Fox falls behind
CBS at midseason
Averaging a 3.0/8 in 18-49s to 3.2/9, dragged down by reruns
By Toni Fitzgerald
Jan 11, 2012
 |
| Game-changer: Fox should quickly shoot ahead when 'American Idol' returns |
Everyone expects Fox to surge well ahead of the competition after "American Idol" returns to the schedule next week.
But if the network wins its eighth straight season among adults 18-49, it will be doing so from behind. After spending most of the fall tied with CBS for first place, Fox slipped behind its rival over the past three weeks.
CBS now holds a 7 percent lead over its rival, averaging a 3.2 adults 18-49 rating and 9 share season to date through Sunday, according to Nielsen.
Fox is now in second with a 3.0/8, followed by ABC and NBC, tied for third with a 2.5/7 apiece. Univision is fifth with a 1.5/4, and the CW sixth with a 0.8/2.
CBS and Fox are still pacing ahead of last year, while ABC is even and NBC is down.
Fox fell behind over late December and early January with a dearth of original programming. While CBS shows perform well in repeats, meaning the network rarely cedes ground when it goes into reruns, the other networks, including Fox, draw very low numbers for their reruns.
Fox finished in a tie for fourth place with Univision last week, the week ended Jan. 8, with a plethora of reruns dotting the schedule. The network averaged a mere 1.4/4 rating.
That was in contrast to CBS, which won the week with a 3.3/9. Not only did CBS have four nights of originals, it also aired a highly rated playoff game between the Pittsburgh Steelers and Denver Broncos that bled into primetime Sunday, averaging a 15.3 rating, the highest for any show this season.
Yet CBS's lead will be short-lived. In all but one of the previous seven seasons, Fox came into January well behind and surged ahead within weeks on the strength of "Idol."
That should be the case yet again this year. "Idol" returns a week from tonight.
***
In broadcast ratings for the week ended Jan. 8:
Among adults 18-49, CBS was first for the week with a 3.3 average rating and a 9 share, followed by NBC at 2.7/7, ABC at 2.3/6, Univision and Fox at 1.4/4, Telemundo and CW at 0.5/1, ION and TeleFutura at 0.3/1 and Azteca and Estrella at 0.1/0.
Top five English-language Big Five shows (18-49s): 1. NBC's "NFL Playoff Game" 11.3; 2. ABC's "Modern Family" 5.7; 3. CBS's "60 Minutes" 4.8; Tie-4. CBS's "Two and a Half Men" and ABC's "Grey's Anatomy" 4.5.
Top five English-language Big Five shows (total viewers): 1. NBC's "NFL Playoff Game" 31.78 million; 2. CBS's "NCIS" 19.81 million; 3. CBS's "60 Minutes" 18.07 million; 4. CBS's "NCIS: Los Angeles" 17.08 million; 5. ABC's "Modern Family" 14.03 million.
Top five time-shifted English-language Big Five shows (18-49s, by Live+SD versus Live+7 playback, week ended Dec. 25): 1. Fox's "Terra Nova" 0.9 increase (up 40.9 percent); 2. Fox's "X Factor-Wednesday" 0.5 increase (up 15.2 percent); 3. Fox's "X Factor-Thursday" 0.4 increase (up 10.5 percent); 4. NBC's "Fear Factor" 0.4 increase (up 16.0 percent); 5. NBC's "Prime Suspect" 0.4 increase (up 40.0 percent).
Show on the rise: NBC's "Dateline," Friday 10 p.m. Despite airing against an original of CBS's "Blue Bloods" the newsmagazine posted a 1.4 among 18-49s, up 17 percent from a 1.2 the previous week when it aired against a repeat.
