Alternative media
   
Homepage



For 'Kill Bill,'
one killer of a billboard


Uma Thurman is swinging a sword with blood

Jun 8, 2008

Uma Thurman is one fine-looking woman, and part of the power Quentin Tarantino's “Kill Bill” is the contrast between her almost serene beauty and the amount of blood she spills as she fights her way through scene after dizzying scene.

This was not lost on an agency in New Zealand.

Asked to come up with creative for the broadcast premiere of the movie for the country’s TV2 network, Saatchi & Saatchi created a billboard featuring Thurman, as you would expect, and blood, as you would expect.

Thurman is in her character's signature yellow outfit, holding a sword, which is in mid-swing, and blood is flying off the end of it, spattering the otherwise white sign in red.

But it doesn’t end there. Blood spatters the side of the building and the sidewalk and street below. It covers the top of a couple of parked cars, as well.

The campaign ran in April in the week before the movie aired. The billboard was put up on one of Auckland's busiest streets, and art director Matt Swinburne says it took a day to install. The blood-spattered cars were among the props.

“We used a combination of vinyl cut stickers and red paint to get a realistic-looking blood splatter,” he says.

It was the sort of movie for which almost any message would work as long as Thurman was in the picture. The use of the blood spatter, in addition to capturing the attention of passersby, exactly got what the movie was about.





















Diego Vasquez is a staff writer for Media Life.




Latest headlines
CBS takes its first Thursday, a slow one
Preparing for life after 'Oprah' wraps up
'Happily Ever Faster,' don't bet on it
In Union Square, dunk Joey the Clown
Do you understand web measurement?
Agencies to Nielsen: Reinstate live stream
Rachel, help, we're being left in the dark
Best tube bets this weekend

BBC America president Garth Ancier steps down
Nicke Bergstrom becomes creative director at Mother New York
Nathan Hackstock becomes West Coast CD at Sapient Interactive
Frank Hahn and Naoki Ito become ECDs at W+K Tokyo

Catherine Balsam-Schwaber becomes SVP of marketing at iVillage
Chris De Luca becomes sports editor at the Chicago Sun-Times
Jennifer Howard rises to senior reporter at the Chronicle of Higher Education
James Van Der Beek files for divorce after six years



© 2009 Media Life Privacy Statement