Celeb titles settle
in for the long race
Some show circulation gains, while others are off
By Toni Fitzgerald
Feb 12, 2008
Unlike most of the rowdy stars they cover, the celebrity magazines have become what appears to be a mature lot.
Years of booming newsstand growth has slowed, according to the latest numbers from the Audit Bureau of Circulations, released yesterday. In fact, four of the six major celeb titles were either down or flat compared to the same period last year.
But that comes after three of the six raised their newsstand prices, and if it indicates anything it's a confidence that consumers are sufficiently hooked on Hollywood gossip to continue buying their titles.
This seems to put the kibosh on the widely held belief that the field had become overcrowded and due for a shakeout, with one or two titles likely to fold.
The best evidence of that may be the performance of the newest magazine in the category, the British import OK!, which many had written off even before it launched three years ago as too late to the game.
OK! arguably had the biggest scoops of the most recent reporting period, the six months ended Dec. 31, with the Jamie Lynne Spears pregnancy exclusive and older sister Britney’s cover shoot meltdown, which set bloggers typing for weeks.
The magazine also saw the biggest celeb title circulation growth in that period, up 23.5 percent to a total paid circulation of 935,375. Its newsstand numbers also saw the largest jump of any celebrity title, up 7.1 percent to 550,510.
Us Weekly was the only other celebrity title to see its overall circulation grow, up 10.1 percent to just over 1.9 million. That was driven by subscription growth of 19.4 percent.
In Touch, Life & Style and People, all of which raised their cover prices during the reporting period, were flat or down, with Life & Style falling the most, 9.5 percent. Life & Style and In Touch slashed their rate bases last week in response to the new numbers.
Star magazine, the most downmarket of the major celebrity titles, slipped for the second straight reporting period, with overall circulation off 11.4 percent.
TV Guide saw some encouraging subscriber growth nearly two years after a makeover and a drastic rate base cut. Subscriptions were up 1.8 percent, to just over 3 million, though newsstand was off 16.5 percent, to 230,082.
A slowdown in newsstand sales was seen across many magazine categories over the six-month reporting period, notably women’s service. Eight of 14 magazines saw their single-copy sales decline, and three--Ladies' Home Journal, Redbook and Woman’s World--saw total circulation slip 6 percent or more.
The newsweekly category held few surprises. The Economist once again saw the most growth, up 12.8 percent in total circulation, to 720, 882, while Time continued to see the effects of a rate-base cut of a year ago, slipping 17.6 percent, to 3.35 million.
Penthouse and Playboy both saw double-digit newsstand declines, falling 11.4 percent and 35.8 percent, respectively.
|
Music
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
BLENDER
|
6
|
843,554
|
23.7
|
53,800
|
-14.0
|
897,354
|
20.6
|
|
ROLLING STONE
|
12
|
1,303,838
|
-1.7
|
142,062
|
5.0
|
1,445,900
|
-1.1
|
|
SPIN
|
6
|
442,745
|
7.7
|
48,429
|
19.0
|
491,174
|
8.8
|
|
VIBE
|
6
|
782,454
|
8.7
|
112,407
|
-18.8
|
894,861
|
4.2
|
|
Source: ABC
|
|
Teen
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
COSMO GIRL !
