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Dayparts update
For Joe College, a 'Family Guy' summer
By Kevin Downey
Jul 31, 2009 - 1:02:16 AM

Ratings for syndicated television are nothing if not predictable, with a handful of shows like “Wheel of Fortune,” “Jeopardy” and “Oprah” among the highest-rated programs year after year.

But that’s not the case with college-age adults. The big syndicated shows among 18-24s this summer are reruns of network TV sitcoms, according to a new analysis of Nielsen ratings by the Syndicated Network Television Association.

They're also the top shows overall among this demographic. That age group is watching syndicated shows more than any other type of TV this summer.

By far, the highest-rated show among 18-24s is the syndicated version of Fox's “Family Guy,” which for the period May 25 through July 12 averaged a 3.2 C3 rating. C3 are ratings for commercials viewed live or up to three days later in DVR playback.

In fact, eight of the 10 highest-rated syndicated shows in the demographic are comedies, including “King of the Hill,” which ranked No. 2 with a 2.4 rating, “George Lopez” with a 2 and “Everybody Loves Raymond” with a 1.6 rating.

By comparison among 18-24s “Oprah” had a 0.8 rating. “Wheel” and “Jeopardy” each pulled a 0.7 rating.

While comedies dominate viewing this summer among 18-24s, a handful of first-run syndicated shows rank among this demographic group’s most-watched shows.

The highest rated of these is talk show “Maury” at No. 9 with a 1.2 so far this summer.

Entertainment newsmagazine “TMZ” and court show “Judge Judy” each had a 0.9.

***

In dayparts for the week ended July 19, ABC’s “Nightline” led the week with 3.7 million total viewers, followed by CBS’s “The Late Show with David Letterman” with 3.5 million and NBC’s “Tonight Show with Conan O’Brien” with 2.7 million. In late-late night, ABC’s “Jimmy Kimmel Live” averaged 1.5 million viewers, as did CBS’s “The Late Late Show with Craig Ferguson,” with NBC’s “Late Night with Jimmy Fallon” bringing in 1.3 million and NBC’s “Last Call with Carson Daly” at 0.7 million. Among 18-49s, “Tonight” averaged a 1.0 rating, followed by “Nightline” at 0.9 and “Late Show” at 0.8. In late-late night, “Late Night” and “Kimmel” averaged a 0.5 (with a Monday encore for “Kimmel”), while “Late Late Show” averaged a 0.4 and “Last Call” averaged a 0.3 (in encore episodes).

NBC’s “Meet the Press” was the most-watched Sunday morning show on July 19 with 2.79 million tuning in, followed by CBS’s “Face the Nation” with 2.2 million viewers and Fox “News Sunday” with 1.04 million. Among the 25-54 demographic, NBC averaged a 0.7 rating, followed by CBS 0.6 and Fox at 0.3. ABC’s “This Week with George Stephanopoulos” was preempted due to the network’s British Open golf coverage.

In morning shows, NBC’s “Today” was first for the week with 4.6 million total viewers, followed by ABC’s “Good Morning America” with 3.8 million and CBS’s “Early Show” with 2.4 million. “Today” averaged a 3.6 household rating and a 14 share, followed by “Good Morning America” at 2.9/11 and “Early Show” at 1.8/7.

In daytime, CBS was first with 3.21 million total viewers, ABC second with 2.67 million and NBC third with 2.59 million. Among women 18-49, NBC and ABC tied for first, each with a 1.1 rating, followed by CBS at 1.0.

In evening network news for the week ended July 26, NBC’s “Nightly News with Brian Williams” was first with 7.64 million total viewers and a 1.8 rating among adults 25-54. ABC’s “World News with Charles Gibson” averaged 6.78 million viewers and a 1.5 rating, followed by CBS’s “Evening News with Katie Couric” with 5.46 million and a 1.3 rating.


SUNDAY MORNING SHOW RATINGS
 Week ending July 19, 2009
Sunday averages

Program

Network

Households

 

Rtg%

Shr

Adults 25-54

Total viewers (millions)

Meet the Press

NBC

2.0

6

0.7

2.794

Face the Nation

CBS

1.6

5

0.6

2.200

News Sunday

Fox

0.8

2

0.3

1.041

This Week With George Stephanopoulos*

ABC

-

-

-

-

*Preempted due to British Open coverage.