Show on the decline: CBS's "CSI," Wednesday 10 p.m. A repeat of the cop drama averaged a 1.7 among 18-49s, down 19 percent from a repeat the previous week.
|
WEEKLY PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Jan. 8 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS |
7.7 |
8830 |
12 |
4.4 |
12670 |
11 |
3.3 |
4270 |
9 |
|
NBC |
5.0 |
5750 |
8 |
2.9 |
8260 |
7 |
2.7 |
3400 |
7 |
|
ABC |
4.6 |
5240 |
7 |
2.5 |
7270 |
6 |
2.3 |
2890 |
6 |
|
FOX |
2.6 |
2960 |
4 |
1.5 |
4230 |
3 |
1.4 |
1810 |
4 |
|
UNI |
1.7 |
2010 |
3 |
1.2 |
3600 |
3 |
1.4 |
1840 |
4 |
|
CW |
0.9 |
1050 |
1 |
0.5 |
1380 |
1 |
0.5 |
690 |
1 |
|
TEL |
0.7 |
800 |
1 |
0.5 |
1310 |
1 |
0.5 |
690 |
1 |
|
ION |
0.7 |
770 |
1 |
0.3 |
1010 |
1 |
0.3 |
410 |
1 |
|
TF |
0.3 |
320 |
0 |
0.2 |
550 |
0 |
0.3 |
330 |
1 |
|
ETV |
0.1 |
140 |
0 |
0.1 |
220 |
0 |
0.1 |
110 |
0 |
|
AZA |
0.1 |
130 |
0 |
0.1 |
200 |
0 |
0.1 |
100 |
0 |
|
*
Each rating point is equivalent to 1 percent or
1. 147
million homes
Note: Viewing estimates include same day (3 a.m.-3 a.m.) DVR playback.
Source: Nielsen
|
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Jan. 8 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS |
7.6 |
8700 |
12 |
4.2 |
12170 |
11 |
3.2 |
4060 |
9 |
|
ABC |
5.5 |
6310 |
9 |
3.0 |
8630 |
8 |
2.5 |
3160 |
7 |
|
FOX |
5.0 |
5720 |
8 |
2.9 |
8330 |
7 |
3.0 |
3820 |
8 |
|
NBC |
4.6 |
5330 |
8 |
2.6 |
7450 |
6 |
2.5 |
3250 |
7 |
|
UNI |
1.8 |
2110 |
3 |
1.2 |
3560 |
3 |
1.5 |
1890 |
4 |
|
CW |
1.2 |
1420 |
2 |
0.6 |
1840 |
2 |
0.8 |
1020 |
2 |
|
ION |
0.7 |
800 |
1 |
0.4 |
1050 |
1 |
0.3 |
400 |
1 |
|
TEL |
0.7 |
770 |
1 |
0.4 |
1240 |
1 |
0.5 |
670 |
1 |
|
TF |
0.3 |
330 |
0 |
0.2 |
520 |
0 |
0.2 |
310 |
1 |
|
ETV |
0.1 |
140 |
0 |
0.1 |
230 |
0 |
0.1 |
120 |
0 |
|
AZA |
0.1 |
130 |
0 |
0.1 |
200 |
0 |
0.1 |
100 |
0 |
|
*
Each rating point is equivalent to one percent or
1. 147
million homes
Note: Season-to-date estimates are a weighted average and Live+7 data, except for the most recent two weeks which are based Live+SD viewing.
