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No more, thanks Other shorts: ABC won't promote 'V' high in the sky Oct 29, 2009 NBC to 'Trauma:' No more, thanks The broadcast networks have a serious aversion to labeling any new show canceled; they use more diplomatic terms like "hiatus" and "finishing its run." But no matter how strenuously NBC avoids the word "cancellation," there will be no more "Trauma" after the current run of 13 episodes finishes up. The network reportedly has declined to order more of the Monday 9 p.m. show, which averaged a mere 1.9 adults 18-49 average earlier this week, dropping 23 percent of its "Heroes'" lead-in. Perhaps more worrisome to NBC, "Trauma's" low ratings seem to be hurting "The Jay Leno Show" on Monday night, which dipped to a series-low 1.3 Monday with the dragging lead-in. "Trauma" will, as the saying goes, finish out its run before exiting at the end of the year to make way for the return of "Chuck." NBC has ordered six more episodes of the spy comedy, bringing its order to 19, and will reportedly bring the show back in January instead of March. ABC won't promote 'V' high in the sky Here's one alternative media idea that's been stalled before takeoff: ABC has decided not to use skywriters to paint giant red Vs above 15 U.S. cities in an effort to promote its new drama, "V," which launches next week. ABC nixed the plan following a newspaper story detailing just how much pollution the stunt was going to create, telling reporters it has opted to spend its promotional funds in other ways. The network had planned to write the Vs above 26 landmarks, including the Santa Monica Pier and Statue of Liberty, hoping to create buzz for the remake of a 1980s miniseries about an alien invasion. But as Lisa de Moraes of the Washington Post pointed out, the campaign seemed to go against all the green talk that Disney, ABC's parent company, has spouted. It would have produced three tons of carbon dioxide and 800 grams of lead, not to mention burning up 400 gallons of fuel. The stunt was nixed a week and a half after it was announced, though ABC may have achieved its primary goal without spending so much as a dollar. This morning the press is definitely talking about "V." Cowboy up: Fox scores best NFL game since 1996 They may not be as powerful on the field as they once were, but the Dallas Cowboys still have a strong claim to the title of America’s Team. Sunday afternoon’s game between the Cowboys and Atlanta Falcons on Fox averaged 28.4 million total viewers, making it the most-watched regular-season game on the network since a 1996 game between, who else, the Cowboys and San Francisco 49ers. The game also posted a 16.8 household rating, the highest rating Fox has received for a regular season game since a 2006 tilt between the Cowboys and New York Giants. In fact, Sunday’s contest was the most-watched and highest-rated regular-season contest on any network since a December 2007 game on CBS between the New England Patriots and Pittsburgh Steelers. Sunday’s numbers are undoubtedly due in part to the popularity of the Cowboys, but fans in general are simply football crazy this season. Fox’s three national NFL games this year have averaged 25.2 million total viewers, up 15 percent from its first three national games last season. NY Observer editor McGeveran splitting Jared Kushner has gained a wife, but he's lost an editor for the second time this year. Tom McGeveran has resigned after just five months as the interim editor of Kushner's New York Observer, sparking speculation over what prompted the surprising move. McGeveran took over for Peter Kaplan, who left in May. He had been with the Observer since 2000, working his way up from reporter. McGeveran will stay on through the end of the year to help Kushner transition in a new editor amidst whispers that McGeveran is leaving because he and Kushner clashed on the direction of the paper. McGeveran himself says that he is leaving to pursue a new media venture, though he has not specified what that venture is. The 28-year-old Kushner bought the money-losing Observer in 2006, and it has continued to bleed under his leadership, like many newspapers during this recession. Of course, if he needs a loan he can always hit up his new father-in-law, Donald Trump. Kushner married Trump's daughter, Ivanka, over the weekend. Programming notes: 'Scrubs' returns Dec. 1 This isn’t Zach Braff’s “Scrubs” anymore. When ABC's medical comedy premieres Dec. 1 at 9 p.m., the show will have a decidedly different look, including a lot less Braff and co-star Sarah Chalke. They’ll guest a few times this season but the cast will consist mostly of newbies, and the setting will shift from a hospital to a medical school. Ratings will likely fall in the hour for ABC, which has averaged a 3.0 rating among 18-49s in the Tuesday 9 p.m. hour over the past four weeks with its “Dancing with the Stars” results show. Meanwhile, in other programming, Syfy has ordered 13 episodes of “Being Human,” an American version of the BBC show about a ghost, a vampire and a werewolf. The network is looking to launch the series in fall 2010. Comedy Central has picked up the rights to all 13 episodes of “The Goode Family,” the animated series that was canceled by ABC. Episodes will begin airing in January. Ovation TV will premiere the three-part series “Picture This”, a reality show in which photographers compete to get their work in a major gallery, on Nov. 23 at 8 p.m. TLC is bringing back “Table for 12” on Nov. 10 at 8 p.m., with back-to-back episodes of the reality program. And tomorrow night at 10 Animal Planet will roll out “Pit Bulls and Parolees,” the first of a six-part miniseries.
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