There she is,
'Miss America,' aglow again
Once hugely popular beauty pageant is attracting new audiences
By Toni Fitzgerald
Jan 19, 2012
"Miss America" will never be the ratings draw it once was, but the pageant, once on the brink of extinction, is slowly inching its way back to cultural relevance.
The annual beauty competition drew its best ratings in eight years over the weekend and grew its young adult audience for the second straight year on ABC.
"Miss America" averaged a 1.8 adults 18-49 rating Saturday night at 9 p.m., according to Nielsen, up 13 percent over last year's 1.6.
On any other night of the week, a 1.8 rating would be pretty bad, but on a Saturday, airing against a football game that drew 34.2 million total viewers on CBS, it's decent.
It was the highest rating for a "Miss America" since the pageant moved from ABC to cable eight years ago, and ABC was the top non-sports network during the timeslot.
The key to judging "Miss America's" performance is adjusting expectations. It will never again be a major draw like it was two decades ago, when 20 million people tuned in. Young viewers consider pageants a relic of earlier times, and viewership for nearly everything on TV have fallen off over the past few decades.
But as a placefiller on a Saturday night, ABC could do worse. The network has averaged a 1.7 on Saturday nights this season, but that number was inflated by a handful of high-rated college football games last fall.
The network is believed to be paying a miniscule rights fee for "Miss America," which struck out on CMT and TLC before returning to broadcast last year.
And it gives the network a chance to showcase "Dancing with the Stars" co-host Brooke Burke and "The Bachelor" host Chris Harrison, who co-hosted the pageant this year.
***
In broadcast ratings for the week ended Jan. 15:
Among adults 18-49, CBS was first for the week with a 3.7 average rating and a 10 share, followed by Fox at 3.2/8, ABC at 2.2/6, NBC at 2.0/5, Univision at 1.4/4, Telemundo at 0.6/2, CW at 0.5/1, ION and TeleFutura at 0.3/1 and Azteca and Estrella at 0.1/0.
Top five English-language Big Five shows (18-49s): 1. CBS's "AFC Divisional Playoff" 12.5; 2. Fox's "The Simpsons" 5.4; 3. CBS's "The Big Bang Theory" 5.3; 4. ABC's "Modern Family" 5.1; 5. NBC's "Golden Globe Awards" 5.0.
Top five English-language Big Five shows (total viewers): 1. CBS's "AFC Divisional Playoff" 34.16 million; 2. CBS's "NCIS" 21.03 million; 3. NBC's "Golden Globe Awards" 16.85 million; 4. CBS's "NCIS: Los Angeles" 16.60 million; 5. CBS's "The Big Bang Theory" 16.13 million.
Show on the rise: Fox's "The Simpsons," Sunday 8 p.m. The long-running animated comedy benefited from a huge NFL lead-in, jumping 135 percent week-to-week among 18-49s from a 2.3 rating to a 5.4 to become the top scripted show on TV.
Show on the decline: CBS's "Unforgettable," Tuesday 10 p.m. The drama posted a 2.1 among 18-49s, down 19 percent from a 2.6 the previous week.
|
WEEKLY PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Jan. 15 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS |
8.3 |
9580 |
13 |
4.8 |
13940 |
12 |
3.7 |
4740 |
10 |
|
FOX |
5.0 |
5730 |
8 |
3.0 |
8690 |
7 |
3.2 |
4110 |
8 |
|
ABC |
4.4 |
5080 |
7 |
2.4 |
7020 |
6 |
2.2 |
2770 |
6 |
|
NBC |
4.2 |
4790 |
7 |
2.3 |
6590 |
6 |
2.0 |
2500 |
5 |
|
UNI |
1.7 |
1950 |
3 |
1.2 |
3400 |
3 |
1.4 |
1750 |
4 |
|
CW |
0.9 |
980 |
1 |
0.4 |
1300 |
1 |
0.5 |
690 |
1 |
|
TEL |
0.7 |
850 |
1 |
0.5 |
1360 |
1 |
0.6 |
740 |
2 |
|
ION |
0.7 |
820 |
1 |
0.4 |
1070 |
1 |
0.3 |
410 |
1 |
|
TF |
0.3 |
360 |
0 |
0.2 |
620 |
1 |
0.3 |
380 |
1 |
|
ETV |
0.1 |
130 |
0 |
0.1 |
220 |
0 |
0.1 |
120 |
0 |
|
AZA |
0.1 |
120 |
0 |
0.1 |
170 |
0 |
0.1 |
90 |
0 |
|
*
Each rating point is equivalent to 1 percent or
1. 147
million homes
Note: Viewing estimates include same day (3 a.m.-3 a.m.) DVR playback.