|
5
|
1,067,468
|
1.7
|
388,139
|
-1.3
|
1,455,607
|
0.8
|
|
J-14
|
5
|
104,949
|
0.9
|
425,520
|
2.2
|
530,469
|
1.9
|
|
SVENTN
|
6
|
1,660,439
|
2.0
|
420,544
|
3.5
|
2,080,983
|
2.3
|
|
TEEN VOGUE
|
5
|
724,818
|
0.3
|
264,502
|
-6.6
|
989,320
|
-1.6
|
|
Source: ABC
|
|
Women's service/beauty
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
ALLURE
|
6
|
838,803
|
-0.1
|
255,229
|
-12.6
|
1,094,032
|
-3.3
|
|
COSMO
|
6
|
1,006,156
|
0.4
|
1,896,641
|
-2.5
|
2,902,797
|
-1.5
|
|
GLAMR
|
6
|
1,606,840
|
11.5
|
747,014
|
-13.2
|
2,353,854
|
2.3
|
|
MARIE CLAIRE
|
6
|
656,914
|
16.4
|
341,023
|
-14.3
|
997,937
|
3.7
|
|
Source: ABC
|
|
Fashion
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
ELLE
|
6
|
703,127
|
0
|
351,900
|
-1.5
|
1,055,027
|
-0.5
|
|
HARPER'S BAZAAR
|
6
|
551,478
|
1.0
|
178,289
|
-1.1
|
729,767
|
0.5
|
|
IN STYLE
|
6
|
1,023,728
|
2.9
|
700,112
|
-8.6
|
1,723,840
|
-2.1
|
|
LUCKY
|
6
|
896,948
|
0.3
|
256,361
|
-3.9
|
1,153,309
|
-0.7
|
|
TOWN & COUNTRY
|
6
|
408,126
|
0.4
|
48,379
|
-9.2
|
456,505
|
-0.7
|
|
VOGUE
|
6
|
858,332
|
1.6
|
415,214
|
-5.1
|
1,273,546
|
-0.7
|
|
W
|
6
|
416,932
|
0
|
49,296
|
13.5
|
466,228
|
1.3
|
|
Source: ABC
|
|
Entertainment/Celebrity
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
ENT. WEEKLY
|
25
|
1,763,296
|
2.2
|
47,302
|
-8.2
|
1,810,598
|
1.9
|
|
IN TOUCH
|
27
|
43,298
|
5.0
|
1,228,056
|
0.1
|
1,271,354
|
0.2
|
|
LIFE & STYLE
|
27
|
9,260
|
9.3
|
672,463
|
-9.7
|
681,723
|
-9.5
|
|
OK!
|
27
|
385,275
|
57.9
|
550,100
|
7.1
|
935,375
|
23.5
|
|
PEOPLE
|
27
|
2,189,958
|
|
1,428,760
|
-8.5
|
3,618,718
|
-3.5
|
|
STAR
|
27
|
652,773
|
-18.3
|
712,980
|
-4.1
|
1,365,753
|
-11.4
|
|
TV GUIDE
|
23
|
3,058,658
|
1.8
|
230,082
|
-16.5
|
3,288,740
|
0.2
|
|
US
|
27
|
923,766
|
19.4
|
1,005,086
|
2.7
|
1,928,852
|
10.1
|
|
Source: ABC
|
|
Travel
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
ARTHUR FROMMER’S BUDGET TRAVEL
|
5
|
594,009
|
2.2
|
36,680
|
-5.1
|
630,689
|
1.7
|
|
CONDE
NAST
TRAVELER
|
6
|
784,066
|
2.5
|
35,617
|
6.6
|
819,683
|
2.7
|
|
NATIONAL GEOGRAPHIC
TRAVELER
|
4
|
676,370
|
0.4
|
62,537
|
2.1
|
738,907
|
0.6
|
|
TRAVEL+
LEISURE
|
6
|
949,236
|
2.1
|
37,917
|
0.6
|
987,153
|
2.1
|
|
Source: ABC
|
|
Personal Finance
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
BRRN'S
|
27
|
251,279
|
-0.8
|
53,410
|
3.9
|
304,689
|
0
|
|
KPLNGR'S
|
6
|
774,420
|
-1.7
|
46,659
|
4.0
|
821,079
|
-1.4
|
|
MONEY
|
6
|
1,804,802
|
-0.2
|
104,486
|
-12.8
|
1,909,288
|
-1.0
|
|
SMART
MONEY
|
6
|
762,681
|
0.3
|
54,559
|
-1.9
|
817,240
|
0.2
|
|
Source: ABC
|
|
Newsweeklies
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
ECNMIST
-N. AMER. ED
|
25
|
652,545
|
13.1
|
68,337
|
10.1
|
720,882
|
12.8
|
|
NEWSWK
|
25
|
3,016,652
|
0.3
|
92,576
|
-16.3
|
3,109,228
|
-0.3
|
|
THE WEEK
|
25
|
478,953
|
8.2
|
1,131
|
2.5
|
480,084
|
8.1
|
|
TIME
|
27
|
3,244,595
|
-17.5
|
107,277
|
-19.4
|
3,351,872
|
-17.6
|
|
U.S.
NEWS
|
23
|
2,004,280
|
0.2
|
33,757
|
-7.9
|
2,038,037
|
0.1
|
|
Source: ABC
|
|
Women's Service
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
BTTR
HOMES
|
6
|
7,307,866
|
(1.5)
|
379,667
|
71.5
|
7,687,533
|
0.6
|
|
FAM.
