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For Joe College,
a 'Family Guy' summer

Among 18-24s, syndicated comedies are No. 1

By Kevin Downey
Jul 31, 2009

Ratings for syndicated television are nothing if not predictable, with a handful of shows like “Wheel of Fortune,” “Jeopardy” and “Oprah” among the highest-rated programs year after year.

But that’s not the case with college-age adults. The big syndicated shows among 18-24s this summer are reruns of network TV sitcoms, according to a new analysis of Nielsen ratings by the Syndicated Network Television Association.

They're also the top shows overall among this demographic. That age group is watching syndicated shows more than any other type of TV this summer.

By far, the highest-rated show among 18-24s is the syndicated version of Fox's “Family Guy,” which for the period May 25 through July 12 averaged a 3.2 C3 rating. C3 are ratings for commercials viewed live or up to three days later in DVR playback.

In fact, eight of the 10 highest-rated syndicated shows in the demographic are comedies, including “King of the Hill,” which ranked No. 2 with a 2.4 rating, “George Lopez” with a 2 and “Everybody Loves Raymond” with a 1.6 rating.

By comparison among 18-24s “Oprah” had a 0.8 rating. “Wheel” and “Jeopardy” each pulled a 0.7 rating.

While comedies dominate viewing this summer among 18-24s, a handful of first-run syndicated shows rank among this demographic group’s most-watched shows.

The highest rated of these is talk show “Maury” at No. 9 with a 1.2 so far this summer.

Entertainment newsmagazine “TMZ” and court show “Judge Judy” each had a 0.9.

***

In dayparts for the week ended July 19, ABC’s “Nightline” led the week with 3.7 million total viewers, followed by CBS’s “The Late Show with David Letterman” with 3.5 million and NBC’s “Tonight Show with Conan O’Brien” with 2.7 million. In late-late night, ABC’s “Jimmy Kimmel Live” averaged 1.5 million viewers, as did CBS’s “The Late Late Show with Craig Ferguson,” with NBC’s “Late Night with Jimmy Fallon” bringing in 1.3 million and NBC’s “Last Call with Carson Daly” at 0.7 million. Among 18-49s, “Tonight” averaged a 1.0 rating, followed by “Nightline” at 0.9 and “Late Show” at 0.8. In late-late night, “Late Night” and “Kimmel” averaged a 0.5 (with a Monday encore for “Kimmel”), while “Late Late Show” averaged a 0.4 and “Last Call” averaged a 0.3 (in encore episodes).

NBC’s “Meet the Press” was the most-watched Sunday morning show on July 19 with 2.79 million tuning in, followed by CBS’s “Face the Nation” with 2.2 million viewers and Fox “News Sunday” with 1.04 million. Among the 25-54 demographic, NBC averaged a 0.7 rating, followed by CBS 0.6 and Fox at 0.3. ABC’s “This Week with George Stephanopoulos” was preempted due to the network’s British Open golf coverage.

In morning shows, NBC’s “Today” was first for the week with 4.6 million total viewers, followed by ABC’s “Good Morning America” with 3.8 million and CBS’s “Early Show” with 2.4 million. “Today” averaged a 3.6 household rating and a 14 share, followed by “Good Morning America” at 2.9/11 and “Early Show” at 1.8/7.

In daytime, CBS was first with 3.21 million total viewers, ABC second with 2.67 million and NBC third with 2.59 million. Among women 18-49, NBC and ABC tied for first, each with a 1.1 rating, followed by CBS at 1.0.

In evening network news for the week ended July 26, NBC’s “Nightly News with Brian Williams” was first with 7.64 million total viewers and a 1.8 rating among adults 25-54. ABC’s “World News with Charles Gibson” averaged 6.78 million viewers and a 1.5 rating, followed by CBS’s “Evening News with Katie Couric” with 5.46 million and a 1.3 rating.

