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Coming, 'Reel Talk,'
about the movies


Fall weekend syndicated series will showcase reviews

Jun 1, 2007
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Just two years ago, you would have thought the movie industry had died, or was about to. Box office numbers were plummeting, and there was rising panic over file-sharing and what many worried was the certain death the internet would deliver to Hollywood.

But today Hollywood is again thriving, with blockbuster sequels having set opening weekend records these past three weeks and the internet seen as a hugely promising platform for both promoting movies and distributing them.

All this would seem to create the perfect climate for "Reel Talk," a new syndicated series from NBC Universal Domestic Television Distribution that's been cleared in more than 85 percent of the country for a fall launch.

The show, which will air on weekends, pairs film critics Jeffrey Lyons, the longtime reviewer for New York’s WNBC, and Alison Bailes of the Independent Film Channel, and it will offer movie and DVD reviews as well as box office updates and interviews with actors and actresses.

“Reel” will air on NBC-owned and -operated stations in New York, Los Angeles and Chicago, the country’s three biggest markets, and has also been cleared in Boston, Tampa and Indianapolis, among others. It’s been airing on WNBC since October 2005.

"Reel" is a departure from the typical syndicated show, not being chats or judges or games or just celebs.

Though there are many broad-based entertainment shows thriving in syndication, there are very few about the movies. The most prominent is “Ebert & Roeper,” the Sunday show with Chicago-based film critics Roger Ebert and Richard Roeper, whose ratings have been steadily eroding for several years. The show’s future has been uncertain during Ebert’s long recovery from emergency cancer surgery last year.

But the best argument for "Reel" may simply be that there's so much more to talk about, with Hollywood's revival and the future of the home market growing stronger.

There are the early summer successes, “Spider-Man 3,” “Shrek the Third” and “Pirates of the Caribbean: At World’s End,” all which are on track to rank among the top-50 all-time grossing films, and that's building momentum by getting trailers for upcoming films before that many more eyeballs.

Year-to-date, 2007’s cumulative box office is tracking 6.1 percent ahead of last year and 10.8 percent ahead of 2005, according to Boxofficemojo.com.

The internet appears to be behind some of Hollywood's renaissance, with countless sites devoted to film criticism and discussion, along with trailers, which are also popular on video-sharing sites like YouTube.

Some 15 percent of Americans have downloaded a full-length movie online, and that's up 4 percentage points just from last October, according to a survey released this week by Solutions Research Group, a Toronto consulting firm. It found that 73 percent of respondents ages 30-49 think all movies will be available for web download in the future.

Meanwhile, in other daypart ratings for the week ended May 20, NBC’s “Meet the Press” was yet again first among Sunday morning shows in total viewers, averaging 3.59 million, and among adults 25-54 with a 1.0 rating. CBS’s “Face the Nation” was second in viewers with 2.65 million and among 25-54s with a 0.8 rating, followed by ABC’s “This Week with George Stephanopoulos” with 2.53 million and a 0.7, and Fox “News Sunday” in fourth place with 1.19 million and a 0.4 among adults 25-54.
 
In late night, NBC’s “Tonight Show with Jay Leno” was first for the week, averaging 5.4 million total viewers and a 1.7 rating among adults 18-49. “The Late Show with David Letterman” on CBS had 4.1 million viewers and a 1.3 rating in the demo, with ABC’s “Nightline” bringing in 3.4 million viewers and a 1.1 rating. In late late night, NBC’s “Late Night with Conan O’Brien” had 2.2 million total viewers and a 1.0 in 18-49s, with CBS’s “The Late Late Show with Craig Ferguson” averaging 2.0 million viewers and a 0.7, ABC’s “Jimmy Kimmel Live” at 1.7 million viewers and a 0.6, and NBC’s “Last Call with Carson Daly” averaging 1.3 million viewers and a 0.6 among 18-49s.
 
In morning shows, NBC’s “Today” was first with 5.3 million total viewers and a 4.2 household rating and 15 share, followed by ABC’s “Good Morning America” with 5.0 million viewers and a 3.9/14. CBS’s “Early Show” was third with 2.6 million total viewers and a 2.1/8.
 
In daytime, CBS once again had the largest audience for both daytime dramas and full daytime, this week averaging 3.76 million and 4.08 million viewers, respectively, but was second among women 18-49 for daytime dramas with a 1.4 rating and full daytime with a 1.3. ABC had the second-largest audience with 3.3 million watching its dramas and 3.39 million for full daytime, and was first among women 18-49 with a 1.7 rating for its dramas and a 1.6 for full daytime. NBC had an audience of 2.16 million for both dramas and full daytime, and was third with a 1.2 rating in women 18-49 for both.
 
