The blizzard that buried the East Coast and the start of the Olympics gave all the newscasts a lift last week, most notably NBC.
Broadcasting from Vancouver last Friday and staying in Canada for the duration of the Olympics, "NBC Nightly News with Brian Williams" scored its best week among total viewers in five years, including its best single-day delivery since January 2006.
"Nightly News" averaged 11.05 million total viewers for the week ended Feb. 14, its best since the week of Jan. 17, 2005.
ABC's "World News with Diane Sawyer" trailed well behind at 9.2 million, though that also was above her season average. CBS's "Evening News with Katie Couric" averaged 7.09 million, also up from her season average.
Last Wednesday, when the second major snowstorm in less than a week hit much of the East Coast, "Nightly News" had its best single-night viewership in four years, averaging 11.9 million.
Those strong numbers should continue at least for the next couple weeks, with interest in the Olympics very high.
The weekend news programs from Vancouver both drew huge numbers, boosted by Olympic lead-ins, with 12.36 million watching Saturday's edition and 13.9 million tuning in on Sunday.
***
In dayparts for the week ended Feb. 14, CBS’s “The Late Show with David Letterman” led the week among late night with 5.0 million total viewers, followed by ABC’s “Nightline” at 4.2 million and NBC’s “Tonight Show with Conan O’Brien” with 2.0 million. In late late night, CBS’s “The Late Late Show with Craig Ferguson” averaged 2.1 million viewers, ABC’s “Jimmy Kimmel Live 1.8 million, NBC’s “Late Night with Jimmy Fallon” at 1.6 million and NBC’s “Last Call with Carson Daly” at 0.7 million. Among 18-49s, “Late Show” and “Nightline” each averaged a 1.2, with “Tonight” at a 0.8. In late late night, Late Night” averaged a 0.7, “Late Late Show” and “Kimmel” each averaged a 0.6 and “Last Call” a 0.3. “Tonight” and “Last Call” were repeats during the week. Also, Friday's "Tonight" was preempted and "Late Night" was delayed to 12:56 a.m. due to Olympics coverage. Friday's "Nightline" was re-titled and not counted in the averages, and Monday's "Kimmel" was an encore.
In morning shows, NBC’s “Today” was first for the week with 5.71 million total viewers, followed by ABC’s “Good Morning America” with 4.91 million and CBS’s “The Early Show” at 3.07 million. “Today” averaged a 4.3 household rating and a 15 share, with “Good Morning America” at 3.7/13 and “Early Show” at 2.3/8.
In daytime, CBS was first for the week with 3.93 million total viewers, followed by NBC with 3.33 million and ABC with 3.23 million. Among 18-49s, NBC and ABC each posted a 1.3 average rating, while CBS averaged a 1.2.
Sunday morning news ratings were delayed due to the President’s Day holiday and weren’t immediately available.
|
SUNDAY MORNING SHOW RATINGS*
Week ending Feb. 7, 2010
Sunday averages |
|
Program |
Network |
Households |
|
|
Rtg% |
Shr |
Adults 25-54 |
Total viewers (millions) |
|
Meet the Press |
NBC |
2.6 |
7 |
0.8 |
3.570
|
|
Face the Nation
|
CBS |
2.4 |
6 |
1.0 |
3.400 |
|
This Week |
ABC |
2.0 |
5 |
0.7 |
2.600 |
|
News Sunday
|
Fox |
1.1 |
3 |
0.4 |
1.540 |
|
* Ratings for the most recent week weren’t immediately available due to the President’s Day holiday.
Source: NTI |
|
LATE-NIGHT RATINGS*
Week Ending Feb. 14, 2009
Five-day averages |
|
Program |
Network |
People 2+ |
Adults 18-49 |
|
Total viewers (millions) |
Rtg% |
|
Late Show with David Letterman |
CBS |
5.0 |
1.2 |
|
Nightline
|
ABC |
4.2 |
1.2 |
|
Tonight Show with Conan O’Brien |
NBC |
2.0 |
0.8 |
|
The Late Late Show with Craig Ferguson* |
CBS |
2.1 |
0.6 |
|
Jimmy Kimmel Live |
ABC |
1.8 |
0.6 |
|
Late Night with Jimmy Fallon |
NBC |
1.6 |
0.7 |
|
Last Call with
Carson Daly |
NBC |
0.7 |
0.3 |
|
* “Tonight” and “Last Call” were repeats. Also, Friday's "Tonight" was preempted and "Late Night" was delayed to 12:56 a.m. due to Olympics coverage.
