|
|
| Alternative media | |
|
|
|
| Alternative media | |
ads dispensed by ATMs Technology shoots them out along with the cash Aug 15, 2008
The trouble is that the ads are often positioned around the machine as posters, which means they may be seen, but maybe not. Now there's a new technology that delivers the ads right along with the cash. Dollar-bill-size messages shoot out along with the bills, right from the same slot. Developed by ATM Marketing of Ridgewood, N.J., the technology dispenses the ads from canisters of the sort that dispense bills. It takes advantage of the fact that ATM machines now dispense mostly $20 bills, along with some $10 bills, leaving empty canisters once used for $50 and $100 bills. That's where ATM Marketing puts its bill-size ads. Jim Blinn, ATM Marketing's founder, sees the bill ads as especially suitable for ATMs at retail outlets. "The coupons can be used immediately, and people have cash in their hands.” General Mills recently tested the system at 7-Eleven stores in Chicago with coupons good for $1 off Chex Mix with the purchase of a Big Gulp soda, and Blinn says it led to a boost in sales. “If they don’t want to use it they can slip it into their wallet, because it’s the same size as a dollar,” he says. ATM Marketing plans to begin the first phase of its rollout by the end of the year through ATMs in Walgreens, CVS and Rite Aid in the top 10 markets. Advertisers have been putting message on ATM receipts for some time, but Blinn says he's the first to come up with a way for dispensing ads with the cash.
|
|||||||||||||||||||||||||||||||
© 2008 Media Life Privacy Statement |
