medialifemagazine.com
At summer's end, Fox wins again
By Toni Fitzgerald
Sep 10, 2009 - 1:54:11 AM
The summer will end much the same as the regular season did for the Big Four broadcast networks, with Fox out ahead and everyone seeing big losses except for CBS.
With less than two weeks before the regular season kicks off, Fox is poised to win its fourth summer in the past five years with an average 1.8 adults 18-49 rating, off 14 percent from a 2.1 last year.
That’s according to Nielsen data analyzed by NBC, not including sporting events.
CBS will finish second at 1.6, even to last summer, followed by NBC, down 17 percent from a 1.8 to a 1.5.
ABC will place last with its worst-ever summer average, a 1.3, down 13 percent from last summer.
The CW and MyNetworkTV will tie for fifth place among English-language broadcasters, each with a 0.4 average, both behind Univision.
NBC won last summer handily thanks to the Olympics. This summer Fox, which has won five straight regular-season crowns, reclaimed the top spot.
With a lineup of mostly aging shows, Fox’s declines aren’t surprising, but it still delivered the most consistent lineup of any network.
Its Sunday cartoons repeat better than the average scripted series, and though “So You Think You Can Dance” and “Hell’s Kitchen” were off from last year, they were still regular top-five finishers.
CBS stayed steady mainly because it continues to have the least amount of original content.
Its only new reality show “There Goes the Neighborhood” bombed, but the consistency of CBS reruns such as “The Big Bang Theory,” “Two and a Half Men” and “The Mentalist,” plus veteran “Big Brother,” balanced out “Neighborhood’s” poor numbers.
NBC once again had one of the summer’s top shows in “America’s Got Talent,” but it also launched a number of new programs, all of which drew low ratings. Scripted series “Merlin” and “The Listener” performed particularly poorly, and the return of “I’m a Celebrity … Get Me Out of Here” after a six-year hiatus quickly fizzled.
ABC had the most disappointing, though commendably ambitious, summer, airing a large amount of original programming. Reality shows such as “Superstars” and “Crash Course” stalled at launch, and the returning “I Survived a Japanese Game Show” saw ratings plunge.
The network was also hurt by low ratings for its reruns, most of which are serialized dramas, which don’t repeat well. Thursday repeats of “Grey’s Anatomy,” for example, managed just a 0.7 and 1.0 last week, well behind reruns of CBS’s non-serialized dramas that same night.
***
In broadcast ratings for the week ended Sept. 6:
Among adults 18-49, ABC was first with a 1.5 average rating and a 5 share, followed by Fox and CBS at 1.4/5, NBC at 1.4/4, Univision at 1.2/4, MyNetworkTV, Telemundo and Telefutura at 0.5/2, CW at 0.4/1, Ion at 0.2/1 and Azteca at 0.1/0.
Top five English-language Big Five shows (18-49s): 1. Fox’s “Hell’s Kitchen” 3.4; 2. NBC’s “America’s Got Talent – Tuesday” 3.2; Tie-3. NBC’s “America’s Got Talent – Wednesday,” CBS’s “The Big Bang Theory” and ABC’s “Wipeout” and “Saturday Night Football” 2.7.
Top five English-language Big Five shows (total viewers): 1. NBC’s “America’s Got Talent - Tuesday” 12.81 million; 2. NBC’s “America’s Got Talent - Wednesday” 12.39 million; 3. CBS’s “NCIS” 10.10 million; 4. CBS’s “Two and a Half Men” 8.46 million; 5. CBS’s “The Big Bang Theory” 8.34 million.
Top five time-shifted English-language Big Five shows (18-49s, by Live+7 playback, week ended Aug. 16): 1. Fox’s “Hell’s Kitchen” 1.50 million (up 32 percent); 2. CBS’s “Big Brother-Thursday” 1.35 million (up 37 percent); 3. CBS’s “Big Brother-Tuesday” 1.19 million (up 33 percent); 4. CBS’s “Big Brother-Sunday” 1.10 million (up 32 percent); 5. ABC’s “Wipeout 0.88 million (up 27 percent).
