At last, business
titles gain in ad pages
Category is up 5 percent for first-half 2011
By Bill Cromwell
Jul 13, 2011
The business and finance magazines have been walloped hard by the two ad recessions over the past decade, with ad pages in the category dwindling to roughly half their peak levels and nearly half a dozen major publications shutting down.
But those titles that weathered the slumps are finally coming back.
Ad pages in the category were up 5 percent during the first half of the year, according to the Publishers Information Bureau, well above the 0.3 percent overall growth rate for consumer magazines.
The comeback is due in large part to a major bump in spending by the financial, insurance and real estate category, which was up 15.3 percent during first half, more than any other ad category.
The bulk of that advertising came from banks, investor consultancies, software and insurance firms, which are all trying to reach the upscale readership found in business and finance titles.
Interestingly, one of the biggest gainers in the category is a magazine that nearly met the same fate as Business 2.0, Industry Standard and other titles wiped out during the past two recessions.
Bloomberg BusinessWeek, the money-losing publication that McGraw-Hill sold to Bloomberg nearly two years ago, saw a 15.8 percent rise in ad pages during first half, second only to Fast Company (up 17.1 percent) in the category.
BusinessWeek also had the second-most ad pages overall with 666.63, behind Forbes' 767.18.
The business and finance category was one of 16 magazine categories tracked by Media Life to see gains during the first half of the year. The other nine saw decreases, compared to seven categories that fell during first quarter.
Newsweeklies, another bellwether category for the industry, continued their tepid comeback with growth of 1.3 percent. The category was pulled down by the recently sold Newsweek, which saw ad pages decline 27.4 percent, while all the other publications rose.
Fashion also saw healthy gains, up 7.8 percent with just two of eight titles still in negative territory heading into their all-important fall issues, which sell the most ad pages.
But other categories continue to struggle. Parenting saw the biggest dip, down 9.1 percent, roughly double the category's first-quarter decline.
And women's service magazines, which held up decently during the recession, were down 6.2 percent.
Motorboating saw the biggest first-half ad page gains of any title, up 70.2 percent, followed by Departures, up 63 percent, and National Geographic Kids, up 44.6 percent.
