Fox may be ahead this season in the ratings, jumping into first place among adults 18-49 last fall, but CBS leads in another very telling category: top DVRed shows.
That may come as a surprise considering CBS's rather fuddy duddy reputation. It is the grayest of the Big Four networks, and its old-skewing procedurals like "CSI: Miami" and "NCIS" hardly seem candidates for the hip DVR crowd.
But in fact CBS has 10 of the top 25 most-DVRed programs on television, two more than the No. 2 network, ABC. That's based on Nielsen's live-plus-seven-day-playback DVR ratings.
CBS's "The Mentalist" and "CSI" and "The Big Bang Theory" rank fourth and tie for fifth, respectively, giving the network three top 10 shows, one fewer than ABC.
"Mentalist" gains a full point from DVR playback, while "Bang" and "CSI" jump 0.9, more than shows like Fox's "Fringe" and NBC's "Heroes," among the leaders in live-to-L+7 percentage DVR gains.
Even programs such as "CSI: Miami" and "NCIS" enjoy bigger DVR viewing than anything on the young-skewing CW.
There are several reasons for this, the first being that CBS actually has a large number of shows that do well among 18-49s despite its reputation. It has 10 top-25 programs this season, most of them the same ones that draw large DVR audiences.
Compare that to season leader Fox, which only has five, or ABC, which has six.
CBS is also seeing big time-shifting gains for programs that air in competitive timeslots. "Mentalist" and "CSI," for example, go head to head with ABC's "Private Practice" and "Grey's Anatomy," which usually draw higher live-plus-same-day ratings.
But it's clear from the big DVR bump that some viewers are simply time-shifting the competing CBS shows to watch later because they are already watching ABC.
Finally, the profile of DVR owners is changing. We've passed the early adoption phase to the point where now 34 percent of all Nielsen households have DVRs, including those in the upper end of the 18-49 demographic who are time-shifting those somewhat older-skewing CBS shows.
***
In broadcast ratings for the week ended Jan. 17:
Among adults 18-49, CBS was first with a 4.7 average rating and a 13 share, followed by Fox at 4.5/12, NBC at 2.3/6, ABC at 2.1/6, Univision at 1.3/4, Telemundo at 0.5/1, CW and Telefutura at 0.4/1, Ion at 0.3/1 and Azteca at 0.1/0.
Top five English-language Big Five shows (18-49s): 1. Fox’s “American Idol-Tuesday” 11.8; 2. CBS’s “AFC Divisional Playoff” 11.0; 3. Fox’s “American Idol-Wednesday” 10.1; 4. CBS’s “The Big Bang Theory” 5.7; 5. NBC’s “Golden Globe Awards” 5.5.
Top five English-language Big Five shows (total viewers): 1. CBS’s “AFC Divisional Playoff” 30.57 million; 2. Fox’s “American Idol-Tuesday” 29.94 million; 3. Fox’s “American Idol-Wednesday” 26.39 million; 4. CBS’s “NCIS” 20.85 million; 5. CBS’s “Two and a Half Men” 17.27 million.
Top five time-shifted English-language Big Five shows (18-49s, by Live+7 playback, week ended Dec. 27): 1. CBS’s “The Big Bang Theory” 0.6 increase (up 17 percent); 2. ABC’s “Scrubs” o.6 increase (up 38 percent); 3. NBC’s “The Sing-off” 0.5 increase (up 20 percent); 4. CBS’s “Criminal Minds” 0.4 increase (up 17 percent); 5. ABC’s “Better off Ted” 0.4 increase (up 33 percent).
Show on the rise: “Golden Globe Awards” NBC, Sunday 8 p.m. The annual awards show averaged a 5.5 rating among viewers 18-49, up 12 percent from a 4.9 last year.
