The World Cup isn't the only thing doing well on Univision this summer.
The network's primetime schedule has also been putting up strong numbers, notably better than many of its English-language counterparts over the past few weeks.
Univision finished just 0.1 behind No. 1 Fox last week, the week ended July 4, among adults 18-49, with a 1.4 rating. It was up 8 percent over the same week last year, when it averaged a 1.3. Just one Big Five network, ABC, was up over last year.
The previous week, Univision finished first among adults 18-34, beating its English-language rivals for just the fourth time in network history.
Two popular telenovelas are driving Univision's gains. Three episodes of "Soy Tu Duena," about a woman who turns bitter after being jolted at the altar, placed in the weekly top eight among adults 18-49, with another two episodes making the top 15.
In fact, four of "Duena's" five episodes finished ahead of Fox summer stalwart "So You Think You Can Dance" with a 2.3 rating or better.
Another novela, "Hasta Que El Dinero Nos Separe," had five episodes in the top 25, all averaging at least a 1.7 and beating the majority of the new shows being offered on the English-language networks, including ABC's "Downfall" and NBC's "Losing it with Jillian."
It probably doesn't hurt that Univision has been able to promote these primetime novelas during the World Cup, which has drawn record audiences.
Two weeks ago, more than 9.5 million viewers tuned in to Mexico's second-round loss to Argentina, the biggest audience ever for a Univision program, bettering the previous record set by the 2007 finale of the novela "Destilando Amor."
***
In broadcast ratings for the week ended July 4:
Among adults 18-49, Fox was first with a 1.5 average rating and a 6 share, followed by Univision at 1.4/5, ABC and NBC at 1.3/5, CBS at 1.1/4, Telemundo at 0.5/2, TeleFutura and CW at 0.4/1, Ion at 0.3/1, and Estrella and Azteca at 0.1/0.
Top five English-language Big Five shows (18-49s): 1 NBC’s “America’s Got Talent-Wednesday” 3.5; 2. ABC’s “The Bachelorette” 3.2; 3. NBC’s “America’s Got Talent-Tuesday” 2.9; Tie-4. Fox’s “Hell’s Kitchen” and ABC’s “Wipeout” 2.8.
Top five English-language Big Five shows (total viewers): 1. NBC’s “America’s Got Talent-Wednesday” 12.94 million; 2. NBC’s “America’s Got Talent-Tuesday” 10.23 million; 3. ABC’s “The Bachelorette” 9.77 million; 4 CBS’s “NCIS” 9.75 million; 5. CBS’s “Two and a Half Men” 8.84 million.
Top five time-shifted English-language Big Five shows (18-49s, by Live versus Live+7 playback, week ended June 6): 1. Fox’s “Glee” 2.1 increase (up 43 percent); 2. Fox’s “So You Think You Can Dance-Thursday” 1.1 increase (up 29 percent); 3. Fox’s “Hell’s Kitchen” 1.1 increase (up 32 percent); 4. Fox’s “So You Think You Can Dance” 1.0 increase (up 30 percent); 5. ABC’s “The Bachelorette” 0.9 increase (up 31 percent).
Show on the rise: “The Bachelorette” ABC, Monday 8 p.m. The “one-of-the-bachelors-has-a-GF-back-home” episode averaged a 3.2 among viewers 18-49, up 19 percent from a 2.7 the previous week and a season high.
Show on the decline: “Downfall” ABC, Tuesday 9 p.m. The first-year game show continues to fall, slipping 26 percent last week to a 1.4 among viewers 18-49.
WEEKLY PRIMETIME AVERAGES BY NETWORK Ranked on Households
Week Ending July 4
Network
Households
People 2+
Adults 18-49
Rtg%
(000)
Shr
Rtg%
(000)
Shr
Rtg%
(000)
Shr
CBS
3.7
4270
7
1.9
5600
6
1.1
1430
4
NBC
3.0
3410
6
1.6
4710
5
1.3
1760
5
ABC
2.9
3280
6
1.6
4540
5
1.3
1710
5
FOX
2.5
2880
5
1.4
4060
4
1.5
1940
6
UNI
1.8
2010
3
1.2
3450
4
1.4
1880
5
ION
0.7
800
1
0.4
1070
1
0.3
380
1
CW
0.6
710
1
0.3
950
1
0.4
510
1
TEL
0.5
610
1
0.4
1040
1
0.5
610
2
TF
0.4
440
1
0.3
800
1
0.4
510
1
AZA
0.1
110
0
0.1
160
0
0.1
80
0
ETV
0.1
110
0
0.1
190
0
0.1
100
0
*Each rating point is equivalent to 1. 149 million homes
Source: Nielsen
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK Ranked on Households
Week Ending July 4
Network
Households
People 2+
Adults 18-49
Rtg%
(000)
Shr
Rtg%
(000)
Shr
Rtg%
(000)
Shr
CBS
6.8
7840
11
3.8
11110
10
2.9
3850
8
FOX
5.5
6330
9
3.2
9400
8
3.5
4540
10
ABC
5.3
6050
9
2.9
8370
7
2.6
3470
7
NBC
4.8
5550
8
2.7
7850
7
2.6
3360
7
UNI
1.8
2040
3
1.2
3470
3
1.4
1780
4
CW
1.2
1430
2
0.6
1900
2
0.9
1160
2
ION
0.7
790
1
0.4
1040
1
0.3
400
1
TEL
0.6
640
1
0.4
1080
1
0.5
650
1
TF
0.5
530
1
0.3
950
1
0.4
550
1
AZA
0.1
130
0
0.1
200
0
0.1
110
0
ETV
0.1
130
0
0.1
220
0
0.1
120
0
*Each rating point is equivalent to 1. 149 million homes
Note: Season-to-date estimates are a weighted average of pre-TSV and Live+SD data.
