Fox headed to a
sweeps win, if by a nose
Edge over CBS narrows in the final days of November rating period
By Toni Fitzgerald
Nov 23, 2011
Fox is still on pace for the second November sweeps victory in network history, though its margin of victory will be a lot closer than it seemed earlier this month.
With three nights left to tally in the four-week sweeps period used to set ad rates for local stations, Fox is 6 percent ahead of No. 2 CBS and remains the only network to see gains over last season. (Note: An earlier version of this story credited the World Series for part of those gains, but Fox says that it is actually up more if the World Series is taken out.)
Fox is averaging a 3.3 adults 18-49 rating from Oct. 27 through Sunday night, a 10 percent gain over last year.
CBS is second with a 3.1 rating, down 3 percent from last year, followed by ABC, which is averaging a 2.7 and is down 7 percent from last year.
NBC is also down 7 percent, to a 2.6. Univision is in fifth place with a 1.5/4, and the CW is in sixth with a 0.8.
Sweeps ends tonight.
CBS has been gaining on Fox, but not quite fast enough to overtake its rival in the final days of the month. A week ago Fox had a 21 percent lead, but CBS saw its average jump by 0.3 over the past week to cut that gap.
CBS was boosted by NFL overrun on Sunday night, which averaged a 7.5, as well as its strong comedy lineup.
In fact, five CBS comedies placed among the top seven shows last week, the week ended Nov. 20, with "Two and a Half Men" the week's No. 2 scripted series behind ABC's "Modern Family" with a 5.4 rating.
Fox, meanwhile, has struggled a bit since the World Series ended. Ratings for new shows "The X Factor," "Terra Nova" and "New Girl" are down from their pre-baseball start, and returning programs like "House," "Fringe" and "Family Guy" have also taken ratings hits.
In fact, without sports added to the mix, CBS would finish the month No. 1, followed by ABC, then Fox, according to ABC research.
***
In broadcast ratings for the week ended Nov. 20:
Among adults 18-49, CBS was first for the week with a 2.9 average rating and an 8 share, followed by ABC at 2.7/7, Fox at 2.3/6, NBC at 2.2/6, Univision at 1.6/4, CW at 0.8/2, Telemundo at 0.5/1, ION at 0.3/1, TeleFutura at 0.2/1 and Azteca and Estrella at 0.1/0.
Top five English-language Big Five shows (18-49s): 1. NBC's "Sunday Night Football" 7.5; 2. ABC's "Modern Family" 5.5; 3. CBS's "Two and a Half Men" 5.4; 4. CBS's "The Big Bang Theory" 5.3; 5. CBS's "2 Broke Girls" 4.8.
Top five English-language Big Five shows (total viewers): 1. NBC's "Sunday Night Football" 20.31 million; 2. CBS's "NCIS" 20.00 million; 3. ABC's "Dancing with the Stars" 17.95 million; 4. CBS's "NCIS: Los Angeles" 15.15 million; 5. ABC's "Dancing with the Stars Results" 15.10 million.
Top five time-shifted English-language Big Five shows (18-49s, by Live+SD versus Live+7 playback, week ended Nov. 6): 1. ABC's "Modern Family" 2.6 increase (up 45.6 percent); 2. ABC's "Grey's Anatomy" 1.6 increase (up 44.4 percent); 3. Fox's "House" 1.6 increase (up 64.0 percent); 4. CBS's "Two and a Half Men" 1.5 increase (up 31.9 percent); 5. Fox's "New Girl" 1.5 increase (up 41.7 percent).
Show on the rise: CBS's "Blue Bloods," Friday 10 p.m. The cop drama averaged a 2.0 rating among 18-49s, up 18 percent from a 1.7 the previous week.