Show on the decline: “The Biggest Loser” NBC, Tuesday 8 p.m. The weight loss competition suffered a bit against the season premiere of Fox’s “American Idol,” slipping 30 percent week-to-week among 18-49s from a 4.6 rating to a 3.2.
|
WEEKLY PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending January 17 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
9.7
|
11170
|
16
|
5.6
|
16360
|
14
|
4.7
|
6170
|
13
|
|
FOX
|
7.0
|
8030
|
11
|
4.2
|
12340
|
10
|
4.5
|
5940
|
12
|
|
NBC
|
4.6
|
5240
|
7
|
2.5
|
7310
|
6
|
2.3
|
2990
|
6
|
|
ABC
|
4.1
|
4760
|
7
|
2.2
|
6440
|
6
|
2.1
|
2770
|
6
|
|
UNI
|
1.8
|
2060
|
3
|
1.2
|
3550
|
3
|
1.3
|
1760
|
4
|
|
ION
|
0.7
|
800
|
1
|
0.4
|
1070
|
1
|
0.3
|
420
|
1
|
|
CW
|
0.7
|
790
|
1
|
0.3
|
1000
|
1
|
0.4
|
540
|
1
|
|
TEL
|
0.5
|
600
|
1
|
0.4
|
1100
|
1
|
0.5
|
630
|
1
|
|
TF
|
0.5
|
550
|
1
|
0.4
|
1050
|
1
|
0.4
|
580
|
1
|
|
AZA
|
0.1
|
130
|
0
|
0.1
|
190
|
0
|
0.1
|
110
|
0
|
|
*
Each rating point is equivalent to
1. 149
million homes
Source: Nielsen Media Research
|
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending January 17 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
7.3
|
8380
|
12
|
4.0
|
11800
|
10
|
3.1
|
4090
|
8
|
|
ABC
|
5.7
|
6500
|
9
|
3.1
|
9020
|
8
|
2.8
|
3620
|
8
|
|
FOX
|
5.4
|
6160
|
9
|
3.1
|
9020
|
8
|
3.3
|
4400
|
9
|
|
NBC
|
4.8
|
5570
|
8
|
2.7
|
7820
|
7
|
2.7
|
3540
|
7
|
|
UNI
|
1.8
|
2060
|
3
|
1.2
|
3500
|
3
|
1.3
|
1770
|
4
|
|
CW
|
1.3
|
1540
|
2
|
0.7
|
2030
|
2
|
1.0
|
1260
|
3
|
|
ION
|
0.6
|
740
|
1
|
0.3
|
990
|
1
|
0.3
|
390
|
1
|
|
TEL
|
0.5
|
610
|
1
|
0.4
|
1050
|
1
|
0.5
|
630
|
1
|
|
TF
|
0.5
|
520
|
1
|
0.3
|
950
|
1
|
0.4
|
550
|
1
|
|
AZA
|
0.1
|
140
|
0
|
0.1
|
210
|
0
|
0.1
|
130
|
0
|
|
*
Each rating point is equivalent to
1. 149
million homes
Note: Season-to-date estimates are a weighted average of pre-TSV and Live+SD data.
Source: Nielsen Media Research
|
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending January 17 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1
|
AFC DIVISIONAL PLAYOFF-SA(S)
|
CBS
|
17.0
|
29
|
19511
|
1
|
10.5
|
30569
|
|
2
|
AMERICAN IDOL-TUESDAY
|
FOX
|
16.0
|
24
|
18349
|
2
|
10.3
|
29936
|
|
3
|
AMERICAN IDOL-WEDNESDAY
|
FOX
|
14.7
|
23
|
16902
|
3
|
9.0
|
26393
|
|
4
|
AFC DIV-PLF-POST-GAME-SU(S)
|
CBS
|
14.5
|
23
|
16713
|
4
|
8.8
|
25807
|
|
5
|
NCIS
|
CBS
|
12.6
|
19
|
14495
|
5
|
7.1
|
20845
|
|
6
|
TWO AND A HALF MEN
|
CBS
|
10.1
|
15
|
11634
|
6
|
5.9
|
17266
|
|
7
|
GOLDEN GLOBE AWARDS(S)
|
NBC
|
10.0
|
16
|
11453
|
7
|
5.8
|
16982
|
|
8
|
NCIS: LOS ANGELES
|
CBS
|
9.7
|
15
|
