medialifemagazine.com
On Lifetime, reasons to feel real good
By Toni Fitzgerald
Jan 9, 2008 - 1:09:07 AM
Most reality makeover shows focus on revamping something tangible, your house, for example, or your jiggly thighs.
Not so on “How to Look Good Naked,” the new series from Lifetime. Instead, it focuses on remaking the spirit, teaching women how to embrace their flaws and adjust their outlook to project a more positive self-image.
That’s apparently what women want to hear.
Following a unique prelaunch out-of-home campaign in which bra-waving women wearing “Naked”-branded robes paraded about New York City, the program posted the most-watched reality show premiere in network history among adults 18-34 and 18-49, as well as women 18-34.
“Naked” averaged 868,000 18-49s in its Friday 9 p.m. timeslot and 449,000 18-34s, including 344,000 women.
In addition to bettering last year’s timeslot average in the major female demos by more than 50 percent, the show drew 1.6 million total viewers and pushed new 9:30 lead-out “Matched in Manhattan” to strong ratings among women as well.
“Naked” has a simple aim. Host Carson Kressley (Bravo’s “Queer Eye for the Straight Guy”) helps women go from self-loathing to self-loving, as the show’s tagline goes, through tricks such as spa treatments, new clothes and a trip to the so-called Bra Whisperer.
It’s essentially a mental makeover with a few new bras tossed in. But the program’s anti-cosmetic surgery, anti-crash diet mantra, coming at the start of the new year when many women are in the throes of holiday-induced starvation regimens, is unquestionably refreshing after so many years of “Extreme Makeover.”
The show received national attention from both television and newspapers with the out of home campaign, including an article in The New York Times, that helped create awareness among Lifetime’s target women 18-49.
That also may have fueled visits to the network’s myLifetime site, which had its highest traffic in more than a year.
Like “Army Wives,” Lifetime’s hit summer drama, “Naked” received several positive reviews, and continues the network’s strengthening recent performance among women 18-34, where it has seen four straight months of growth.
Meanwhile, in other ad-supported cable ratings for the week ended Jan. 6:
Top five networks in primetime (18-49s): USA, TBS, TNT, ESPN, Comedy Central
Top five networks in primetime (total viewers): USA, TNT, TBS, Nick at Nite, ESPN
Top movie (18-49s): TBS’s “The Wedding Date” (Sunday 8 p.m.) 1.69 million
Top sporting event (total viewers): ESPN’s “Clemson-Auburn” (Monday 8:22 p.m.) 7.52 million
|
TOP 25 BASIC CABLE NETWORKS
Ranked on Households
Week Ending Jan. 6 |
|
Rank |
Primetime |
Total Day |
|
Net |
(000) |
Net |
(000) |
|
1
|
USA
|
2022
|
NICK
|
1809
|
|
2
|
TNT
|
1707
|
NAN *
|
1205
|
|
3
|
TBSC
|
1405
|
USA
|
1172
|
|
4
|
NAN
|
1359
|
TNT
|
1137
|
|
5
|
ESPN
|
1284
|
ESPN
|
897
|
|
6
|
FOXN
|
1232
|
TOON
|
878
|
|
7
|
HALL
|
1083
|
TBSC
|
844
|
|
8
|
AEN
|
1068
|
LIF
|
784
|
|
9
|
LIF
|
1064
|
FOXN
|
736
|
|
10
|
SPK
|
1040
|
AEN
|
734
|
|
11
|
VH1
|
1024
|
TRU
|
719
|
|
12
|
TRU
|
1022
|
ADSM*
|
669
|
|
13
|
FX
|
938
|
TVLD
|
657
|
|
14
|
HIST
|
930
|
SPK
|
636
|
|
15
|
HGTV
|
923
|
HGTV
|
630
|
|
16
|
SCIF
|
920
|
HALL
|
627
|
|
17
|
TOON
|
911
|
VH1
|
620
|
|
18
|
AMC
|
909
|
DISC
|
619
|
|
19
|
TVLD
|
904
|
HIST
|
612
|
|
20
|
CMDY
|
883
|
FX
|
576
|
|
21
|
FAM
|
847
|
CMDY
|
572
|
|
22
|
DISC
|
843
|
AMC
|
560
|
|
23
|
CNN
|
749
|
FAM
|
513
|
|
24
|
TLC
|
683
|
SCIF
|
511
|
|
25
|
FOOD
|
644
|
MTV
|
494
|
|
Source: Turner Entertainment Research based on data from Nielsen Media Research.
