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| Cable recap | |
like about Nick at Nite Odd duck on CW sees boost in ratings on its new home Sep 17, 2009
Then there's the case of "Everybody Hates Chris." It's not only found a second life on Nick at Night, it appears to found a whole new life. Nick began airing "Chris” on Monday, Sept. 7, Labor Day, generally a low-rated night. Yet the two airings still drew impressive numbers, drawing 1.81 million viewers at 10:30 and 1.79 million at 10. That was up 25 percent in 18-to-49-year-old viewers over the shows airing in the same time period a year ago, according to Nick, and it was the channel’s best live-action series premiere since “Home Improvement” in 2007. But perhaps even more impressive, those reruns bettered the ratings of original episodes of "Chris" on its final season on the CW. Last year, airing on Friday at 8 p.m., "Chris" averaged 1.68 million viewers. "Chris" lost none of its momentum in its first week on Nick. Airing double episodes in the 10 p.m. hour, it averaged 1.831 million viewers. The two Saturday episodes scored the highest, with audiences of 2.54 million at 10 and 2.4 million at 10:30. These numbers reflect the general evolution of cable television: Whereas cable channels once succeeded by building concentrated niche audiences that were negligible by the old Big Three network standards, they now can attract competitive audiences with shows like "Chris" with far broader appeal by scheduling them in blocks with similar shows. Though "Chris" debuted to hefty numbers in 2005, an audience of 7.6 million viewers, airing on the old UPN, it got lost in the shuffle when the CW emerged the following year from what had been UPN and the WB as the new network increasingly shifted its focus toward young women with such series as “Gossip Girl” and “90210.” "Chris” was eventually shuffled off to Fridays with another African-American-oriented sitcom, “The Game,” and reruns of “America's Next Top Model.” By contrast, on Nick, "Chris" is central to its primetime strategy, from Sunday to Thursday airing in the last hour of a block of moderately edgy but family-oriented network-sitcom reruns that begins with “Malcolm in the Middle” and continues with “The George Lopez Show.” Viewers know they can flip to Nick at most hours of primetime and find either a show they’ve grown to like or one that is similar enough to keep them engaged. What those three Nick sitcoms also have in common is that, unlike syndication powerhouses like “Everybody Loves Raymond” and “Seinfeld,” they were never that popular during their broadcast runs. There’s a good chance that the average Nick viewer is viewing an episode for the first time. As NBC used to say during summer reruns, “If you haven't seen it,
it’s new to you.” *** In cable ratings for the week ended Sept. 13:
TOP 25 AD-SUPPORTED CABLE NETWORKS
Rank
Primetime
Total Day
Net
(000)
Net
(000)
1
ESPN
2790
NICK
1674
2
2442
1233
3
FOXN
1998
ESPN
1161
4
TNT
1572
1123
5
ESP2
1448
FOXN
1120
6
1340
TNT
1009
7
AEN
1240
ADSM*
936
8
HGTV
1238
TOON
922
9
TOON
1223
AEN
710
10
TBSC
1204
TBSC
686
11
FX
1203
HIST
671
12
MTV
1166
FX
643
13
HIST
1119
LIF
626
14
LIF
1035
HGTV
605
15
SYFY
994
FOOD
580
16
FAM
890
TRU
554
17
FOOD
865
ESP2
548
18
HALL
842
DISC
534
19
DISC
824
MTV
528
20
TLC
808
HALL
511
21
AMC
758
TVLD
484
22
MSNB
752
CNN
477
23
BRAV
715
FAM
470
24
CNN
710
AMC
458
25
CMDY
696
SYFY
456
* Network broadcasts less than 51% of minutes in a 24-hour day.
