medialifemagazine.com
A first: Fox climbs to No. 1 in October
By Toni Fitzgerald
Oct 28, 2009 - 6:33:14 AM
It's time to declare Fox's fall woes officially behind it. The network has moved into first place for the season days before the start of the World Series, which should only solidify its position.
It's the earliest the network has taken over first place, after years of fall struggle, and it marks just the second time it's done so during fourth quarter, the other time being 2004, when the Boston Red Sox won the World Series.
Through the first five weeks of the season, Fox is averaging a 3.4 adults 18-49 rating and 9 share, a tick ahead of previous leader CBS at 3.3/9.
ABC is third at 3.0/8, NBC fourth at 2.7/8 and Univision fifth at 1.4/4. The CW is sixth at 1.2/3.
Certainly Fox owes part of its lead to baseball, with the recently concluded American League Championship Series jumping 38 percent over last year in 18-49s and game six averaging a 5.2, placing fifth for the week in the demo.
But Fox would be in the mix without baseball, too. The ALCS had just one game in the weekly top 15.
Instead, it's shows like "House," up 21 percent season to date with a 5.7 rating, and "Glee," up 83 percent over last year's Wednesday 9 p.m. timeslot occupants, that are accounting for the bulk of Fox's improvement.
The network has only one dud night, Fridays, where its shows finish last in their timeslot. Its ratings are up Monday, Wednesday, Thursday and Saturday compared to last year, while Sundays are flat.
That's in stark contrast to the other Big Four networks, all of which are down on at least four nights per week.
If ratings for the World Series, which starts tonight, are high enough, Fox has a chance of winning the sweeps period, which kicks off Thursday.
The network has won two of the first five weeks of the season, with ABC winning one and CBS two.
With "Dollhouse," "Brothers" and "'Til Death," Fox's low-rated Friday night shows, booted off the schedule during sweeps in favor of reruns that will likely pull better numbers, it should at the very least place second or third.
***
In broadcast ratings for the week ended Oct. 25:
Among adults 18-49, Fox was first with a 3.5 average rating and a 10 share, followed by CBS at 2.7/8, ABC at 2.6/7, NBC at 2.5/7, Univision at 1.4/4, CW at 0.9/2, Telemundo at 0.5/1, Telefutura at 0.4/1, Ion at 0.3/1 and Azteca at 0.1/0.
Among adults 18-34, Fox was first with a 3.1 average rating and a 10 share, followed by NBC and ABC at 2.1/7, CBS at 1.8/6, Univision at 1.5/5, CW at 1.1/3, Telemundo at 0.6/2, Telefutura at 0.4/1 and Azteca at 0.1/0.
Among adults 25-54, Fox was first with a 3.9 average rating and a 10 share, followed by CBS at 3.6/9, ABC at 3.2/8, NBC at 2.8/7, Univision at 1.3/3, CW at 0.8/2, Telemundo at 0.5/1, Telefutura at 0.3/1 and Azteca at 0.1/0.
Top five English-language Big Five shows (18-49s): 1. NBC’s “Sunday Night Football” 5.9; 2. Fox’s “The OT” 5.7; Tie-3. ABC’s “Grey’s Anatomy” and CBS’s “The Big Bang Theory” 5.3; 5. Fox’s “ALCS Game 6” 5.2.
Top five English-language Big Five shows (total viewers): 1. CBS’s “NCIS” 21.25 million; 2. ABC’s “Dancing with the Stars” 16.82 million; 3. CBS’s “NCIS: Los Angeles” 16.48 million; 4. Fox’s “ALCS Game 6” 15.48 million; 5. Fox’s “The OT” 15.07 million.
Top five time-shifted English-language Big Five shows (18-49s, by Live+7 playback, week ended Oct. 4): 1. Fox’s “House” 2.8 increase (up 39 percent); 2. ABC’s “Grey’s Anatomy” 2.5 increase (up 33 percent); 3. NBC’s “The Office” 2.1 increase (up 43 percent); 4. CBS’s “The Big Bang Theory” 1.7 increase (up 28 percent); 5. ABC’s “FlashForward” 1.6 increase (up 35 percent).
Show on the rise: “NCIS: Los Angeles,” CBS, Tuesday 9 p.m. The first-year spinoff jumped 11 percent week to week among 18-49s, from a 3.5 rating to a 3.9.
