0
|
|
STUFF |
0
|
15,675,074
|
-
|
0.00
|
141.16
|
-
|
|
TOTALS |
202,476,897
|
223,498,739
|
-9.4
|
1,741.75
|
2,021.88
|
-13.9
|
|
Source: PIB |
|
Shelter
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
ARCHITECTURAL DIGEST |
40,165,988
|
35,963,582
|
11.7
|
372.62
|
355.62
|
4.8
|
|
COTTAGE LIVING |
8,452,610
|
7,623,762
|
10.9
|
120.97
|
113.72
|
6.4
|
|
COUNTRY HOME |
24,743,279
|
24,661,415
|
0.3
|
113.55
|
124.26
|
-8.6
|
|
COUNTRY LIVING |
28,530,519
|
27,370,136
|
4.2
|
197.69
|
204.53
|
-3.3
|
|
DOMINO |
8,201,143
|
6,261,905
|
31.0
|
99.26
|
101.77
|
-2.5
|
|
DWELL |
6,899,504
|
6,867,909
|
0.5
|
190.81
|
208.95
|
-8.7
|
|
ELLE DECOR |
13,976,604
|
14,055,961
|
-0.6
|
179.84
|
188.24
|
-4.5
|
|
HOME |
10,770,149
|
10,970,332
|
-1.8
|
103.66
|
105.89
|
-2.1
|
|
HOUSE & GARDEN |
0
|
17,379,652
|
-
|
0.00
|
158.27
|
-
|
|
HOUSE BEAUTIFUL |
17,987,074
|
17,252,080
|
4.3
|
141.80
|
134.19
|
5.7
|
|
METROPOLITAN HOME |
13,220,954
|
14,575,557
|
-9.3
|
141.02
|
153.48
|
-8.1
|
|
THIS OLD HOUSE |
8,730,234
|
9,291,625
|
-6.0
|
106.19
|
119.69
|
-11.3
|
|
TRADITIONAL HOME |
11,332,905
|
11,951,186
|
-5.2
|
79.52
|
89.06
|
-10.7
|
|
VERANDA |
11,804,096
|
13,392,118
|
-11.9
|
215.01
|
261.59
|
-17.8
|
|
TOTALS |
204,815,059
|
217,617,220
|
-5.9
|
2,061.94
|
2,319.26
|
-11.1
|
|
Source: PIB |
|
Bridal
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
BRIDAL GUIDE |
28,429,907
|
31,889,024
|
-10.8
|
718.05
|
828.23
|
-13.3
|
|
BRIDE'S |
85,274,703
|
80,035,159
|
6.5
|
1,141.15
|
1,124.27
|
1.5
|
|
ELEGANT BRIDE |
5,704,206
|
5,590,674
|
2.0
|
156.93
|
177.93
|
-11.8
|
|
MODERN BRIDE |
33,280,213
|
36,427,143
|
-8.6
|
444.88
|
513.21
|
-13.3
|
|
TOTALS |
152,689,029
|
153,942,000
|
-0.8
|
2,461.01
|
2,643.64
|
-6.9
|
|
Source: PIB |
|
Epicurean
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
BON APPETIT |
19,889,707
|
20,104,202
|
-1.1
|
163.09
|
174.03
|
-6.3
|
|
COOKING LIGHT |
26,945,000
|
26,552,483
|
1.5
|
263.13
|
278.83
|
-5.6
|
|
EVERY DAY W/ RACHAEL RAY |
17,984,300
|
9,872,850
|
82.2
|
135.67
|
98.27
|
38.1
|
|
EVERYDAY FOOD |
6,353,351
|
5,382,743
|
18.0
|
120.76
|
109.00
|
10.8
|
|
FOOD & WINE |
17,216,555
|
17,388,757
|
-1.0
|
224.14
|
242.61
|
-7.6
|
|
GOURMET |
19,182,875
|
23,095,274
|
-16.9
|
180.41
|
229.10
|
-21.3
|
|
SAVEUR |
2,542,371
|
2,845,549
|
-10.7
|
63.30
|
65.83
|
-3.8
|
|
TOTALS |
110,114,159
|
105,241,858
|
4.6
|
1,150.5
|
1,197.67
|
-3.9
|
|
Source: PIB |
|
Business/Finance
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
BUSINESS 2.0 MAGAZINE |
0
|
7,332,959
|
-
|
0.00
|
107.29
|
-
|
|
BUSINESS WEEK |
53,916,530
|
63,823,130
|
-15.5
|
429.53
|
532.83
|
-19.4
|
|
ENTREPRENEUR |
25,440,882
|
27,012,865
|
-5.8
|
303.32
|
326.96
|
-7.2
|
|
FAST COMPANY |
7,241,209
|
5,345,610
|
35.5
|
97.00
|
75.22
|
29.0
|
|
FORBES |
61,018,020
|
66,564,281
|
-8.3
|
504.84
|
581.83
|
-13.2
|
|
FORTUNE |
49,989,766
|
49,160,677
|
1.7
