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Even after all
these years, 'Ugly Betty'

TeleFutura sees huge bump for Spanish-language version

By Kevin Downey
Jul 29, 2009

It’s been nearly a decade since “Ugly Betty” first made its mark on U.S. television, with the original Colombian novela “Yo Soy Betty La Fea” a huge hit for Telemundo.

Since then the show, about a dowdy secretary who transforms into a beauty and wins the heart of her boss, has aired multiple times on multiple networks and has been reworked into numerous versions around the world, including on ABC as “Ugly Betty.”

Still, its original version continues to be an audience draw, now generating big ratings for Univision’s sister network TeleFutura.

The No. 3 Spanish-language network is seeing its ratings soar since the show debuted in February.

For the week ending July 26, TeleFutura had an average primetime audience of just under 1 million viewers, up 116 percent from the same week in 2008, outranking the CW and just 100,000 viewers shy of Telemundo.

Its 18-49 rating was up 117 percent, to a 0.4, just behind Telemundo with a 0.5 but still well behind Univision, the No. 1 Spanish-language network and No. 5 network overall, with a 1.2 rating.

For the full month of July, “Betty” averaged an amazing 1.1 million viewers for TeleFutura, up 156 percent from its Monday-Friday 10 p.m. timeslot last year. The network also saw strong July ratings for the court show “Veredicto Final” (“Final Verdict”) and its daily movies at 8 p.m., “Cine de las Estrellas.”

Each of the Spanish-language networks has been doing well.

For the year, from September through last week, Univision was up 8 percent from the year-earlier period, to 3.8 million viewers. Telemundo was up 13 percent, to 1.2 million viewers. TeleFutura was up 8 percent, to an average 690,000 viewers.

***

In broadcast ratings for the week ended July 26:

Among adults 18-49, Fox was first with a 1.8 average rating and a 6 share, followed by CBS at 1.4/5, NBC and ABC at 1.3/4, Univision at 1.2/4, MyNetworkTV and Telemundo at 0.5/2, Telefutura at 0.4/1, CW at 0.3/1, Ion at 0.2/1 and Azteca at 0.1/0.
 
Among adults 18-34, Fox was first with a 1.5 average rating and a 6 share, followed by Univision at 1.3/5, ABC at 1.0/4, CBS and NBC at 0.9/3, Telemundo at 0.5/2, Telefutura and MyNetworkTV at 0.4/2, CW at 0.4/1 and Azteca at 0.1/0.

Among adults 25-54, CBS and Fox were first with a 2.0 average rating and a 6 share, followed by NBC at 1.7/5, ABC at 1.5/4, Univision at 1.2/3, MyNetworkTV at 0.5/2, Telemundo and Telefutura at 0.4/1, CW at 0.3/1 and Azteca at 0.1/0.

Top five English-language Big Five shows (18-49s): 1. NBC’s “America’s Got Talent - Tuesday” 3.4; 2. Fox’s “Hell’s Kitchen - 7/21” 3.3; Tie-3. Fox’s “So You Think You Can Dance - Wednesday” and “So You Think You Can Dance – Thursday” 2.9; Tie-5. ABC’s “The Bachelorette,” CBS’s “The Big Bang Theory” and “Two and a Half Men” and Fox’s “Hell’s Kitchen” 2.8.

Top five English-language Big Five shows (total viewers): 1. NBC’s “America’s Got Talent - Tuesday” 13.75 million; 2. NBC’s “America’s Got Talent - Wednesday” 11.26 million; 3. CBS’s “NCIS” 9.72 million; 4. CBS’s “The Mentalist” 9.61 million; 5. CBS’s “Two and a Half Men” 9.31 million.

Top five time-shifted English-language Big Five shows (18-49s, by Live+7 playback, week ended July 5): 1. Fox’s “So You Think You Can Dance - Wednesday” 1.63 million (up 37 percent); 2. Fox’s “So You Think You Can Dance - Thursday” 1.57 million (up 38 percent); 3. ABC’s “The Bachelorette” 1.13 million (up 30 percent); 4. ABC’s “Wipeout” 895,000 (up 20 percent); 5. NBC’s “America’s Got Talent - Tuesday” 756,000 (up 15 percent).

Show on the rise: “The Mentalist,” CBS, Thursday 10 p.m. A Thursday-night repeat jumped 18 percent week-to-week among 18-49s, from a 1.7 rating to a 2.0.

Show on the decline: “CSI: NY,” CBS, Wednesday 10 p.m. A repeat fell 22 percent week-to-week among 18-49s, from a 1.8 rating to a 1.4.


