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Double shot of hot:
MTV's Tila Tequila


Switch-hitter model's bi dating show is already a hit

Nov 15, 2007

Tila Tequila is hot, in many senses of the word. She’s a model who’s appeared barely clothed in the pages of Maxim and Stuff. She has a record 2,243,380 friends and counting on MySpace, including celebrities like rapper Lil’ Jon.

And her new TV program, MTV’s first-ever bisexual dating show, has become one of the network’s hottest programs among viewers 18-34, outdrawing older favorites like “The Real World” in its first season.

“A Shot at Love with Tila Tequila” averaged 1.4 million viewers 18-34 last week, the week ended Nov. 11, according to Nielsen data analyzed by Turner Networks. “Shot” ranked No. 6 among all cable shows for the week, despite airing opposite FX’s “Nip/Tuck,” also a top-10 show among 18-34s, on Tuesday at 10 p.m.

“Shot” drew some 300,000 more viewers than “Real World,” MTV’s long-running and still-popular reality show, and it also ranked No. 15 among 18-49s with nearly 1.7 million viewers.

With its Oct. 9 debut, "Shot" became MTV’s No. 2 new show of the year among 18-34s, behind “Life of Ryan,” the reality show about pro skateboarder Ryan Sheckler.

“Shot” might be a strong draw even if it weren’t for Tequila’s huge online following. It puts a unique spin on the tired reality dating format by pitting 16 straight guys and 16 lesbians against each other in the quest to woo Tequila, who is bisexual.

The suitors all live in the same bedroom and compete in the same challenges each week. Through six episodes, more than half the competitors have already been dismissed, for reasons ranging from hooking up with another person in the house to being too innocent.

There’s certainly nothing else like it on television, but “Shot” has also benefited from Tequila’s huge online presence.

Her MySpace page has more than 3 million comments from her cyber friends, many of whom post suggestive pictures of themselves and sound like they’d like a “Shot” at Tequila as well.

Though Tequila was modeling before she became famous for her MySpace prowess, that was what landed her the Maxim and Stuff covers, which proclaimed her the queen of MySpace.

With an estimated audience of more than 58 million last month, according to Nielsen Online, MySpace remains one of the most-visited sites online and by far the No. 1 social network.

Meanwhile, in other ad-supported cable ratings for the week ended Nov. 11:

Top five networks in primetime (18-49s): ESPN, TBS, USA, TNT, MTV

Top five networks in primetime (total viewers): ESPN, USA, TBS, TNT, Fox News

Top movie (18-49s): TBS’s “The Wizard of Oz” (Saturday, 8 p.m.) 2.09 million

Top sporting event (total viewers): ESPN’s “Ravens/Steelers” (Monday, 8:30 p.m.) 9.89 million

Shows making the top 10 among 18-34s, 18-49s and 25-54s: ESPN’s “Ravens/Steelers” (Monday 8:30 p.m.); USA’s “WWE Entertainment” (Monday 10 p.m.); FX’s “Nip/Tuck” (Tuesday 10 p.m.); Comedy Central’s “South Park” (Wednesday 10 p.m.)

Show on the rise: Comedy Central’s “South Park,” Wednesday 10 p.m. The long-running cartoon is on a roll. It nearly matched its audience of the previous week among adults 18-49, which was the most-watched episode since season two. It also drew 3.9 million total viewers for the second straight week, making it the most-watched show on the network this year.

Show on the decline: ESPN’s “Monday Night Football,” Monday 8:30 p.m. Seeing the Pittsburgh Steelers blow out the Baltimore Ravens proved less appealing than watching Brett Favre throw an overtime game-winner. “MNF” lost nearly 3 million households from the previous week’s season-best 10.3 million for the Green Bay Packers-Denver Broncos game.

 

TOP 25 AD-SUPPORTED CABLE NETWORKS
Ranked on Household Rating
 Week Ending Nov. 11

Rank

Primetime

Total Day

Net

(000)

Net

(000)

1

ESPN

2257

NICK

1702

2

USA

1929

NAN *

1050

3

TBSC

1557

USA

1032

4

TNT

1462

ESPN

1022

5

FOXN

1191

TNT

956

6

NAN

1119

TOON

839

7

MTV

981

TBSC

818

8

LIF

976

ADSM*

717

9

TOON

956

LIF

709

10

SPK

943

FOXN

704

11

CORT

917

MTV

595

12

FX  

893

HALL

585

13

HGTV

890

AEN

554

14

HALL

865

HGTV

553

15

HIST

847

HIST

539

16

AMC

831

FX  

512

17

DISC

830

CORT

510

18

AEN

827

TVLD

508

19

SCIF

783

FAM

499

20

CMDY

769

DISC

495

21

TVLD

739

FOOD

495

22

FAM

725

SPK

489

23

TLC

715

CMDY

441

24

VH1

689

AMC

437

25

FOOD

675

CNN

420

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 25 AD-SUPPORTED CABLE PROGRAMS
Ranked on Households
 Week Ending Nov. 11