CIRCLE
|
8
|
3,034,709
|
(1.7)
|
976,821
|
12.7
|
4,011,530
|
1.5
|
|
FIRST FOR WOMEN
|
9
|
205,492
|
-2.8
|
1,206,222
|
-4.5
|
1,411,714
|
-4.2
|
|
GOOD
HSEKPING
|
6
|
4,033,825
|
1.2
|
598,706
|
-20.7
|
4,632,531
|
-2.3
|
|
LADIES'
HOME
JRNAL
|
6
|
3,524,588
|
-9.4
|
386,600
|
37.5
|
3,911,188
|
-6.2
|
|
MRTHA
STWART
LIVING
|
6
|
1,630,518
|
1.6
|
391,416
|
-0.8
|
2,021,934
|
1.1
|
|
MORE
|
5
|
1,060,999
|
5.6
|
205,000
|
11.4
|
1,265,999
|
6.5
|
|
OPRAH
|
6
|
1,568,407
|
3.5
|
836,770
|
-3.5
|
2,405,177
|
0.9
|
|
REAL
SIMPLE
|
6
|
1,573,342
|
0.6
|
413,263
|
4.4
|
1,986,605
|
1.4
|
|
RDBK
|
6
|
1,994,480
|
-5.8
|
268,194
|
-7.8
|
2,262,674
|
-6.0
|
|
WMAN'S
DAY
|
8
|
3,284,066
|
-1.7
|
646,500
|
-5.7
|
3,930,566
|
-2.4
|
|
WMAN'S
WORLD
|
27
|
106,353
|
-0.9
|
1,317,389
|
-6.4
|
1,423,742
|
-6.0
|
|
WMEN'S
HEALTH
|
5
|
625,407
|
38.7
|
282,431
|
42.7
|
907,838
|
39.9
|
|
WRKING
MOTHER
|
4
|
831,200
|
0
|
3,189
|
-0.6
|
834,389
|
0
|
|
Source: ABC
|
|
Parenting
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
COOKIE
|
4
|
418,961
|
44.6
|
17,236
|
-16.1
|
436,197
|
40.6
|
|
FAMILY
FUN
|
5
|
1,790,074
|
-2.2
|
19,802
|
-7.4
|
1,809,876
|
-2.2
|
|
PARNTNG
|
6
|
1,882,742
|
0.3
|
20,679
|
-11.4
|
1,903,421
|
0.1
|
|
PARENTS
|
6
|
2,085,175
|
3.3
|
42,911
|
-14.8
|
2,128,086
|
2.9
|
|
* Note: Wondertime is not yet audited by the ABC
Source: ABC
|
|
Sports
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
ESPN
THE MAG
|
14
|
2,014,548
|
0.6
|
31,018
|
-1.5
|
2,045,566
|
0.5
|
|
SPRTING NEWS
|
25
|
705,213
|
1.2
|
7,617
|
-14.7
|
712,830
|
1.0
|
|
SPORTS
ILL
|
26
|
3,137,385
|
0.2
|
75,640
|
2.6
|
3,213,025
|
0.3
|
|
Source: ABC
|
|
Personal Sports
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
BICYCLNG
|
6
|
374,628
|
1.5
|
42,078
|
2.8
|
416,706
|
1.7
|
|
GOLF DIGEST
|
6
|
1,520,826
|
-0.2
|
116,173
|
-4.0
|
1,636,999
|
-0.5
|
|
GOLF FOR WOMEN
|
3
|
538,736
|
7.3
|
11,183
|
-12.0
|
549,919
|
6.8
|
|
GOLF MAGAZINE
|
6
|
1,339,030
|
1.0
|
84,585
|
-1.0
|
1,423,615
|
0.9
|
|
GOLF WORLD
|
17
|
170,097
|
-2.9
|
-
|
-
|