In evening network news for the week ended May 27, ABC’s “World News with Charles Gibson” was No. 1 among total viewers and 25-54s for the fifth straight week, leading with an average of 7.78 million viewers and a 2.0 25-54 rating. NBC’s “Nightly News with Brian Williams” was second, averaging 7.19 million viewers and a 1.8 among 25-54s, while CBS’s “Evening News with Katie Couric” was third for the week with an all-time-low 5.96 million total viewers and a 1.5 25-54 rating.


SUNDAY MORNING SHOW RATINGS
Week ending May 20, 2007
Sunday averages

Program

Network

Households


Rtg%

Shr

Adults 25-54

Total viewers (millions)

Meet the Press

NBC

2.8

8

1.0

3.589

Face the Nation

CBS

1.9

6

0.8

2.645

This Week With George Stephanopoulos

ABC

1.9

6

0.7

2.531

News Sunday

Fox

1.0

3

0.4

1.186

.Source: NTI

LATE-NIGHT RATINGS
Week Ending May 20, 2007
Five-day averages

Program

Network

People 2+

Adults 18-49

Total viewers (millions)

Rtg%

Tonight Show with Jay Leno

NBC

5.4

1.7

Late Show with David Letterman

CBS

4.1

1.3

Nightline

ABC

3.4

1.1

Late Night with Conan O’Brien

NBC

2.2

1.0

The Late Late Show with Craig Ferguson

CBS

2.0

0.7

Jimmy Kimmel Live

ABC

1.7

0.6

Last Call with Carson Daly

NBC

1.3

0.6

Source: NTI

MORNING SHOW RATINGS
Week Ending May 20, 2007
Five-day averages

Program

Network

Households

People 2+

Rtg%

Shr

Total viewers (millions)

Today

NBC

4.2

15

5.3

Good Morning America

ABC

3.9

14

5.0

Early Show

CBS

2.1

8

2.6

Source: NTI

DAYTIME RATINGS
Week Ending May 20, 2007
Five-day averages

Daytime dramas

Total viewers (millions)

Women 18-49

Network

(millions)

Rtg%

CBS

3.763

1.4

ABC

3.303

1.7

NBC

2.161

1.2

Full daytime

Total viewers (millions)

Women 18-49

Network

(millions)

Rtg%

CBS

4.076

1.3

ABC

3.393

1.6

NBC

2.161

1.2

Source: NTI

 

 

EVENING NETWORK NEWS RATINGS
Week Ending May 27, 2007
Five-day averages

Program

Network

25-54s

People 2+

Rtg%

Total viewers (millions)

ABC World News with Charles Gibson

ABC

2.0

7.780

NBC Nightly News with Brian Williams

NBC

1.8

7.190

CBS Evening News with Katie Couric

CBS

1.5

5.960

Source: Nielsen Media Research

 

 

SYNDICATION
Ranked on Households
Week Ending May 20, 2007

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

7.4

8201

2

OPRAH WINFREY SHOW (AT)

KIN

6.0

6738

3

JEOPARDY

KIN

5.8

6429

4

DR. PHIL SHOW (AT)

KIN

5.1

5656

5

ENTERTAINMENT TONIGHT(AT)

C/P

5.0

5546

6

EVRY LVS RAYMOND-SYN (AT)

KIN

4.6

5172

7

JUDGE JUDY (AT)

C/P

4.5

5059

8

CSI MIAMI-SYN (AT)

KIN

4.4

4869

9

SEINFELD (AT)

SPT

4.1

4576

10

SEINFELD-WKND (AT)

SPT

3.6

3999

11

WHEEL OF FORTUNE WKND

KIN

3.3

3692

11

LIVE WITH REGIS AND KELLY

BV

3.3

3643

11

INSIDE EDITION

KIN

3.3

3637

14

FRIENDS (AT)

WB

3.2

3557

14

KING OF QUEENS-SYN (AT)

SPT

3.2

3517

16

MILLIONAIRE (AT)

BV

3.0

3356

16

THAT 70S SHOW-MF-SYN (AT)

2/T

3.0

3318

16

ENTERTAINMENT TONIGHT WKD

C/P

3.0

3291

19

KING OF QUEENS-WKND (AT)

SPT

2.9

3221

20

EVBDY LVS RAYMOND-WKD-SYN

KIN

2.7

3013

20

JUDGE JOE BROWN (AT)

C/P

2.7

3008

22

WITHOUT A TRACE (AT)

WB

2.6

2877

23

PEOPLE'S COURT (AT)

WB

2.5

2819

23

INSIDER (AT)

C/P

2.5

2781

25

KING OF THE HILL-SYN(AT)

2/T

2.4

2675

Source: Nielsen Media Research

 

***
 
 
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Toni Fitzgerald is a staff writer for Media Life.




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