Show on the decline: “The Jay Leno Show,” NBC, Wednesday 10 p.m. The Wednesday edition averaged a 1.5 rating among 18-49s, down 17 percent from a 1.8 the previous week.
|
WEEKLY PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending October 25 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
6.8
|
7780
|
11
|
3.7
|
10740
|
10
|
2.7
|
3580
|
8
|
|
FOX
|
6.3
|
7270
|
10
|
3.5
|
10280
|
9
|
3.5
|
4670
|
10
|
|
ABC
|
5.9
|
6730
|
10
|
3.1
|
9060
|
8
|
2.6
|
3430
|
7
|
|
NBC
|
4.6
|
5240
|
8
|
2.5
|
7240
|
6
|
2.5
|
3230
|
7
|
|
UNI
|
1.8
|
2100
|
3
|
1.2
|
3530
|
3
|
1.4
|
1810
|
4
|
|
CW
|
1.3
|
1550
|
2
|
0.7
|
1950
|
2
|
0.9
|
1180
|
2
|
|
ION
|
0.6
|
690
|
1
|
0.3
|
880
|
1
|
0.3
|
360
|
1
|
|
TEL
|
0.5
|
610
|
1
|
0.4
|
1060
|
1
|
0.5
|
670
|
1
|
|
TF
|
0.4
|
460
|
1
|
0.3
|
790
|
1
|
0.4
|
490
|
1
|
|
AZA
|
0.1
|
140
|
0
|
0.1
|
200
|
0
|
0.1
|
120
|
0
|
|
*
Each rating point is equivalent to
1. 149
million homes
Source: Nielsen Media Research
|
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending October 25 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
7.7
|
8790
|
13
|
4.2
|
12300
|
11
|
3.3
|
4360
|
9
|
|
ABC
|
6.4
|
7340
|
10
|
3.4
|
9960
|
9
|
3.0
|
3950
|
8
|
|
FOX
|
5.2
|
5960
|
8
|
3.0
|
8700
|
8
|
3.4
|
4470
|
9
|
|
NBC
|
4.9
|
5660
|
8
|
2.7
|
7820
|
7
|
2.7
|
3610
|
8
|
|
UNI
|
1.9
|
2150
|
3
|
1.2
|
3640
|
3
|
1.4
|
1880
|
4
|
|
CW
|
1.6
|
1880
|
3
|
0.8
|
2440
|
2
|
1.2
|
1550
|
3
|
|
ION
|
0.5
|
610
|
1
|
0.3
|
780
|
1
|
0.2
|
310
|
1
|
|
TEL
|
0.5
|
610
|
1
|
0.4
|
1050
|
1
|
0.5
|
650
|
1
|
|
TF
|
0.4
|
500
|
1
|
0.3
|
860
|
1
|
0.4
|
520
|
1
|
|
AZA
|
0.1
|
140
|
0
|
0.1
|
200
|
0
|
0.1
|
130
|
0
|
|
*
Each rating point is equivalent to
1. 149
million homes
Note: Season-to-date estimates are a weighted average of pre-TSV and Live+SD data.
Source: Nielsen Media Research
|
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending October 25 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1
|
NCIS
|
CBS
|
13.0
|
21
|
14913
|
1
|
7.3
|
21253
|
|
2
|
DANCING WITH THE STARS
|
ABC
|
11.0
|
17
|
12679
|
2
|
5.8
|
16824
|
|
3
|
NCIS: LOS ANGELES
|
CBS
|
10.2
|
16
|
11678
|
3
|
5.6
|
16481
|
|
4
|
GREY'S ANATOMY-THU 9PM
|
ABC
|
9.8
|
15
|
11209
|
5
|
5.2
|
15062
|
|
5
|
DANCING W/STARS RESULTS
|
ABC
|
9.7
|
15
|
11097
|
7
|
5.1
|
14918
|
|
6
|
FOX MLB ALCS GAME 6(S)
|
FOX
|
9.3
|
15
|
10735
|
4
|
5.3
|
15481
|
|
7
|
NBC SUNDAY NIGHT FOOTBALL
|
NBC
|
9.1
|
15
|
10452
|
7
|
5.1
|
14975
|
|
8
|
CRIMINAL MINDS
|
CBS
|
9.0
|
14
|
10284
|
9
|
4.9
|
14268
|
|
8
|
DESPERATE HOUSEWIVES
|
ABC