Show on the decline: Fox's "The Simpsons," Sunday 8 p.m. Without the benefit of a late NFL game on Fox, "Simpsons" slipped 21 percent week-to-week among 18-49s from a 3.4 rating to a 2.7.
|
WEEKLY PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Nov. 20 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS |
7.1 |
8170 |
11 |
3.9 |
11440 |
10 |
2.9 |
3640 |
8 |
|
ABC |
6.1 |
7010 |
10 |
3.3 |
9550 |
8 |
2.7 |
3410 |
7 |
|
NBC |
4.3 |
4990 |
7 |
2.3 |
6800 |
6 |
2.2 |
2860 |
6 |
|
FOX |
3.7 |
4260 |
6 |
2.1 |
6220 |
5 |
2.3 |
2980 |
6 |
|
UNI |
2.0 |
2280 |
3 |
1.3 |
3820 |
3 |
1.6 |
1990 |
4 |
|
CW |
1.0 |
1130 |
2 |
0.5 |
1490 |
1 |
0.6 |
750 |
2 |
|
TEL |
0.7 |
780 |
1 |
0.5 |
1310 |
1 |
0.5 |
680 |
1 |
|
ION |
0.7 |
750 |
1 |
0.3 |
980 |
1 |
0.3 |
360 |
1 |
|
TF |
0.3 |
330 |
0 |
0.2 |
500 |
0 |
0.2 |
300 |
1 |
|
ETV |
0.1 |
160 |
0 |
0.1 |
230 |
0 |
0.1 |
110 |
0 |
|
AZA |
0.1 |
140 |
0 |
0.1 |
220 |
0 |
0.1 |
110 |
0 |
|
*
Each rating point is equivalent to 1 percent or
1. 147
million homes
Note: Viewing estimates include same day (3 a.m.-3 a.m.) DVR playback.
Source: Nielsen
|
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Nov. 20 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS |
8.1 |
9350 |
13 |
4.5 |
13010 |
11 |
3.4 |
4390 |
9 |
|
ABC |
6.5 |
7440 |
10 |
3.5 |
10020 |
9 |
2.9 |
3660 |
8 |
|
FOX |
5.8 |
6620 |
9 |
3.3 |
9650 |
8 |
3.4 |
4410 |
9 |
|
NBC |
4.7 |
5360 |
8 |
2.5 |
7350 |
6 |
2.6 |
3280 |
7 |
|
UNI |
1.9 |
2220 |
3 |
1.3 |
3660 |
3 |
1.5 |
1980 |
4 |
|
CW |
1.4 |
1630 |
2 |
0.7 |
2120 |
2 |
0.9 |
1210 |
3 |
|
ION |
0.7 |
750 |
1 |
0.3 |
960 |
1 |
0.3 |
370 |
1 |
|
TEL |
0.6 |
730 |
1 |
0.4 |
1130 |
1 |
0.5 |
610 |
1 |
|
TF |
0.3 |
310 |
0 |
0.2 |
470 |
0 |
0.2 |
280 |
1 |
|
ETV |
0.1 |
140 |
0 |
0.1 |
220 |
0 |
0.1 |
110 |
0 |
|
AZA |
0.1 |
130 |
0 |
0.1 |
210 |
0 |
0.1 |
100 |
0 |
|
*
Each rating point is equivalent to one percent or
1. 147
million homes
Note: Season-to-date estimates are a weighted average and Live+7 data, except for the most recent two weeks which are based Live+SD viewing.
