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  Madonna, Madonna, all across the sky
Talk about timing: Pop star's new video will debut on seven Clear Channel digital billboards leading up to her Sunday Super Bowl gig

  Just like hard time: A night on the Rock
To promote 'Alcatraz,' Fox holds its premiere for TV writers at the old prison to give a sense of what prison life was like

  Living small: Life on a subway platform
A mini-apartment is set up in a Paris Metro station and five people move in for a week, living in view of commuters. Client: IKEA.

  A Mary with a very different message
The poster shows her with a shocked look on her face. In her hand is a pregnancy test. The uproar was heard around the world.

  Whoa! Come slide with Donald Duck.
By swaying their arms the audience controls the actions of our beloved duck on movie screen as he shoots down a waterslide

  Crowds cheer you at the finish line
It's the ING NYC Marathon. Balloons are everywhere. You've won. (Actually you're just coming out of a subway station.) It's a stunt.

  Wagging finger when you need it most
Happy hour patrons return to their cars to find paper hands attached to their wipers. Message: Think twice about driving.

  Boobs on parade, all for a good cause
What's an eyecatching way to raise awareness of breast cancer? Hire models to walk the streets shirtless, boobs on display.

  High-tech search for a book of secrets
Teens are invited to use a special app to find a mysterious book in a bookstore. Their prize: A 3D tour of the book on their phone.

  Whoosh! Breaking a space barrier.
Much ado online over the launch of a vibrator into the heavens, the first ever to make such a journey. Sponsor: Online s#x shop.




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