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premium content views Other shorts: Nielsen adds web measurement to TV homes Dec 2, 2009 Google: We'll cap premium content views Hard-pressed publishers have been on Google's case over the free access it provides readers to their content, and now the search giant is offering what it hopes will be a solution: a cap on the number of stories one reader can view on any given day without registering or paying a fee to the source of that content. The publishers' beef with Google is a longstanding one. It, as well as other aggregators, reap ad revenue by offering up their content without compensating them. More and more publishers have been talking up the idea of erecting pay walls to generate subscription revenue. Under the new system, publishers would be able to have their pay walls and still have the stories indexed on Google. After reading five stories on a particular site, the reader would see a popup message saying any further access would require payment, or the publisher could choose to force the reader to register with the site. Nielsen adds web measurement to TV homes Nielsen will get a step closer to adding online viewing to its television measurement next year, when it begins installing internet meters in the bulk of its TV households. The sample will then be included in its online panel, though Nielsen has not said when a combined TV-internet ratings sample could debut. Networks are eager to find a way to include for online viewing, as audiences increasingly migrate from television to other viewing platforms, while agencies and advertisers want a better picture of who is seeing the ads. Nielsen hopes to have the rollout complete in 7,500 households by August. Some have speculated that the dual-source ratings could be ready by the time the 2010-'11 TV season begins. Programming shorts: 'Nip/Tuck' ending in March The final nipping and tucking will resume on Jan. 6. FX will roll out the first of the last nine episodes of “Nip/Tuck” at 10 p.m. that night, with the series finale airing in early March. FX has also laid out the rest of its midseason schedule, with the new animated spy comedy “Archer” premiering on Jan. 14 at 10 p.m. The network will premiere the third season of the Glenn Close drama “Damages” on Jan. 25 at 10 p.m., with the new Timothy Olyphant series “Justified” premiering sometime in March -- perhaps, one would assume, behind the finale of "Nip/Tuck," which will see strong viewership. Finally, FX will launch the comedy “Louie,” starring comedian Louis C.K., sometime in the spring. Meanwhile, in other programming, ION will premiere the second season of its drama “Durham County” on Jan. 3 at 9 p.m. with a two-hour premiere, with the series returning to its regular Sunday 10 p.m. timeslot on Jan. 10. On Jan. 2 ION will air a marathon of episodes from the first season of the show from 5 to 11 p.m. AOL: Reality tops TV searches in 2009 It's been a while since a hot new reality TV show launched, but the old reliables are holding up pretty well in terms of web traffic. Seven of the top-10 most-searched TV shows this year were veteran reality, with scripted dramas taking the other three spots, according to AOL. The list is, not surprisingly, topped by Fox’s “American Idol,” the No. 1 show on television. That was followed by ABC’s “Dancing with the Stars” (No. 2), NBC’s “The Biggest Loser” (No. 4), CBS’s “Big Brother” (No. 5), ABC’s “The Bachelor” (No. 6), TLC’s “Jon and Kate Plus 8” (No. 7) and CBS’s “Survivor” (No. 8). The three dramas to make the list were ABC’s “Lost” (No. 3), CBS’s “NCIS” (No. 9) and HBO’s “True Blood” (No. 10). Elsewhere, while Twitter now seems to be everywhere, not everybody knew about it going into 2009. “What is Twitter” topped AOL’s “what is…” search list, followed by “what is my house worth” and “what is my IP address.” Michael Jackson was the year’s top searched-for celebrity in 2009, followed by Robert Pattinson, Rihanna, Farrah Fawcett and Kim Kardashian.
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