Source: Nielsen |
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending Nov. 20 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
12.5 |
19 |
14362 |
1 |
7.0 |
20305 |
|
2 |
NCIS |
CBS |
12.3 |
19 |
14072 |
2 |
6.9 |
19996 |
|
3 |
DANCING WITH THE STARS |
ABC |
11.7 |
17 |
13475 |
3 |
6.2 |
17946 |
|
4 |
DANCING W/STARS RESULTS |
ABC |
10.0 |
15 |
11479 |
4 |
5.2 |
15101 |
|
5 |
NCIS: LOS ANGELES |
CBS |
9.4 |
14 |
10798 |
4 |
5.2 |
15152 |
|
5 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
9.4 |
14 |
10797 |
4 |
5.2 |
15206 |
|
7 |
60 MINUTES |
CBS |
9.2 |
14 |
10546 |
9 |
5.0 |
14467 |
|
8 |
BIG BANG THEORY, THE |
CBS |
9.1 |
14 |
10386 |
4 |
5.2 |
15055 |
|
9 |
TWO AND A HALF MEN |
CBS |
8.8 |
13 |
10108 |
8 |
5.1 |
14770 |
|
10 |
20/20 SP EDITION-11/14(S) |
ABC |
8.4 |
13 |
9599 |
12 |
4.3 |
12395 |
|
11 |
CRIMINAL MINDS |
CBS |
8.0 |
12 |
9185 |
11 |
4.4 |
12723 |
|
12 |
MODERN FAMILY |
ABC |
7.8 |
12 |
8964 |
10 |
4.5 |
12914 |
|
13 |
BLUE BLOODS |
CBS |
7.6 |
13 |
8772 |
12 |
4.3 |
12408 |
|
13 |
MENTALIST, THE |
CBS |
7.6 |
13 |
8691 |
14 |
4.2 |
12209 |
|
15 |
HAWAII FIVE-0 |
CBS |
7.4 |
12 |
8505 |
18 |
4.0 |
11706 |
|
15 |
MIKE & MOLLY |
CBS |
7.4 |
11 |
8460 |
14 |
4.2 |
12181 |
|
15 |
UNFORGETTABLE |
CBS |
7.4 |
12 |
8437 |
21 |
3.9 |
11372 |
|
18 |
PERSON OF INTEREST |
CBS |
7.1 |
11 |
8139 |
18 |
4.0 |
11650 |
|
19 |
2 BROKE GIRLS |
CBS |
7.0 |
10 |
8038 |
17 |
4.1 |
11765 |
|
19 |
SURVIVOR: SOUTH PACIFIC |
CBS |
7.0 |
11 |
7998 |
18 |
4.0 |
11596 |
|
21 |
AMERICAN MUSIC AWARDS(S) |
ABC |
6.8 |
10 |
7836 |
14 |
4.2 |
12068 |
|
21 |
CSI |
CBS |
6.8 |
11 |
7783 |
24 |
3.7 |
10598 |
|
23 |
BODY OF PROOF |
ABC |
6.6 |
11 |
7626 |
28 |
3.4 |
9758 |
|
23 |
X-FACTOR-WED |
FOX |
6.6 |
10 |
7543 |
21 |
3.9 |
11307 |
|
25 |
FOOTBALL NT AMERICA PT 3 |
NBC |
6.5 |
10 |
7470 |
25 |
3.6 |
10353 |
|
25 |
RULES OF ENGAGEMENT |
CBS |
6.5 |
10 |
7429 |
23 |
3.8 |
10900 |
|
Source: Nielsen |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending Nov. 20 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
7.6 |
9749 |
|
2 |
MODERN FAMILY |
ABC |
5.6 |
7118 |
|
3 |
TWO AND A HALF MEN |
CBS |
5.4 |
6930 |
|
4 |
BIG BANG THEORY, THE |
CBS |
5.3 |
6777 |
|
4 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
5.3 |
6757 |
|
6 |
2 BROKE GIRLS |
CBS |
4.8 |
6194 |
|
7 |
HOW I MET YOUR MOTHER |
CBS |
4.6 |
5847 |
|
8 |
MIKE & MOLLY |
CBS |
4.4 |
5590 |
|
9 |
AMERICAN MUSIC AWARDS(S) |
ABC |
4.3 |
5521 |
|
10 |
NCIS |
CBS |
4.0 |
5095 |
|
11 |
X-FACTOR-WED |
FOX |
3.9 |
4925 |
|
12 |
CRIMINAL MINDS |
CBS |
3.7 |
4742 |
|
13 |
FOOTBALL NT AMERICA PT 3 |
NBC |
3.6 |
4643 |
|
13 |
RULES OF ENGAGEMENT |
CBS |
3.6 |
4602 |
|
15 |
NEW GIRL |
FOX |
3.5 |
4436 |
|
16 |
NCIS: LOS ANGELES |
CBS |
3.4 |
4302 |
|
16 |
SAT NIGHT FOOTBALL |
ABC |
3.4 |
4343 |
|
18 |
HAWAII FIVE-0 |
CBS |
3.3 |
4183 |
|
18 |
SURVIVOR: SOUTH PACIFIC |
CBS |
3.3 |