Rank

Program

Net

(000)

1

Ravens/Steelers

ESPN

7321

2

WWE Entertainment

USA

3689

3

WWE Entertainment

USA

3521

4

College Football Saturday

ESPN

3340

5

Spongebob

NICK

3334

6

Spongebob

NICK

3033

7

Spongebob

NICK

2952

8

Spongebob

NICK

2945

9

South Park

CMDY

2923

10

Spongebob

NICK

2853

11

Spongebob

NICK

2848

12

Spongebob

NICK

2784

13

Spongebob

NICK

2781

14

Spongebob

NICK

2779

15

Spongebob

NICK

2761

16

Spongebob

NICK

2729

17

I Love New York 2

VH1

2709

18

Spongebob

NICK

2700

19

Spongebob

NICK

2680

20

Spongebob

NICK

2679

21

Back At The Barnyard

NICK

2656

22

Law & Order: CI (orig)

USA

2649

23

Drake & Josh

NICK

2638

24

Spongebob

NICK

2629

25

Drake & Josh

NICK

2628

Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-34
 Week Ending Nov. 11

Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

ESPN

828

ESPN

431

2

TBSC

699

ADSM*

385

3

MTV

557

NICK

358

4

USA

538

TBSC

344

5

CMDY

442

NAN *

315

6

FX  

385

MTV

305

7

TNT

383

USA

274

8

VH1

372

TNT

258

9

DISC

317

CMDY

249

10

NAN

281

FX  

232

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-34
 Week Ending Nov. 11

Rank

PROGRAM

NET

(000)

1

Ravens/Steelers

ESPN

2732

2

South Park

CMDY

2105

3

The Hills

MTV

2079

4

Nip Tuck

FX  

1696

5

I Love New York 2

VH1

1576

6

Shot At Love: Tila Tequil

MTV

1402

7

WWE Entertainment

USA

1388

8

Family Guy

TBSC

1355

9

Family Guy

TBSC

1310

10

The Office

TBSC

1282

Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-49
 Week Ending Nov. 11

  Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

ESPN

1533

ESPN

734

2

TBSC

1236

USA

636

3

USA

1220

TBSC

602

4

TNT

895

TNT

579

5

MTV

705

NICK

577

6

FX  

695

NAN *

522

7

CMDY

675

ADSM*

475

8

SPK

621

LIF

426

9

DISC

594

FX  

401

10

LIF

554

MTV

397

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-49
 Week Ending No. 11

Rank

PROGRAM

NET

(000)

1

Ravens/Steelers

ESPN

5397

2

WWE Entertainment

USA

2794

3

South Park

CMDY

2780

4

Nip Tuck

FX  

2634

5

WWE Entertainment

USA

2563

6

The Hills

MTV

2468

7

College Football Saturday

ESPN

2219

8

I Love New York 2

VH1

2093

9

The Wizard of Oz

TBSC

2090

10

Family Guy

TBSC

1957

Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 25-54
 Week Ending Nov. 11

 

PRIME TIME

TOTAL DAY

Rank

Net

(000)

Net

(000)

1

ESPN

1466

USA

649

2

USA

1219

ESPN

642

3

TBSC

1059

TNT

600

4

TNT

956

TBSC

514

5

SPK

639

NICK

479

6

FX  

603

LIF

412

7

SCIF

558

NAN *

409

8

LIF

556

FX  

334

9

DISC

552

AEN

332

10

AEN

542

SPK

321

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 25-54
 Week Ending Nov. 11

Rank

PROGRAM

NET

(000)

1

Ravens/Steelers

ESPN

5156

2

WWE Entertainment

USA

2566

3

WWE Entertainment

USA

2379

4

						
						
						
						College Football Saturday
							
							
							
							

ESPN

2068

5

The Wizard of Oz

TBSC

1989

6

Nip Tuck

FX  

1829

7

South Park

CMDY

1773

8

College Football Saturday

ESPN

1708

9

Monday Night Countdown

ESPN

1694

10

NFL Countdown

ESPN

1642

Source: Turner Entertainment Research based on data from Nielsen Media Research.

 



Toni Fitzgerald is a staff writer for Media Life.




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