Source: Nielsen
|
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Jan. 15 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS |
7.6 |
8770 |
12 |
4.2 |
12290 |
11 |
3.2 |
4110 |
9 |
|
ABC |
5.4 |
6250 |
9 |
2.9 |
8540 |
7 |
2.5 |
3140 |
7 |
|
FOX |
5.0 |
5730 |
8 |
2.9 |
8360 |
7 |
3.0 |
3840 |
8 |
|
NBC |
4.6 |
5310 |
8 |
2.6 |
7400 |
6 |
2.5 |
3210 |
7 |
|
UNI |
1.8 |
2100 |
3 |
1.2 |
3550 |
3 |
1.5 |
1880 |
4 |
|
CW |
1.2 |
1390 |
2 |
0.6 |
1810 |
2 |
0.8 |
1000 |
2 |
|
ION |
0.7 |
810 |
1 |
0.4 |
1050 |
1 |
0.3 |
400 |
1 |
|
TEL |
0.7 |
780 |
1 |
0.4 |
1250 |
1 |
0.5 |
670 |
1 |
|
TF |
0.3 |
330 |
0 |
0.2 |
530 |
0 |
0.2 |
310 |
1 |
|
ETV |
0.1 |
140 |
0 |
0.1 |
230 |
0 |
0.1 |
120 |
0 |
|
AZA |
0.1 |
130 |
0 |
0.1 |
200 |
0 |
0.1 |
100 |
0 |
|
*
Each rating point is equivalent to one percent or
1. 147
million homes
Note: Season-to-date estimates are a weighted average and Live+7 data, except for the most recent two weeks which are based Live+SD viewing.
Source: Nielsen |
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending Jan. 15 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
AFC DIVISIONAL PLAYOFF-SA(S) |
CBS |
18.5 |
30 |
21205 |
1 |
11.8 |
34161 |
|
2 |
FOX NFC PLAYOFF-PST-SUN(S) |
FOX |
13.4 |
21 |
15408 |
2 |
8.2 |
23753 |
|
3 |
NCIS |
CBS |
12.7 |
19 |
14545 |
3 |
7.3 |
21032 |
|
4 |
GOLDEN GLOBE AWARDS(S) |
NBC |
10.2 |
16 |
11660 |
4 |
5.8 |
16851 |
|
4 |
NCIS: LOS ANGELES |
CBS |
10.2 |
16 |
11705 |
5 |
5.7 |
16602 |
|
6 |
BIG BANG THEORY, THE |
CBS |
9.5 |
15 |
10905 |
6 |
5.6 |
16130 |
|
7 |
PERSON OF INTEREST |
CBS |
8.8 |
14 |
10121 |
7 |
5.1 |
14858 |
|
8 |
MENTALIST, THE |
CBS |
8.5 |
14 |
9693 |
8 |
4.7 |
13647 |
|
9 |
ROB |
CBS |
7.8 |
12 |
9003 |
9 |
4.6 |
13468 |
|
10 |
BLUE BLOODS |
CBS |
7.6 |
13 |
8677 |
10 |
4.2 |
12075 |
|
11 |
MODERN FAMILY |
ABC |
7.3 |
11 |
8326 |
10 |
4.2 |
12115 |
|
12 |
UNFORGETTABLE |
CBS |
7.2 |
12 |
8225 |
14 |
3.9 |
11202 |
|
13 |
UNDERCOVER BOSS |
CBS |
7.0 |
10 |
8028 |
12 |
4.0 |
11589 |
|
14 |
GREY'S ANATOMY |
ABC |
6.9 |
11 |
7880 |
15 |
3.7 |
10711 |
|
15 |
CSI: NY |
CBS |
6.8 |
11 |
7803 |
15 |
3.7 |
10602 |
|
16 |
CASTLE |
ABC |
6.5 |
10 |
7433 |
18 |
3.4 |
9764 |
|
17 |
SIMPSONS |
FOX |
6.4 |
10 |
7315 |
12 |
4.0 |
11482 |
|
18 |
FOX NFC PLAYOFF-SA PST GM(S) |
FOX |
6.0 |
10 |
6924 |
17 |