4272 |
|
20 |
DANCING WITH THE STARS |
ABC |
3.2 |
4127 |
|
20 |
FAMILY GUY |
FOX |
3.2 |
4029 |
|
20 |
HAPPY ENDINGS |
ABC |
3.2 |
4032 |
|
23 |
X-FACTOR-THU |
FOX |
3.1 |
3964 |
|
24 |
GLEE |
FOX |
3.0 |
3776 |
|
24 |
MIDDLE, THE |
ABC |
3.0 |
3783 |
|
Source: Nielsen |
|
SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending Nov. 13 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1 |
LATIN GRAMMY 11 11/10(S)-11/10/2011 |
UNI |
22.9 |
5503 |
|
2 |
FUERZA DEL DESTINO MTW |
UNI |
19.1 |
4433 |
|
3 |
MIRA QUIEN BAILA 2 SUN |
UNI |
18.3 |
4364 |
|
4 |
FAMILIA CON SUERTE MTW.F |
UNI |
16.1 |
4024 |
|
5 |
NOCHE ESTRELLAS LG 11/10(S)-11/10/2011 |
UNI |
15.9 |
3554 |
|
6 |
SAL Y PIMIENTA SUN |
UNI |
13.7 |
2800 |
|
7 |
CUANDO ME ENAMORO MTW.F |
UNI |
12.7 |
2798 |
|
8 |
MEXICO VS SERBIA 11/11(S)-11/11/2011 |
UNI |
12.6 |
3129 |
|
9 |
AQUI Y AHORA TUE |
UNI |
11.5 |
2542 |
|
10 |
DON FRANCISCO PRESENTA MO |
UNI |
11.3 |
2322 |
|
11 |
SABADO GIGANTE SAT |
UNI |
10.4 |
2088 |
|
12 |
ROSA DE GUADALUPE SUN |
UNI |
9.1 |
2051 |
|
13 |
C. CERRADO-ED. ESTELAR M-F |
TEL |
7.6 |
1708 |
|
14 |
HORA PICO SAT |
UNI |
7.6 |
1573 |
|
15 |
CASA DE AL LADO M-F |
TEL |
6.0 |
1265 |
|
16 |
MI CORAZON INSISTE M-F |
TEL |
5.5 |
1210 |
|
17 |
FLOR SALVAJE M-F |
TEL |
5.1 |
1150 |
|
18 |
CINE MILLONARIO |
TEL |
4.5 |
1093 |
|
19 |
PA'LANTE CON CRISTINA |
TEL |
3.7 |
748 |
|
20 |
CINE DE LAS ESTREL SAT-SUN |
TF |
3.3 |
922 |
|
21 |
CINE DE IMPACTO II |
TEL |
2.8 |
663 |
|
22 |
CINE DE LAS ESTREL SAT-SUN 2 |
TF |
2.5 |
626 |
|
23 |
PREMIOS DE LA RADIO(S)-11/08/2011 |
ETV |
2.1 |
501 |
|
24 |
RETO DE MUJER M-F |
TF |
1.8 |
328 |
|
25 |
PROTAGONISTAS TWTF |
TF |
1.7 |
380 |
|
Source: Nielsen |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending Nov. 13 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
8.2 |
1700 |
|
2 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
6.6 |
1267 |
|
3 |
DANCING WITH THE STARS |
ABC |
6.0 |
1107 |
|
4 |
DANCING W/STARS RESULTS |
ABC |
5.7 |
995 |
|
5 |
FOOTBALL NT AMERICA PT 3 |
NBC |
5.0 |
951 |
|
6 |
TWO AND A HALF MEN |
CBS |
4.5 |
1002 |
|
7 |
OT, THE |
FOX |
4.4 |
977 |
|
8 |
UFC ON FOX(S)-11/12/2011 |
FOX |
4.0 |
950 |
|
8 |
X-FACTOR-THU |
FOX |
4.0 |
790 |
|
10 |
X-FACTOR-WED |
FOX |
3.8 |
799 |
|
Source: Nielsen |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending Nov. 13 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
15.6 |
2937 |
|
2 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
12.8 |
2407 |
|
3 |
X-FACTOR-WED |
FOX |
11.1 |
2194 |
|
4 |
OT, THE |
FOX |
10.9 |
2170 |
|
5 |
X-FACTOR-THU |
FOX |
10.0 |
1945 |
|
6 |
DANCING WITH THE STARS |
ABC |
10.0 |
1851 |
|
7 |
FOOTBALL NT AMERICA PT 3 |
NBC |
9.7 |
1847 |
|
8 |
UNFORGETTABLE |
CBS |
8.9 |
1669 |
|
9 |
CSI: MIAMI |
CBS |
8.4 |
1552 |
|
10 |
NCIS: LOS ANGELES |
CBS |
8.4 |
1526 |
|
* Ratings based on 13.65 million African American TV homes.