Show on the rise: “Law & Order: Criminal Intent,” NBC, Monday 9 p.m. A repeat episode averaged a 1.3 among 18-49s, up 30 percent from a 1.0 the previous week.
Show on the decline: “Shaq Vs.,” ABC, Tuesday 9 p.m. Last week’s episode of Shaq’s reality series posted a 1.3 among 18-49s, down 24 percent from the previous week’s 1.7.
|
WEEKLY PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending September 6 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
3.9
|
4490
|
7
|
2.0
|
5930
|
6
|
1.4
|
1880
|
5
|
|
NBC
|
3.7
|
4270
|
7
|
2.0
|
5700
|
6
|
1.4
|
1780
|
4
|
|
ABC
|
2.9
|
3390
|
5
|
1.6
|
4660
|
5
|
1.5
|
1920
|
5
|
|
FOX
|
2.4
|
2730
|
4
|
1.3
|
3830
|
4
|
1.4
|
1850
|
5
|
|
UNI
|
1.7
|
1950
|
3
|
1.1
|
3210
|
3
|
1.2
|
1640
|
4
|
|
MNT
|
0.9
|
1060
|
2
|
0.5
|
1440
|
1
|
0.5
|
660
|
2
|
|
CW
|
0.7
|
840
|
1
|
0.3
|
990
|
1
|
0.4
|
490
|
1
|
|
TEL
|
0.5
|
600
|
1
|
0.4
|
1030
|
1
|
0.5
|
650
|
2
|
|
TF
|
0.5
|
610
|
1
|
0.4
|
1100
|
1
|
0.5
|
630
|
2
|
|
ION
|
0.4
|
470
|
1
|
0.2
|
620
|
1
|
0.2
|
270
|
1
|
|
AZA
|
0.1
|
110
|
0
|
0.1
|
160
|
0
|
0.1
|
100
|
0
|
|
*
Each rating point is equivalent to
1. 145
million homes
Source: Nielsen Media Research
|
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending September 6 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
6.1
|
7020
|
10
|
3.3
|
9700
|
9
|
2.5
|
3250
|
7
|
|
FOX
|
4.7
|
5400
|
8
|
2.7
|
7870
|
7
|
2.9
|
3770
|
8
|
|
ABC
|
4.6
|
5280
|
8
|
2.5
|
7230
|
7
|
2.3
|
3000
|
7
|
|
NBC
|
4.2
|
4820
|
7
|
2.3
|
6720
|
6
|
2.2
|
2930
|
6
|
|
UNI
|
1.9
|
2140
|
3
|
1.3
|
3690
|
3
|
1.5
|
1930
|
4
|
|
CW
|
1.1
|
1220
|
2
|
0.6
|
1600
|
1
|
0.7
|
880
|
2
|
|
MNT
|
1.0
|
1130
|
2
|
0.5
|
1580
|
1
|
0.5
|
680
|
2
|
|
TEL
|
0.6
|
660
|
1
|
0.4
|
1150
|
1
|
0.5
|
670
|
1
|
|
ION
|
0.4
|
480
|
1
|
0.2
|
630
|
1
|
0.2
|
210
|
0
|
|
TF
|
0.4
|
420
|
1
|
0.2
|
720
|
1
|
0.3
|
420
|
1
|
|
AZA
|
0.1
|
120
|
0
|
0.1
|
180
|
0
|
0.1
|
110
|
0
|
|
*
Each rating point is equivalent to
1. 145
million homes
Note: Season-to-date estimates are a weighted average of pre-TSV and Live+SD data.