3.5 |
10083 |
|
18 |
GOOD WIFE, THE |
CBS |
6.0 |
9 |
6846 |
20 |
3.3 |
9450 |
|
20 |
PEOPLE'S CHOICE AWARDS(S) |
CBS |
5.9 |
9 |
6760 |
22 |
3.1 |
8875 |
|
21 |
60 MINUTES |
CBS |
5.7 |
9 |
6534 |
23 |
3.0 |
8685 |
|
21 |
MIDDLE, THE |
ABC |
5.7 |
9 |
6519 |
20 |
3.3 |
9450 |
|
23 |
GIFTED MAN, A |
CBS |
5.6 |
10 |
6442 |
23 |
3.0 |
8764 |
|
23 |
LAW AND ORDER:SVU |
NBC |
5.6 |
9 |
6396 |
28 |
2.9 |
8395 |
|
25 |
CRIMINAL MINDS - 8PM SPCL(S) |
CBS |
5.5 |
9 |
6327 |
28 |
2.9 |
8541 |
|
25 |
ONCE UPON A TIME |
ABC |
5.5 |
8 |
6278 |
18 |
3.4 |
9834 |
|
0Source: Nielsen |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending Jan. 15 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1 |
AFC DIVISIONAL PLAYOFF-SA(S) |
CBS |
12.5 |
15957 |
|
2 |
FOX NFC PLAYOFF-PST-SUN(S) |
FOX |
9.3 |
11911 |
|
3 |
SIMPSONS |
FOX |
5.4 |
6936 |
|
4 |
BIG BANG THEORY, THE |
CBS |
5.3 |
6796 |
|
5 |
MODERN FAMILY |
ABC |
5.1 |
6524 |
|
6 |
GOLDEN GLOBE AWARDS(S) |
NBC |
5.0 |
6438 |
|
7 |
FAMILY GUY |
FOX |
4.4 |
5596 |
|
7 |
NAPOLEON DYNAMITE |
FOX |
4.4 |
5572 |
|
9 |
NCIS |
CBS |
4.1 |
5287 |
|
9 |
ROB |
CBS |
4.1 |
5237 |
|
11 |
GREY'S ANATOMY |
ABC |
3.8 |
4899 |
|
12 |
FOX NFC PLAYOFF-SA PST GM(S) |
FOX |
3.6 |
4542 |
|
13 |
NAPOLEON DYNMT 1/15-9:30P(S) |
FOX |
3.3 |
4237 |
|
13 |
NCIS: LOS ANGELES |
CBS |
3.3 |
4202 |
|
13 |
ONCE UPON A TIME |
ABC |
3.3 |
4232 |
|
16 |
PERSON OF INTEREST |
CBS |
3.2 |
4135 |
|
17 |
HAPPY ENDINGS |
ABC |
3.0 |
3818 |
|
17 |
UNDERCOVER BOSS |
CBS |
3.0 |
3858 |
|
19 |
MIDDLE, THE |
ABC |
2.9 |
3735 |
|
19 |
OFFICE |
NBC |
2.9 |
3719 |
|
19 |
SUBURGATORY |
ABC |
2.9 |
3668 |
|
22 |
DESPERATE HOUSEWIVES |
ABC |
2.7 |
3460 |
|
22 |
MENTALIST, THE |
CBS |
2.7 |
3434 |
|
24 |
PEOPLE'S CHOICE AWARDS(S) |
CBS |
2.5 |
3188 |
|
25 |
2 BROKE GIRLS |
CBS |
2.4 |
3108 |
|
25 |
BIGGEST LOSER 13 |
NBC |
2.4 |
3018 |
|
25 |
BONES SP-1/12/12 8P(S) |
FOX |
2.4 |
3064 |
|
25 |
REVENGE |
ABC |
2.4 |
3046 |
|
Source: Nielsen |
|
SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending Jan. 8 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1 |
QUE NO PODIA AMAR M-F |
UNI |
16.6 |
4285 |
|
2 |
CUANDO ME ENAMORO M-F |
UNI |
16.2 |
3836 |
|
3 |
FAMILIA CON SUERTE M-F |
UNI |
15.4 |
4107 |
|
4 |
GRAN SHOW LOS PEQUES SUN |
UNI |
15.3 |
3998 |
|
5 |
SABADO GIGANTE SAT |