Source: NTI

LATE-NIGHT RATINGS
 Week Ending July 19, 2009
Five-day averages

Program

Network

People 2+

Adults 18-49

Total viewers (millions)

Rtg%

Nightline

ABC

3.7

0.9

Late Show with David Letterman

CBS

3.5

0.8

Tonight Show with Conan O’Brien

NBC

2.7

1.0

Jimmy Kimmel Live**

ABC

1.5

0.5

The Late Late Show with Craig Ferguson

CBS

1.5

0.4

Late Night with Jimmy Fallon

NBC

1.3

0.5

Last Call with Carson Daly*

NBC

0.7

0.3

* Encore telecasts

** Monday’s “Kimmel” was an encore

Source: NTI

MORNING SHOW RATINGS
 Week Ending July 19, 2009
Five-day averages

Program

Network

Households

People 2+

Rtg%

Shr

Total viewers (millions)

Today

NBC

3.7

14

4.813

Good Morning America

ABC

2.9

11

3.843

Early Show

CBS

1.7

7

2.283

Source: NTI

DAYTIME RATINGS
 Week Ending July 19, 2009
Five-day averages

 

Total viewers (millions)

Women 18-49

Network

(millions)

Rtg%

CBS

3.21

1.0

ABC

2.67

1.1

NBC

1.59

1.1

Source: NTI

 

EVENING NETWORK NEWS RATINGS
 Week Ending July 26, 2009
Five-day averages

Program

Network

25-54s

People 2+

Rtg%

Total viewers (millions)

NBC Nightly News with Brian Williams

NBC

1.8

7.639

ABC World News with Charles Gibson

ABC

1.5

6.777

CBS Evening News with Katie Couric

CBS

1.3

5.456

Source: Nielsen Media Research

SYNDICATION
Ranked on Households
Week Ending July 19, 2009

#

PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

CTD

5.6

6361

2

JEOPARDY

CTD

4.7

5334

3

ENTERTAINMENT TONIGHT(AT)

CTD

3.9

4441

4

TWO-HALF MEN-SYN (AT)

WB

3.8

4404

5

JUDGE JUDY (AT)

CTD

3.7

4212

6

OPRAH WINFREY SHOW

CTD

3.5

3999

7

FAMILY GUY-MF-SYN (AT)

2/T

3.3

3793

8

INSIDE EDITION (AT)

CTD

2.9

3285

8

CSI NEW YORK-SYN(AT)

CTD

2.9

3290

10

SEINFELD (AT)

SPT

2.8

3261

11

WHEEL OF FORTUNE WKND

CTD

2.7

3101

11

EVRY LVS RAYMOND-SYN(AT)

CTD

2.7

3066

13

SEINFELD-WKND (AT)

SPT

2.6

2955

13

GEORGE LOPEZ (AT)

WB

2.6

2995

13

DR. PHIL SHOW (AT)

CTD

2.6

2965

16

LAW & ORDER:SVU-SYN (AT)

NBU

2.4

2775

16

LIVE WITH REGIS AND KELLY

DAD

2.4

2759

16

KING OF THE HILL-SYN(AT)

2/T

2.4

2778

19

KING OF QUEENS-SYN (AT)

SPT

2.2

2551

20

TWO-HALF MEN WKND B (AT)

WB

2.1

2443

20

FRIENDS (AT)

WB

2.1

2406

20

MILLIONAIRE (AT)

DAD

2.1

2406

23

KING OF QUEENS-WKND (AT)

SPT

2.0

2265

23

CSI MIAMI-SYN (AT)

CTD

2.0

2265

25

JUDGE JOE BROWN (AT)

CTD

1.9

2204

25

ENTERTAINMENT TONIGHT WKD

CTD

1.9

2190

25

HOUSE OF PAYNE MF-SYN(AT)

2/T

1.9

2184

25

TWO-HALF MEN WKND A (AT)

WB

1.9

2166

Source: Nielsen Media Research

 





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