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| Cable recap | |
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| Cable recap | |
bigger share of viewers Attracts 51 percent of 18-49s in the primetime hours Jul 8, 2009 Media buyers are sitting on some $20 billion that will be spent in the television upfront market now underway, with the cable television networks and broadcast networks positioning themselves to grab off the most they can. Traditionally, broadcast went first and got the bigger share, but that's been changing in recent years, and this year cable has an even stronger argument for an increase in its take. The Big Four broadcast networks slipped to 26.8 percent from 27.7 percent in second quarter 2008. The remaining 22 percent were watching the likes of the CW, PBS, Telemundo, Univision, pay cable, etc. Cable’s audience has been growing for years, but second quarter was a particularly strong three-month stretch. Most recently, cable news has seen a huge surge in ratings from the death of Michael Jackson on June 25, and that's continued through yesterday’s memorial service in Los Angeles. Several entertainment networks have also gotten a boost from Jackson coverage, notably BET, which just days after Jackson’s death aired a slapped-together homage to the star on its “BET Awards.” Prior to that, cable saw record ratings on TNT and ESPN for NBA post-season games. Much of that was because of the strong NBA season leading up to the playoffs, but also at work was the weak economy, with people staying home rather than going out and spending money. Versus also did well with NHL hockey’s postseason, which generated strong ratings for the tiny network. Cable has also benefited from the ongoing rise in overall TV viewing. *** In cable ratings for the week ended July 5: Top five networks in primetime (18-49s): USA, TNT, TBS, FX, Discovery. Top five networks in primetime (total viewers): TNT, USA, Fox News Channel, Nick at Nite, TBS. Top movie (18-49s): TNT’s “Independence Day” (Sunday, 8 p.m.) 1.49 million. Top sporting event (total viewers): TNT’s “Sprint Cup Racing/Daytona” (Saturday, 8:05 p.m.) 5.28 million. Shows making the top 10 among 18-34s, 18-49s and 25-54s: USA’s “WWE Raw” (Monday, 9 and 10 p.m.). Show on the rise: Food Network’s “The Next Food Network Star,” Sunday 9 p.m. The reality competition averaged 1.73 million viewers 18-49, up 13 percent from 1.53 million the previous week. Show on the decline: ABC Family’s “The Secret Life of the American Teenager,” Monday 8 p.m. The drama slipped 26 percent week-to-week among viewers 18-34, from 1.4 million to 1.03 million.
TOP 25 AD-SUPPORTED CABLE NETWORKS
Rank
Primetime
Total Day
Net
(000)
Net
(000)
1
TNT
2070
NICK
1664
2
1793
1307
3
FOXN
1463
TNT
1078
4
1269
1058
5
TBSC
1148
ADSM*
967
6
CNN
1081
FOXN
949
7
FX
955
TOON
758
8
FOOD
912
TBSC
695
9
HALL
907
CNN
687
10
DISC
906
FX
599
11
HGTV
883
DISC
591
12
ESPN
854
SPK
577
13
HIST
854
HIST
573
14
AEN
828
FOOD
564
15
FAM
817
ESPN
550
16
TLC
810
AEN
536
17
SPK
798
TRU
521
18
TOON
791
LIF
514
19
LIF
784
HGTV
503
20
BET
765
HALL
495
21
CMDY
765
FAM
473
22
SYFY
761
AMC
461
23
AMC
700
TLC
456
24
TRU
670
MTV
449
25
VH1
590
CMDY
446
* Network broadcasts less than 51% of minutes in a 24-hour day.
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