U.S Airways Magazine saw the biggest decline, down 32.5 percent. Renovation Style was down second-most, 28.8 percent, and Newsweek third-most, 27.4 percent.
People had the most ad pages, 1,684.75, followed by Bride's, New York, In Style and Flex.
|
Automotive
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
AUTOMOBILE MAGAZINE |
27,320,418
|
25,805,758
|
5.9
|
253.16
|
253.04
|
0.0 |
|
AUTOWEEK |
15,921,531
|
12,733,047
|
25.0
|
453.18
|
356.36
|
27.2
|
|
CAR AND DRIVER |
71,806,301
|
74,258,699
|
-3.3
|
372.98
|
388.59
|
-4.0
|
|
HOT ROD |
27,930,008
|
24,738,053
|
12.9
|
257.74
|
232.38
|
10.9
|
|
MOTOR TREND |
61,960,697
|
58,994,402
|
5.0
|
339.38
|
344.16
|
-1.4
|
|
ROAD & TRACK |
39,353,501
|
42,641,380
|
-7.7
|
372.98
|
378.37
|
-1.4
|
|
TOTALS |
244,292,456 |
239,171,339 |
2.1 |
2049.42 |
1952.9 |
4.9 |
|
Source: PIB
|
|
Entertainment/Celebrity
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ENTERTAINMENT WEEKLY |
97,754,362
|
84,917,079
|
15.1
|
551.21
|
502.53
|
9.7
|
|
IN TOUCH WEEKLY |
51,312,556
|
52,463,218
|
-2.2
|
439.59
|
456.68
|
-3.7
|
|
LIFE & STYLE WEEKLY |
15,222,674
|
14,145,235
|
7.6
|
253.98
|
242.51
|
4.7
|
|
OK WEEKLY |
44,632,060
|
45,007,310
|
-0.8
|
535.78
|
560.06
|
-4.3
|
|
PEOPLE |
503,395,210
|
502,405,318
|
0.2
|
1,684.75
|
1,768.68
|
-4.7
|
|
STAR |
90,056,043
|
91,625,657
|
-1.7
|
721.88
|
698.80
|
3.3
|
|
TV GUIDE |
55,965,143
|
40,907,777
|
36.8
|
370.25
|
283.45
|
30.6
|
|
US WEEKLY |
200,011,014
|
162,254,224
|
23.3
|
974.97
|
824.79
|
18.2
|
|
TOTALS |
1,058,349,062 |
993,725,818 |
6.5 |
5532.41 |
5337.5 |
3.7 |
|
Source: PIB
|
|
Music
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ROLLING STONE |
82,930,069
|
68,394,815
|
21.3
|
444.39
|
385.54
|
15.3
|
|
SPIN |
10,377,879
|
9,485,104
|
9.4
|
181.58
|
166.70
|
8.9
|
|
TOTALS |
93,307,948 |
77,879,919 |
19.8 |
625.97 |
552.24 |
13.4 |
|
Source: PIB
|
|
Teen
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
J-14 |
2,473,251
|
2,025,434
|
22.1
|
79.98
|
66.98
|
19.4
|
|
SEVENTEEN |
52,317,241
|
46,058,383
|
13.6
|
372.61
|
350.14
|
6.4
|
|
TEEN VOGUE |
44,102,244
|
40,434,885
|
9.1
|
369.27
|
354.59
|
4.1
|
|
TOTALS |
98,892,736 |
88,518,702 |
11.7 |
821.86 |
771.71 |
6.5 |
|
Source: PIB
|
|
Women's service/beauty
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ALLURE |
76,616,335
|
70,086,548
|
9.3
|
561.88
|
537.38
|
4.6
|
|
COSMOPOLITAN |
183,408,737
|
179,186,086
|
2.4
|
673.64
|
703.47
|
-4.2
|
|
GLAMOUR |
148,568,814
|
135,826,983
|
9.4
|
717.83
|
690.60
|
3.9
|
|
MARIE CLAIRE |
80,114,547
|
71,419,647
|
12.2
|
621.10
|
585.57
|
6.1
|
|
TOTALS |
488,708,433 |
456,519,264 |
7.1 |
2574.45 |
2517.02 |
2.3 |
|
Source: PIB
|
|
Fashion
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ELLE |
