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Now on your
iPhone, NBA games


Other shorts: Then there was one: Another London freebie closes

Nov 2, 2009

Now on your iPhone, NBA games
iPhone owners were able to watch Denver Nuggets star Carmelo Anthony pour in 42 points against the Memphis Grizzlies last night right on their phone. The National Basketball Association on Friday launched NBA League Pass Mobile, which for $40 allows users to watch live NBA games all season on their mobile device. Right now the application is available for iPhone, iPod Touch and Android phones, and the league says it will be available for BlackBerry phones by the end of the year. The service lets users watch up to 40 live games per week, as well as some on demand up to two days later. The system also offers game alerts and live stats, although local blackout rules still apply. The mobile version of League Pass is separate from what the NBA offers on TV and online, but the league says it’s considering bundling the packages together in the future.

Then there was one: Another London freebie closes
London's often-hyperbolic afternoon freesheet war has ended with two losers rather than a winner. Months after News Corp.'s News International said it would axe The London Paper, Associated Newspapers is doing the same to London Lite, the competing freebie that, like its rival, launched three years ago amid hopes to challenge the 182-year-old Evening Standard. The Standard, which has new ownership and recently moved to a new free distribution model, will be the only one left of the three by next month. London Lite will shut down within the next month, after consultations with the paper's 36 employees. It brings to an end an interesting, if ultimately unsuccessful, chapter in Britain's newspaper history. The freebies tried to outdo each other in everything from editorial to distribution, and they ruffled some feathers along the way. A year after their launch, the freesheets were ordered to clean up their acts, quite literally, by the Westminster council, which complained that discarded papers were resulting in a serious litter problem. Whether that will also be the case for the Standard, which has more than doubled its distribution to some 600,000 copies since going free, remains to be seen.

But in Canada, the National Post survives
The National Post still isn't making a profit, but it is staying alive. After days of rumors that the long-struggling Canadian newspaper would close, an Ontario Superior Court judge Friday approved a move to place the assets of the Post into Canwest Global Communications' newspaper division, avoiding a showdown with creditors who no longer wanted the parent company to put money into the paper. The Post has lost nearly $60 million over the past four years. The 11-year-old paper printed a front-page editorial Saturday headlined "The rumours of our demise ..." in which it lambasted other media outlets for a "firestorm of uninformed speculation," though some of it seemed to be true. The Post, of course, was founded by Conrad Black way before he was accused and convicted of looting his former company. The editorial remained optimistic that the 200,000-circulation paper will soon turn a profit despite cuts in its staff, distribution and editions. The Post has yet to turn a profit since its inception.

Fox wins Saturday dominated by sports
Saturday night was another busy one for sports on broadcast TV, with three of the Big Four televising live sporting events. Fox had baseball while ABC and NBC had college football.

For the night, Fox, ABC and NBC combined to average just over 20 million total viewers for sports.

Fox was first for the night among 18-49s with a 3.7 average overnight rating and a 12 share for game three of the World Series, according to Nielsen overnights.

ABC was second for the night among 18-49s with a 1.8 rating from 8-11 p.m. for college football, with about half the country seeing Texas-Oklahoma State and the other half seeing USC-Oregon.

CBS was third for the night in the demo at 1.1/4, followed by Univision at 0.6/2 and NBC at 0.5/2 for a game between Notre Dame and Washington State.

As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-three percent of Nielsen households have DVRs.

Also, ratings for Fox’s World Series and ABC and NBC’s football coverage are approximate as fast nationals measure timeslot and not actual program data.

At 8 p.m. Fox was first with a 2.3 for rain-delayed baseball pregame, followed by ABC with a 2.0 for college football. CBS was third with a 0.9 for a repeat of “CSI: Miami,” NBC fourth with a 0.6 for Notre Dame football and Univision fifth with a 0.5 for the first of three hours of “Sabado Gigante.”

Fox finished first again at 9 p.m. with a 4.0 for baseball, with the game finally beginning around 9:20. ABC placed second with a 1.7 for more football. CBS was third with a 1.0 for a “CSI” rerun, Univision fourth with a 0.6 for “Sabado” and NBC fifth with a 0.5 for football.

At 10 p.m. Fox was first again with a 4.6 for baseball, while ABC remained second with a 1.6 for football. CBS was third with a 1.3 for “48 Hours Mystery,” Univision fourth with a 0.7 for “Sabado” and NBC fifth with a 0.5 for football.

Fox also led the night among households with a 7.2 average overnight rating and a 13 share. CBS was second at 3.8/7, ABC third at 3.4/6, NBC fourth at 1.4/3 and Univision fifth at 1.2/2.



Louisa Ada Seltzer is a staff writer for Media Life.




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