|
|
| Dayparts update | |
|
|
|
| Dayparts update | |
or hurt Letterman Ratings shot up the Monday after his confession Nov 6, 2009
But as far as ratings go, they're a non-story. They appear neither to have helped nor hurt Letterman's standing with viewers. True, ratings for Letterman’s “Late Show” rose sharply on Monday, Oct. 5, after he had made his now-famous confession to a stunned studio audience the previous Thursday. According to Nielsen’s overnight ratings, 5.7 million people watched that episode. But despite that Monday bump, Letterman’s average audience for the week of Oct. 5 to 9 was 4.4 million viewers, which turns out to also be his average for the 2009-2010 season so far. Among the presumably more scandal-friendly younger viewers, Letterman did slightly outscore his season-to-date average that week, drawing 1.426 million viewers 18-49, compared with 1.384 million for the season as a whole. The ratings in subsequent weeks, however, have shown no increase that could be attributed to heightened interest in Letterman’s personal life. In fact, the numbers for both total viewers and 18-49s have been lower, on average, in the two non-repeat weeks that followed the scandal than in the two weeks that preceded it — 4.1 million total viewers versus 4.7 million, and 1.298 million 18-49s versus 1.514. Still, even with those softening numbers in recent weeks, Letterman’s total viewership is up by about a half million from last season, and he is soundly defeating Conan O’Brien’s “Tonight Show,” leading season-to-date in total viewers by 4.4 million to 2.5 million and running neck and neck in 18-49s. But those improved figures are almost definitely attributable to O’Brien’s disastrous decline in audience — “Tonight Show” viewership is down more than 2 million from when Jay Leno was still hosting. There may turn out to be a silver lining to Letterman’s sex scandal, but his ratings would have been gold anyway. *** In dayparts for the week ended Nov. 1, ABC’s “Nightline” and CBS’s “The Late Show with David Letterman” led the week, each with 4.0 million total viewers, followed by NBC’s “Tonight Show with Conan O’Brien” with 2.4 million. In late late night, CBS’s “The Late Late Show with Craig Ferguson” averaged 1.8 million total viewers, with ABC’s “Jimmy Kimmel Live” at 1.7 million, NBC’s “Late Night with Jimmy Fallon” at 1.3 million and NBC’s “Last Call with Carson Daly” at 0.7 million. Among 18-49s, “Nightline” and “Tonight” each averaged a 1.0, while “Late Show” averaged a 0.9. In late late night, “Late Night” and “Late Late Show” each averaged a 0.6, with “Kimmel” at 0.5 and “Last Call” at 0.3. Monday's "Last Call" and "Kimmel" were encores. NBC’s “Meet the Press” was the most-watched Sunday morning show on Nov. 1 with 3.15 million tuning in, followed by ABC’s “This Week with George Stephanopoulos” with 2.75 million, CBS’s “Face the Nation” with 2.52 million and Fox “News Sunday” with 1.54 million. Among the 25-54 demographic, NBC averaged 1.01 million viewers, followed by ABC at 897,000, CBS at 872,000 and Fox at 601,000. In evening network news, NBC’s “Nightly News with Brian Williams” was first with 8.5 million total viewers and a 2.0 rating among adults 25-54. ABC’s “World News with Charles Gibson” averaged 7.95 million viewers and a 1.9 rating, followed by CBS’s “Evening News with Katie Couric” with 5.88 million and a 1.4 rating. In daytime, CBS was first with 3.63 million total viewers, NBC second with 2.96 million and ABC third with 2.95 million. Among women 18-49, NBC was first with a 1.4 rating, followed by ABC at 1.2 and CBS at 1.1. The most recent morning show numbers were not available at press time.
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
© 2009 Media Life Privacy Statement |