UNI |
12.2 |
2689 |
|
6 |
SAL Y PIMIENTA SUN |
UNI |
11.9 |
2623 |
|
7 |
ROSA DE GUADALUPE |
UNI |
11.2 |
2881 |
|
8 |
DON FRANCISCO PRESENTA MO |
UNI |
10.9 |
2746 |
|
9 |
AQUI Y AHORA TUE |
UNI |
10.2 |
2237 |
|
10 |
HORA PICO SAT |
UNI |
7.4 |
1485 |
|
11 |
MAID EN MANHATTAN M-F |
TEL |
7.4 |
1678 |
|
12 |
C. CERRADO-ED. ESTELAR M-F |
TEL |
7.3 |
1540 |
|
13 |
CASA DE AL LADO M-F |
TEL |
6.5 |
1472 |
|
14 |
FLOR SALVAJE M-F |
TEL |
5.6 |
1329 |
|
15 |
CINE MILLONARIO |
TEL |
4.4 |
1176 |
|
16 |
PA'LANTE CON CRISTINA |
TEL |
3.4 |
686 |
|
17 |
FUTBOL ESTELAR |
TEL |
3.0 |
717 |
|
18 |
CINE DE LAS ESTREL SUN |
TF |
3.0 |
670 |
|
19 |
CINE DE LAS ESTREL SUN 2 |
TF |
2.0 |
655 |
|
20 |
CAPO, EL M-F |
TF |
2.8 |
709 |
|
21 |
VIDEOS ASOMBROSOS S |
TEL |
2.0 |
486 |
|
22 |
CINE DE LAS ESTRELLAS M-F |
TF |
1.9 |
459 |
|
23 |
LIGA MEX DE FUTBOL SAT-02 |
TF |
1.8 |
437 |
|
24 |
NOTICIERO E GRATAS - M-F |
ETV |
1.7 |
373 |
|
25 |
ALARMA TV - M-F 10P |
ETV |
1.7 |
371 |
|
Source: Nielsen |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending Jan. 8 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
AFC WILDCARD POST GAME(S)-01/08/2012 |
CBS |
12.0 |
2664 |
|
2 |
NBC NFL PLAYOFF GAME 2(S)-01/07/2012 |
NBC |
9.6 |
2150 |
|
3 |
NBC NFL PLAYOFF PRE-KICK2(S)-01/07/2012 |
NBC |
7.3 |
1575 |
|
4 |
NBC NFL PLAYOFF BRIDGE(S)-01/07/2012 |
NBC |
7.1 |
1533 |
|
5 |
MODERN FAMILY |
ABC |
5.1 |
1116 |
|
6 |
60 MINUTES |
CBS |
4.4 |
835 |
|
7 |
FAMILY GUY |
FOX |
4.2 |
958 |
|
7 |
TWO AND A HALF MEN |
CBS |
4.2 |
906 |
|
9 |
GREY'S ANATOMY |
ABC |
4.1 |
842 |
|
10 |
2 BROKE GIRLS |
CBS |
4.0 |
894 |
|
Source: Nielsen |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending Jan. 8 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
AFC WILDCARD POST GAME(S)-01/08/2012 |
CBS |
12.0 |
2664 |
|
2 |
NBC NFL PLAYOFF GAME 2(S)-01/07/2012 |
NBC |
9.6 |
2150 |
|
3 |
NBC NFL PLAYOFF PRE-KICK2(S)-01/07/2012 |
NBC |
7.3 |
1575 |
|
4 |
NBC NFL PLAYOFF BRIDGE(S)-01/07/2012 |
NBC |
7.1 |
1533 |
|
5 |
MODERN FAMILY |
ABC |
5.1 |
1116 |
|
6 |
60 MINUTES |
CBS |
4.4 |
835 |
|
7 |
FAMILY GUY |
FOX |
4.2 |
958 |
|
7 |
TWO AND A HALF MEN |
CBS |
4.2 |
906 |
|
9 |
GREY'S ANATOMY |
ABC |
4.1 |
842 |
|
10 |
2 BROKE GIRLS |
CBS |
4.0 |
894 |
|
* Ratings based on 13.65 million African American TV homes.