155,066,009
|
125,274,510
|
23.8
|
1,085.60
|
939.85
|
15.5
|
|
HARPER'S BAZAAR |
86,986,116
|
87,388,389
|
-0.5
|
712.77
|
753.15
|
-5.4
|
|
IN STYLE |
177,404,227
|
161,984,847
|
9.5
|
1,156.87
|
1,105.03
|
4.7
|
|
LUCKY |
58,253,961
|
58,783,506
|
-0.9
|
487.47
|
519.03
|
-6.1
|
|
PEOPLE STYLE WATCH |
43,066,471
|
27,866,157
|
54.5
|
569.19
|
398.27
|
42.9
|
|
TOWN & COUNTRY |
37,376,586
|
36,476,076
|
2.5
|
412.03
|
409.25
|
0.7
|
|
VOGUE |
169,890,938
|
146,117,763
|
16.3
|
1,094.12
|
984.97
|
11.1
|
|
W |
41,860,163
|
38,097,207
|
9.9
|
439.87
|
419.61
|
4.8
|
|
TOTALS |
769,904,471 |
681,988,455 |
12.9 |
5957.92 |
5529.16 |
7.8 |
|
Source: PIB
|
|
Travel
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ARTHUR FROMMERS BDGT TRVL |
11,153,447
|
12,475,982
|
-10.6
|
184.40
|
220.40
|
-16.3
|
|
CONDE NAST TRAVELER |
57,160,269
|
53,392,614
|
7.1
|
462.37
|
452.71
|
2.1
|
|
DEPARTURES |
26,329,317
|
15,399,078
|
71.0
|
295.51
|
181.25
|
63.0
|
|
ENDLESS VACATION |
5,242,914
|
5,589,263
|
-6.2
|
62.03
|
67.12
|
-7.6
|
|
NATIONAL GEOGRAPHIC TRVLR |
15,984,397
|
16,007,709
|
-0.1
|
193.54
|
205.83
|
-6.0
|
|
TRAVEL+ LEISURE |
57,974,654
|
58,433,234
|
-0.8
|
487.74
|
514.24
|
-5.2
|
|
TOTALS |
173,844,998 |
161,297,880 |
7.8 |
1685.59 |
1641.55 |
2.7 |
|
Source: PIB
|
|
General Interest & Lifestyle
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
AARP-THE MAGAZINE |
67,805,870
|
65,800,774
|
3.0
|
110.03
|
103.19
|
6.6
|
|
ATLANTIC MONTHLY THE |
14,287,902
|
14,269,086
|
0.1
|
213.97
|
222.75
|
-3.9
|
|
GUIDEPOSTS |
16,420,629
|
16,551,731
|
-0.8
|
206.46
|
215.49
|
-4.2
|
|
NATIONAL GEOGRAPHIC |
43,407,240
|
34,640,872
|
25.3
|
177.30
|
149.84
|
18.3
|
|
NEW YORK MAGAZINE |
96,347,689
|
90,819,567
|
6.1
|
1,242.48
|
1,167.51
|
6.4
|
|
NEW YORKER |
77,048,564
|
70,871,803
|
8.7
|
533.91
|
507.71
|
5.2
|
|
READER'S DIGEST |
78,490,487
|
74,533,637
|
5.3
|
373.75
|
358.14
|
4.4
|
|
SMITHSONIAN |
31,408,089
|
25,956,197
|
21.0
|
203.97
|
169.56
|
20.3
|
|
SOUTHERN LIVING |
90,407,951
|
89,202,208
|
1.4
|
469.77
|
486.36
|
-3.4
|
|
SUNSET |
36,534,008
|
39,130,126
|
-6.6
|
315.38
|
343.89
|
-8.3
|
|
TEXAS MONTHLY |
32,814,138
|
27,102,003
|
21.1
|
851.85
|
712.37
|
19.6
|
|
VANITY FAIR |
114,099,930
|
99,643,615
|
14.5
|
650.73
|
610.67
|
6.6
|
|
TOTALS |
699,072,497 |
648,521,619 |
7.8 |
5349.6 |
5047.48 |
6.0 |
|
Source: PIB
|
|
Parenting
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
AMERICAN BABY |
53,404,286
|
65,800,774
|
3.0
|
110.03
|
103.19
|
6.6
|
|
BABY TALK |
33,795,106
|
34,769,403
|
-2.8
|
199.38
|
214.73
|
-7.1
|
|
FAMILY FUN |
48,637,170
|
55,247,052
|
-12.0
|
259.33
|
310.15
|
-16.4
