Men say 'bah humbug'
to V-Day on Twitter
Other shorts: Nielsen to Oprah: Remove that tweet!
By Louisa Ada Seltzer
Feb 14, 2012
Men say 'bah humbug' to V-Day on Twitter
Social media's value for proving old stereotypes continues to hold true. An analysis of pre-Valentine's Day tweets finds that women are nearly twice as likely to tweet about the holiday as men, at 66 percent to 34 percent, according to Nielsen/McKinsey Company's NM Incite. Further, men are more likely to make negative references to Valentine's Day on
Twitter, about one-fifth of the time, compared to 11 percent of women's tweets. About 20 percent of women's tweets regarding Valentine's Day are positive, compared to just 8 percent of men's. Interestingly, an equal percentage of men and women (68 percent) are neutral on the holiday. As for the content of the tweets, the largest percentage of women, 36 percent, were lamenting their lack of a V-Day date, as were the largest percentage of men (25 percent). In more gender stereotype confirming news, 32 percent of women's tweets referenced the realization that V-Day is coming, compared to just 11 percent of men.
Nielsen to Oprah: Remove that tweet!
Oprah Winfrey is usually the one teaching, but she learned a lesson over the weekend about the difference between soliciting viewers for her
struggling cable network and violating Nielsen rules. She got in trouble with the TV measuring company when she sent out this tweet on Sunday night: "Every 1 who can please turn to OWN especially if u have a Neilsen box." It wasn't the misspelling of Nielsen that ticked off the company; it was the potential for messing with people's viewing habits and artificially inflating ratings for OWN. Nielsen asked Winfrey to delete the tweet, which she did while also issuing an apology. Nielsen said it is investigating the incident and may include a note with the ratings for "Oprah's Next Chapter," which aired against CBS's massive Grammy Awards telecast Sunday evening.
Lonely heart? Naked man scales LA radio tower.
Some people head to McDonald's when they have a hankering for a hamburger. Others strip naked, climb up a radio tower and convince the police to go get the burgers for them, or at least one man in Los Angeles did. On Feb. 8, an unidentified 45-year-old Arizona resident climbed to the top of the 228-foot-tall tower in the downtown area, which sits atop a city personnel building. The naked man held his ground for four hours, belting out the words to "Onward, Christian Soldiers" until police finally lured him down by granting his request for two McDonald's hamburgers. It's unclear what prompted the man's ascent to the top of the tower or why he didn't just go to the fast food joint himself.
Arbitron: 11.9M out-of-home viewers watched Super Bowl
NBC's coverage of Super Bowl XLVI became the most-watched TV program in U.S. history last week, according to Nielsen, with
111.3 million total viewers, and it appears that viewership would have been even higher with out-of-home viewing added in. (Nielsen's viewership includes only those who watched in their homes.) Of the 123.1 million adults in Arbitron's 44 portable-people-meter markets, 11.9 million watched the Super Bowl outside of their homes, compared to 57.4 million viewers in those markets who watched the game at home. Out-of-home viewership helped lift overall viewership in some key demos too. Among adults 18-49 out-of-home viewing boosted overall viewership by 25.4 percent, while 25-54s had a 23 percent boost. In the home markets of the two teams involved, New York saw a greater out-of-home viewing boost, 21.7 percent compared to 18 percent in Boston. Arbitron's data is based on live-plus-same-day DVR playback.
Bloomberg launches super upscale magazine
It's not a good time to launch a new magazine … unless that new magazine is targeting the ultra-wealthy, who have weathered this recession much better than the not-so-wealthy, as evidenced by the strong performance of the luxury ad and magazine categories last year. Bloomberg Pursuits, a new luxury magazine launching this week, will target those with an average annual household income of $450,000 or more, according to The New York Times. The magazine, whose first issue features ads from the likes of Porsche and Chanel, will be distributed twice a year to those who subscribe to Bloomberg's financial data and magazine Bloomberg Markets. Bloomberg is wise to target such an upscale audience. During the third quarter of last year luxury apparel brands
increased magazine ad pages by 11 percent year-to-year, according to the ad sales info service MagazineRadar, while luxury titles saw ad page gains of 6 percent. That compared to a 5.6 percent decline for overall magazines during that period.
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