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| Cable recap | |
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| Cable recap | |
season debut for 'Monk' Series averages 5.14 million viewers, off 8 percent Aug 12, 2009
The premiere, which aired at 9 p.m. Friday, drew 5.14 million total viewers, making it the top show on cable for that hour and second only to NBC’s “Dateline" on broadcast. That's just 8 percent fewer viewers than the 5.6 million who tuned in for season seven's premiere and not all that much lower than the 5.77 million total viewers the detective series averaged at its peak in season six. In 18-to-49 viewers, “Monk” averaged 1.47 million viewers. “Monk” helped USA handily win the week in basic-cable primetime, with an average of 4.12 million viewers, well ahead of No. 2 TNT with 2.73 million. In fact, this was the channel’s highest-rated week ever. USA had five other shows in the week’s top 10 for total basic-cable viewers: the season finale of “Burn Notice” (No. 2), “Royal Pains” (4), two episodes of “WWE Entertainment” (5 and 7) and “NCIS” (10). USA’s “Psych,” which had its fourth-season premiere in the hour after “Monk,” came in at No. 26 for the week, with 3.98 million viewers. “Monk's" final premiere becomes all the more impressive when compared to the final season premiere of “The Shield,” the FX series that along with “Monk” is often credited with driving the transformation of basic cable from an alternative to broadcast to a destination. That show drew only 1.9 million viewers in its seventh-season premiere last November, down from a high of 4.8 million for its first season premiere. “Monk” was perhaps the first series to prove that basic cable could beat the broadcast networks at what used to be their own game. As the broadcasters were stumbling over each other in their race to find the next big reality hit—or failing that an envelope-pushing drama that could rival “The Sopranos”—USA scored by airing a scripted series that was really no edgier than the character-driven detective shows of ’70s network TV Critics have noted the resemblance of Detective Monk (Tony Shalhoub), who suffers from severe obsessive-compulsive disorder, to the outwardly incompetent Lieutenant Columbo, as well as to the numerous TV crime fighters of that era who overcame their ostensible handicaps every week (Ironside, Longstreet, Cannon, Barnaby Jones). The impeccable acting of Tony Shalhoub has helped “Monk” earn critical acclaim along with its audience loyalty. His 2003 Emmy for Outstanding Lead Actor in a Comedy Series was the first in that category given to the star of a basic-cable series. It followed by one year the Lead Actor in a Drama win by Michael Chiklis of “The Shield.” Shalhoub has been nominated in his category every year since, winning again in 2005 and 2006. The success of “Monk” would help USA establish itself as the home of character-based comedy-dramas (or drama-comedies) such as “Burn Notice,” “Psych” and “Royal Pains.” Meanwhile, TNT would follow USA’s lead and score with defective-detective series like “The Closer” and “Saving Grace.” Unlike many departing series on both broadcast and cable, “Monk” won’t leave its loyal viewers hanging. An episode later in the season will feature the return of Monk’s first assistant, Sharona (Bitty Schram), and the final episodes will revolve around the long-unsolved murder of Monk’s wife, the trauma that drove his mental illness into its acute phase. *** In cable ratings for the week ended Aug. 9:
TOP 25 AD-SUPPORTED CABLE NETWORKS
Rank
Primetime
Total Day
Net
(000)
Net
(000)
1
3083
NICK
1843
2
TNT
2059
1380
3
FOXN
1783
1307
4
1511
TNT
1110
5
TBSC
1206
FOXN
980
6
ESPN
1079
ADSM*
979
7
HGTV
1076
TOON
916
8
HIST
1003
TBSC
742
9
DISC
1000
ESPN
667
10
TLC
966
DISC
630
11
AEN
930
HIST
625
12
FX
928
TRU
602
13
TOON
890
AEN
582
14
LIF
885
FOOD
576
15
FAM
879
LIF
563
16
FOOD
842
HGTV
562
17
SYFY
829
FX
538
18
HALL
802
FAM
523
19
TRU
801
SPK
513
20
CMDY
773
HALL
471
21
CNN
673
CNN
468
22
AMC
668
CMDY
466
23
MSNB
641
TLC
457
24
SPK
604
TVLD
444
25
VH1
576
AMC
423
* Network broadcasts less than 51% of minutes in a 24-hour day.