TOP 25 AD-SUPPORTED CABLE PROGRAMS
Rank
Program
Net
(000)
1
College Football-Saturday Prime
ESPN
7243
2
2009 Video Music Awards
MTV
5830
3
Miami/Florida State
ESPN
5820
4
iCarly
NICK
4981
5
2009 VMA Postshow
MTV
4956
6
Scooby Doo Mystery Begins
TOON
3903
7
WWE Raw
3824
8
The O'Reilly Factor
FOXN
3767
9
WWE Raw
3753
10
NCIS
3423
11
Monk
3410
12
Spongebob
NICK
3286
13
NCIS
3223
14
Army Wives
LIF
3217
15
President Address To Congress
FOXN
3213
16
Sons Of Anarchy
FX
3087
17
iCarly
NICK
3082
18
NCIS
3012
19
Spongebob
NICK
2983
20
Spongebob
NICK
2976
21
College Football Tonight Scoreboard
ESPN
2952
22
The O'Reilly Factor
FOXN
2949
23
Sportscenter Late
ESPN
2938
24
Spongebob
NICK
2928
25
Spongebob
NICK
2925
Source: Turner Research from Nielsen Media Research data
TOP 10 AD-SUPPORTED CABLE NETWORKS
Rank
PRIME TIME
TOTAL DAY
Net
(000)
Net
(000)
1
ESPN
905
ADSM*
468
2
MTV
795
ESPN
431
3
TBSC
551
NICK
352
4
541
MTV
332
5
FX
460
318
6
TNT
392
TBSC
306
7
FAM
330
TNT
262
8
AEN
327
260
9
CMDY
298
FX
256
10
DISC
293
CMDY
194
* Network broadcasts less than 51% of minutes in a 24-hour day.
TOP 10 AD-SUPPORTED CABLE SHOWS
Rank
PROGRAM
NET
(000)
1
2009 Video Music Awards
MTV
4297
2
2009 VMA Postshow
MTV
3750
3
College Football-Saturday Prime
ESPN
2513
4
Miami/Florida State
ESPN
2087
5
2009 VMA Preshow
MTV
1886
6
Sons Of Anarchy
FX
1625
7
Family Guy
ADSM
1617
8
2009 Video Music Awards
MTV
1569
9
Real World XXII
MTV
1458
10
Family Guy
TBSC
1428
Source: Turner Research from Nielsen Media Research data
TOP 10 AD-SUPPORTED CABLE NETWORKS
Rank
PRIME TIME
TOTAL DAY
Net
(000)
Net
(000)
1
ESPN
1865
ESPN
818
2
1254
ADSM*
641
3
MTV
1093
TNT
610
4
TBSC
987
607
5
TNT
947
NICK
554
6
FX
898
TBSC
534
7
ESP2
739
525
8
AEN
738
FX
475
9
HIST
716
MTV
443
10
DISC
604
HIST
412
* Network broadcasts less than 51% of minutes in a 24-hour day.
TOP 10 AD-SUPPORTED CABLE SHOWS
Rank
PROGRAM
NET
(000)
1
2009 Video Music Awards
MTV
6098
2
College Football-Saturday Prime
ESPN
5281
3
2009 VMA Postshow
MTV
5240
4
Miami/Florida State
ESPN
4131
5
Sons Of Anarchy
FX
3028
6
WWE Raw
2825
7
WWE Raw
2762
8
2009 VMA Preshow
MTV
2634
9
Sportscenter Late
ESPN
2367
10
The Real Housewives Of
BRAV
2318
Source: Turner Research from Nielsen Media Research data
TOP 10 AD-SUPPORTED CABLE NETWORKS
PRIME TIME
TOTAL DAY
Rank
Net
(000)
Net
(000)
1
ESPN
1888
ESPN
761
2
1452
687
3
TNT
1028
TNT
630
4
ESP2
877
TBSC
452
5
FX
850
NICK
447
6
TBSC
829
439
7
AEN
787
FX
434
8
HIST
775
ADSM*
432
9
MTV
742
HIST
430
10
FOXN
713
AEN
420
* Network broadcasts less than 51% of minutes in a 24-hour day.
TOP 10 AD-SUPPORTED CABLE SHOWS
Rank
PROGRAM
NET
(000)
1
College Football-Saturday Prime
ESPN
5346
2
2009 Video Music Awards
MTV
4286
3
Miami/Florida State
ESPN
4112
4
2009 VMA Postshow
MTV
3670
5
Sons Of Anarchy
FX
2860
6
WWE Entertainment
2855
7
WWE Entertainment
2816
8
Sportscenter Late
ESPN
2195
9
College Football Tonight Scoreboard
ESPN
2080
10
Monk
2001
Source: Turner Research from Nielsen Media Research data
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