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Cable's big
holiday attraction: Movies


Four Christmas-themed flicks make the week's top 30 shows

Dec 7, 2011
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'Good Luck': Disney Channel movie is second for the week among total viewers
On broadcast, it's the half-hour kids' holiday specials that have been putting up strong ratings the past two weeks.

On cable, it's not those short specials but rather the much longer holiday movies that are drawing the biggest audiences, and not everyone who's watching is a kid.

Four holiday movies made basic cable's top 30 among total viewers last week, the week ended Dec. 4, and they drew strong audiences among both adults and children.

Disney Channel's "Good Luck Charlie: It's Christmas" finished second for the week among total viewers, averaging 6.9 million Friday at 8 p.m., according to Nielsen.

It became the No. 1 live-action movie on cable this year, and it ranks No. 2 overall behind only August's animated "Phineas and Ferb: Across the 2nd Dimension."

In fact, a second airing of "Charlie" at 8:30 p.m. Sunday also made the weekly top 30, finishing 12th with 4.8 million viewers.

Disney sister network ABC Family also had a movie in the top 30, the live-action version of "How the Grinch Stole Christmas," which drew 3.85 million viewers Friday at 8 p.m. and placed 22nd for the week.

The biggest non-kids Christmas movie of the week was Hallmark's original "A Princess for Christmas," which drew 3.6 million viewers Saturday at 8 p.m. Of note, it actually outdrew the television debut of the wildly popular film "The Hangover" on TBS that same night.

Cable has become the place for holiday movies over the years.

While the broadcast networks happily clear their schedules for annual Christmas specials like "A Charlie Brown Christmas" and "Rudolph the Red Nosed Reindeer," movies simply don't do as well as broadcast as they once did and the networks are increasingly reluctant to air them.

And no wonder. The religious-themed original movie "Have a Little Faith," which premiered on ABC a week and a half ago, drew a mere 1.1 adults 18-49 rating, No. 63 for the week on broadcast.

***
In cable ratings for the week ended Dec. 4:

Top five networks in primetime (18-49s): ESPN, TBS, ABC Family, USA, FX.

Top five networks in primetime (total viewers): ESPN, USA, Disney Channel, ABC Family, TBS.

Top five cable news networks in primetime (25-54): Fox News Channel, MSNBC, CNN, HLN, CNBC.

Top five cable news programs (total viewers): 1 Fox News Channel's "The O'Reilly Factor" (Wednesday, 8 p.m.); 2. Fox News Channel's "The O'Reilly Factor" (Monday, 8 p.m.); 3. Fox News Channel's "The O'Reilly Factor" (Thursday, 8 p.m.); 4. Fox News Channel's "Hannity" (Wednesday, 9 p.m.); 5. Fox News Channel's "The O'Reilly Factor" (Friday, 8 p.m.)

Top movie (18-49s): TBS's "The Hangover" (Sunday, 8 p.m.) 1.97 million.

Top sporting event (total viewers): ESPN's "Monday Night Football: Giants/Saints" (Monday, 8:30 p.m.) 14.43 million.

Shows making the top 10 among 18-34s, 18-49s and 25-54s: ESPN's "Monday Night Football: Giants/Saints" (Monday, 7:30 p.m.); FX's "Sons of Anarchy" (Tuesday, 10 p.m.); A&E's "Storage Wars" (Tuesday, 10:30 p.m.)

Show on the rise: FX's "American Horror Story" Wednesday, 10 p.m. The drama averaged 1.40 million viewers 18-34, No. 8 for the week in the demo and up 15 percent from 1.22 million the previous week.

Show on the decline: NFL Network's "NFL Football," Thursday, 8:30 p.m. A game between the Eagles and Seahawks averaged 5.95 million total viewers, down 44 percent from the 10.68 million the previous week's Thanksgiving night matchup between the Ravens and 49ers averaged.

TOP 25 AD-SUPPORTED CABLE NETWORKS
Ranked on Household Rating
 Week Ending Dec. 4

Rank

Primetime

Total Day

Net

(000)

Net

(000)

1

ESPN

ESPN

NICK

1348

2

USA

USA

DSNY

1255

3

DSNY

DSNY

USA

1111

4

TBSC

TBSC

ADSM*

1041

5

FOXN

FOXN

ESPN

993

6

FAM

FAM

NAN *

923

7

HALL

HALL

FOXN

921

8

TNT

TNT

TNT

855

9

FX  

FX  

TBSC

743

10

HIST

HIST

TOON

733

11

AEN

AEN

FAM

722

12

SYFY

SYFY

HALL

695

13

ADSM

ADSM

HIST

683

14

LIF

LIF

AEN

670

15

DISC

DISC

FX  

643

16

NAN

NAN

LIF

573

17

HGTV

HGTV

HGTV

559

18

FOOD

FOOD

AMC

536

19

AMC

AMC

FOOD

520

20

BRAV

BRAV

SYFY

496

21

TLC

TLC

TVLD

491

22

SPK

SPK

DISC

489

23

TRU

TRU

TRU

467

24

NFLN

NFLN

SPK

420

25

TVLD

TVLD

ID  

415

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data

TOP 25 AD-SUPPORTED CABLE PROGRAMS
Ranked on Households
 Week Ending Dec. 4

Rank

Program

Net

(000)

1

Giants/Saints

ESPN

10624

2

Good Luck Charlie, It's Christmas!