170,097
|
-2.9
|
|
RUNNER’S WORLD
|
6
|
548,235
|
-1.3
|
93,146
|
11.9
|
641,381
|
0.4
|
|
SKI
|
4
|
452,988
|
2.7
|
12,419
|
-13.1
|
465,407
|
2.2
|
|
SKIING
|
4
|
389,279
|
-1.8
|
13,183
|
3.2
|
402,462
|
-1.7
|
|
TENNIS
|
5
|
596,188
|
-0.5
|
11,551
|
-13.6
|
607,739
|
-0.8
|
|
T + L
GOLF
|
4
|
645,057
|
2.7
|
8,775
|
-12.6
|
653,832
|
2.5
|
|
Source: ABC
|
|
Bridal
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
BRIDAL
GUIDE
|
3
|
47,294
|
1.0
|
127,753
|
-5.7
|
175,047
|
-4.0
|
|
BRIDE'S
|
3
|
160,152
|
-10.9
|
191,015
|
1.0
|
351,167
|
-4.8
|
|
MODERN
BRIDE
|
3
|
171,271
|
-9.5
|
142,155
|
0.2
|
313,426
|
-5.3
|
|
Source: ABC
|
|
Epicurean
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
BON APPETIT
|
6
|
1,220,625
|
0.7
|
147,242
|
4.5
|
1,367,867
|
1.1
|
|
COOKING LIGHT
|
6
|
1,577,645
|
5.6
|
228,262
|
2.5
|
1,805,907
|
5.2
|
|
EVERYDAY WITH RACHAEL RAY
|
5
|
1,223,672
|
133.7
|
441,000
|
-6.4
|
1,664,672
|
67.4
|
|
EVERYDAY FOOD
|
5
|
774,236
|
1.0
|
144,710
|
-9.0
|
918,946
|
-0.7
|
|
FOOD & WINE
|
6
|
880,130
|
-2.0
|
70,067
|
10.4
|
950,197
|
-1.2
|
|
GOURMET
|
6
|
869,007
|
-2.0
|
88,129
|
-13.1
|
957,136
|
-3.1
|
|
SAVEUR
|
4
|
301,417
|
-15.0
|
39,096
|
4.6
|
340,513
|
-13.1
|
|
Source: ABC
|
|
Men's
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
DETAILS
|
6
|
379,847
|
0.2
|
76,414
|
0.4
|
456,261
|
0.2
|
|
ESQUIRE
|
6
|
616,206
|
3.2
|
105,011
|
-6.4
|
721,217
|
1.7
|
|
GQ
|
6
|
671,172
|
-13.9
|
242,408
|
7.3
|
913,580
|
-9.1
|
|
MAXIM
|
6
|
2,115,043
|
3.1
|
433,567
|
-3.8
|
2,548,610
|
1.9
|
|
MEN'S HEALTH
|
5
|
1,264,799
|
-1.6
|
540,150
|
4.0
|
1,804,949
|
0.0
|
|
MEN'S JOURNAL
|
6
|
631,149
|
1.0
|
88,478
|
3.1
|
719,627
|
1.3
|
|
MEN'S FITNESS
|
5
|
612,662
|
0.7
|
124,348
|
11.5
|
737,010
|
2.4
|
|
PENTHOUSE
|
6
|
249,416
|
0.9
|
101,167
|
-11.4
|
350,583
|
-3.0
|
|
PLAYBOY
|
6
|
2,486,937
|
-6.8
|
213,325
|
-35.8
|
2,700,262
|
-10.0
|
|
STUFF
|
4
|
1,167,930
|
8.9
|
197,700
|
12.4
|
1,365,630
|
9.4
|
|
Source: ABC
|
|
Shelter
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
ARCH.