Source: Nielsen Media Research
|
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending September 6 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1
|
AMERICA
'S GOT TALENT-TUE
|
NBC
|
7.7
|
13
|
8901
|
1
|
4.4
|
12814
|
|
2
|
AMERICA
GOT TALENT-WED 9P
|
NBC
|
7.5
|
12
|
8643
|
2
|
4.2
|
12393
|
|
3
|
NCIS
|
CBS
|
6.6
|
12
|
7630
|
3
|
3.5
|
10098
|
|
4
|
TWO AND A HALF MEN
|
CBS
|
5.6
|
9
|
6388
|
4
|
2.9
|
8457
|
|
5
|
BIG BANG THEORY, THE
|
CBS
|
5.4
|
9
|
6239
|
4
|
2.9
|
8343
|
|
6
|
CSI:
MIAMI
|
CBS
|
5.3
|
9
|
6054
|
6
|
2.7
|
7887
|
|
7
|
MENTALIST, THE
|
CBS
|
5.1
|
9
|
5830
|
8
|
2.6
|
7734
|
|
7
|
NCIS 10PM SPECIAL(S)
|
CBS
|
5.1
|
9
|
5825
|
11
|
2.5
|
7413
|
|
9
|
CRIMINAL MINDS
|
CBS
|
5.0
|
8
|
5779
|
11
|
2.5
|
7299
|
|
10
|
BIG BROTHER 11-TUE
|
CBS
|
4.9
|
8
|
5650
|
6
|
2.7
|
7786
|
|
11
|
DATELINE FRI
|
NBC
|
4.8
|
9
|
5512
|
14
|
2.4
|
7116
|
|
12
|
CMA MUSIC FESTIVAL(S)
|
ABC
|
4.7
|
8
|
5371
|
11
|
2.5
|
7387
|
|
13
|
CSI: NY
|
CBS
|
4.6
|
8
|
5245
|
19
|
2.3
|
6603
|
|
13
|
PRIMETIME: CRIME
|
ABC
|
4.6
|
8
|
5314
|
14
|
2.4
|
6963
|
|
15
|
60 MINUTES
|
CBS
|
4.5
|
10
|
5183
|
14
|
2.4
|
7046
|
|
15
|
AMERICA
GOT TALENT:RECAP
|
NBC
|
4.5
|
8
|
5129
|
14
|
2.4
|
6957
|
|
17
|
CSI
|
CBS
|
4.4
|
7
|
5108
|
19
|
2.3
|
6802
|
|
17
|
DATELINE NBC-MON
|
NBC
|
4.4
|
8
|
5089
|
22
|
2.2
|
6340
|
|
17
|
HELL'S KITCHEN
|
FOX
|
4.4
|
8
|
5055
|
8
|
2.6
|
7631
|
|
20
|
BIG BROTHER 11-THU
|
CBS
|
4.2
|
7
|
4799
|
19
|
2.3
|
6810
|
|
20
|
SAT NIGHT FOOTBALL
|
ABC
|
4.2
|
9
|
4832
|
14
|
2.4
|
7081
|
|
20
|
WIPEOUT
|
ABC
|
4.2
|
7
|
4809
|
8
|
2.6
|
7618
|
|
23
|
LAW & ORDER:SVU-WED 9PM
|
NBC
|
4.0
|
7
|
4630
|
23
|
2.1
|
6080
|
|
24
|
AMERICA
GOT TALENT-TUE 8P
|
NBC
|
3.9
|
7
|
4437
|
24
|
2.0
|
5985
|
|
25
|
LAW AND ORDER:CRIM INTENT
|
NBC
|
3.8
|
6
|
4310
|
26
|
1.9
|
5494
|
|
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending September 6 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1
|
HELL'S KITCHEN
|
FOX
|
3.4
|
4483
|
|
2
|
AMERICA
'S GOT TALENT-TUE
|
NBC
|
3.2
|
4270
|
|
3
|
AMERICA
GOT TALENT-WED 9P
|
NBC
|
2.7
|
3540
|
|
3
|
BIG BANG THEORY, THE
|
CBS
|
2.7
|
3526
|
|
3
|
SAT NIGHT FOOTBALL
|
ABC
|
2.7
|
3536
|
|
3
|
WIPEOUT
|
ABC
|
2.7
|
3539
|
|
7
|
BIG BROTHER 11-TUE
|
CBS
|
2.6
|
3438
|
|
8
|