11124
|
10
|
5.3
|
15596
|
|
9
|
MENTALIST, THE
|
CBS
|
9.6
|
16
|
11055
|
10
|
5.3
|
15375
|
|
10
|
60 MINUTES
|
CBS
|
9.5
|
14
|
10881
|
8
|
5.4
|
15775
|
|
11
|
CSI
|
CBS
|
9.4
|
15
|
10847
|
10
|
5.3
|
15333
|
|
12
|
BIG BANG THEORY, THE
|
CBS
|
9.3
|
14
|
10675
|
8
|
5.4
|
15818
|
|
13
|
GOOD WIFE, THE
|
CBS
|
9.0
|
15
|
10313
|
15
|
4.7
|
13871
|
|
14
|
CSI: NY
|
CBS
|
8.8
|
15
|
10115
|
13
|
4.8
|
14032
|
|
15
|
CSI:
MIAMI
|
CBS
|
8.7
|
15
|
10017
|
15
|
4.7
|
13701
|
|
16
|
CRIMINAL MINDS
|
CBS
|
8.5
|
13
|
9788
|
13
|
4.8
|
13900
|
|
17
|
GREY'S ANATOMY-THU 9PM
|
ABC
|
8.1
|
13
|
9277
|
17
|
4.4
|
12779
|
|
18
|
HOUSE
|
FOX
|
7.3
|
11
|
8343
|
18
|
4.2
|
12247
|
|
19
|
PRIVATE PRACTICE
|
ABC
|
7.1
|
12
|
8153
|
21
|
3.8
|
10963
|
|
20
|
DESPERATE HOUSEWIVES
|
ABC
|
7.0
|
11
|
8009
|
19
|
3.9
|
11317
|
|
21
|
BACHELOR, THE
|
ABC
|
6.9
|
11
|
7982
|
23
|
3.6
|
10498
|
|
22
|
COLD CASE
|
CBS
|
6.6
|
10
|
7557
|
23
|
3.6
|
10624
|
|
23
|
BONES
|
FOX
|
6.5
|
11
|
7519
|
22
|
3.7
|
10746
|
|
24
|
24
|
FOX
|
6.4
|
10
|
7392
|
19
|
3.9
|
11444
|
|
25
|
CASTLE
|
ABC
|
6.3
|
11
|
7259
|
29
|
3.2
|
9474
|
|
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending January 17 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1
|
AMERICAN IDOL-TUESDAY
|
FOX
|
11.8
|
15534
|
|
2
|
AFC DIVISIONAL PLAYOFF-SA(S)
|
CBS
|
11.0
|
14473
|
|
3
|
AMERICAN IDOL-WEDNESDAY
|
FOX
|
10.1
|
13324
|
|
4
|
AFC DIV-PLF-POST-GAME-SU(S)
|
CBS
|
8.7
|
11451
|
|
5
|
BIG BANG THEORY, THE
|
CBS
|
5.7
|
7508
|
|
6
|
GOLDEN GLOBE AWARDS(S)
|
NBC
|
5.5
|
7221
|
|
7
|
TWO AND A HALF MEN
|
CBS
|
5.4
|
7078
|
|
8
|
GREY'S ANATOMY-THU 9PM
|
ABC
|
4.8
|
6251
|
|
9
|
HOUSE
|
FOX
|
4.6
|
6043
|
|
10
|
NCIS
|
CBS
|
4.3
|
5703
|
|
11
|
PRIVATE PRACTICE
|
ABC
|
4.2
|
5561
|
|
12
|
60 MINUTES
|
CBS
|
4.0
|
5250
|
|
13
|
24
|
FOX
|
3.9
|
5084
|
|
13
|
HOW I MET YOUR MOTHER
|
CBS
|
3.9
|
5128
|
|
15
|
CRIMINAL MINDS
|
CBS
|
3.8
|
5044
|
|
15
|
DESPERATE HOUSEWIVES
|
ABC
|
3.8
|
4967
|
|
17
|
CSI:
MIAMI
|
CBS
|
3.7
|
4863
|
|
18
|
BACHELOR, THE
|
ABC
|
3.6
|
4798
|
|
18
|
SIMPSONS SP-1/13 9:30P(S)
|
FOX
|
3.6
|
4678
|
|
20
|
CSI: NY
|
CBS
|
3.5
|
4647
|
|
21
|
MENTALIST, THE
|
CBS
|
3.4
|
4479
|
|
22
|
BONES
|
FOX
|
3.3
|
4342
|
|
22
|
CSI
|
CBS
|
3.3
|
4359
|
|
22
|
MODERN FAMILY
|
ABC
|
3.3
|
4319
|
|
25
|
BIGGEST LOSER 9
|
NBC
|
3.2
|
4252
|
|
Source: Nielsen Media Research |
|
SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED)
Ranked on Households
Week Ending January 10 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1
|
SORTILEGIO M-F
|
UNI
|
20.6
|
4851
|
|
2
|
