As media people well know, there were hordes of media buyers in New York over the last couple weeks for the networks' upfront presentations for the coming season, leading into the upfront market where ad time will be sold for those shows.

So it seemed a good time to remind buyers that there were yet other ways to reach consumers, ways beyond television, such as outdoor advertising.

The logical venue for such a message? The telephone kiosks buyers were likely to pass on their way to the presentations.

“This message can’t be fast forwarded,” read a sign on a kiosk at 49th Street and 5th Avenue, not far from where NBC held its upfront presentation.

Read another: “Think of this ad as a 24 hour timeslot.”  That was put up near the Fox and CBS upfront presentations.

Yet another, near Times Square: “30 seconds, how about 24/7?”

The messages were put up by Van Wagner, an outdoor ad company that's a major player in telephone kiosk advertising in New York, claiming to have kiosks in 90 percent of the city's major intersections.

The idea was to talk up outdoor advertising, less to promote Van Wagner, but the campaign did a bit of both.