Halftime shocker:
M.I.A. gives the finger
Other shorts: Crunch time: Doritos is early ad winner
By Louisa Ada Seltzer
Feb 6, 2012
Halftime shocker: M.I.A. gives the finger
It wasn't exactly a wardrobe malfunction, but it's causing the biggest Super Bowl halftime flap since Janet Jackson infamously bared her breast. British singer M.I.A. gave the audience the finger during the halftime show last night, just as she sang a lyric that NBC censors were forced to bleep. She held up her middle finger as she sang "I don't give a [bleep]" during her cameo in Madonna's performance of "Give Me All Your Luvin'." NBC immediately issued an apology, calling the gesture "completely inappropriate" and "very disappointing." Indications are that M.I.A. slipped in the gesture unbeknownst to Madonna and the show's coordinator, the NFL. NBC censors did blur the screen for a moment, but by then the finger had already been on display for more than second. The gesture comes eight years after Jackson's infamous "wardrobe malfunction" on CBS, which set off a media firestorm over indecency regulations and prompted record fines from the Federal Communications Commission,
which were later overturned.
Crunch time: Doritos is early ad winner
Doritos' user-generated ads were
once again a hit with viewers in the Super Bowl. Early results from the USA Today Admeter have Doritos' two spots, "Sling Baby" and "Man's Best Friend," in first and second place, followed by Bud Light's "Weego," Anheuser-Busch's lone humorous ad of the night, in third. M&M's "Just My Shell" and Skechers' "Go Run" were in fourth and fifth as of this morning. Doritos also won the Brand Bowl, a collaboration between Boston.com and Mullen that ranked brands based on 400,000 Super Bowl-related tweets. H&M, which featured a scantily clad David Beckham, and Chrysler, which went with the more serious "Halftime in America," ranked second and third behind Doritos. On Pavone's Spotbowl, where voting remains open until 3 p.m. today, Doritos' dog ad was in third place, behind Volkswagen's "The Dog Strikes Back" (first) and Bud Light's "Weego" (second). Acura's Jerry Seinfeld-Jay Leno ad was fourth and Chrysler's ad in fifth. Finally, on AdBowl, VW's ad ranked first, followed by Bud's "Weego" and Doritos' "Man's Best Friend." M&M was fourth and Skechers fifth, with the other Doritos ad in sixth. Be sure to vote in Media Life's Super Bowl ad poll as well;
click here.
Super Bowl sets a tweets-per-second record
The most social Super Bowl in history, with seemingly every ad offering some time of additional social element, set a social media record as well. The end of a tight game between the New England Patriots and the (eventually victorious) New York Giants generated an average of 12,233 tweets per second, a new Twitter record for a sporting event. That came minutes after Madonna's halftime performance peaked with an average 10,245 tweets per second. But neither set an overall tweets per second record. That still belongs to the December screening of "Castle In the Sky" on Japanese TV, which set a record of 25,088 tweets per second, a mark that's likely to stand for some time.
Programming notes: Fox revamps Tuesdays
"Glee" is taking a long intermission. Fox is rolling out its promised Tuesday comedy block on March 6, which will sideline usual Tuesday night show "Glee" until April 10. The new lineup will kick off with "Raising Hope" at 8 p.m., followed by the new comedy "I Hate My Teenage Daughter." That show got off to a
decent start last fall following "The X Factor," but its
ratings slid during its brief run and it may struggle behind a weaker lead-in. "New Girl" will remain in the 9 p.m. timeslot, with "Breaking In," the second-year comedy that was briefly canceled before getting a late renewal, taking over the 9:30 slot. "Glee" will air until Feb. 21, and on Feb. 28 Fox will air a special two-hour edition of "American Idol" on Tuesday. Meanwhile, in other programming, NBC has not surprisingly booted the struggling drama "The Firm" from Thursday nights at 10 to Saturdays at 9 p.m. "Firm" averaged just a 0.8 adults 18-49 rating last week, according to Nielsen. "Grimm" will air repeats in the 10 p.m. Thursday slot until March 1, when the new drama "Awake" takes over the hour. And finally, FX has renewed the hit drama "Sons of Anarchy" for a sixth season.