 

WEEKLY PRIMETIME AVERAGES BY NETWORK
 Ranked on Households
Week Ending July 26

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

4.1

4660

8

2.1

6210

6

1.4

1900

5

NBC

3.3

3730

6

1.7

5060

5

1.3

1670

4

FOX

3.1

3490

6

1.7

4960

5

1.8

2340

6

ABC

2.6

3010

5

1.4

4020

4

1.3

1670

4

UNI

1.6

1780

3

1.0

2950

3

1.2

1580

4

MNT

0.9

1020

2

0.5

1440

1

0.5

610

2

CW

0.6

690

1

0.3

860

1

0.3

440

1

TEL

0.5

590

1

0.4

1050

1

0.5

630

2

TF

0.5

570

1

0.3

950

1

0.4

550

1

ION

0.4

410

1

0.2

530

1

0.2

200

1

AZA

0.1

120

0

0.1

170

0

0.1

100

0

* Each rating point is equivalent to 1. 145 million homes

Source: Nielsen Media Research 

 

 

SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending July 26

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

6.4

7350

11

3.5

10190

9

2.6

3410

7

FOX

5.0

5690

8

2.9

8300

7

3.0

3970

9

ABC

4.9

5580

8

2.6

7650

7

2.4

3190

7

NBC

4.3

4910

7

2.4

6870

6

2.3

3060

7

UNI

1.9

2170

3

1.3

3770

3

1.5

1970

4

CW

1.1

1270

2

0.6

1670

1

0.7

920

2

MNT

1.0

1130

2

0.5

1590

1

0.5

690

2

TEL

0.6

680

1

0.4

1170

1

0.5

680

1

ION

0.4

490

1

0.2

630

1

0.2

210

0

TF

0.4

400

1

0.2

690

1

0.3

400

1

AZA

0.1

120

0

0.1

180

0

0.1

110

0

* Each rating point is equivalent to 1. 145 million homes

Note: Season-to-date estimates are a weighted average of pre-TSV and Live+SD data.
Source: Nielsen Media Research 

 

TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending July 26

#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

#

Rtg%

(000)

1

AMERICA 'S GOT TALENT-TUE

NBC

8.2

14

9399

1

4.7

13748

2

AMERICA GOT TALENT-WED 9P

NBC

6.7

11

7666

2

3.9

11256

3

NCIS

CBS

6.4

11

7274

3

3.4

9721

4

MENTALIST, THE

CBS

6.2

11

7077

4

3.3

9611

5

TWO AND A HALF MEN

CBS

6.0

10

6913

5

3.2

9312

6

BIG BANG THEORY, THE

CBS

5.7

9

6507

6

3.0

8795

7

CSI: MIAMI

CBS

5.6

10

6407

7

2.9

8521

8

BACHELORETTE, THE

ABC

5.3

9

6070

10

2.8

8038

9

AMERICA GOT TALENT-TUE 8P

NBC

5.1

9

5883

7

2.9

8268

9

SO YOU THINK CN DANCE-THU

FOX

5.1

9

5859

7

2.9

8417

11

CSI

CBS

5.0

9

5757

11

2.7

7808

11

CSI: NY

CBS

5.0

9

5689

13

2.5

7292

13

LAW AND ORDER:SVU

NBC

4.9

9

5667

12

2.6

7486

14

60 MINUTES

CBS

4.8

10

5513

13

2.5

7338

15

SO YOU THINK CN DANCE-WED

FOX

4.7

8

5345

13

2.5

7360

16

CRIMINAL MINDS

CBS

4.5

8

5128

17

2.3

6535

17

BIG BROTHER 11-THU

CBS

4.0

8

4594

18

2.2

6394

17

DATING IN THE DARK

ABC

4.0

7

4552

20

2.1

6149

17

HELL'S KITCHEN SP-7/21 9P(S)

FOX

4.0

7

4553

16

2.4

6948

20

WITHOUT A TRACE

CBS

3.8

7

4373

20

2.1

5963

21

BIG BROTHER 11-SUN

CBS

3.7

7

4265

20

2.1

6082

21

DATELINE SUN-7PM

NBC

3.7

7

4237

25

1.9

5425

21

WIPEOUT

ABC

3.7

6

4233

18

2.2

6427

24

BIG BROTHER 11-TUE

CBS

3.6

6

4140

24

2.0

5719

24

BONES

FOX

3.6

7

4151

25

1.9

5603

24

HELL'S KITCHEN

FOX

3.6

6

4125

20

2.1

6092

Source: Nielsen Media Research

 

TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending July 26

Rank

Program

Net

Rtg%

(000)

1

AMERICA 'S GOT TALENT-TUE

NBC

3.4

4541

2

HELL'S KITCHEN SP-7/21 9P(S)

FOX

3.3

4377

3

SO YOU THINK CN DANCE-THU

FOX

2.9

3855

3

SO YOU THINK CN DANCE-WED

FOX

2.9

3783

5

BACHELORETTE, THE

ABC

2.8

3630

5

BIG BANG THEORY, THE

CBS

2.8

3739

5

HELL'S KITCHEN

FOX

2.8

3725

5

TWO AND A HALF MEN

CBS

2.8

3716

9

AMERICA GOT TALENT-WED 9P

NBC

2.5

3234

9

COPA ORO 2009 24 UNI(S)