DIGEST
|
6
|
728,319
|
-0.3
|
98,288
|
-3.9
|
826,607
|
-0.7
|
|
COTTAGE LIVING
|
5
|
906,951
|
15.0
|
110,397
|
-20.6
|
1,017,348
|
9.7
|
|
CNTRY
HOME
|
5
|
1,198,338
|
3.1
|
114,320
|
3.2
|
1,312,658
|
3.1
|
|
CNTRY
LIVING
|
6
|
1,444,552
|
1.4
|
207,385
|
-8.7
|
1,651,937
|
0.1
|
|
ELLE
DECOR
|
5
|
422,369
|
-0.1
|
89,480
|
6.3
|
511,849
|
0.9
|
|
HOME
|
4
|
760,009
|
-19.8
|
55,150
|
1.3
|
815,159
|
-18.7
|
|
HOUSE
|
3
|
14,941
|
9.2
|
3,294
|
-17.3
|
18,235
|
3.2
|
|
HSE
BTIFUL
|
6
|
809,046
|
-0.4
|
75,683
|
5.3
|
884,729
|
0.04
|
|
METR
HOME
|
5
|
508,903
|
-7.6
|
55,640
|
-10.0
|
564,543
|
-7.8
|
|
THIS
OLD
HOUSE
|
5
|
922,671
|
2.2
|
46,892
|
-16.2
|
969,563
|
1.1
|
|
VRNDA
|
4
|
334,150
|
5.7
|
136,299
|
-4.6
|
470,449
|
2.5
|
|
Source: ABC
|
|
Business/Finance
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
BIZ 2.0
|
4
|
571,456
|
-2.2
|
27,202
|
-11.1
|
598,658
|
-2.7
|
|
BUSINESS
WEEK -
N. AMERICA
|
25
|
896,169
|
1.0
|
37,397
|
9.3
|
933,566
|
1.3
|
|
ENTRPRNR
|
6
|
561,552
|
-1.2
|
48,213
|
13.0
|
609,765
|
-0.2
|
|
FAST COMPANY
|
5
|
718,580
|
-1.3
|
30,515
|
37.9
|
749,095
|
-0.1
|
|
FORBES
|
13
|
893,658
|
0.6
|
37,837
|
-1.5
|
931,495
|
0.5
|
|
FORTUNE -N.A
|
13
|
827,178
|
1.8
|
32,625
|
-11.0
|
859,803
|
1.2
|
|
HARV BIZ REV
|
5
|
218,753
|
-0.3
|
27,325
|
-3.5
|
246,078
|
-0.6
|
|
INC
|
6
|
678,333
|
0.6
|
21,396
|
|
699,729
|
0.6
|
|
Source: ABC
|
|
Automobile
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
AUTOMOBILE
|
6
|
510,659
|
2.2
|
57,258
|
3.2
|
567,917
|
2.3
|
|
CAR AND
DRIVER
|
6
|
1,190,950
|
1.0
|
124,967
|
|
1,315,917
|
0.9
|
|
HOT ROD
|
6
|
604,271
|
-0.4
|
85,939
|
-7.5
|
690,210
|
-1.4
|
|
MOTOR
TREND
|
6
|
991,112
|
2.2
|
138,834
|
0.9
|
1,129,946
|
2.0
|
|
ROAD &
TRACK
|
6
|
600,088
|
-0.2
|
102,083
|
-3.5
|
702,171
|
-0.7
|
|
Source: ABC
|
|
Outdoors
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
BCKPCKR
|
4
|
299,371
|
7.4
|
50,227
|
-11.8
|
349,598
|
4.2
|
|
BSSMSTR
|
4
|
528,877
|
1.1
|
8,850
|
5.9
|
537,727
|
1.1
|
|
BOATING
|
6
|
184,969
|
3.7
|
16,567
|
-3.0
|
201,536
|
3.1
|
|
CCLE WRLD
|
6
|
261,825
|
-2.4
|
62,317
|
-5.0
|
324,142
|
-2.9
|
|
FLD &
STRM
|
6
|
1,492,729
|
10.0
|
44,119
|
19.0
|
1,536,848
|
10.2
|
|
FLYING
|
6
|
206,962
|
-1.9
|
19,933
|
-10.9
|
226,895
|
-2.8
|
|
MTRBTING
|
6
|
138,133
|
3.3
|
6,986
|
-6.2
|
145,119
|
2.8
|
|
NAT GEO
ADVNT
|
5
|
546,410
|
7.3
|
49,207
|
17.8
|
595,617
|
8.1
|
|
OUTDR
LIFE
|
5
|
914,638
|
13.2
|
36,143
|
11.1
|
950,781
|
13.1
|
|
OUTSIDE
|
6
|
606,560
|
1.8
|
66,358
|
-2.8
|
672,918
|
1.3
|
|
SLT WTER
SPRTSMN
|
6
|
159,749
|
2.8
|
12,040
|
4.8
|
171,789
|
2.9
|
|
YCHTING
|
6
|
118,299
|
9.7
|
7,106
|
-0.4
|
125,405
|
9.0
|
|
Source: ABC
|
|
General Interest
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
AARP
|
3
|
24,443,274
|
4.3
|
1,019
|
-33.4
|
24,444,293
|
4.3
|
|
ATLNTIC
|
5
|
374,345
|
8.8
|
57,280
|
-5.4
|
431,625
|
6.7
|
|
GDPSTS
|
6
|
2,364,512
|
0.4
|
6,804
|
-5.3
|
2,371,316
|
0.4
|
|
NAT GEO.