|
|
PARENTING EARLY YEARS |
47,003,858
|
49,165,895
|
-4.4
|
340.62
|
370.91
|
-8.2
|
|
PARENTING SCHOOL YEARS |
14,564,227
|
16,532,148
|
-11.9
|
279.66
|
326.33
|
-14.3
|
|
PARENTS |
107,324,603
|
110,712,289
|
-3.1
|
603.34
|
645.57
|
-6.5
|
|
TOTALS |
304,729,250 |
332,227,561 |
-8.3 |
1792.36 |
1970.88 |
-9.1 |
|
Source: PIB
|
|
Personal finance
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BARRONS |
30,392,053
|
28,586,215
|
6.3
|
627.23
|
619.48
|
1.3
|
|
KIPLINGERS PERSNL FINANCE |
11,667,883
|
11,685,892
|
-0.2
|
176.38
|
152.45
|
15.7
|
|
MONEY |
50,911,112
|
56,426,838
|
-9.8
|
236.38
|
273.86
|
-13.7
|
|
SMARTMONEY |
17,421,415
|
18,974,438
|
-8.2
|
179.50
|
206.45
|
-13.1
|
|
TOTALS |
110,392,463 |
115,673,383 |
-4.6 |
1219.49 |
1252.24 |
-2.6 |
|
Source: PIB
|
|
Newsweeklies
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ECONOMIST |
61,721,859
|
57,004,434
|
8.3
|
975.82
|
936.65
|
4.2
|
|
NEWSWEEK |
59,146,293
|
78,138,019
|
-24.3
|
319.79
|
440.77
|
-27.4
|
|
THE WEEK |
24,832,149
|
19,509,133
|
27.3
|
369.07
|
306.67
|
20.3
|
|
TIME |
203,912,158
|
183,304,011
|
11.2
|
667.00
|
617.04
|
8.1
|
|
TOTALS |
349,612,459 |
337,955,597 |
3.4 |
2331.68 |
2301.13 |
1.3 |
|
Source: PIB
|
|
Women's Service
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BETTER HOMES & GARDENS |
357,752,835
|
400,929,004
|
-10.8
|
711.32
|
823.92
|
-13.7
|
|
FAMILY CIRCLE |
186,392,881
|
213,742,767
|
-12.8
|
685.01
|
817.70
|
-16.2
|
|
FIRST FOR WOMEN |
18,752,566
|
19,173,674
|
-2.2
|
262.95
|
275.14
|
-4.4
|
|
GOOD HOUSEKEEPING |
248,615,210
|
262,336,661
|
-5.2
|
673.78
|
748.76
|
-10.0
|
|
LADIES' HOME JOURNAL |
101,868,083
|
123,686,916
|
-17.6
|
444.75
|
475.42
|
-6.5
|
|
MARTHA
STEWART LIVING |
85,692,280
|
79,774,838
|
7.4
|
506.65
|
496.51
|
2.0
|
|
MORE |
62,983,596
|
62,545,019
|
0.7
|
401.67
|
415.22
|
-3.3
|
|
O-THE OPRAH MAGAZINE |
104,562,307
|
98,495,029
|
6.2
|
671.25
|
644.86
|
4.1
|
|
REAL SIMPLE |
123,547,614
|
124,369,996
|
-0.7
|
688.03
|
736.76
|
-6.6
|
|
REDBOOK |
105,989,244
|
101,784,135
|
4.1
|
635.76
|
645.27
|
-1.5
|
|
WOMAN'S DAY |
188,835,896
|
197,450,328
|
-4.4
|
672.31
|
730.72
|
-8.0
|
|
WOMANS WORLD |
15,589,723
|
15,594,299
|
0.0
|
171.40
|
177.95
|
-3.7
|
|
WOMEN'S HEALTH |
51,110,980
|
44,736,395
|
14.2
|
294.32
|
272.63
|
8.0
|
|
WORKING MOTHER |
15,497,193
|
16,386,869
|
-5.4
|
206.33
|
225.58
|
-8.5
|
|
TOTALS |
1,667,190,408 |
1,761,005,930 |
-5.3 |
7025.53 |
7486.44 |
-6.2 |
|
Source: PIB
|
|
Fan Sports
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ESPN MAGAZINE |
135,084,792
|
125,570,911
|
7.6
|
582.16
|
565.19
|
3.0
|
|
SPORTING NEWS |
7,832,766
|
8,941,213
|