|
429.42
|
433.28
|
-0.9
|
|
FORTUNE SMALL BUSINESS |
8,355,040
|
9,862,645
|
-15.3
|
74.99
|
92.14
|
-18.6
|
|
HARVARD BUSINESS REVIEW |
3,867,780
|
4,633,327
|
-16.5
|
95.04
|
114.30
|
-16.9
|
|
INC. |
17,967,983
|
17,173,762
|
4.6
|
168.63
|
171.26
|
-1.5
|
|
TOTALS |
227,797,210
|
250,909,256
|
-9.2
|
2,102.77
|
2,435.11
|
-13.7
|
|
Source: PIB |
|
Science and Technology
Year to date
|
|
Titles
|
2008
$s
|
2007 $s
|
%
chnge
|
'08
pages
|
'07
pages
|
%
chnge
|
|
DISCOVER
|
3,108,490
|
3,231,835
|
-3.8
|
57.50
|
61.09
|
-5.9
|
|
PC MAGAZINE
|
16,574,329
|
18,976,141
|
-12.7
|
206.58
|
238.00
|
-13.2
|
|
POPULAR MECHANICS
|
19,512,458
|
18,061,213
|
8.0
|
151.51
|
146.33
|
3.5
|
|
POPULAR SCIENCE
|
18,972,938
|
16,588,201
|
14.4
|
161.48
|
141.64
|
14.0
|
|
SCIENTIFIC AMERICAN
|
5,123,270
|
8,783,122
|
-41.7
|
70.76
|
129.94
|
-45.5
|
|
TECHNOLOGY REVIEW
|
1,265,982
|
781,561
|
62.0
|
57.08
|
36.60
|
56.0
|
|
WIRED
|
20,524,550
|
16,718,967
|
22.8
|
264.51
|
233.34
|
13.4
|
|
TOTALS
|
85,082,017
|
83,141,040
|
2.3
|
969.42
|
986.94
|
-1.8
|
|
Source: PIB
|
|
Outdoor & Recreation
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
BASSMASTER |
4,151,179
|
3,527,385
|
17.7
|
110.35
|
93.48
|
18.0
|
|
BOATING |
10,943,019
|
13,517,554
|
-19.0
|
253.00
|
333.47
|
-24.1
|
|
CYCLE WORLD |
7,969,899
|
10,093,268
|
-21.0
|
162.56
|
213.60
|
-23.9
|
|
FIELD & STREAM |
14,246,469
|
11,333,792
|
25.7
|
101.31
|
88.56
|
14.4
|
|
FLYING |
3,354,416
|
3,738,093
|
-10.3
|
137.96
|
155.00
|
-11.0
|
|
MOTORBOATING |
5,042,139
|
6,831,502
|
-26.2
|
161.82
|
232.95
|
-30.5
|
|
NATIONAL GEOGRAPHIC ADVNT |
6,403,712
|
6,231,638
|
2.8
|
81.07
|
89.40
|
-9.3
|
|
OUTDOOR LIFE |
5,278,417
|
5,170,080
|
2.1
|
68.37
|
72.37
|
-5.5
|
|
OUTSIDE MAGAZINE |
14,555,134
|
14,088,238
|
3.3
|
145.98
|
152.96
|
-4.6
|
|
POWER & MOTORYACHT |
17,792,185
|
21,890,374
|
-18.7
|
628.44
|
780.68
|
-19.5
|
|
SALT WATER SPORTSMAN |
6,612,276
|
8,073,767
|
-18.1
|
200.11
|
259.53
|
-22.9
|
|
TOTALS |
96,348,845
|
104,495,691
|
-7.8
|
2,050.97
|
2,472
|
-26.0
|
|
Source: PIB |
|
African American
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
BLACK
ENTERPRISE |
8,122,465
|
8,685,935
|
-6.5
|
188.34
|
203.83
|
-7.6
|
|
EBONY |
13,645,649
|
15,385,660
|
-11.3
|
239.97
|
272.08
|
-11.8
|
|
ESSENCE |
25,136,566
|
23,266,601
|
8.0
|
304.54
|
309.56
|
-1.6
|
|
JET |
7,904,021
|
7,979,148
|
-0.9
|
257.39
|
269.74
|
-4.6
|
|
TOTALS |
54,808,701
|
55,317,344
|
-0.9
|
990.24
|
1,055.21
|
-6.2
|
|
Source: PIB |
|
Hispanic
Year to date |
|
Titles |
2008
$s |
2007 $s |
%
chnge |
'08
pages |
'07
pages |
%
chnge |
|
LATINA |
5,610,224
|
5,277,520
|
6.3
|
125.07
|
131.19
|
-4.7
|
|
PEOPLE EN ESPANOL |
5,916,175
|
6,636,492
|
-10.9
|
100.02
|
119.87
|
-16.6
|
|
RD SELECCIONES |
2,696,706
|
2,499,050
|
7.9
|
64.18
|
65.14
|
-1.5
|
|
TOTALS |
14,223,105
|
14,413,062
|
-1.3
|
289.27
|
316.2
|
-8.5
|
|
Source: PIB |
|
|
|
