Cable
   
Homepage

Woods' return
drives Golf Channel


First-round coverage of Match Play sets a record

Feb 27, 2009
Share |

Tiger Woods’ comeback didn’t last too long, but it was long enough for the Golf Channel to rack up record ratings.

The cable network averaged 1.7 million total viewers for coverage of the first round of the Accenture Match Play Championship Wednesday, the best in its history for any first round.

It averaged a 1.8 household rating, 50 percent better than last year’s first round.

Viewers were watching on the web as well. Golfchannel.com had 468,000 visitors, who generated 3.3 million page views.

Traffic to PGATour.com hit its second-best level ever, with 1 million unique visitors watching Woods’ first-round victory over Brendan Jones. Visitors watched 2.5 million streams of the action.

That was just behind the best day ever for the PGA site last summer, when Woods won the U.S. Open before getting season-ending surgery for a leg injury that kept him out for eight months.

NBC continues coverage of the Match Play championships this weekend, though it probably won’t see a Woods effect. The golfer, just a few weeks removed from the birth of his second child, lost in yesterday’s second round.

Meanwhile, in other ratings Wednesday, Bravo’s “Top Chef” finale drew the best viewership in its five-year history, averaging 3.74 million total viewers and 2.77 million adults 18-49.

The show finished the season 18 percent ahead of season four among 18-49s, with a 2.14 million average, and up 19 percent in total viewers, with 3.02 million.

***
 
 
Subscribe to Media Life
Latest headlines
An okay premiere for ABC's 'The River'
Magazine newsstand sales slide again
For NBC, one big night and new hopes
Super Bowl's second record: Online viewing
'How to Rock' breaks Nick's bad spell
The quiet revolution reshaping local media
'The Bronson Pinchot Project,' fun
How tweet: Stars talking live to their fans

David Krupp and Tanza Bove rise to EVPs at Kinetic
Gerhard Zeiler becomes president at TBS International
Cristina Schwarz becomes VP of programming at Univision Cable
Marietta Hurwitz becomes SVP of digital at Travel Channel
Tim Tebow going 'Dancing'?
Andre J. Fernandez becomes president at Journal Communications
Scott Young becomes VP of video sales at Alloy Digital
Alfred Amoroso and Maynard Webb join Yahoo board
 
 
 
 


Diego Vasquez is a staff writer for Media Life.




© 2012 Media Life Privacy Statement