|
9.0
|
14
|
10293
|
9
|
4.9
|
14183
|
|
8
|
OT, THE
|
FOX
|
9.0
|
15
|
10343
|
5
|
5.2
|
15066
|
|
11
|
GOOD WIFE, THE
|
CBS
|
8.8
|
15
|
10166
|
14
|
4.5
|
13258
|
|
12
|
TWO AND A HALF MEN
|
CBS
|
8.6
|
13
|
9910
|
11
|
4.8
|
14072
|
|
13
|
CSI:
MIAMI
|
CBS
|
8.5
|
14
|
9791
|
14
|
4.5
|
13163
|
|
14
|
CSI: NY
|
CBS
|
8.4
|
14
|
9669
|
14
|
4.5
|
13008
|
|
14
|
FOX MLB ALCS GAME 6 PRE(S)
|
FOX
|
8.4
|
14
|
9605
|
12
|
4.7
|
13709
|
|
16
|
60 MINUTES
|
CBS
|
8.1
|
13
|
9250
|
18
|
4.3
|
12473
|
|
16
|
BIG BANG THEORY, THE
|
CBS
|
8.1
|
12
|
9286
|
13
|
4.6
|
13472
|
|
18
|
FOX MLB ALCS GAME 5(S)
|
FOX
|
7.6
|
13
|
8708
|
19
|
4.1
|
11851
|
|
18
|
MENTALIST, THE
|
CBS
|
7.6
|
13
|
8744
|
20
|
4.0
|
11788
|
|
18
|
SURVIVOR:
SAMOA
|
CBS
|
7.6
|
12
|
8773
|
17
|
4.4
|
12899
|
|
21
|
BROTHERS & SISTERS
|
ABC
|
6.8
|
11
|
7791
|
27
|
3.4
|
9969
|
|
22
|
FOX MLB ALCS GAME 4(S)
|
FOX
|
6.7
|
11
|
7670
|
24
|
3.5
|
10303
|
|
22
|
PRIVATE PRACTICE
|
ABC
|
6.7
|
11
|
7653
|
27
|
3.4
|
9928
|
|
24
|
HOUSE
|
FOX
|
6.6
|
10
|
7566
|
20
|
4.0
|
11651
|
|
25
|
CASTLE
|
ABC
|
6.5
|
11
|
7522
|
31
|
3.3
|
9688
|
|
25
|
CSI
|
CBS
|
6.5
|
10
|
7494
|
24
|
3.5
|
10142
|
|
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending October 25 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1
|
NBC SUNDAY NIGHT FOOTBALL
|
NBC
|
5.9
|
7767
|
|
2
|
OT, THE
|
FOX
|
5.7
|
7502
|
|
3
|
BIG BANG THEORY, THE
|
CBS
|
5.3
|
6908
|
|
3
|
GREY'S ANATOMY-THU 9PM
|
ABC
|
5.3
|
7038
|
|
5
|
FOX MLB ALCS GAME 6(S)
|
FOX
|
5.2
|
6805
|
|
6
|
TWO AND A HALF MEN
|
CBS
|
4.8
|
6292
|
|
7
|
DESPERATE HOUSEWIVES
|
ABC
|
4.7
|
6163
|
|
7
|
FOX MLB ALCS GAME 6 PRE(S)
|
FOX
|
4.7
|
6148
|
|
7
|
NCIS
|
CBS
|
4.7
|
6239
|
|
10
|
HOUSE
|
FOX
|
4.5
|
5957
|
|
11
|
OFFICE
|
NBC
|
4.4
|
5734
|
|
12
|
SURVIVOR:
SAMOA
|
CBS
|
4.0
|
5320
|
|
13
|
BIGGEST LOSER 8
|
NBC
|
3.9
|
5181
|
|
13
|
CSI:
MIAMI
|
CBS
|
3.9
|
5075
|
|
13
|
NCIS: LOS ANGELES
|
CBS
|
3.9
|
5163
|
|
16
|
CRIMINAL MINDS
|
CBS
|
3.8
|
4988
|
|
17
|
FOX MLB ALCS GAME 5(S)
|
FOX
|
3.7
|
4913
|
|
17
|
PRIVATE PRACTICE
|
ABC
|
3.7
|
4823
|
|
17
|
SUNDAY NIGHT NFL PRE-KICK
|
NBC
|
3.7
|
4918
|
|
20
|
DANCING WITH THE STARS
|
ABC
|
3.6
|
4729
|
|
21
|
AMAZING RACE 15
|
CBS
|
3.4
|
4512
|
|
21
|
DANCING W/STARS RESULTS
|
ABC
|
3.4
|
4408
|
|
21
|
FOX MLB ALCS GAME 4(S)
|
FOX
|
3.4
|
4427
|
|
21
|
HOW I MET YOUR MOTHER
|
CBS
|
3.4
|
4439
|
|
21
|
MODERN FAMILY
|
ABC
|
3.4
|
4449
|
|
Source: Nielsen Media Research |
|
SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED)
Ranked on Households