TWO AND A HALF MEN
|
CBS
|
2.4
|
3137
|
|
9
|
BIG BROTHER 11-THU
|
CBS
|
2.3
|
3021
|
|
10
|
MANANA
PARA SIEMPRE MON
|
UNI
|
2.2
|
2953
|
|
11
|
MANANA
PARA SIEMPRE THU
|
UNI
|
2.1
|
2730
|
|
11
|
MANANA
PARA SIEMPRE TUE
|
UNI
|
2.1
|
2744
|
|
11
|
MANANA
PARA SIEMPRE WED
|
UNI
|
2.1
|
2759
|
|
11
|
PRIMETIME: CRIME
|
ABC
|
2.1
|
2742
|
|
15
|
CMA MUSIC FESTIVAL(S)
|
ABC
|
2.0
|
2662
|
|
16
|
BIG BROTHER 11-SUN
|
CBS
|
1.9
|
2521
|
|
16
|
CSI:
MIAMI
|
CBS
|
1.9
|
2463
|
|
16
|
MANANA
PARA SIEMPRE FRI
|
UNI
|
1.9
|
2487
|
|
16
|
SO YOU THINK 15 BEST-9/2(S)
|
FOX
|
1.9
|
2487
|
|
20
|
DATELINE NBC-MON
|
NBC
|
1.8
|
2346
|
|
20
|
GLEE DIR CUT ENCR SP-9/2(S)
|
FOX
|
1.8
|
2316
|
|
20
|
MORE TO LOVE
|
FOX
|
1.8
|
2338
|
|
20
|
RUMBO AL MUNDIAL 9/5(S)
|
TEL
|
1.8
|
2417
|
|
24
|
CRASH COURSE
|
ABC
|
1.7
|
2266
|
|
24
|
CRIMINAL MINDS
|
CBS
|
1.7
|
2297
|
|
24
|
LAW & ORDER:SVU-WED 9PM
|
NBC
|
1.7
|
2197
|
|
24
|
MENTALIST, THE
|
CBS
|
1.7
|
2280
|
|
24
|
NCIS
|
CBS
|
1.7
|
2273
|
|
Source: Nielsen Media Research |
|
SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED)
Ranked on Households
Week Ending August 30 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1
|
MANANA PARA SIEMPRE M-F
|
UNI
|
21.1
|
4651
|
|
2
|
EN NOMBRE DEL AMOR MON
|
UNI
|
16.7
|
3396
|
|
3
|
EN NOMBRE DEL AMOR M-F
|
UNI
|
16.2
|
3468
|
|
4
|
AQUI Y AHORA TUE
|
UNI
|
16.1
|
3428
|
|
5
|
DON FRANCISCO PRESENTA WE
|
UNI
|
15.4
|
3116
|
|
6
|
CRISTINA MON
|
UNI
|
14.4
|
3031
|
|
7
|
ROSA DE GUADALUPE THU-FRI
|
UNI
|
13.0
|
2846
|
|
8
|
GANCHO AL CORAZON M-F
|
UNI
|
11.8
|
2487
|
|
9
|
VIVA EL SUENO SUN
|
UNI
|
10.7
|
2046
|
|
10
|
SABADO GIGANTE SAT
|
UNI
|
9.6
|
1889
|
|
11
|
QUIEN TIENE RAZON? EE SUN
|
UNI
|
9.3
|
1682
|
|
12
|
BETTY LA FEA M-F
|
TF
|
7.5
|
1577
|
|
13
|
HISTORIAS
PARA CONTAR8/30(S)-08/30/2009
|
UNI
|
6.5
|
1191
|
|
14
|
FAMILIA P. LUCHE SAT
|
UNI
|
5.5
|
1065
|
|
15
|
CINE DE LAS ESTREL SUN
|
TF
|
5.1
|
1278
|
|
16
|
MAS SABE EL DIABLO M-F
|
TEL
|
4.7
|
1041
|
|
17
|
FUTBOL ESTELAR
|
TEL
|
4.4
|
956
|
|
17
|
VICTORINOS M-F
|
TEL
|
4.4
|
1103
|
|
19
|
NINOS RICOS M-F
|
TEL
|
4.3
|
958
|
|
20
|
CINE DE LAS ESTRELLAS M-THU
|
TF
|
3.9
|
833
|
|
21
|
CINE MILLONARIO
|
TEL
|
3.6
|
698
|
|
22
|
CONCACAF L.D.C. WED 2
|
TF
|
3.4
|
774
|
|
23
|
12 CORAZONES M-F
|