EN NOMBRE DEL AMOR M-F
|
UNI
|
18.3
|
4255
|
|
3
|
GANCHO AL CORAZON M-F
|
UNI
|
14.4
|
3292
|
|
3
|
DON FRANCISCO PRESENTA WE
|
UNI
|
14.4
|
3146
|
|
5
|
CRISTINA MON
|
UNI
|
13.8
|
2790
|
|
6
|
AQUI Y AHORA TUE
|
UNI
|
13.2
|
2708
|
|
7
|
SABADO GIGANTE SAT
|
UNI
|
12.3
|
2717
|
|
8
|
ROSA DE GUADALUPE THU-FRI
|
UNI
|
11.9
|
2745
|
|
9
|
CINE ESPECIAL SUN 8PM
|
UNI
|
11.8
|
2623
|
|
10
|
QUIEN TIENE RAZON? EE SUN
|
UNI
|
9.2
|
1772
|
|
11
|
FAMILIA P. LUCHE SAT
|
UNI
|
8.6
|
1910
|
|
12
|
HORA PICO SUN
|
UNI
|
8.4
|
1799
|
|
13
|
MAS SABE EL DIABLO M-F
|
TEL
|
6.3
|
1368
|
|
14
|
NINOS RICOS M-F
|
TEL
|
5.2
|
1171
|
|
15
|
VECINOS M-F
|
TF
|
4.5
|
1209
|
|
16
|
VICTORINOS M-F
|
TEL
|
4.4
|
1068
|
|
16
|
CINE DE LAS ESTREL SUN 2
|
TF
|
4.4
|
1139
|
|
18
|
CINE DE LAS ESTRELLAS M-F
|
TF
|
4.3
|
1016
|
|
19
|
VEREDICTO FINAL M-F
|
TF
|
4.2
|
807
|
|
20
|
CINE DE LAS ESTREL SUN
|
TF
|
3.9
|
967
|
|
21
|
CINE MILLONARIO
|
TEL
|
3.7
|
854
|
|
22
|
12 CORAZONES M-F
|
TEL
|
3.5
|
744
|
|
23
|
CINE DE LAS ESTREL SAT 2
|
TF
|
3.4
|
933
|
|
24
|
CINE DE LAS ESTREL SAT
|
TF
|
3.1
|
712
|
|
25
|
CINE DE IMPACTO
|
TEL
|
3.0
|
721
|
|
Source: Nielsen Media Research |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending January 10 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1
|
NBC NFL PLAYOFF GAME 2(S)-01/09/2010
|
NBC
|
12.1
|
2580
|
|
2
|
NBC NFL PLAYOFF PRE-KICK2(S)-01/09/2010
|
NBC
|
9.6
|
1988
|
|
3
|
2010 CITI BCS NAT CHMP GM(S)-01/07/2010
|
ABC
|
9.1
|
1791
|
|
4
|
NBC
NFL
PLAYOFF
BRIDGE
(S)-01/09/2010
|
FOX
|
9.0
|
1863
|
|
5
|
FOX NFC WILDCARD POST GME(S)-01/10/2010
|
CBS
|
8.8
|
1708
|
|
6
|
SIMPSONS
|
FOX
|
5.2
|
1112
|
|
7
|
BCS CHAMPIONSHIP PRE-GAME(S)-01/07/2010
|
ABC
|
5.1
|
1082
|
|
8
|
DESPERATE HOUSEWIVES
|
CBS
|
4.6
|
798
|
|
9
|
PEOPLE'S CHOICE AWARDS(S)-01/06/2010
|
CBS
|
4.4
|
784
|
|
9
|
SIMPSONS 20TH ANV SP-1/10(S)-01/10/2010
|
CBS
|
4.4
|
948
|
|
Source: Nielsen Media Research |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending January 10
|
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1
|
NBC NFL PLAYOFF GAME 2
|
NBC
|
23.3
|
4841
|
|
2
|
NBC NFL PLAYOFF PRE-KICK2
|
NBC
|
20.6
|
4080
|
|
3
|
2010 CITI BCS NAT CHMP GM
|
ABC
|
18.0
|
3594
|
|
4
|
FOX NFC WILDCARD POST GME
|
FOX
|
16.4
|
3456
|
|
5
|
NCIS: LOS ANGELES
|
CBS
|
10.4
|
1828
|
|
6
|
SIMPSONS
|
FOX
|
10.3
|
2208
|
|
7
|
BCS CHAMPIONSHIP PRE-GAME
|
ABC
|
10.2
|
1981
|
|
8
|
GOOD WIFE, THE
|
CBS
|
9.5
|
1683
|
|
9
|
NCIS
|
CBS
|
8.9
|
1611
|
|
10
|
PEOPLE'S CHOICE AWARDS
|
CBS
|
8.3
|
1488
|
|
* Ratings based on 13.65 million African American TV homes.