Week Ending October 18 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1
|
SORTILEGIO M-F
|
UNI
|
19.4
|
4358
|
|
2
|
EN NOMBRE DEL AMOR M-F
|
UNI
|
17.7
|
3965
|
|
3
|
CRISTINA MON
|
UNI
|
17.4
|
3636
|
|
4
|
AQUI Y AHORA TUE
|
UNI
|
15.1
|
3003
|
|
5
|
DON FRANCISCO PRESENTA WE
|
UNI
|
13.9
|
2748
|
|
6
|
GANCHO AL CORAZON M-F
|
UNI
|
13.5
|
2962
|
|
7
|
ROSA DE GUADALUPE THU-FRI
|
UNI
|
12.0
|
2740
|
|
8
|
VIVA EL SUENO SUN
|
UNI
|
11.3
|
2381
|
|
9
|
SABADO GIGANTE SAT
|
UNI
|
11.2
|
2394
|
|
10
|
RUMBO AL MUNDIAL 10/14(S)-10/14/2009
|
TEL
|
10.8
|
2460
|
|
11
|
QUIEN TIENE RAZON? EE SUN
|
UNI
|
9.6
|
1833
|
|
12
|
FAMILIA P. LUCHE SAT
|
UNI
|
7.2
|
1596
|
|
13
|
MARIA TODOS ANGELES SUN
|
UNI
|
6.5
|
1432
|
|
14
|
MAS SABE EL DIABLO M-F
|
TEL
|
5.8
|
1219
|
|
15
|
BETTY LA FEA M-F
|
TF
|
5.6
|
1254
|
|
16
|
CINE NUESTRO SUN
|
TEL
|
5.4
|
1346
|
|
17
|
VECINOS THR
|
TF
|
4.6
|
1049
|
|
18
|
VICTORINOS M-F
|
TEL
|
4.5
|
1026
|
|
19
|
VECINOS FRI
|
TF
|
4.3
|
996
|
|
20
|
VECINOS WED
|
TF
|
4.2
|
1092
|
|
20
|
CINE DE LAS ESTRELLAS M-THU
|
TF
|
4.2
|
937
|
|
22
|
JUNTO AL TRI 10/14(S)-10/14/2009
|
TEL
|
4.1
|
859
|
|
23
|
VECINOS TUE
|
TF
|
4.0
|
932
|
|
23
|
NINOS RICOS M-F
|
TEL
|
4.0
|
867
|
|
25
|
VECINOS MON
|
TF
|
3.9
|
928
|
|
1
|
SORTILEGIO M-F
|
UNI
|
19.4
|
4358
|
|
Source: Nielsen Media Research |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending October 18 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1
|
FOX MLB ALCS GAME 2(S)-10/17/2009
|
FOX
|
6.3
|
1160
|
|
2
|
NBC SUNDAY NIGHT FOOTBALL
|
NBC
|
5.5
|
1068
|
|
3
|
FOX MLB ALCS GAME 1(S)-10/16/2009
|
FOX
|
5.4
|
1006
|
|
4
|
CLEVELAND
|
FOX
|
4.9
|
1044
|
|
5
|
FAMILY GUY
|
FOX
|
4.8
|
1015
|
|
5
|
SIMPSONS
|
FOX
|
4.8
|
1146
|
|
7
|
DANCING WITH THE STARS
|
ABC
|
4.6
|
887
|
|
7
|
GREY'S ANATOMY-THU 9PM
|
ABC
|
4.6
|
825
|
|
9
|
DANCING W/STARS RESULTS
|
ABC
|
4.3
|
803
|
|
10
|
AMERICAN DAD
|
FOX
|
4.1
|
861
|
|
Source: Nielsen Media Research |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending October 18
|
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1
|
NBC SUNDAY NIGHT FOOTBALL
|
NBC
|
14.2
|
2775
|
|
2
|
CSI:
MIAMI
|
CBS
|
9.6
|
1834
|
|
3
|
CSI: NY
|
CBS
|
9.3
|
1677
|
|
4
|
NCIS: LOS ANGELES
|
CBS
|
9.3
|
1650
|
|
5
|
SUNDAY NIGHT NFL PRE-KICK
|
NBC
|
8.7
|
1690
|
|
6
|
GOOD WIFE, THE
|
CBS
|
8.6
|
1540
|
|
7
|
NCIS
|
CBS
|
8.6
|
1533
|
|
8
|
DANCING WITH THE STARS
|
ABC
|
8.5
|
1456
|
|
9
|
60 MINUTES
|
CBS
|
8.4
|
1525
|
|
10
|
GREY'S ANATOMY-THU 9PM
|
ABC
|
8.0
|
1376
|
|
* Ratings based on 13.65 million African American TV homes.