Source: Nielsen |
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending Jan. 8 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
NBC NFL PLAYOFF GAME 2(S) |
NBC |
18.2 |
30 |
20868 |
1 |
11.0 |
31780 |
|
2 |
NBC NFL PLAYOFF PRE-KICK2(S) |
NBC |
14.8 |
26 |
17011 |
2 |
8.8 |
25475 |
|
3 |
NCIS |
CBS |
11.9 |
18 |
13629 |
3 |
6.8 |
19814 |
|
4 |
60 MINUTES |
CBS |
10.9 |
16 |
12457 |
4 |
6.2 |
18072 |
|
5 |
NCIS: LOS ANGELES |
CBS |
10.5 |
16 |
11991 |
5 |
5.9 |
17078 |
|
6 |
MODERN FAMILY |
ABC |
8.4 |
13 |
9602 |
6 |
4.8 |
14027 |
|
7 |
TWO AND A HALF MEN |
CBS |
8.3 |
12 |
9545 |
6 |
4.8 |
13941 |
|
8 |
GREY'S ANATOMY |
ABC |
7.8 |
12 |
8999 |
8 |
4.2 |
12116 |
|
9 |
UNFORGETTABLE |
CBS |
7.6 |
12 |
8697 |
10 |
4.1 |
11878 |
|
10 |
GOOD WIFE, THE |
CBS |
7.5 |
11 |
8618 |
13 |
4.0 |
11647 |
|
11 |
HAWAII FIVE-0 |
CBS |
7.3 |
12 |
8340 |
10 |
4.1 |
11896 |
|
12 |
2 BROKE GIRLS |
CBS |
7.2 |
10 |
8206 |
8 |
4.2 |
12101 |
|
12 |
BIG BANG THEORY, THE |
CBS |
7.2 |
11 |
8233 |
13 |
4.0 |
11704 |
|
12 |
BLUE BLOODS |
CBS |
7.2 |
12 |
8235 |
15 |
3.9 |
11341 |
|
12 |
MIKE & MOLLY |
CBS |
7.2 |
11 |
8207 |
10 |
4.1 |
11902 |
|
16 |
CSI: MIAMI |
CBS |
6.7 |
12 |
7705 |
16 |
3.6 |
10459 |
|
17 |
CSI: NY |
CBS |
6.6 |
11 |
7618 |
16 |
3.6 |
10563 |
|
18 |
HOW I MET YOUR MOTHER |
CBS |
6.1 |
9 |
6994 |
19 |
3.5 |
10143 |
|
19 |
MIDDLE, THE |
ABC |
6.0 |
10 |
6915 |
19 |
3.5 |
9995 |
|
20 |
ONCE UPON A TIME |
ABC |
5.9 |
9 |
6758 |
16 |
3.6 |
10349 |
|
21 |
DESPERATE HOUSEWIVES |
ABC |
5.7 |
8 |
6506 |
21 |
3.1 |
8837 |
|
21 |
MENTALIST, THE |
CBS |
5.7 |
9 |
6491 |
21 |
3.1 |
9115 |
|
23 |
GIFTED MAN, A |
CBS |
5.5 |
9 |
6269 |
25 |
2.9 |
8382 |
|
24 |
CRIMINAL MINDS |
CBS |
5.4 |
8 |
6158 |
30 |
2.8 |
8134 |
|
24 |
PERSON OF INTEREST |
CBS |
5.4 |
8 |
6174 |
23 |
3.0 |
8683 |
|
24 |
SUBURGATORY |
ABC |
5.4 |
8 |
6166 |
23 |
3.0 |
8754 |
|
0Source: Nielsen |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending Jan. 8 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1 |
NBC NFL PLAYOFF GAME 2(S) |
NBC |
11.3 |
14439 |
|
2 |
NBC NFL PLAYOFF PRE-KICK2(S) |
NBC |
9.0 |
11445 |
|
3 |
MODERN FAMILY |
ABC |
5.7 |
7268 |
|
4 |
60 MINUTES |
CBS |
4.8 |
6096 |
|
5 |
GREY'S ANATOMY |
ABC |
4.5 |
5789 |
|
5 |
TWO AND A HALF MEN |
CBS |
4.5 |
5749 |
|
7 |
2 BROKE GIRLS |
CBS |
4.4 |
5613 |
|
8 |
NCIS |
CBS |
4.1 |
5266 |
|
9 |
HOW I MET YOUR MOTHER |
CBS |
3.9 |
4999 |
|
10 |