Source: Nielsen
TOP 25 PROGRAMS – BROADCAST Ranked on Households
Week Ending July 4
#
PROGRAMS
Net
HOUSEHOLDS
PERSONS 2+
Rtg%
Shr
(000)
#
Rtg%
(000)
1
AMERICA'S GOT TALENT-WED
NBC
7.5
13
8618
1
4.4
12936
2
NCIS
CBS
6.4
12
7379
3
3.3
9751
3
BACHELORETTE, THE
ABC
6.3
11
7254
3
3.3
9769
4
AMERICA'S GOT TALENT-TUE
NBC
6.0
10
6918
2
3.5
10232
5
TWO AND A HALF MEN
CBS
5.7
9
6554
5
3.0
8839
6
NCIS: LOS ANGELES
CBS
5.5
9
6369
7
2.8
8282
7
BIG BANG THEORY, THE
CBS
5.3
9
6061
7
2.8
8070
7
MENTALIST, THE
CBS
5.3
10
6133
7
2.8
8175
9
CSI:
MIAMI
CBS
4.7
8
5408
12
2.4
7018
10
WIPEOUT-THURS
ABC
4.6
9
5267
5
3.0
8744
11
CSI
CBS
4.5
8
5202
14
2.3
6842
12
AMERICA'S GOT TALENT 6/30(S)
NBC
4.4
8
5067
11
2.5
7261
13
MENTALIST, THE-8PM SP(S)
CBS
4.3
8
4894
17
2.2
6348
13
WIPEOUT-TUES
ABC
4.3
8
4993
7
2.8
8236
13
CRIMINAL MINDS
CBS
4.3
7
4925
19
2.1
6176
16
ROOKIE BLUE
ABC
4.2
7
4787
14
2.3
6777
16
BOSTONPOPS FIREWORKS(S)
CBS
4.2
10
4772
14
2.3
6732
18
MACY'S 4TH JULY FIREWORKS(S)
NBC
4.1
10
4681
12
2.4
6918
18
CSI: NY
CBS
4.1
7
4723
22
2.0
5829
20
GOOD WIFE, THE
CBS
4.0
7
4569
22
2.0
5776
21
LAW AND ORDER:SVU
NBC
3.9
7
4504
22
2.0
5884
22
60 MINUTES PRESENTS
CBS
3.8
10
4370
22
2.0
5897
22
MIAMIMEDICAL
CBS
3.8
8
4363
22
2.0
5838
24
LIE TO ME
FOX
3.7
6
4222
19
2.1
6196
24
SO YOU THINK CN DANCE-THU
FOX
3.7
7
4267
22
2.0
5789
24
HELL'S KITCHEN-TUE 9P
FOX
3.7
6
4300
17
2.2
6394
Source: Nielsen
TOP 25 PROGRAMS – BROADCAST Adults 18-49
Week Ending July 4
Rank
Program
Net
Rtg%
(000)
1
AMERICA'S GOT TALENT-WED
NBC
3.5
4561
2
BACHELORETTE, THE
ABC
3.2
4166
3
AMERICA'S GOT TALENT-TUE
NBC
2.9
3778
4
HELL'S KITCHEN-TUE 9P
FOX
2.8
3733
4
WIPEOUT-THURS
ABC
2.8
3737
6
WIPEOUT-TUES
ABC
2.6
3410
7
HELL'S KITCHEN
FOX
2.5
3335
8
SOY TU DUENA MON
UNI
2.4
3104
8
SOY TU DUENA THU
UNI
2.4
3119
8
SOY TU DUENA WED
UNI
2.4
3108
8
TWO AND A HALF MEN
CBS
2.4
3124
12
BIG BANG THEORY, THE
CBS
2.3
3042
12
SOY TU DUENA TUE
UNI
2.3
2995
14
SO YOU THINK CN DANCE-WED
FOX
2.2
2886
15
SO YOU THINK CN DANCE-THU
FOX
2.1
2711
15
SOY TU DUENA FRI
UNI
2.1
2795
17
HASTA DINERO SEPARE MON
UNI
2.0
2649
17
HASTA DINERO SEPARE THU
UNI
2.0
2568
17
HASTA DINERO SEPARE WED
UNI
2.0
2574
20
LIE TO ME
FOX
1.9
2553
21
AMERICA'S GOT TALENT 6/30(S)
NBC
1.8
2323
21
HASTA DINERO SEPARE TUE
UNI
1.8
2403
21
ROOKIE BLUE
ABC
1.8
2324
24