Source: Nielsen Media Research |
|
TOP 20 NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending October 18 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US
Rtg% |
Shr |
(000) |
(000) |
|
1 |
CBS NFL NATIONAL-10/18/2009
|
CBS
|
VARIOUS TEAMS AND TIMES
|
12.7
|
25
|
14647
|
20915
|
|
2 |
FOX NFL SUNDAY-SINGLE-10/18/2009
|
NBC
|
INDIANAPOLIS
AT
TENNESSEE
|
9.7
|
16
|
11199
|
16017
|
|
3 |
NBC SUNDAY NIGHT FOOTBALL-10/18/2009
|
FOX
|
VARIOUS TEAMS AND TIMES
|
9.5
|
21
|
10940
|
15709
|
|
4 |
FOX NFL SUNDAY-PST GN-NAT-10/18/2009
|
FOX
|
VARIOUS TEAMS AND TIMES
|
6.7
|
14
|
7674
|
10701
|
|
5 |
FOX MLB ALCS GAME 2-10/17/2009
|
CBS
|
FLORIDA
AT LSU
|
6.1
|
11
|
6974
|
10496
|
|
6 |
ABC
COLLEGE
FTBL SP-SAT 1-10/17/2009
|
CBS
|
VARIOUS TEAMS AND TIMES
|
6.7
|
15
|
7643
|
10340
|
|
7 |
FOX MLB ALCS GAME 1-10/16/2009
|
ABC
|
VARIOUS TEAMS AND TIMES
|
4.2
|
10
|
4793
|
6373
|
|
8 |
HOME DEPOT CLLG FOOTBALL2-10/17/2009
|
ABC
|
CALIFORNIA
|
3.6
|
7
|
4191
|
5953
|
|
9 |
NOTRE DAME FOOTBALL-10/17/2009
|
CBS
|
ALABAMA
AT OLE MISS
|
3.1
|
7
|
3542
|
4904
|
|
10 |
BANK OF
AMERICA 500-10/17/2009
|
ABC
|
MICHIGAN
AT
IOWA
|
2.8
|
5
|
3271
|
4584
|
|
11 |
ABC
COLLEGE
FTBL GM-LATE-10/17/2009
|
NBC
|
|
2.4
|
5
|
2701
|
3453
|
|
12 |
CBS NFL REGIONAL BONUS-10/18/2009
|
TEL
|
MEXICO
VS
EL SALVADOR
|
1.5
|
3
|
1672
|
3368
|
|
13 |
POKERSTARS.NET:MLN$CHLNG-10/18/2009
|
NBC
|
|
2.3
|
5
|
2690
|
3363
|
|
14 |
RUMBO AL MUNDIAL 10/14-10/14/2009
|
FOX
|
|
1.5
|
3
|
1722
|
2197
|
|
15 |
FUTBOL LIGA MEXICANA SUN-10/18/2009
|
NBC
|
|
0.7
|
4
|
774
|
874
|
|
16 |
NBC SPORTS SPECIAL 10/18-10/18/2009
|
UNI
|
SAN LUIS VS ATLANTE
|
0.4
|
1
|
479
|
749
|
|
17 |
NBC ACTION SPORTS TOUR-SU-10/18/2009
|
TF
|
TECOS VS
GUADALAJARA
|
0.3
|
1
|
349
|
678
|
|
18 |
POKER AFTER DARK MO-SAT-10/12/2009
|
NBC
|
|
0.6
|
3
|
691
|
663
|
|
19 |
POKER AFTER DARK MO-SAT-10/13/2009
|
NBC
|
|
0.5
|
2
|
585
|
571
|
|
20 |
POKER AFTER DARK MO-SAT-10/14/2009
|
NBC
|
|
0.5
|
3
|
589
|
563
|
|
Source: Nielsen Media Research |
© 2010 Media Life
|
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