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with reality shows Other shorts: Study: 48 percent of Americans would pay for news Nov 16, 2009 Fox takes Saturday with reality shows On another slow Saturday night on broadcast, Fox’s law enforcement combination of “Cops” and “America’s Most Wanted” led the network to a first-place finish for the night among 18-49s. Fox averaged a 1.6 average overnight rating and 5 share in the demo, good for first place but down a tick from the previous week’s 1.7/5. ABC was second for the night at 1.4/5, CBS third at 1.0/3, NBC fourth at 0.9/3 and Univision fifth at 0.8/2. As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-three percent of Nielsen households have DVRs. Also, ratings for ABC’s college football are approximate as fast nationals measure timeslot and not actual program data. At 8 p.m. Fox was first with a 1.6 for an hour of “Cops,” followed by ABC with a 1.4 for the first hour of a college football game between Notre Dame and Pittsburgh. CBS was third with a 1.1 for a repeat of “NCIS,” Univision fourth with the first of three hours of “Sabado Gigante” and NBC fifth with a 0.5 for a “Mercy” rerun. Fox was first again at 9 p.m. with a 1.5 for “America’s Most Wanted,” while ABC remained second with a 1.3 for football. CBS and NBC tied for third at 0.9, CBS for a “CSI: NY” repeat and NBC for a repeat of “Law & Order,” with Univision fifth with a 0.7 for more “Sabado.” With Fox out at 10 p.m., ABC took the lead with a 1.6 for football, followed by NBC with a 1.2 for a repeat of “Law & Order: Special Victims Unit.” CBS was third with a 1.1 for “48 Hours Mystery” and Univision fourth with a 0.8 for the final hour of “Sabado.” CBS led the night among households with a 3.9 average overnight rating and a 7 share. ABC was second at 3.4/6, Fox third at 3.1/5, NBC fourth at 2.6/5 and Univision fifth at 1.3/2. Study: 48 percent of Americans would pay for news Bad news for those newspapers who think walling off their online content is the answer to years of declining revenue from advertising and circulation: Many people won't be willing to follow them behind the wall. A new study from the Boston Consulting Group finds that just 48 percent of regular U.S. internet users would be willing to pay for the news they get on the web, including on mobile devices. Among the nine countries surveyed, the U.S. tied for last, along with Britain, in the percentage willing to pay. Western European residents were much more likely to say they'd pay for content. The study asked respondents how much they'd pay per month, and again Americans were loath to shell out. Americans' average answer was $3, which tied with Australia for the lowest of any country. Several U.S. papers have already taken their sites behind pay walls while others, including the New York Times, have experimented with partially walled-off sites. Still, there seems to be no consensus in the newspaper industry on how to avoid alienating readers, who have been trained over the past decade to expect their online news for free. In Detroit, another hometown paper The Oakland (Mich.) Press was one of just a handful of newspapers to see circulation rise during the most recent Audit Bureau of Circulations reporting period. The paper credited a good part of that rise to targeting former subscribers of the Detroit newspapers, which eliminated home delivery most days a week. Can a new newspaper use a similar strategy to connect with readers? Mark and Gary Stern hope so. In an age where two-paper cities are few and a number of publications have shut down, the two brothers are launching a new paper called the Detroit Daily Press one week from today. By month's end the new paper will offer home delivery in Wayne, Oakland and Macomb counties, the brothers said in a press conference Friday. They also said the paper, which has 60 full-time employees, will cost 50 cents on weekdays and $1 on Sundays. The brothers have a history in Detroit, where they ran papers some 40 years ago.
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