SUNDAY MORNING SHOW RATINGS Week ending July 19, 2009 Sunday averages
Program	Network	Households
Program	Network	Rtg%	Shr	Adults 25-54	Total viewers (millions)
Meet the Press	NBC	2.0	6	0.7	2.794
Face the Nation	CBS	1.6	5	0.6	2.200
News Sunday	Fox	0.8	2	0.3	1.041
This Week With George Stephanopoulos*	ABC	-	-	-	-
*Preempted due to British Open coverage. Source: NTI

LATE-NIGHT RATINGS Week Ending July 19, 2009 Five-day averages
Program	Network	People 2+	Adults 18-49
Program	Network	Total viewers (millions)	Rtg%
Nightline	ABC	3.7	0.9
Late Show with David Letterman	CBS	3.5	0.8
Tonight Show with Conan O’Brien	NBC	2.7	1.0
Jimmy Kimmel Live**	ABC	1.5	0.5
The Late Late Show with Craig Ferguson	CBS	1.5	0.4
Late Night with Jimmy Fallon	NBC	1.3	0.5
Last Call with Carson Daly*	NBC	0.7	0.3
* Encore telecasts ** Monday’s “Kimmel” was an encore Source: NTI

MORNING SHOW RATINGS Week Ending July 19, 2009 Five-day averages
Program	Network	Households		People 2+
Program	Network	Rtg%	Shr	Total viewers (millions)
Today	NBC	3.7	14	4.813
Good Morning America	ABC	2.9	11	3.843
Early Show	CBS	1.7	7	2.283
Source: NTI

DAYTIME RATINGS Week Ending July 19, 2009 Five-day averages
	Total viewers (millions)	Women 18-49
Network	(millions)	Rtg%
CBS	3.21	1.0
ABC	2.67	1.1
NBC	1.59	1.1
Source: NTI

EVENING NETWORK NEWS RATINGS Week Ending July 26, 2009 Five-day averages
Program	Network	25-54s	People 2+
Program	Network	Rtg%	Total viewers (millions)
NBC Nightly News with Brian Williams	NBC	1.8	7.639
ABC World News with Charles Gibson	ABC	1.5	6.777
CBS Evening News with Katie Couric	CBS	1.3	5.456
Source: Nielsen Media Research

SYNDICATION Ranked on Households Week Ending July 19, 2009
#	PROGRAMS	Syndicator	Households
#	PROGRAMS	Syndicator	US Rtg%	(000)
1	WHEEL OF FORTUNE	CTD	5.6	6361
2	JEOPARDY	CTD	4.7	5334
3	ENTERTAINMENT TONIGHT(AT)	CTD	3.9	4441
4	TWO-HALF MEN-SYN (AT)	WB	3.8	4404
5	JUDGE JUDY (AT)	CTD	3.7	4212
6	OPRAH WINFREY SHOW	CTD	3.5	3999
7	FAMILY GUY-MF-SYN (AT)	2/T	3.3	3793
8	INSIDE EDITION (AT)	CTD	2.9	3285
8	CSI NEW YORK-SYN(AT)	CTD	2.9	3290
10	SEINFELD (AT)	SPT	2.8	3261
11	WHEEL OF FORTUNE WKND	CTD	2.7	3101
11	EVRY LVS RAYMOND-SYN(AT)	CTD	2.7	3066
13	SEINFELD-WKND (AT)	SPT	2.6	2955
13	GEORGE LOPEZ (AT)	WB	2.6	2995
13	DR. PHIL SHOW (AT)	CTD	2.6	2965
16	LAW & ORDER:SVU-SYN (AT)	NBU	2.4	2775
16	LIVE WITH REGIS AND KELLY	DAD	2.4	2759
16	KING OF THE HILL-SYN(AT)	2/T	2.4	2778
19	KING OF QUEENS-SYN (AT)	SPT	2.2	2551
20	TWO-HALF MEN WKND B (AT)	WB	2.1	2443
20	FRIENDS (AT)	WB	2.1	2406
20	MILLIONAIRE (AT)	DAD	2.1	2406
23	KING OF QUEENS-WKND (AT)	SPT	2.0	2265
23	CSI MIAMI-SYN (AT)	CTD	2.0	2265
25	JUDGE JOE BROWN (AT)	CTD	1.9	2204
25	ENTERTAINMENT TONIGHT WKD	CTD	1.9	2190
25	HOUSE OF PAYNE MF-SYN(AT)	2/T	1.9	2184
25	TWO-HALF MEN WKND A (AT)	WB	1.9	2166
Source: Nielsen Media Research