DSNY

4406

3

Philadelphia vs. Seattle

NFLN

4180

4

The Closer

TNT

4140

5

Pawn Stars

HIST

4053

6

Storage Wars

AEN

3960

7

Pawn Stars

HIST

3948

8

Storage Wars

AEN

3767

9

Rizzoli & Isles

TNT

3669

10

Austin & Ally

DSNY

3663

11

American Pickers

HIST

3630

12

Good Luck Charlie, It's Christmas!

DSNY

3332

13

WWE Raw

USA

3313

14

Gold Rush

DISC

3280

15

NCIS

USA

3256

16

WWE Raw

USA

3047

17

Victorious

NICK

2978

18

NCIS

USA

2973

19

Sons Of Anarchy

FX  

2926

20

Spongebob

NICK

2891

21

Sportscenter

ESPN

2874

22

Phineas And Ferb

DSNY

2816

23

Spongebob

NICK

2745

24

A Princess For Christmas

HALL

2740

25

So Random

DSNY

2700

Source: Turner Research from Nielsen data

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-34
 Week Ending Dec. 4

Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

ESPN

853

ADSM*

524

2

TBSC

701

ESPN

383

3

FAM

665

NAN *

372

4

FX  

604

TBSC

325

5

USA

504

NICK

324

6

ADSM

465

FAM

315

7

MTV

370

FX  

291

8

SPK

353

DSNY

244

9

AEN

341

USA

239

10

DISC

322

MTV

232

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-34
Week Ending Dec. 4

Rank

PROGRAM

NET

(000)

1

Giants/Saints

ESPN

3309

2

Sons Of Anarchy

FX  

1566

3

Family Guy

ADSM

1542

4

Family Guy

ADSM

1520

5

Love And Hip Hop 2

VH1

1459

6

Kourtney & Kim Take New York

EN  

1412

7

Family Guy

ADSM

1404

8

American Horror Story

FX  

1399

9

Family Guy

ADSM

1391

10

Storage Wars

AEN

1372

Source: Turner Research from Nielsen data

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-49
 Week Ending Dec. 4

  Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

ESPN

1698

ADSM*

704

2

TBSC

1266

ESPN

702

3

FAM

1100

TBSC

562

4

USA

1097

NAN *

534

5

FX  

1024

USA

518

6

AEN

775

FAM

505

7

HIST

697

NICK

488

8

SYFY

675

FX  

481

9

DISC

667

AEN

406

10

ADSM

644

TNT

379

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-49
 Week Ending Dec. 4

Rank

PROGRAM

NET

(000)

1

Giants/Saints

ESPN

7117

2

Philadelphia vs. Seattle

NFLN

3049

3

Sons Of Anarchy

FX  

2914

4

Storage Wars

AEN

2798

5

Pawn Stars

HIST

2684

6

Pawn Stars

HIST

2645

7

Storage Wars

AEN

2608

8

Gold Rush

DISC

2418

9

WWE Raw

USA

2255

10

Kourtney & Kim Take New York

EN  

2190

Source: Turner Research from Nielsen data

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 25-54
 Week Ending Dec. 4


PRIME TIME

TOTAL DAY

Rank

Net

(000)

Net

(000)

1

ESPN

1705

ESPN

641

2

TBSC

1155

USA

535

3

USA

1153

TBSC

490

4

FAM

924

ADSM*

462

5

FX  

868

TNT

448

6

HIST

806

FAM

419

7

AEN

787

HIST

412

8

SYFY

759

AEN

406

9

DISC

681

FX  

402

10

TNT

634

NICK

377

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 25-54
 Week Ending Dec. 4

Rank

PROGRAM

NET

(000)

1

Giants/Saints

ESPN

7426

2

Philadelphia vs. Seattle

NFLN

3232

3

Pawn Stars

HIST

2906

4

Storage Wars

AEN

2891

5

Pawn Stars

HIST

2760

6

Sons Of Anarchy

FX  

2707

7

Storage Wars

AEN

2682

8

Gold Rush

DISC

2592

9

American Pickers

HIST

2479

10

WWE Raw

USA

2227

Source: Turner Research from Nielsen data

 


***
 
 
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Toni Fitzgerald is a staff writer for Media Life.




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