UNI

2.5

3251

11

DATING IN THE DARK

ABC

2.4

3196

11

WIPEOUT

ABC

2.4

3126

13

AMERICA GOT TALENT-TUE 8P

NBC

2.1

2744

13

BIG BROTHER 11-THU

CBS

2.1

2728

15

BIG BROTHER 11-SUN

CBS

2.0

2637

15

BIG BROTHER 11-TUE

CBS

2.0

2635

15

CSI: MIAMI

CBS

2.0

2631

15

LAW AND ORDER:SVU

NBC

2.0

2616

15

MANANA PARA SIEMPRE WED

UNI

2.0

2586

15

MENTALIST, THE

CBS

2.0

2607

21

MANANA PARA SIEMPRE MON

UNI

1.9

2501

22

MANANA PARA SIEMPRE TUE

UNI

1.8

2438

22

NCIS

CBS

1.8

2351

24

COPS 2

FOX

1.7

2199

24

HOW I MET YOUR MOTHER

CBS

1.7

2205

24

MANANA PARA SIEMPRE FRI

UNI

1.7

2247

24

RULES OF ENGAGEMENT

CBS

1.7

2277

Source: Nielsen Media Research

  

 

SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED)
Ranked on Households
Week Ending July 19

#

PROGRAMS

Net

Rtg

P2+ (000)

1

MANANA PARA SIEMPRE M-F

UNI

19.7

4283

2

PREMIOS JUVENTUD 09 7/16(S)-07/16/2009

UNI

19.3

4076

3

CRISTINA MON

UNI

16.6

3278

4

NOCHE DE ESTRELLAS 7/16(S)-07/16/2009

UNI

15.4

2985

5

EN NOMBRE DEL AMOR M-F

UNI

15.1

3244

6

DON FRANCISCO PRESENTA WE

UNI

14.2

2835

7

AQUI Y AHORA TUE

UNI

14.1

2812

8

COPA ORO 2009 22 UNI(S)-07/19/2009

UNI

13.6

2965

9

PREMIOS JVNTD AC TTL 7/17(S)-07/17/2009

UNI

12.5

2540

10

GANCHO AL CORAZON M-F

UNI

12

2494

11

SABADO GIGANTE SAT

UNI

8.8

1744

12

HAZME REIR MILLONARIO SUN

UNI

6.9

1437

13

COPA ORO 2009 20 TF(S)-07/18/2009

TF

6

1236

13

ROSTRO DE ANALIA M-F

TEL

6

1187

15

VICTORINOS M-F

TEL

5.1

1109

16

CINE MILLONARIO

TEL

5

1138

16

NINOS RICOS M-F

TEL

5

986

18

CINE DE LAS ESTREL SUN 2

TF

4.9

1149

19

BETTY LA FEA M-F

TF

4.8

947

20

MAS SABE EL DIABLO M-F

TEL

4.5

851

21

12 CORAZONES M-F

TEL

3.9

755

22

JUEGO DE ORO SAT

UNI

3.7

672

22

MARAV MUNDO DISNEY 7/19(S)-07/19/2009

TEL

3.7

817

24

SUPER LIGA 2009 TF-12(S)-07/15/2009

TF

3.6

773

24

CINE DE IMPACTO II

TEL

3.6

663

24

CINE DE LAS ESTRELLAS M-THU

TF

3.6

727

24

VEREDICTO FINAL M-F

TF

3.6

654

Source: Nielsen Media Research

 

 

HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending July 19

#

PROGRAMS

Net

Rtg

P2+(000)

1

FOX MLB ALL-STAR GAME(S)-07/14/2009

FOX

6.3

1146

2

FOX MLB ALL-STAR PRE(S)-07/14/2009

FOX

4.3

758

3

AMERICA 'S GOT TALENT-TUE

NBC

4.1

886

4

AMERICA GOT TALENT-WED 9P

NBC

3.0

630

5

AMW: AMERICA FIGHTS BACK

FOX

2.7

562

5

WIPEOUT

ABC

2.7

612

7

SIMPSONS-SUN 9:30P

FOX

2.6

645

8

AMERICA GOT TALENT-TUE 8P

NBC

2.5

457

9

BIG BANG THEORY, THE

CBS

2.3

432

9

COPS 2

FOX

2.3

468

9

PRIMETIME: CRIME

ABC

2.3

412

9

SO YOU THINK CN DANCE-THU

FOX

2.3

444

9

TWO AND A HALF MEN

CBS

2.3

445

Source: Nielsen Media Research

 

 

AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending July 19

#

PROGRAMS

Net

Rtg

P2+(000)

1

PRIMETIME: FAMILY SECRETS

ABC

9.5

1658

2

AMERICA 'S GOT TALENT-TUE

NBC

6.3

1224

3

NCIS

CBS

6.0

1112

3

AMERICA GOT TALENT-WED 9P

NBC

6.0

1112

5

FOX MLB ALL-STAR GAME

FOX

5.8

1041

6

CSI: NY

CBS

5.7

894

7

CSI: MIAMI

CBS

5.5

919

8

LAW AND ORDER:SVU

NBC

5.4

964

9

SO YOU THINK CN DANCE-THU

FOX

5.1

888

10

MENTALIST, THE

CBS

5.0

888

* Ratings based on 13.65 million African American TV homes.
Source: Nielsen Media Research

 

 

TOP 25 NETWORK SPORTS PROGRAMS
Ranked on Households

Week ending July 19

#

PROGRAMS

Net

Episode

Households

Persons 2+