-12.4
|
138.01
|
156.26
|
-11.7
|
|
SPORTS ILLUSTRATED |
283,787,009
|
273,013,625
|
3.9
|
728.76
|
741.90
|
-1.8
|
|
TOTALS |
426,704,567 |
407,525,749 |
4.7 |
1448.93 |
1463.35 |
-0.99 |
|
Source: PIB
|
|
Personal Sports
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BICYCLING |
19,142,670
|
17,192,646
|
11.3
|
278.52
|
260.74
|
6.8
|
|
GOLF DIGEST |
70,209,481
|
67,663,089
|
3.8
|
474.36
|
478.40
|
-0.8
|
|
GOLF MAGAZINE |
86,363,577
|
76,179,590
|
13.4
|
459.83
|
428.40
|
7.3
|
|
GOLF WORLD |
23,264,649
|
23,448,695
|
-0.8
|
590.80
|
618.78
|
-4.5
|
|
RUNNERS WORLD |
41,717,126
|
37,494,288
|
11.3
|
315.89
|
304.30
|
3.8
|
|
SKI |
4,647,610
|
4,667,967 |
-0.4 |
83.71 |
104.00 |
-19.5 |
|
SKIING |
0 |
1,572,061 |
|
0.00 |
46.06 |
|
|
TENNIS |
9,245,691
|
8,852,350
|
4.4
|
166.53
|
165.52
|
0.6
|
|
TOTALS |
254,590,804 |
237,070,686 |
7.4 |
2369.64 |
2406.2 |
-1.5 |
|
Source: PIB
|
|
Weekend magazines
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
AMERICAN PROFILE |
115,410,078
|
122,869,161
|
-6.1
|
242.64
|
276.60
|
-12.3
|
|
DASH |
14,459,733
|
0 |
- |
42.71
|
0.00 |
- |
|
LOS ANGELES TIMES MAG |
6,154,706
|
6,248,167
|
-1.5
|
200.52
|
206.57
|
-2.9
|
|
NEW YORK TIMES MAGAZINE |
116,164,080
|
112,519,989
|
3.2
|
986.56
|
961.03
|
2.7
|
|
PARADE |
270,634,914
|
316,413,145
|
-14.5
|
266.46
|
318.88
|
-16.4
|
|
RELISH |
62,483,246
|
70,116,921
|
-10.9
|
76.42
|
93.06
|
-17.9
|
|
SPRY |
26,626,006
|
23,804,762
|
11.9
|
58.05
|
60.91
|
-4.7
|
|
USA WEEKEND |
186,861,049
|
212,469,085
|
-12.1
|
255.18
|
295.28
|
-13.6
|
|
TOTALS |
798,793,813
|
864,441,230
|
-7.6
|
2,128.54
|
2,212.33
|
-3.8
|
|
Source: PIB
|
|
Men's
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
DETAILS |
22,701,509
|
22,116,192
|
2.6
|
311.97
|
319.96
|
-2.5
|
|
ESQUIRE |
52,911,774
|
44,507,171
|
18.9
|
410.55
|
364.21
|
12.7
|
|
GQ |
74,810,568
|
71,063,766
|
5.3
|
484.91
|
500.06
|
-3.0
|
|
MAXIM |
65,025,105
|
66,588,585
|
-2.3
|
239.20
|
255.66
|
-6.4
|
|
MEN'S FITNESS |
28,616,509
|
23,527,059
|
21.6
|
371.79
|
322.41
|
15.3
|
|
MEN'S HEALTH |
71,649,699
|
65,847,950
|
8.8
|
377.34
|
364.17
|
3.6
|
|
MEN'S JOURNAL |
37,236,931
|
33,784,431
|
10.2
|
352.98
|
336.28
|
5.0
|
|
PLAYBOY |
21,519,833
|
18,656,733
|
15.3
|
189.12
|
180.22
|
4.9
|
|
TOTALS |
374,471,928 |
346,091,887 |
8.2 |
2737.86 |
2642.97 |
3.6 |
|
Source: PIB
|
|
Shelter
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
ARCHITECTURAL DIGEST |
51,889,855
|
47,265,873
|
9.8
|
422.95
|
404.40
|
4.6
|
|
COUNTRY LIVING |
55,284,990
|
52,732,627
|
4.8
|
341.61
|
337.58
|
1.2
|
|
DWELL |
13,363,604
|
12,781,236
|
4.6
|
318.27
|
321.75
|
-1.1
|
|
ELLE DECOR |
43,326,903
|
