Tab scandal spreads:
Four Sun editors arrested
Other shorts: Study: Animals are effective in Super Bowl ads
By Louisa Ada Seltzer
Jan 30, 2012
Tab scandal spreads: Four Sun editors arrested
The scandal that has ensnared the News of the World since last summer may be threatening another News Corp. paper as well. Over the weekend four current and former employees of The Sun, another one of Rupert Murdoch's British tabloids, were arrested in connection with a bribery inquiry spawned by the NOTW investigation. The four were picked up on suspicion of corruption and aiding and abetting misconduct in a public office, and a police officer was also arrested. Though police did not name the people who were arrested, the Wall Street Journal identified them as Graham Dudman, the former Sun managing editor who became News International's editorial development director last year; Mike Sullivan, the Sun's crime editor; Chris Pharo, the Sun's associate editor of news; and Fergus Shanahan, the paper's executive editor. News of the World journalists were also accused of bribing police officers after the paper was
shut down last summer over a voicemail hacking scandal. So far more than 20 people have been arrested in the NOTW case.
Study: Animals are effective in Super Bowl ads
If you want an effective Super Bowl ad, you're better off hiring a chimpanzee than a celebrity. That's according to a new study from Ace Metrix, which measures the impact of advertising creative. It finds that during last year's Super Bowl, ads without celebrities performed 9.2 percent better than ads with celebrities. By contrast, ads with animals were 14 percent more effective than non-animal commercials. And animal ads outperformed celeb ads by 14 percent. Five of the 10 least effective ads in last year's Super Bowl featured celebrities, including Lipton Iced Tea’s ad starring Eminem and GoDaddy’s ad starring Joan Rivers. The most effective ads in
last year's game included two apiece from Doritos and Pepsi Max, according to Ace Metrix, with Bridgestone rounding out the top five.
HBO leads with five trophies at SAG Awards
HBO remained the dominant network at the Screen Actors Guild Awards last night, picking up five of the nine awards on the television side. "Boardwalk Empire" earned two awards, one for Steve Buscemi for best actor in a drama series and one for best drama ensemble. HBO also won movie actor awards for Kate Winslet's performance in "Mildred Pierce" and Paul Giamatti in "Too Big To Fail." The cast of ABC's "Modern Family" picked up best comedy ensemble for the
second straight year, and Alec Baldwin nabbed an astonishing sixth straight win for best comedic actor in "30 Rock." Betty White was another repeat winner, earning best comedic actress for her role on TV Land's "Hot in Cleveland." Jessica Lange ended Julianna Margulies' two-year winning streak in the best dramatic actress category, winning for her role on FX's "American Horror Story." And Mary Tyler Moore won a career achievement award.
Friday overnights: 'Chuck' finale hits season high
The series finale of "Chuck" Friday night on NBC drew its best ratings of the season, but the show still finished third in its timeslot.
The show averaged a 1.3 rating among viewers 18-49 in the 9 p.m. timeslot, according to Nielsen overnights, a season high but behind ABC and Univision in the hour.
Another episode of the show at 8 p.m. posted a 1.2 rating among 18-49s, NBC's best non-sports performance in the timeslot since April of last year.
"Chuck" moved to Fridays for its
fifth and final season after airing on Monday nights for years. Ratings had dropped to series lows by the time it ended.
For the night ABC was first among 18-49s with a 1.6 average overnight rating and a 5 share. Univision was second at 1.5/4, Fox third at 1.3/4, NBC fourth at 1.2/4, CBS fifth at 1.1/3 and CW and Telemundo tied for sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-three percent of Nielsen households have DVRs.
At 8 p.m. ABC and Univision tied for first at 1.6, ABC for "Shark Tank" and Univision for "Una Familia con Suerte." Fox was third with a 1.4 for "Kitchen Nightmares," NBC fourth with a 1.2 for "Chuck," CBS fifth with a 1.0 for a repeat of "A Gifted Man," Telemundo sixth with a 0.5 for "Una Maid en Manhattan" and CW seventh with a 0.4 for a "Nikita" rerun.
ABC was first at 9 p.m. with a 1.7 for "Primetime," followed by Univision with a 1.6 for "La Que No Podia Amar." NBC was third with the 1.3 for the "Chuck" finale, Fox fourth with a 1.2 for "Fringe," CBS fifth with a 1.1 for a repeat of "CSI: NY," and Telemundo and CW tied for sixth at 0.4, Telemundo for "Flor Salvaje" and CW for a repeat of "Supernatural."
At 10 p.m. ABC was first again with a 1.5 for "20/20," while CBS and Univision tied for second at 1.3, CBS for a repeat of "Blue Bloods" and Univision for "Rosa de Guadalupe." NBC was fourth with a 1.1 for "Dateline" and Telemundo fifth with a 0.4 for "Relaciones Peligrosas."
CBS was first for the night among households with a 4.9 average overnight rating and an 8 share. ABC was second at 3.5/8, NBC third at 2.8/4, Fox fourth at 2.1/4, Univision fifth at 1.8/3 and CW and Telemundo tied for sixth at 0.7/1.
Saturday overnights: Fox dominates with UFC
Fox's second time airing
UFC fighting boosted it to an easy first-place finish on Saturday night.
Fox averaged a 2.2 overnight rating and 7 share among viewers 18-49 for the night, well ahead of No. 2 ABC's 1.0/3. Univision and CBS tied for third at 0.9/3, with NBC fifth at 0.5/2 and Telemundo sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-three percent of Nielsen households have DVRs.
At 8 p.m. Fox was first with a 2.0 for the first hour of UFC, followed by ABC with a 1.1 for a repeat of "Wipeout." Univision was third with a 0.9 for "Sabado Gigante," CBS fourth with a 0.7 for repeats of "Rules of Engagement" and "Mike & Molly," Telemundo fifth at a 0.5 and NBC sixth with a 0.4 for a repeat of "Harry's Law."
Fox led again at 9 p.m. with a 2.5 for more UFC, while ABC, CBS and Univision all tied for second at 0.9, ABC for the movie "Blades of Glory," CBS for a repeat of "CSI" and Univision for another hour of "Sabado." NBC and Telemundo tied for fifth at 0.5, NBC for its first hour of the U.S. figure skating championships.
CBS moved to first at 10 p.m. with a 1.3 for "48 Hours Mystery," with ABC and Univision tied for second at 1.0, ABC for its movie and Univision for "Q'viva: The Chosen." NBC was fourth with a 0.7 for figure skating and Telemundo fifth at 0.2.
Among households, CBS was first for the night with a 3.2 average overnight rating and a 6 share. NBC was second at 2.5/4, Fox third at 2.4/4, ABC fourth at 1.9/3, Univision fifth at 1.5/3 and Telemundo sixth at 0.4/1.
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