Source: Nielsen Media Research |
|
TOP 20 NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending January 10 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US
Rtg% |
Shr |
(000) |
(000) |
|
1 |
FOX NFC WILDCARD POST GUN-01/10/2010
|
FOX
|
GREEN
BAY AT
ARIZONA
|
19.1
|
30
|
21970
|
35023
|
|
2 |
FOX NFC WILDCARD GAME-01/10/2010
|
FOX
|
GREEN
BAY AT
ARIZONA
|
19.6
|
34
|
22550
|
34406
|
|
3 |
NBC NFL PLAYOFF GAME 2-01/09/2010
|
NBC
|
PHILADELPHIA
AT
DALLAS
|
18
|
30
|
20665
|
32124
|
|
4 |
2010 CITI BCS NAT CHMP GM-01/07/2010
|
ABC
|
TEXAS
VS
ALABAMA
|
17.2
|
28
|
19730
|
30776
|
|
5 |
AFC WILDCARD PLAYOFF-01/10/2010
|
CBS
|
BALTIMORE
AT
NEW ENGLAND
|
16.9
|
35
|
19421
|
27413
|
|
6 |
NBC NFL PLAYOFF GAME 1-01/09/2010
|
NBC
|
NY JETS AT
CINCINNATI
|
15.2
|
29
|
17446
|
25048
|
|
7 |
TOSTITOS FIESTA BOWL-01/04/2010
|
FOX
|
TCU VS
BOISE
STATE
|
8.2
|
13
|
9455
|
13819
|
|
8 |
FEDEX ORANGE BOWL-01/05/2010
|
FOX
|
GEORGIA
TECH VS
IOWA
|
6.8
|
11
|
7815
|
10879
|
|
9 |
TOSTITOS FIESTA BOWL-GUN-01/04/2010
|
FOX
|
TCU VS
BOISE
STATE
|
5.3
|
11
|
6074
|
8417
|
|
10 |
FEDEX ORANGE BOWL-GUN-01/05/2010
|
FOX
|
GEORGIA
TECH VS
IOWA
|
4.4
|
9
|
5006
|
6713
|
|
11 |
NCAA BASKETBALL-SUN-2-01/10/2010
|
CBS
|
KANSAS
AT
TENNESSEE
|
2.5
|
5
|
2921
|
3875
|
|
12 |
ALL AMERICAN H.S. FOTBALL-01/09/2010
|
NBC
|
|
1.4
|
3
|
1657
|
2073
|
|
13 |
POKER AFTER DARK MO-SAT-01/09/2010
|
NBC
|
|
0.9
|
4
|
1038
|
1228
|
|
14 |
POKER AFTER DRK M-SA1/7-01/09/2010
|
NBC
|
|
0.8
|
3
|
917
|
1080
|
|
15 |
POKER AFTER DARK MO-SAT-01/06/2010
|
NBC
|
|
0.5
|
3
|
614
|
775
|
|
16 |
NCAA WOMEN'S BSKBL-SAT2-01/09/2010
|
CBS
|
NORTH CAROLINA
AT UCONN
|
0.5
|
1
|
618
|
771
|
|
17 |
POKER AFTER DARK MO-SAT-01/05/2010
|
NBC
|
|
0.5
|
3
|
624
|
703
|
|
18 |
NCAA WOMEN'S BSKBL-SAT1-01/09/2010
|
CBS
|
OHIO
STATE AT
MICH
STATE
|
0.5
|
1
|
542
|
664
|
|
19 |
POKER AFTER DARK MO-SAT-01/08/2010
|
NBC
|
|
0.5
|
2
|
571
|
634
|
|
20 |
POKER AFTER DARK MO-SAT-01/07/2010
|
NBC
|
|
0.5
|
2
|
533
|
615
|
|
Source: Nielsen Media Research |