36,553,176
|
18.5
|
524.85
|
474.16
|
10.7
|
|
THIS OLD HOUSE |
24,912,242
|
20,282,917
|
22.8
|
259.92
|
219.65
|
18.3
|
|
TRADITIONAL HOME |
36,187,776
|
50,429,561
|
-28.2
|
239.41
|
312.12
|
-23.3
|
|
VERANDA |
15,372,717
|
13,319,681
|
15.4
|
243.77
|
218.59
|
11.5
|
|
TOTALS |
261,857,920 |
252,021,804 |
3.9 |
2539.9 |
2468.47 |
2.9 |
|
Source: PIB
|
|
Bridal
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BRIDAL GUIDE |
37,947,296
|
35,500,889
|
6.9
|
876.57
|
840.48
|
4.3 |
|
BRIDE'S |
125,217,303
|
114,943,080
|
8.9
|
1,468.42
|
1,417.97
|
3.6
|
|
MARTHA WEDDINGS |
28,671,871
|
23,770,628
|
20.6
|
717.14
|
615.03
|
16.6
|
|
TOTALS |
191,836,470 |
174,214,597 |
10.1 |
3062.13 |
2873.48 |
6.6 |
|
Source: PIB
|
|
Epicurean
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BON APPETIT |
43,112,467
|
41,600,303
|
3.6
|
288.85
|
288.97
|
0.0
|
|
COOKING LIGHT |
64,164,938
|
66,650,403
|
-3.7
|
526.73
|
581.16
|
-9.4
|
|
COOKING WITH PAULA DEEN |
0 |
4,450,621
|
|
0.00 |
75.06
|
|
|
EVERY DAY W/ RACHAEL RAY |
43,243,787
|
50,202,325
|
-13.9
|
295.36
|
347.94
|
-15.1
|
|
EVERYDAY FOOD |
11,452,063
|
12,027,878
|
-4.8
|
170.23
|
189.46
|
-10.1
|
|
FINE COOKING |
807,054 |
898,486 |
-10.2 |
30.03 |
35.90 |
-16.4 |
|
FOOD & WINE |
39,698,079 |
36,189,000 |
9.7 |
430.38 |
405.68 |
6.1 |
|
FOOD NETWORK MAGAZINE |
25,937,646 |
19,488,251 |
33.1 |
353.34 |
347.25 |
1.8 |
|
SAVEUR |
10,022,814 |
9,813,456 |
2.1 |
216.26 |
219.50 |
-1.5 |
|
TOTALS |
238,438,848 |
241,320,723 |
-1.2 |
2311.18 |
2490.92 |
-7.2 |
|
Source: PIB
|
|
Business/Finance
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BLOOMBERG BUSINESS WEEK |
97,983,839 |
76,712,497 |
27.7 |
666.63 |
575.46 |
15.8 |
|
ENTREPRENEUR |
40,775,402 |
37,914,272 |
7.5 |
470.65 |
439.12 |
7.2 |
|
FAST COMPANY |
21,260,970 |
17,466,557 |
21.7 |
246.68 |
210.68 |
17.1 |
|
FORBES |
111,660,580 |
108,846,919 |
2.6 |
767.18 |
792.20 |
-3.2 |
|
FORTUNE |
84,231,033 |
80,515,664 |
4.6 |
629.06 |
635.46 |
-1.0 |
|
HARVARD BUSINESS REVIEW |
8,802,240 |
7,337,635 |
20.0 |
202.64 |
175.17 |
15.7 |
|
INC. |
23,082,900 |
22,238,837 |
3.8 |
288.15 |
287.22 |
0.3 |
|
TOTALS |
387,796,964 |
351,032,381 |
10.5 |
3270.99 |
3115.31 |
5.0 |
|
Source: PIB
|
|
Science and Technology
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
DISCOVER |
0 |
5,661,965 |
- |
0.00 |
95.04 |
- |
|
POPULAR MECHANICS |
51,708,652 |
51,326,456 |
0.7 |
372.08 |
386.37 |
-3.7 |
|
POPULAR SCIENCE |
42,251,393 |
33,401,453 |
26.5 |
311.56 |
259.28 |
20.2 |
|
SCIENTIFIC AMERICAN |
8,752,195 |
9,462,279 |
-7.5 |
121.46 |
138.30 |
-12.2 |
|
TECHNOLOGY REVIEW |
1,308,990 |
1,488,477 |
-12.1 |
49.37 |
61.00 |
-19.1 |