Source: Nielsen |
|
TOP 20 NETWORK SPORTS PROGRAMS
Ranked on Viewers
Week Ending Nov. 13 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US
Rtg% |
(000) |
(000) |
|
1 |
FOX NFL SUNDAY-NATIONAL-11/13/2011 |
FOX |
VARIOUS TEAMS AND TIMES |
15.6 |
17851 |
25938 |
|
2 |
NBC SUNDAY NIGHT FOOTBALL-11/13/2011 |
NBC |
NEW ENGLAND AT NY JETS |
12.9 |
14832 |
20918 |
|
3 |
CBS NFL SINGLE-11/13/2011 |
CBS |
VARIOUS TEAMS AND TIMES |
11.5 |
13183 |
19003 |
|
4 |
FOX NFL SUNDAY-PST GN-NAT-11/13/2011 |
FOX |
NY GIANTS AT SF/DET AT CHI |
8.4 |
9631 |
13873 |
|
5 |
FOX NFL SUNDAY-REGIONAL-11/13/2011 |
FOX |
VARIOUS TEAMS AND TIMES |
7.7 |
8873 |
12444 |
|
6 |
SAT NIGHT FOOTBALL-11/12/2011 |
ABC |
OREGON AT STANFORD |
5.4 |
6207 |
8726 |
|
7 |
UFC ON FOX-11/12/2011 |
FOX |
|
3.1 |
3574 |
5675 |
|
8 |
ABC COLLEGE FTBL GM-LATE-11/12/2011 |
ABC |
VARIOUS TEAMS AND TIMES |
3.5 |
4019 |
5525 |
|
9 |
HOME DEPOT CLLG FOOTBALL2-11/12/2011 |
CBS |
AUBURN AT GEORGIA |
2.6 |
2969 |
4190 |
|
10 |
MEXICO VS SERBIA 11/11-11/11/2011 |
UNI |
|
1.6 |
1814 |
3208 |
|
11 |
HOME DEPOT CLLG FOOTBLL-11/12/2011 |
CBS |
FLORIDA AT SOUTH CAROLINA |
1.7 |
2000 |
2617 |
|
12 |
ABC COLLEGE FTBL GM-EARLY-11/12/2011 |
ABC |
OK ST AT TX TECH/WV AT CINCY |
1.5 |
1727 |
2397 |
|
13 |
NOTRE DAME FOOTBALL-11/12/2011 |
NBC |
MARYLAND AT NOTRE DAME |
1.3 |
1440 |
2077 |
|
14 |
CBS SPORTS SPECTACULAR-SU-11/13/2011 |
CBS |
2011 COURAGE IN SPORTS |
1.2 |
1425 |
1773 |
|
15 |
NBC SKATING SPECIAL 11/13-11/13/2011 |
NBC |
FASHION ON ICE |
0.9 |
1012 |
1294 |
|
16 |
ISU GP FIG SKATING 11/13-11/13/2011 |
NBC |
JAPAN |
0.6 |
730 |
863 |
|
17 |
DEW HIGHLIGHT SHOW-11/12/2011 |
NBC |
|
0.5 |
564 |
699 |
|
18 |
ESTADOS UNIDOS/FRANC11/11-11/11/2011 |
UNI |
|
0.4 |
467 |
627 |
|
19 |
WORLD ADVENTR SPORT 11/12-11/12/2011 |
NBC |
|
0.4 |
436 |
569 |
|
20 |
SOLO BOXEO FRI-11/11/2011 |
TF |
ALVAREZ/BALDOMIR-ALVAREZ/COTTO |
0.1 |
126 |
166 |
|
Source: Nielsen |
|
|
|