HASTA DINERO SEPARE FRI
UNI
1.7
2299
24
LAST COMIC STANDING 6/29(S)
NBC
1.7
2262
24
LAW AND ORDER:SVU
NBC
1.7
2264
24
RULES OF ENGAGEMENT
CBS
1.7
2277
24
TRUE BEAUTY
ABC
1.7
2227
Source: Nielsen
SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED) Ranked on Households
Week Ending June 27
#
PROGRAMS
Net
Rtg
P2+ (000)
1
SOY TU DUENA M-F
UNI
23.0
5398
2
HASTA DINERO SEPARE M-F
UNI
19.2
4565
3
AQUI Y AHORA TUE
UNI
15.3
3257
3
DON FRANCISCO PRESENTA WE
UNI
15.3
3177
5
MI PECADO M-F
UNI
13.6
2968
6
CRISTINA MON
UNI
13.0
2782
7
ROSADE GUADALUPE THU-FRI
UNI
12.5
2806
8
SABADO GIGANTE SAT
UNI
10.5
2175
9
MUJERES ASESINAS SUN
UNI
7.9
1692
10
DESAFIO GRAN BATALLA SUN
UNI
7.8
1679
11
HORA PICO SUN
UNI
7.7
1568
11
FAMILIA P. LUCHE SAT
UNI
7.7
1677
13
DONDE ESTA ELISA M-F
TEL
7.3
1612
13
HUMOR QUIEN HUMOR MER SUN
UNI
7.3
1493
15
MUNECAS DE MAFIA, LAS M-F
TF
5.1
1209
16
CLON M-F
TEL
4.4
911
17
PERRO AMOR M-F
TEL
4.2
879
18
CINE MILLONARIO
TEL
4.0
878
19
CINE DE LAS ESTREL SUN
TF
3.9
984
20
COPA MUNDIAL 2010-33-TF-R(S)-06/22/2010
TF
3.3
726
21
COPA MUNDIAL 2010-32-TF-R(S)-06/21/2010
TF
2.8
565
22
COPA MUNDIAL 2010-37-TF-R(S)-06/23/2010
TF
2.7
556
23
CINE EN CASA
TEL
2.5
682
23
CORAZON ABIERTO M-F
TEL
2.5
487
23
CINE DE IMPACTO II
TEL
2.5
597
Source: Nielsen
HISPANIC ENGLISH-LANGUAGE VIEWING Ranked on Households
Week Ending June 27
#
PROGRAMS
Net
Rtg
P2+(000)
1
AMERICA'S GOT TALENT-WED
NBC
4.3
815
2
AMERICA'S GOT TALENT-TUE
NBC
4.1
744
3
WIPEOUT-TUES
ABC
3.4
812
4
FAMILY GUY
FOX
2.8
548
5
BACHELORETTE, THE
ABC
2.7
550
5
HELL'S KITCHEN-TUE 9P
FOX
2.7
504
7
AMERICA'S GOT TALENT 6/23(S)-06/23/2010
NBC
2.6
462
7
WIPEOUT-THURS
ABC
2.6
508
9
AMERICAN DAD
FOX
2.5
529
9
SO YOU THINK CN DANCE-THU
FOX
2.5
496
9
TRUE BEAUTY
ABC
2.5
391
Source: Nielsen
AFRICAN AMERICAN AUDIENCE ESTIMATES Ranked on Households
Week Ending June 27
#
PROGRAMS
Net
Rtg
P2+(000)
1
MENTALIST, THE
CBS
6.6
1288
2
NCIS: LOS ANGELES
CBS
6.3
1123
3
20/20-FRI
ABC
6.2
1163
4
NCIS
CBS
5.9
964
5
AMERICA'S GOT TALENT-WED
NBC
5.9
1268
6
CSI: NY
CBS
5.8
1018
7
GOOD WIFE, THE
CBS
5.7
1016
8
CSI
CBS
5.6
1060
9
AMERICA'S GOT TALENT-TUE
NBC
5.5
1075
10
WIPEOUT-TUES
ABC
5.5
1089
* Ratings based on 13.65 million African American TV homes.
Source: Nielsen
TOP 20 NETWORK SPORTS PROGRAMS Ranked on Households
Week Ending June 27
