Study: Second screens
big this Super Bowl
Other shorts: Super Bowl ad targets distressed Green Bay fans
By Louisa Ada Seltzer
Feb 3, 2012
Study: Second screens big this Super Bowl
More than 100 million people are expected to be glued to their TVs for the
Super Bowl on Sunday, and many smartphone and tablet owners will be using those devices while they watch. Fifty-six percent of smartphone owners said they plan to use their phone during the game, according to a study from the Interactive Advertising Bureau, with 45 percent of tablet owners planning to do the same. That number rises for those not watching the game at home--62 percent of smartphone or tablet owners who plan to watch the Super Bowl away from home also plan to use their device during the game. Not surprisingly, it's younger people who are most likely to use their second screens during the game. The study found that 74 percent of device owners ages 18-34 will do so, the most of any group, with 51 percent saying they'll definitely text, email or instant message friends about the game. To download the complete study
click here.
Super Bowl ad targets distressed Green Bay fans
Alas, the Green Bay Packers'
failure to defend last year's Super Bowl championship has resulted in more than just some depressed fans. It's also led the state transportation department to worry that drunk driving could be way up on Super Bowl Sunday. The concern is that fans will deaden their despair over not making the Super Bowl with greater than usual amounts of alcohol while they're out watching Sunday's game and then try to drive home while impaired. The Wisconsin Department of Transportation is so concerned that it has bought statewide time on the big game to air a commercial warning about the dangers of drunk driving. The state has reason to worry: Wisconsin has the nation's highest rate of drunk driving, according to a study by the U.S. Department of Health and Human Services.
Viacom: More new shows to pump Nick ratings
Viacom still hasn't solved the mystery of why ratings for its long-dominant kids' network, Nickelodeon,
took a sudden plunge last year. But it's attempting to address the problem. The company is investing in more original programming for Nick, about a third more than last year, in hopes of drawing younger viewers back to the channel. Analysts have theorized recently that the declines could be caused by those viewers looking to Netflix to stream their favorite Nick shows rather than watching them live. But in a call with investors yesterday, Viacom CEO Philippe Dauman said he does not think digital deals are to blame, and in fact Viacom is on the cusp of another rumored deal with Amazon. Nick's total-day viewership among kids 2-11 plunged 17 percent during fourth quarter, according to Nielsen, while viewership among kids 6-11 was down 21 percent. That led to Viacom issuing a number of makegoods to advertisers after programming failed to meet ratings guarantees. Viacom's ad revenue was down 3 percent in fourth quarter due largely to Nick's issues.
Picture this: Kodak wants out of theater sponsorship
The big picture isn't looking so good for Eastman Kodak these days, what with the rise of digital photography and the company's recent bankruptcy filing. The company is looking to divest itself of anything siphoning off extra money, and one such thing is the naming rights to the Kodak Theatre in Los Angeles, where the Academy Awards are held. Eastman Kodak is trying to get out of its 20-year deal with the theater, which, according to a motion filed in U.S. Bankruptcy Court this week, is a "significant annual amount." Neither the Academy nor the theater has commented on Kodak Eastman's motion, and it's unclear whether the agreement could be dissolved before next month's Oscars ceremony, which is slated for
Feb. 26 on ABC.
Programming notes: Fox renews 'Nightmares'
At least one of chef Gordon Ramsay's three shows will be returning to Fox next season. The network has ordered a 16-episode fifth season of "Kitchen Nightmares," in which Ramsay travels the U.S. to help revive failing restaurants. The Friday night reality series has averaged a 1.5 rating among viewers 18-49 and 3.72 million total viewers this season, according to Nielsen. Meanwhile, in other programming, The Weather Channel on March 5 will roll out the documentary series "Ice Pilots," which follows pilots who fly old war planes to remote locations in northern Canada. On March 7 TLC will debut "My Crazy Obsession," an eight-part series looking at people with rare and strange collections. Spanish-language network Vme on March 26 will premiere a Spanish version of the miniseries "Pillars of the Earth," based on the Ken Follett novel. In renewals, ABC Family has ordered a fifth season of "The Secret Life of the American Teenager," with the fourth season set to resume on March 26. TV Land has picked up a second season of the comedy "The Exes," which it plans to air alongside the new Cedric the Entertainer comedy "Have Faith." And Bravo has ordered a 10th season of "Top Chef," with casting to begin on Feb. 21. There's no word yet on where the new season will take place.
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