TOP 25 AD-SUPPORTED CABLE PROGRAMS
Rank
Program
Net
(000)
1
Burn Notice
5355
2
The Closer
TNT
5153
3
iCarly Movie: Shelby Marx
NICK
4974
4
Royal Pains
4816
5
Law & Order: CI (Orig)
3823
6
Monk
3566
7
NCIS
3552
7
WWE Raw
3552
9
WWE Raw
3467
10
Red Sox/Yankees
ESPN
3427
11
iCarly Movie: Shelby Marx
NICK
3342
12
In Plain Sight
3308
13
iCarly
NICK
3231
14
NCIS
3226
15
NCIS
3172
16
Jon & Kate Plus 8
TLC
3144
17
Spongebob
NICK
3036
18
iCarly Movie: Shelby Marx
NICK
3008
18
Jon & Kate Plus 8
TLC
3008
20
Spongebob
NICK
2974
21
Spongebob
NICK
2947
22
Spongebob
NICK
2942
23
NCIS
2912
24
NCIS
2908
25
NCIS
2831
Source: Turner Research from Nielsen Media Research data
TOP 10 AD-SUPPORTED CABLE NETWORKS
Rank
PRIME TIME
TOTAL DAY
Net
(000)
Net
(000)
1
578
ADSM*
449
2
TBSC
471
NICK
347
3
TNT
384
332
4
DISC
364
TBSC
283
5
CMDY
361
TNT
251
6
TLC
357
234
7
VH1
338
CMDY
221
8
336
DISC
219
9
FX
331
ESPN
210
10
MTV
323
MTV
208
* Network broadcasts less than 51% of minutes in a 24-hour day.
TOP 10 AD-SUPPORTED CABLE SHOWS
Rank
PROGRAM
NET
(000)
1
Jon & Kate Plus 8
TLC
1477
2
Jon & Kate Plus 8
TLC
1417
3
Family Guy
ADSM
1346
4
Burn Notice
1180
5
Family Guy
ADSM
1166
6
The Secret Life of the American Teenager
FAM
1145
7
Real Chance Of Love 2
VH1
1120
8
Family Guy
ADSM
1118
9
Family Guy
ADSM
1098
10
Royal Pains
1076
Source: Turner Research from Nielsen Media Research data
TOP 10 AD-SUPPORTED CABLE NETWORKS
Rank
PRIME TIME
TOTAL DAY
Net
(000)
Net
(000)
1
1429
ADSM*
637
2
TNT
1049
622
3
TBSC
881
TNT
612
4
DISC
766
596
5
FX
701
NICK
577
6
TLC
656
TBSC
521
7
637
DISC
437
8
ESPN
616
ESPN
422
9
CMDY
596
FX
389
10
HIST
585
TRU
373
* Network broadcasts less than 51% of minutes in a 24-hour day.
TOP 10 AD-SUPPORTED CABLE SHOWS
Rank
PROGRAM
NET
(000)
1
Burn Notice
2826
2
Jon & Kate Plus 8
TLC
2538
3
Royal Pains
2473
4
Jon & Kate Plus 8
TLC
2425
5
WWE Raw
2411
6
WWE Raw
2302
7
Red Sox/Yankees
ESPN
2026
8
Family Guy
ADSM
1971
9
The Closer
TNT
1956
10
The Real Housewives Of
BRAV
1854
Source: Turner Research from Nielsen Media Research data
TOP 10 AD-SUPPORTED CABLE NETWORKS
PRIME TIME
TOTAL DAY
Rank
Net
(000)
Net
(000)
1
1739
702
2
TNT
1257
TNT
677
3
TBSC
800
539
4
DISC
726
TBSC
458
5
FX
671
ADSM*
453
6
ESPN
663
NICK
453
7
HIST
651
DISC
403
8
TLC
616
ESPN
395
9
FOOD
602
TRU
379
10
AEN
599
HIST
369
* Network broadcasts less than 51% of minutes in a 24-hour day.
TOP 10 AD-SUPPORTED CABLE SHOWS
Rank
PROGRAM
NET
(000)
1
Burn Notice
3450
2
Royal Pains
3053
3
The Closer
TNT
2692
4
WWE Raw
2455
5
WWE Raw
2434
6
Jon & Kate Plus 8
TLC
2394
7
Jon & Kate Plus 8
TLC
2276
8
Red Sox/Yankees
ESPN
2207
9
Law & Order: CI (Orig)
2021
10
Monk
1953
Source: Turner Research from Nielsen Media Research data
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