Friday's "Nightline" was re-titled and not counted in these averages, while Monday's "Kimmel" was an encore.
Source: NTI |
|
MORNING SHOW RATINGS
Week Ending Feb. 14, 2009
Five-day averages |
|
Program |
Network |
Households |
People 2+ |
|
Rtg% |
Shr |
Total viewers (millions) |
|
Today
|
NBC |
4.3 |
15 |
5.710 |
|
Good Morning
America
|
ABC |
3.7 |
13 |
4.910 |
|
Early Show |
CBS |
2.3 |
8 |
3.070 |
|
Source: NTI
|
|
DAYTIME RATINGS
Week Ending Feb. 14, 2009
Five-day averages |
|
|
Total viewers (millions) |
Women 18-49 |
|
Network |
(millions) |
Rtg% |
|
CBS
|
3.93 |
1.2 |
|
NBC |
3.33 |
1.3 |
|
ABC |
3.23 |
1.3 |
|
Source: NTI |
|
EVENING NETWORK NEWS RATINGS
Week Ending Feb. 14, 2009
Five-day averages |
|
Program |
Network |
25-54s |
People 2+ |
|
Rtg% |
Total viewers (millions) |
|
NBC Nightly News with Brian Williams
|
NBC |
2.8 |
11.049 |
|
ABC World News with Diane Sawyer
|
ABC |
2.3 |
9.241 |
|
CBS Evening News with Katie Couric
|
CBS |
1.8 |
7.094 |
|
Source: Nielsen Media Research
|
|
SYNDICATION
Ranked on Households
Week Ending Feb. 7, 2009 |
|
# |
PROGRAMS |
Syndicator |
Households |
|
US
Rtg% |
(000) |
|
1
|
WHEEL OF FORTUNE
|
CTD
|
7.5
|
8564
|
|
2
|
JEOPARDY
|
CTD
|
6.3
|
7207
|
|
3
|
OPRAH WINFREY SHOW
|
CTD
|
5.6
|
6400
|
|
4
|
TWO-HALF MEN-SYN (AT)
|
WB
|
5.5
|
6373
|
|
5
|
ENTERTAINMENT TONIGHT(AT)
|
CTD
|
4.9
|
5581
|
|
6
|
JUDGE JUDY (AT)
|
CTD
|
4.8
|
5569
|
|
7
|
WHEEL OF FORTUNE WKND
|
CTD
|
3.8
|
4402
|
|
7
|
CSI NEW YORK-SYN(AT)
|
CTD
|
3.8
|
4354
|
|
9
|
FAMILY GUY-MF-SYN (AT)
|
2/T
|
3.5
|
3977
|
|
10
|
INSIDE EDITION (AT)
|
CTD
|
3.3
|
3816
|
|
11
|
LAW & ORDER:CI-WKL (AT)
|
NBU
|
3.2
|
3680
|
|
12
|
DR. PHIL SHOW (AT)
|
CTD
|
3.1
|
3562
|
|
13
|
DR. OZ SHOW (AT)
|
SPT
|
3.0
|
3445
|
|
13
|
OFFICE-SYN (AT)
|
NBU
|
3.0
|
3472
|
|
15
|
TWO-HALF MEN WKND B (AT)
|
WB
|
2.8
|
3271
|
|
15
|
EVRY LVS RAYMOND-SYN(AT)
|
CTD
|
2.8
|
3163
|
|
15
|
LIVE WITH REGIS AND KELLY
|
DAD
|
2.8
|
3164
|
|
15
|
CSI MIAMI-SYN (AT)
|
CTD
|
2.8
|
3162
|
|
15
|
SEINFELD (AT)
|
SPT
|
2.8
|
3225
|
|
20
|
GEORGE LOPEZ (AT)
|
WB
|
2.7
|
3155
|
|
21
|
MILLIONAIRE (AT)
|
DAD
|
2.6
|
2998
|
|
21
|
ELLEN DEGENERES SHOW
|
WB
|
2.6
|
3022
|
|
21
|
ENTERTAINMENT TONIGHT WKD
|
CTD
|
2.6
|
3017
|
|
24
|
TWO-HALF MEN WKND A (AT)
|
WB
|
2.4
|
2758
|
|
24
|
BONES-SYN (AT)
|
2/T
|
2.4
|
2710
|
|
24
|
KING OF THE HILL-SYN(AT)
|
2/T
|
2.4
|
2756
|
|
24
|
SEINFELD-WKND (AT)
|
SPT
|
2.4
|
2813
|
|
Source: Nielsen Media Research
|