|
WIRED |
43,872,024 |
31,863,749 |
37.7 |
412.44 |
325.90 |
26.6 |
|
TOTALS |
147,893,254 |
133,204,379 |
11 |
1266.91 |
1265.89 |
0.08 |
|
Source: PIB
|
|
Outdoor & Recreation
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BASSMASTER |
7,882,611 |
8,854,288 |
-11.0 |
191.80 |
219.25 |
-12.5 |
|
BOATING |
10,196,972 |
10,310,051 |
-1.1 |
247.21 |
258.47 |
-4.4 |
|
CYCLE WORLD |
11,827,890 |
14,722,692 |
-19.7 |
302.32 |
290.46 |
4.1 |
|
FIELD & STREAM |
35,842,858 |
26,382,699 |
35.9 |
252.84 |
200.31 |
26.2 |
|
FLYING |
6,064,305 |
5,390,135 |
12.5 |
226.18 |
215.99 |
4.7 |
|
MOTORBOATING |
10,652,051 |
6,420,884 |
65.9 |
291.39 |
171.17 |
70.2 |
|
OUTDOOR LIFE |
16,192,541 |
12,165,839 |
33.1 |
194.43 |
158.27 |
22.8 |
|
OUTSIDE MAGAZINE |
40,723,371 |
31,760,501 |
28.2 |
402.32 |
314.00 |
28.1 |
|
POWER & MOTORYACHT |
15,270,543 |
11,891,385 |
28.4 |
527.95 |
412.46 |
28.0 |
|
SALT WATER SPORTSMAN |
9,397,338 |
8,156,043 |
15.2 |
255.63 |
218.99 |
16.7 |
|
TOTALS |
164,050,480 |
136,054,517 |
20.6 |
2892.07 |
2459.37 |
17.6 |
|
Source: PIB
|
|
African American
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
BLACK ENTERPRISE |
14,833,817 |
14,707,208 |
0.9 |
317.21 |
319.04 |
-0.6 |
|
EBONY |
15,273,116 |
14,373,283 |
6.3 |
235.93 |
233.50 |
1.0 |
|
ESSENCE |
59,767,948 |
54,428,436 |
9.8 |
610.79 |
589.10 |
3.7 |
|
JET |
6,001,827 |
6,428,551 |
-6.6 |
181.64 |
204.60 |
-11.2 |
|
TOTALS |
125,784,181 |
123,824,509 |
1.6 |
2086.9 |
2114.42 |
-1.3 |
|
Source: PIB
|
|
Hispanic
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
LATINA |
14,366,138 |
13,030,744 |
10.2 |
297.95 |
274.64 |
8.5 |
|
PEOPLE EN ESPANOL |
28,647,620 |
19,157,772 |
49.5 |
399.69 |
278.20 |
43.7 |
|
SER PADRES |
8,099,356 |
6,201,580 |
30.6 |
98.17 |
76.97 |
27.5 |
|
SIEMPRE MUJER |
8,280,632 |
5,607,370 |
47.7 |
141.77 |
109.37 |
29.6 |
|
TOTALS |
59,393,746 |
43,997,466 |
35 |
937.58 |
739.18 |
26.8 |
|
Source: PIB
|
|
Health/Fitness
First Half 2011 vs. 2010
|
|
Titles
|
2011 $s
|
2010 $s
|
%
chnge
|
'11 pages
|
'10 pages
|
%
chnge
|
|
FIT PREGNANCY |
15,664,544 |
15,961,753 |
-1.9 |
248.35 |
268.13 |
-7.4 |
|
FITNESS |
72,038,196 |
74,442,588 |
-3.2 |
474.48 |
513.51 |
-7.6 |
|
NATURAL HEALTH |
7,244,651 |
7,871,522 |
-8.0 |
153.15 |
173.23 |
-11.6 |
|
ORGANIC GARDENING |
3,344,542 |
2,895,213 |
15.5 |
128.42 |
119.74 |
7.2 |
|
PREVENTION |
60,886,030 |
60,513,478 |
0.6 |
415.38 |
433.17 |
-4.1 |
|
SHAPE |
110,252,938 |
105,429,859 |
4.6 |
618.62 |
632.00 |
-2.1 |
|
WEIGHT WATCHERS |
20,276,098 |
19,068,926 |
6.3 |
269.56 |
262.96 |
2.5 |
|
TOTALS |
289,706,999 |
286,183,339 |
1.2 |
2307.96 |
2402.74 |
-3.9 |
|
Source: PIB
|
|
|
|