|
|
TOP 25 AD-SUPPORTED CABLE PROGRAMS
Ranked on Households
Week Ending Jan. 6 |
|
Rank
|
Program |
Net
|
(000) |
|
1
|
Clemson/Auburn
|
ESPN
|
4919
|
|
2
|
Zoey Movie Goodbye, Zoey
|
NICK
|
4630
|
|
3
|
Kentucky/Florida State
|
ESPN
|
3884
|
|
4
|
New Year No Limits
|
ESPN
|
3501
|
|
5
|
Wisconsin/Tennessee
|
ESPN
|
3260
|
|
6
|
I Love New York 2
|
VH1
|
3229
|
|
7
|
Law & Order
|
TNT
|
3147
|
|
8
|
Spongebob
|
NICK
|
3140
|
|
9
|
Law & Order
|
TNT
|
3083
|
|
9
|
Spongebob
|
NICK
|
3083
|
|
11
|
Drake & Josh
|
NICK
|
2955
|
|
12
|
Monk
|
USA
|
2768
|
|
13
|
iCarly
|
NICK
|
2721
|
|
14
|
Law & Order New Years Day
|
TNT
|
2712
|
|
15
|
Spongebob
|
NICK
|
2709
|
|
16
|
Zoey Movie Goodbye, Zoey
|
NICK
|
2706
|
|
17
|
Spongebob
|
NICK
|
2672
|
|
18
|
WWE Entertainment
|
USA
|
2633
|
|
19
|
Spongebob
|
NICK
|
2621
|
|
20
|
Spongebob
|
NICK
|
2620
|
|
21
|
Spongebob
|
NICK
|
2614
|
|
22
|
Spongebob
|
NICK
|
2605
|
|
23
|
Law & Order: SVU
|
USA
|
2603
|
|
24
|
iCarly
|
NICK
|
2574
|
|
25
|
Law & Order
|
TNT
|
2564
|
|
Source: Turner Entertainment Research based on data from Nielsen Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-34
Week Ending Jan. 6 |
|
Rank |
PRIME TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1
|
TBSC
|
592
|
NICK
|
368
|
|
2
|
CMDY
|
522
|
ESPN
|
336
|
|
3
|
VH1
|
489
|
NAN *
|
330
|
|
4
|
USA
|
480
|
TBSC
|
329
|
|
5
|
TNT
|
411
|
ADSM*
|
328
|
|
6
|
ESPN
|
379
|
CMDY
|
327
|
|
7
|
FX
|
352
|
USA
|
294
|
|
8
|
AEN
|
316
|
VH1
|
279
|
|
9
|
MTV
|
297
|
TNT
|
276
|
|
10
|
FAM
|
291
|
MTV
|
246
|
|
* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-34
Week Ending Jan. 6 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1
|
I Love New York 2
|
VH1
|
2062
|
|
2
|
Family Guy
|
TBSC
|
1513
|
|
3
|
Clemson/Auburn
|
ESPN
|
1440
|
|
4
|
Family Guy
|
TBSC
|
1247
|
|
5
|
Family Guy
|
TBSC
|
1190
|
|
6
|
New Year No Limits
|
ESPN
|
1167
|
|
7
|
Family Guy
|
ADSM
|
1137
|
|
8
|
Kentucky/Florida State
|
ESPN
|
1054
|
|
9
|
Family Guy
|
ADSM
|
1039
|
|
10
|
I Love New York 2
|
VH1
|
1012
|
|
Source: Turner Entertainment Research based on data from Nielsen Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-49
Week Ending Jan. 6 |
|
Rank |
PRIME TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1
|
USA
|
1149
|
USA
|
673
|
|
2
|
TBSC
|
1053
|
TNT
|
642
|
|
3
|
TNT
|
967
|
ESPN
|
611
|
|
4
|
ESPN
|
795
|
NICK
|
606
|
|
5
|
CMDY
|
771
|
TBSC
|
599
|
|
6
|
VH1
|
717
|
NAN *
|
554
|
|
7
|
FX
|
710
|
CMDY
|
468
|
|
8
|
AEN
|
687
|
AEN
|
449
|
|
9
|
SPK
|
676
|
DISC
|
435
|
|
10
|
TRU
|
617
|
SPK
|
431
|
|
* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-49
Week Ending Jan. 6 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1
|
Clemson/Auburn
|
ESPN
|
3171
|
|
2
|
I Love New York 2
|
VH1
|
2791
|
|
3
|
New Year No Limits
|
ESPN
|
2789
|
|
4
|
Kentucky/Florida State
|
ESPN
|
2295
|
|
5
|
Family Guy
|
TBSC
|
2252
|
|
6
|
Wisconsin/Tennessee
|
ESPN
|
1995
|
|
7
|
Family Guy
|
TBSC
|
1914
|
|
8
|
WWE Entertainment
|
USA
|
1885
|
|
9
|
Project Runway
|
BRAV
|
1848
|
|
10
|
Law & Order
|
TNT
|
1706
|
|
Source: Turner Entertainment Research based on data from Nielsen Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 25-54
Week Ending Jan. 6 |
|
|
PRIME TIME |
TOTAL DAY |
|
Rank
|
Net |
(000) |
Net |
(000) |
|
1
|
USA
|
1219
|
USA
|
711
|
|
2
|
TNT
|
1054
|
TNT
|
704
|
|
3
|
TBSC
|
937
|
ESPN
|
569
|
|
4
|
ESPN
|
828
|
TBSC
|
539
|
|
5
|
AEN
|
716
|
NICK
|
520
|
|
6
|
SPK
|
693
|
AEN
|
467
|
|
7
|
SCIF
|
686
|
NAN *
|
439
|
|
8
|
TRU
|
659
|
LIF
|
437
|
|
9
|
FX
|
654
|
SPK
|
429
|
|
10
|
HIST
|
595
|
TRU
|
425
|
|
* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 25-54
Week Ending Jan. 6 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1
|
Clemson/Auburn
|
ESPN
|
3341
|
|
2
|
New Year No Limits
|
ESPN
|
2850
|
|
3
|
Kentucky/Florida State
|
ESPN
|
2421
|
|
4
|
Wisconsin/Tennessee
|
ESPN
|
2136
|
|
5
|
Law & Order
|
TNT
|
2060
|
|
6
|
WWE Entertainment
|
USA
|
1967
|
|
7
|
Law & Order
|
TNT
|
1930
|
|
8
|
I Love New York 2
|
VH1
|
1810
|
|
9
|
House
|
USA
|
1784
|
|
10
|
WWE Entertainment
|
USA
|
1778
|
|
Source: Turner Entertainment Research based on data from Nielsen Media Research.
|
© 2012 Media Life