|
6
|
4,863,860
|
-0.8
|
178,812
|
6.3
|
5,042,672
|
-0.6
|
|
NEW
YORK
|
23
|
407,104
|
0.2
|
22,012
|
-7.8
|
429,116
|
-0.2
|
|
NEW
YRKER
|
24
|
1,018,536
|
-0.1
|
43,482
|
-9.3
|
1,062,018
|
-0.5
|
|
POPULAR SCIENCE
|
6
|
1,259,355
|
5.9
|
135,053
|
-10.3
|
1,394,408
|
4.1
|
|
READER'S
DIGEST
|
6
|
8,925,500
|
-8.1
|
397,333
|
3.9
|
9,322,833
|
-7.6
|
|
SMTHSNN
|
6
|
2,033,632
|
0.6
|
5,926
|
-10.8
|
2,039,558
|
0.6
|
|
SO.
LIVING
|
7
|
2,624,096
|
0.3
|
178,620
|
-14.5
|
2,802,716
|
-0.8
|
|
SUNSET
|
6
|
1,132,633
|
-18.2
|
91,692
|
-6.5
|
1,224,325
|
-17.5
|
|
TEX.
MNTHLY
|
6
|
270,719
|
-0.2
|
33,181
|
8.0
|
303,900
|
0.7
|
|
VANITY
FAIR
|
6
|
773,110
|
-2.7
|
388,678
|
-12.8
|
1,161,788
|
-6.3
|
|
Source: ABC
|
|
General Interest
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
AARP
|
3
|
24,443,274
|
4.3
|
1,019
|
-33.4
|
24,444,293
|
4.3
|
|
ATLNTIC
|
5
|
374,345
|
8.8
|
57,280
|
-5.4
|
431,625
|
6.7
|
|
GDPSTS
|
6
|
2,364,512
|
0.4
|
6,804
|
-5.3
|
2,371,316
|
0.4
|
|
NAT GEO.
|
6
|
4,863,860
|
-0.8
|
178,812
|
6.3
|
5,042,672
|
-0.6
|
|
NEW
YORK
|
23
|
407,104
|
0.2
|
22,012
|
-7.8
|
429,116
|
-0.2
|
|
NEW
YRKER
|
24
|
1,018,536
|
-0.1
|
43,482
|
-9.3
|
1,062,018
|
-0.5
|
|
POPULAR SCIENCE
|
6
|
1,259,355
|
5.9
|
135,053
|
-10.3
|
1,394,408
|
4.1
|
|
READER'S
DIGEST
|
6
|
8,925,500
|
-8.1
|
397,333
|
3.9
|
9,322,833
|
-7.6
|
|
SMTHSNN
|
6
|
2,033,632
|
0.6
|
5,926
|
-10.8
|
2,039,558
|
0.6
|
|
SO.
LIVING
|
7
|
2,624,096
|
0.3
|
178,620
|
-14.5
|
2,802,716
|
-0.8
|
|
SUNSET
|
6
|
1,132,633
|
-18.2
|
91,692
|
-6.5
|
1,224,325
|
-17.5
|
|
TEX.
MNTHLY
|
6
|
270,719
|
-0.2
|
33,181
|
8.0
|
303,900
|
0.7
|
|
VANITY
FAIR
|
6
|
773,110
|
-2.7
|
388,678
|
-12.8
|
1,161,788
|
-6.3
|
|
Source: ABC
|
|
Hispanic
Averages for the six months ending December 31, 2007
|
|
Title
|
Issues per period
|
2007 subs
|
% chg
|
2007 newsstand sales
|
% chg
|
2007 total paid circ.
|
% chg
|
|
LATINA
|
5
|
473,622
|
19.6
|
18,633
|
-9.1
|
492,255
|
18.2
|
|
PEOPLE EN ESPANOL
|
6
|
400,952
|
9.6
|
101,686
|
-15.5
|
502,638
|
3.4
|
|
Source: ABC
|
|
|
|