MIKE & MOLLY |
CBS |
3.8 |
4873 |
|
11 |
ONCE UPON A TIME |
ABC |
3.7 |
4679 |
|
12 |
BIG BANG THEORY, THE |
CBS |
3.5 |
4444 |
|
12 |
NCIS: LOS ANGELES |
CBS |
3.5 |
4460 |
|
14 |
HAPPY ENDINGS |
ABC |
3.2 |
4049 |
|
15 |
FAMILY GUY |
FOX |
3.1 |
4001 |
|
16 |
DESPERATE HOUSEWIVES |
ABC |
3.0 |
3865 |
|
16 |
MIDDLE, THE |
ABC |
3.0 |
3891 |
|
18 |
HAWAII FIVE-0 |
CBS |
2.9 |
3758 |
|
18 |
SUBURGATORY |
ABC |
2.9 |
3708 |
|
20 |
GOOD WIFE, THE |
CBS |
2.7 |
3431 |
|
20 |
PRIVATE PRACTICE |
ABC |
2.7 |
3463 |
|
20 |
WIPEOUT-THURS |
ABC |
2.7 |
3477 |
|
23 |
CSI: MIAMI |
CBS |
2.6 |
3292 |
|
23 |
UNFORGETTABLE |
CBS |
2.6 |
3296 |
|
25 |
AT&T COTTON BOWL(S) |
FOX |
2.5 |
3255 |
|
25 |
REVENGE |
ABC |
2.5 |
3211 |
|
25 |
RULES OF ENGAGEMENT |
CBS |
2.5 |
3237 |
|
Source: Nielsen |
|
SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending Jan. 1 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1 |
FUERZA DEL DESTINO MON-12/26/2011 |
UNI |
21.7 |
6083 |
|
2 |
FAMILIA CON SUERTE THU-12/29/2011 |
UNI |
15.3 |
4154 |
|
3 |
CUANDO ME ENAMORO THU-12/29/2011 |
UNI |
15.0 |
3423 |
|
4 |
FAMILIA CON SUERTE TUE-12/27/2011 |
UNI |
14.9 |
4133 |
|
5 |
DON FRANCISCO PRESENTA MO-12/26/2011 |
UNI |
14.3 |
3521 |
|
5 |
FUERZA DESTINO G NCH12/26-12/26/2011 |
UNI |
14.3 |
3665 |
|
7 |
CUANDO ME ENAMORO TUE-12/27/2011 |
UNI |
14.2 |
3133 |
|
8 |
CUANDO ME ENAMORO WED-12/28/2011 |
UNI |
14.1 |
3380 |
|
9 |
FAMILIA CON SUERTE WED-12/28/2011 |
UNI |
13.9 |
3945 |
|
10 |
CUANDO ME ENAMORO FRI-12/30/2011 |
UNI |
13.8 |
3101 |
|
11 |
FAMILIA CON SUERTE FRI-12/30/2011 |
UNI |
13.6 |
3497 |
|
12 |
GRAN SHOW LOS PEQUES SUN-01/01/2012 |
UNI |
12.9 |
3367 |
|
13 |
ROSA DE GUADALUPE FRI-12/30/2011 |
UNI |
12.1 |
3290 |
|
14 |
ROSA DE GUADALUPE THU-12/29/2011 |
UNI |
11.2 |
3110 |
|
15 |
ROSA DE GUADALUPE WED-12/28/2011 |
UNI |
10.3 |
2729 |
|
16 |
SAL Y PIMIENTA SUN-01/01/2012 |
UNI |
10.1 |
2474 |
|
17 |
AQUI Y AHORA TUE-12/27/2011 |
UNI |
9.9 |
2336 |
|
18 |
FELIZ 2012 1 12/31-12/31/2011 |
UNI |
8.0 |
1844 |
|
18 |
SABADO GIGANTE 3 12/31-12/31/2011 |
UNI |
8.0 |
1655 |
|
20 |
SABADO GIGANTE 2 12/31-12/31/2011 |
UNI |
7.6 |
1583 |
|
21 |
CASA DE AL LADO R-12/29/2011 |
TEL |
7.4 |
1623 |
|
22 |
CASA DE AL LADO W-12/28/2011 |
TEL |
7.2 |
1719 |
|
23 |
C. CERRADO-ED. ESTELAR W-12/28/2011 |
TEL |
7.0 |
1500 |
|
23 |
MAID EN MANHATTAN T-12/27/2011 |
TEL |
7.0 |
1633 |
|
23 |
MAID EN MANHATTAN W-12/28/2011 |
