YouTube airing
select Univision shows
Other shorts: CBS News plans series to counter new ABC anchor
By Louisa Ada Seltzer
Nov 17, 2009
YouTube starts airing select Univision shows
Univision is coming to YouTube, but don’t get too excited—licensed versions of the network’s widely pirated telenovelas will remain absent from the online video site. Univision and YouTube made a deal yesterday that will bring Univision shows such as “Cristina” and “Nuestra Belleza Latina” to their own channel, but its signature telenovelas aren’t included in the deal because of the network’s extended dispute with Grupo Televisa, which produces the nightly soaps. Back in 1992 Univision signed a 25-year U.S. TV distribution deal with Televisa. The two companies began squabbling in recent years, prompting Televisa to try to terminate the deal with Univision, but in January the parties came to an agreement that gave more money to Televisa than the original deal called for. However, that deal didn’t address the issue of digital rights; Televisa claims it should have the online rights to its own content, while Univision claims the agreement between the two covers all media, even media that wasn’t around in 1992. Right now Televisa distributes its novelas online at its web site EsMas.com, but video on that site is blocked for U.S. visitors.
CBS News plans series to counter new ABC anchor
Take that, Diane Sawyer. When the "Good Morning America" host takes over ABC's "World News" in January, CBS News will launch an extensive series called "CBS Reports: Where America Stands," a multi-part, multi-platform examination of issues facing the country including crime, the military, health care and, of course, the economy. The bulk of the series, which will consider the past, present and future of such issues, will air on the "CBS Evening News with Katie Couric," and the timing is no accident. The longtime third-place evening news network is hoping to lure some viewers to Couric amid the churn that's expected to take place when Charles Gibson steps down. CBS also will air parts of the series on "The Early Show," "Face the Nation," its radio outlets and online. The network has lagged behind ABC and NBC for years, and while ABC surged to No. 1 in the evening news in 2007, following Gibson's addition, Couric has not been able to capitalize on continued media attention to give her own ratings a big goose.
Study: Nontraditional radio ads on the rise
Radio advertising has slumped even more sharply than other forms of advertising over the past two years, but there is one area of growth for the medium. TMPG, a marketing communications agency, forecasts a 20 percent increase in the use of non-traditional radio marketing in 2010, following 25 percent growth this year. The firm defines non-traditional radio as basically anything besides traditional spots, including DJ endorsements, promotional overlays, ads on station web sites and email blasts to listeners who have opted in. "The fact that you have influential DJs directly involved, it's that much more of a compelling message than a spot pre-recorded by someone you don't know," an agency spokesperson tells Media Life. "If it's your favorite DJ, you're more apt to pay attention and you might even be influenced by them." DJ endorsements in particular have been gaining recently with advertisers, both because such promotions cut through the ad clutter and because a message's content can be updated much easier than a pre-recorded spot. John Padgett, media director at Hauser Group in Atlanta, recently told Media Economy Newsletter, "Advertisers can promote whatever the deal is, and pricing is about the same as a normal spot."
Programming notes: CW slates 'Vampire' week
Neck the halls: The week of Dec. 14 will be vampire week on CW. The network’s entire primetime schedule will consist of episodes of the first-year series “The Vampire Diaries,” in an attempt to attract even more viewers to the breakout hit. The pilot episode will air on Monday, Dec. 14 at 8 p.m., with the rest of the episodes following in consecutive order. Last week’s episode of “Diaries” finished first on broadcast in the 8 p.m. hour among women 18-34, females 12-34 and female teens, as well as second among viewers 12-34 and teens. Meanwhile, in other CW news, the failed “The Beautiful Life: TBL” isn’t dead quite yet. The network canceled the Mischa Barton series after just two episodes, but yesterday on the show’s Facebook page producers said CW will air the remaining seven episodes next summer. On cable, USA has renewed “WWE Monday Night Raw” through 2014. This season has averaged 5.5 million total viewers and 2.7 million viewers 18-49. And another “Oprah Winfrey Show” regular could be getting his own program, following the likes of Dr. Phil and Dr. Oz, according to Broadcasting & Cable. Winfrey’s Harpo Productions is in talks with interior designer Nate Berkus for a syndicated daytime show, which could launch as soon as fall 2010. Berkus has appeared on “Oprah” since 2001.
Heart attack risk rises with sports viewing
If you know someone who's recently had a heart attack, it may be best to switch the channel when a big game comes on. Researchers in China report that men who've had a heart attack have a higher risk of suffering another one while watching exciting sporting events, due to reduced blood flow to the heart. The study included 38 men who viewed two different programs: one entertainment, one a broadcast of the Olympic Games. The men who watched the sports demonstrated increased blood pressure, decreased heart rate variability and platelet aggregation, which can lead to blood clots. Blood flow was more stable for those watching the entertainment programming. The study was presented yesterday at the American Heart Association's annual meeting in Orlando.
Note: Nielsen delays data release today
A power outage at Nielsen's Oldsmar, Fla., office has resulted in delays today. A note sent to clients said that all data expected to be out this morning will be delayed, though it did not specify for how long. That will likely include last week's broadcast and cable ratings, as well as overnight data for Monday. Nielsen will release an update later this morning.
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