Saturday overnights: Small turnout for 'NFL Honors'
The first-ever "NFL Honors" awards ceremony posted a low rating on Saturday night, though it did show growth over its two hours.
NBC averaged a 0.9 rating among viewers 18-49 for "NFL Honors" from 9 to 11 p.m., according to Nielsen overnights, growing 38 percent from its first half hour (0.8) to its last half hour (1.1). The show did tie for first in its timeslot among men 25-54.
Meanwhile, ABC, CBS and Fox tied for first for the night among 18-49s with a 1.0 rating and 3 share, while NBC tied Univision for fourth at 0.8/3. Telemundo was sixth at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-three percent of Nielsen households have DVRs.
At 8 p.m. Fox was first with a 1.3 for "Cops," with CBS and Univision tied for second at 0.8, CBS for repeats of "2 Broke Girls" and "Rob" and Univision for "Sabado Gigante." ABC was fourth with a 0.7 for the movie "Transformers," NBC fifth with a 0.6 for a repeat of "Harry's Law" and Telemundo sixth at 0.3.
ABC moved to first at 9 p.m. with a 1.1 for "Transformers," followed by CBS with a 1.0 for a repeat of "Criminal Minds." Univision was third with a 0.9 for "Sabado," NBC fourth with a 0.8 for the first half of "Honors," Fox fifth with a 0.6 for a repeat of "The Finder" and Telemundo sixth at 0.3.
At 10 p.m. CBS was first with a 1.3 for "48 Hours Mystery," while ABC was second with a 1.2 for the final hour of "Transformers." NBC was third with a 1.0 for "Honors," Univision fourth with a 0.8 for "Sabado" and Telemundo fifth at 0.3.
CBS was first for the night among households with a 3.2 average overnight rating and a 6 share. NBC was second at 2.4/4, Fox third at 2.1/4, ABC fourth at 1.9/3, Univision fifth at 1.3/2 and Telemundo sixth at 0.3/0.
Friday overnights: ABC and CBS tie for first
ABC and CBS tied for first place among viewers 18-49 on a slow Friday night for TV viewing.
Each network averaged a 1.5 rating and a 5 share, according to Nielsen overnights, just ahead of Fox's 1.4/4. NBC and Univision tied for fourth at 1.2/4, with the CW sixth at 0.6/2 and Telemundo seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-three percent of Nielsen households have DVRs.
Fox started the night in the lead with a 1.6 at 8 p.m. for "Kitchen Nightmares," followed by ABC with a 1.5 for "Shark Tank." CBS was third with a 1.2 for "A Gifted Man," NBC fourth with a 1.1 for the season premiere of "Who Do You Think You Are?," Univision fifth with a 1.0 for "Una Famila con Suerte," CW sixth with a 0.5 for "Nikita" and Telemundo seventh with a 0.4 for "Una Maid en Manhattan."
CBS took the lead at 9 p.m. with a 1.6 for "CSI: NY," while Univision moved to second with a 1.5 for "El Talisman." ABC and NBC tied for third at 1.4, ABC for "Primetime" and NBC for "Grimm," with Fox fifth with a 1.1 for "Fringe," CW sixth with a 0.7 for "Supernatural" and Telemundo seventh with a 0.4 for "Flor Salvaje."
At 10 p.m. ABC and CBS tied for first at 1.7, ABC for "20/20" and CBS for "Blue Bloods." Univision was third with a 1.2 for "La Que No Podia Amar," NBC fourth with a 1.1 for "Dateline" and Telemundo fifth with a 0.4 for "Relaciones Peligrosas."
CBS was first for the night among households with a 6.4 average overnight rating and an 11 share. ABC was second at 3.4/6, NBC third at 3.3/6, Fox fourth at 2.2/4, Univision fifth at 1.6/3, CW sixth at 1.0/2 and Telemundo seventh at 0.6/1.
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