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to feel real good 'How to Look Good Naked' is all about self-esteem Jan 9, 2008
Not so on “How to Look Good Naked,” the new series from Lifetime. Instead, it focuses on remaking the spirit, teaching women how to embrace their flaws and adjust their outlook to project a more positive self-image. That’s apparently what women want to hear. “Naked” averaged 868,000 18-49s in its Friday 9 p.m. timeslot and 449,000 18-34s, including 344,000 women. In addition to bettering last year’s timeslot average in the major female demos by more than 50 percent, the show drew 1.6 million total viewers and pushed new 9:30 lead-out “Matched in Manhattan” to strong ratings among women as well. “Naked” has a simple aim. Host Carson Kressley (Bravo’s “Queer Eye for the Straight Guy”) helps women go from self-loathing to self-loving, as the show’s tagline goes, through tricks such as spa treatments, new clothes and a trip to the so-called Bra Whisperer. It’s essentially a mental makeover with a few new bras tossed in. But the program’s anti-cosmetic surgery, anti-crash diet mantra, coming at the start of the new year when many women are in the throes of holiday-induced starvation regimens, is unquestionably refreshing after so many years of “Extreme Makeover.” The show received national attention from both television and newspapers with the out of home campaign, including an article in The New York Times, that helped create awareness among Lifetime’s target women 18-49. That also may have fueled visits to the network’s myLifetime site, which had its highest traffic in more than a year. Like “Army Wives,” Lifetime’s hit summer drama, “Naked” received several positive reviews, and continues the network’s strengthening recent performance among women 18-34, where it has seen four straight months of growth. Meanwhile, in other ad-supported cable ratings for the week ended Jan. 6: Top five networks in primetime (18-49s): USA, TBS, TNT, ESPN, Comedy Central Top five networks in primetime (total viewers): USA, TNT, TBS, Nick at Nite, ESPN Top movie (18-49s): TBS’s “The Wedding Date” (Sunday 8 p.m.) 1.69 million Top sporting event (total viewers): ESPN’s “Clemson-Auburn” (Monday 8:22 p.m.) 7.52 million
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