TEL |
7.0 |
1588 |
|
Source: Nielsen |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending Jan. 1 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
12.2 |
2844 |
|
2 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
8.5 |
2194 |
|
3 |
CBS NFL NATL POST GUN |
CBS |
6.3 |
1456 |
|
4 |
FOOTBALL NT AMERICA PT 3 |
NBC |
5.7 |
1466 |
|
5 |
NEW YEAR'S ROCKIN EVE '12(S)-12/31/2011 |
ABC |
4.5 |
1052 |
|
6 |
FOOTBALL NT AMERICA PT 2 |
NBC |
3.1 |
749 |
|
7 |
NCIS |
CBS |
2.7 |
486 |
|
8 |
NEW YR ROCKIN EVE:40ANNIV(S)-12/31/2011 |
ABC |
2.6 |
533 |
|
9 |
60 MINUTES - SP 1/1(S)-01/01/2012 |
CBS |
2.5 |
528 |
|
9 |
BIG BANG THEORY, THE |
CBS |
2.5 |
476 |
|
Source: Nielsen |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending Jan. 1 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
20.5 |
4230 |
|
2 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
15.7 |
3179 |
|
3 |
FOOTBALL NT AMERICA PT 3 |
NBC |
10.2 |
1973 |
|
4 |
CRIMINAL MINDS |
CBS |
8.3 |
1695 |
|
5 |
CSI |
CBS |
7.4 |
1539 |
|
6 |
60 MINUTES - SP 1/1 |
CBS |
7.4 |
1407 |
|
7 |
OT, THE |
FOX |
6.9 |
1428 |
|
8 |
NCIS |
CBS |
6.1 |
1083 |
|
9 |
NCIS: LOS ANGELES WED-SP |
CBS |
6.0 |
1145 |
|
10 |
NEW YEAR'S ROCKIN EVE '12 |
ABC |
5.9 |
1308 |
|
* Ratings based on 13.65 million African American TV homes.
Source: Nielsen |
|
TOP 10 NETWORK SPORTS PROGRAMS
Ranked on Viewers
Week Ending Jan. 1 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US
Rtg% |
(000) |
(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL-01/01/2012 |
NBC |
DALLAS AT NY GIANTS |
15.7 |
18034 |
27624 |
|
2 |
CBS NFL NATIONAL-01/01/2012 |
CBS |
VARIOUS TEAMS AND TIMES |
15.1 |
17283 |
27004 |
|
3 |
FOX NFL SUNDAY-NATIONAL-01/01/2012 |
FOX |
VARIOUS TEAMS AND TIMES |
11.6 |
13324 |
19596 |
|
4 |
CBS NFL REGIONAL-01/01/2012 |
CBS |
VARIOUS TEAMS AND TIMES |
8.1 |
9312 |
13331 |
|
5 |
FOX NFL SUNDAY-PST GN-NAT-01/01/2012 |
FOX |
SEATTLE AT ARIZONA |
4.9 |
5658 |
8335 |
|
6 |
FOX NFL SUNDAY-REGIONAL-01/01/2012 |
FOX |
SEATTLE AT ARIZ/TB AT ATL |
4.5 |
5165 |
7662 |
|
7 |
SUN BOWL-12/31/2011 |
CBS |
GEORGIA TECH VS UTAH |
2.7 |
3104 |
4105 |
|
8 |
NCAA BASKETBALL-SAT-12/31/2011 |
CBS |
LOUISVILLE AT KENTUCKY |
1.9 |
2205 |
3028 |
|
9 |
AUTOZONE LIBERTY BOWL-12/31/2011 |
ABC |
CINCINNATI VS VANDERBILT |
1.9 |
2155 |
2967 |
|
10 |
NBC USSA SNWBD CROS 12/31-12/31/2011 |
NBC |
|
0.8 |
935 |
1188 |
|
Source: Nielsen |
|
|
|