TEL
|
3.3
|
648
|
|
24
|
CINE DE LAS ESTREL SAT
|
TF
|
3.2
|
718
|
|
24
|
VIDEOS ASOMBROSOS MDO SUN
|
TF
|
3.2
|
740
|
|
Source: Nielsen Media Research |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending August 30 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1
|
AMERICA
'S GOT TALENT-TUE
|
NBC
|
3.0
|
566
|
|
1
|
WIPEOUT
|
ABC
|
3.0
|
636
|
|
3
|
HELL'S KITCHEN
|
FOX
|
2.9
|
570
|
|
3
|
TWO AND A HALF MEN
|
CBS
|
2.9
|
477
|
|
5
|
AMERICA
GOT TALENT-WED 9P
|
NBC
|
2.8
|
521
|
|
5
|
NBC NFL PRE-SEASON 8/30(S)-08/30/2009
|
NBC
|
2.8
|
588
|
|
7
|
WWE FRIDAY NIGHT SMACKDWN
|
MNT
|
2.7
|
571
|
|
8
|
FAMILY GUY
|
FOX
|
2.6
|
567
|
|
9
|
AMERICAN DAD
|
FOX
|
2.3
|
505
|
|
9
|
SIMPSONS-SUN 8:30P
|
FOX
|
2.3
|
476
|
|
Source: Nielsen Media Research |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending August 30
|
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1
|
NBC NFL PRE-SEASON 8/30
|
NBC
|
9.1
|
1634
|
|
2
|
NFL PRE-SEASON
|
CBS
|
7.4
|
1378
|
|
3
|
NFL ON FOX PRESEASON 3
|
FOX
|
7.2
|
1339
|
|
4
|
60 MINUTES
|
CBS
|
6.0
|
1063
|
|
5
|
BIG BROTHER 11-THU
|
CBS
|
5.8
|
1040
|
|
6
|
CSI:
MIAMI
|
CBS
|
5.7
|
1051
|
|
7
|
AMERICA
'S GOT TALENT-TUE
|
NBC
|
5.6
|
1097
|
|
8
|
NCIS
|
CBS
|
5.1
|
1009
|
|
9
|
AMERICA
GOT TALENT-WED 9P
|
NBC
|
5.1
|
940
|
|
10
|
BIG BROTHER 11-TUE
|
CBS
|
5.0
|
922
|
|
* Ratings based on 13.65 million African American TV homes.
Source: Nielsen Media Research |
|
TOP 10 NETWORK SPORTS PROGRAMS
Ranked on Households
Week ending August 30 |
|
# |
PROGRAMS |
Net |
Households |
Persons 2+ |
|
US
Rtg% |
(000) |
|
1 |
NBC NFL PRE-SEASON 8/30-08/30/2009 (CHI/DEN)
|
NBC
|
6.5
|
10381
|
|
2 |
NFL PRE-SEASON-08/28/2009 (NE/WAS)
|
CBS
|
4.1
|
6285
|
|
3 |
NFL ON FOX PRESEASON 3-08/27/2009 (MIA/TB)
|
FOX
|
3.7
|
5796
|
|
4 |
BARCLAYS-SUN, THE-08/30/2009
|
CBS
|
3.2
|
4641
|
|
5 |
NFL PRE-SEASON FTBLL-08/29/2009 (SD/ATL)
|
CBS
|
2.7
|
4153
|
|
6 |
LITTLE LEAGUE-WORLD CHAMP-08/30/2009 (TAIPEI/CAL)
|
ABC
|
2.4
|
3872
|
|
7 |
WWE FRIDAY NIGHT SMACKDWN-08/28/2009
|
MNT
|
1.9
|
3142
|
|
8 |
BARCLAYS-SAT, THE-08/29/2009
|
CBS
|
1.9
|
2748
|
|
9 |
FOX SATURDAY BASEBALL-08/29/2009 (VARIOUS)
|
FOX
|
1.6
|
2273
|
|
10 |
LITTLE LEAGUE-INTER CHAMP-08/29/2009 (TAIPEI/MEXICO)
|
ABC
|
1.5
|
2122
|
|
|
© 2012 Media Life
|
|