Source: Nielsen |
|
TOP 20 NETWORK SPORTS PROGRAMS
Ranked on Viewers
Week Ending Jan. 8 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US
Rtg% |
(000) |
(000) |
|
1 |
AFC WILDCARD PLAYOFF-01/08/2012 |
CBS |
PITTSBURGH AT DENVER |
24 |
27474 |
42371 |
|
2 |
NBC NFL PLAYOFF GAME 2-01/07/2012 |
NBC |
DETROIT AT NEW ORLEANS |
18.2 |
20868 |
31780 |
|
3 |
FOX NFC WILDCARD GAME-01/08/2012 |
FOX |
ATLATNA AT NY GIANTS |
17.3 |
19819 |
27735 |
|
4 |
FOX NFC WILDCARD POST GUN-01/08/2012 |
FOX |
ATLANTA AT NY GIANTS |
13.7 |
15712 |
22251 |
|
5 |
NBC NFL PLAYOFF GAME 1-01/07/2012 |
NBC |
CINCINNATI AT HOUSTON |
13.5 |
15446 |
21893 |
|
6 |
OUTBACK BOWL-01/02/2012 |
ABC |
MICHIGAN STATE VS GEORGIA |
5.1 |
5894 |
8174 |
|
7 |
AT&T COTTON BOWL-01/06/2012 |
FOX |
KANSAS STATE VS ARKANSAS |
5 |
5682 |
8363 |
|
8 |
NBC NHL 1/2-01/02/2012 |
NBC |
WNTR CLASSIC NYR VS PHILA |
2.1 |
2355 |
3733 |
|
9 |
ALL AMERICN H.S. FOOTBLL-01/07/2012 |
NBC |
|
1 |
1124 |
1372 |
|
10 |
NBC SKATING SPECIAL 1/8-01/08/2012 |
NBC |
PROG SKTG&GYM SPECTCLAR |
0.8 |
971 |
1297 |
|
11 |
NCAA WOMEN'S BSKBL-SAT2-01/07/2012 |
CBS |
UCONN AT NOTRE DAME |
0.7 |
794 |
965 |
|
12 |
NCAA BASKETBALL-SUN-1-01/08/2012 |
CBS |
WISCONSIN AT MICHIGAN |
0.6 |
720 |
897 |
|
13 |
NBC SPORTS SPECIAL 1/8-01/08/2012 |
NBC |
PRO BULL RIDING |
0.6 |
678 |
886 |
|
14 |
CBS SPORTS SPECTACULAR-SA-01/07/2012 |
CBS |
LUCAS OIL CHALLENGE CUP: PHX |
0.5 |
518 |
662 |
|
15 |
NCAA WOMEN'S BSKBL-SAT1-01/07/2012 |
CBS |
MICHIGAN STATE AT PENN STATE |
0.4 |
411 |
491 |
|
16 |
FUTBOL ESTELAR-01/07/2012 |
TEL |
CHIVAS VS ATLANTE |
0.4 |
433 |
741 |
|
17 |
LIGA MEX DE FUTBOL SAT-01-01/07/2012 |
TF |
QUERETARO VS. AMERICA |
0.4 |
417 |
744 |
|
18 |
LIGA MEXICANA FUTBOL SUN-01/08/2012 |
UNI |
TOLUCA VS. ESTUDIANTES TECOS |
0.3 |
326 |
513 |
|
19 |
FLM FRI 1-01/06/2012 |
AZA |
MONARCAS VS TIJUANA |
0.2 |
211 |
389 |
|
20 |
LIGA MEX DE FUTBOL SAT-02-01/07/2012 |
TF |
SANTOS VS. PACHUCA |
0.2 |
265 |
443 |
|
Source: Nielsen |
|
|
|
